arXiv subjects

Kshipra Bhawalkar

Publications and source records attributed to Kshipra Bhawalkar.

15 recordsLinked to original sources

arXiv2026

From Compensation Design to Budget-Feasible Mechanisms: A Constant Approximation for Subadditive Valuations

Budget-feasible mechanism design is a classic framework introduced by Singer, but there is still a wide gap between existing upper and lower bounds. In this paper, we significantly advance the state of the art. First, without computational constraints, we show that there exists a universally truthful budget-feasible mechanism with the following approximation ratios: - $3$ for monotone submodular valuations and $e+1$ for nonmonotone submodular valuations, improving over $3.798$ and $9.742$, respectively. - $e+1$ for XOS valuations, improving over $28$. In large markets, our approximation can be improved deterministically to $e$. - $2e+1$ for subadditive valuations, improving over $33$. In large markets, our approximation can be improved deterministically to $2e$. Moreover, for subadditive valuations, we obtain a constant-approximation mechanism that runs in polynomial time using demand queries. This improves over the previous best approximation of $O(\log \log n)$, resolving a long-standing open problem going back to Dobzinski, Papadimitriou, and Singer, who conjectured that a constant approximation requires exponentially many demand queries. We obtain these results through a simple and unifying framework based on non-truthful indirect mechanisms, recently coined compensation design. In particular, through a potential argument, we establish constant price-of-stability bounds for compensation design based on marginal-contribution payment rules, which we then translate into truthful direct mechanisms. For subadditive valuations, the core of the argument is a new smoothing lemma showing that every subadditive function can be approximated within a factor of $2$ by a self-bounding function. This is also of independent interest, readily addressing an open question in multiwinner elections by showing the existence of a $2e$-approximate core even under subadditive valuations.

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arXiv2026

Compensation Design

We introduce compensation design, the problem of designing payment rules that incentivize high-quality contributions in decentralized environments. Here, a budget-constrained principal with a monotone submodular value function aims to design a payment rule, while agents decide whether to opt in or out depending on their private cost. We show that a simple cost-oblivious and anonymous marginal-contribution payment rule guarantees that pure Nash equilibria always exist and attain a price of anarchy (PoA) of at most $2+o_λ(1)$ in the large-market regime ($λ\to 0$) where each individual cost is at most a $λ$ fraction of the budget. We further show that the factor $2$ is unavoidable among deterministic cost-oblivious rules. Surprisingly, we identify a counterexample showing that a payment rule based on the Shapley value may admit no pure Nash equilibria. We then extend our scope to coarse correlated equilibria. This is further motivated by our intractability result: although a pure Nash equilibrium always exists, computing one is PLS-complete. We establish that coarse correlated equilibria also attain a PoA bound of at most $2+o_λ(1)$, and this guarantee in fact extends even under the payment rule induced by the Shapley value. Moreover, we move beyond monotone submodular value functions and binary actions. First, for (monotone) XOS valuations, we show that no oracle-efficient payment rule can attain a PoA bound of $O(n^{1/2 - ε})$. Second, for submodular but non-monotone valuations, we show that a broad class of natural payment rules fails to guarantee a bounded PoA. Finally, we extend compensation design to the setting where each agent has a combinatorial action set. We provide randomized payment rules with logarithmic PoA guarantees for subadditive values, and matching lower bounds that apply even in the single-agent additive-value setting.

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arXiv2025

A Unified Approach to Submodular Maximization Under Noise

We consider the problem of maximizing a submodular function with access to a noisy value oracle for the function instead of an exact value oracle. Similar to prior work, we assume that the noisy oracle is persistent in that multiple calls to the oracle for a specific set always return the same value. In this model, Hassidim and Singer (2017) design a $(1-1/e)$-approximation algorithm for monotone submodular maximization subject to a cardinality constraint, and Huang et al (2022) design a $(1-1/e)/2$-approximation algorithm for monotone submodular maximization subject to any arbitrary matroid constraint. In this paper, we design a meta-algorithm that allows us to take any "robust" algorithm for exact submodular maximization as a black box and transform it into an algorithm for the noisy setting while retaining the approximation guarantee. By using the meta-algorithm with the measured continuous greedy algorithm, we obtain a $(1-1/e)$-approximation (resp. $1/e$-approximation) for monotone (resp. non-monotone) submodular maximization subject to a matroid constraint under noise. Furthermore, by using the meta-algorithm with the double greedy algorithm, we obtain a $1/2$-approximation for unconstrained (non-monotone) submodular maximization under noise.

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arXiv2025

The Average-Value Allocation Problem

We initiate the study of centralized algorithms for welfare-maximizing allocation of goods to buyers subject to average-value constraints. We show that this problem is NP-hard to approximate beyond a factor of $\frac{e}{e-1}$, and provide a $\frac{4e}{e-1}$-approximate offline algorithm. For the online setting, we show that no non-trivial approximations are achievable under adversarial arrivals. Under i.i.d. arrivals, we present a polytime online algorithm that provides a constant approximation of the optimal (computationally-unbounded) online algorithm. In contrast, we show that no constant approximation of the ex-post optimum is achievable by an online algorithm.

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arXiv2025

Position Auctions in AI-Generated Content

We consider an extension to the classic position auctions in which sponsored creatives can be added within AI generated content rather than shown in predefined slots. New challenges arise from the natural requirement that sponsored creatives should smoothly fit into the context. With the help of advanced LLM technologies, it becomes viable to accurately estimate the benefits of adding each individual sponsored creatives into each potential positions within the AI generated content by properly taking the context into account. Therefore, we assume one click-through rate estimation for each position-creative pair, rather than one uniform estimation for each sponsored creative across all positions in classic settings. As a result, the underlying optimization becomes a general matching problem, thus the substitution effects should be treated more carefully compared to standard position auction settings, where the slots are independent with each other. In this work, we formalize a concrete mathematical model of the extended position auction problem and study the welfare-maximization and revenue-maximization mechanism design problem. Formally, we consider two different user behavior models and solve the mechanism design problems therein respectively. For the Multinomial Logit (MNL) model, which is order-insensitive, we can efficiently implement the optimal mechanisms. For the cascade model, which is order-sensitive, we provide approximately optimal solutions.

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arXiv2025

How to Strategize Human Content Creation in the Era of GenAI?

Generative AI (GenAI) will have significant impact on content creation platforms. In this paper, we study the dynamic competition between a GenAI and a human contributor. Unlike the human, the GenAI's content only improves when more contents are created by the human over time; however, GenAI has the advantage of generating content at a lower cost. We study the algorithmic problem in this dynamic competition model about how the human contributor can maximize her utility when competing against the GenAI for content generation over a set of topics. In time-sensitive content domains (e.g., news or pop music creation) where contents' value diminishes over time, we show that there is no polynomial time algorithm for finding the human's optimal (dynamic) strategy, unless the randomized exponential time hypothesis is false. Fortunately, we are able to design a polynomial time algorithm that naturally cycles between myopically optimizing over a short time window and pausing and provably guarantees an approximation ratio of $\frac{1}{2}$. We then turn to time-insensitive content domains where contents do not lose their value (e.g., contents on history facts). Interestingly, we show that this setting permits a polynomial time algorithm that maximizes the human's utility in the long run. Finally, we conduct simulations that demonstrate the advantage of our algorithms in comparison to a collection of baselines.

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arXiv2025

Equilibria and Learning in Modular Marketplaces

We envision a marketplace where diverse entities offer specialized "modules" through APIs, allowing users to compose the outputs of these modules for complex tasks within a given budget. This paper studies the market design problem in such an ecosystem, where module owners strategically set prices for their APIs (to maximize their profit) and a central platform orchestrates the aggregation of module outputs at query-time. One can also think about this as a first-price procurement auction with budgets. The first observation is that if the platform's algorithm is to find the optimal set of modules then this could result in a poor outcome, in the sense that there are price equilibria which provide arbitrarily low value for the user. We show that under a suitable version of the "bang-per-buck" algorithm for the knapsack problem, an $\varepsilon$-approximate equilibrium always exists, for any arbitrary $\varepsilon > 0$. Further, our first main result shows that with this algorithm any such equilibrium provides a constant approximation to the optimal value that the buyer could get under various constraints including (i) a budget constraint and (ii) a budget and a matroid constraint. Finally, we demonstrate that these efficient equilibria can be learned through decentralized price adjustments by module owners using no-regret learning algorithms.

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arXiv2024

Auto-bidding and Auctions in Online Advertising: A Survey

In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidding algorithms, equilibrium analysis and efficiency of common auction formats, and optimal auction design.

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arXiv2024

Mechanism Design via the Interim Relaxation

We study revenue maximization for agents with additive preferences, subject to downward-closed constraints on the set of feasible allocations. In seminal work, Alaei~\cite{alaei2014bayesian} introduced a powerful multi-to-single agent reduction based on an ex-ante relaxation of the multi-agent problem. This reduction employs a rounding procedure which is an online contention resolution scheme (OCRS) in disguise, a now widely-used method for rounding fractional solutions in online Bayesian and stochastic optimization problems. In this paper, we leverage our vantage point, 10 years after the work of Alaei, with a rich OCRS toolkit and modern approaches to analyzing multi-agent mechanisms; we introduce a general framework for designing non-sequential and sequential multi-agent, revenue-maximizing mechanisms, capturing a wide variety of problems Alaei's framework could not address. Our framework uses an \emph{interim} relaxation, that is rounded to a feasible mechanism using what we call a two-level OCRS, which allows for some structured dependence between the activation of its input elements. For a wide family of constraints, we can construct such schemes using existing OCRSs as a black box; for other constraints, such as knapsack, we construct such schemes from scratch. We demonstrate numerous applications of our framework, including a sequential mechanism that guarantees a $\frac{2e}{e-1} \approx 3.16$ approximation to the optimal revenue for the case of additive agents subject to matroid feasibility constraints. We also show how our framework can be easily extended to multi-parameter procurement auctions, where we provide an OCRS for Stochastic Knapsack that might be of independent interest.

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arXiv2023

A Field Guide for Pacing Budget and ROS Constraints

Budget pacing is a popular service that has been offered by major internet advertising platforms since their inception. Budget pacing systems seek to optimize advertiser returns subject to budget constraints by smoothly spending advertiser budgets. In the past few years, autobidding products that provide real-time bidding as a service to advertisers have seen a prominent rise in adoption. A popular autobidding strategy is value maximization subject to return-on-spend (ROS) constraints. For historical/business reasons, the systems that govern these two services, namely budget pacing and ROS pacing, are not always a unified and coordinated entity that optimizes a global objective subject to both constraints. The purpose of this work is to theoretically and empirically compare algorithms with different degrees of coordination between these two pacing systems. In particular, we compare (a) a fully-decoupled sequential algorithm that first constructs the advertiser's ROS-pacing bid and then lowers that bid for budget pacing; (b) a minimally-coupled min-pacing algorithm that runs these two services independently, obtains the bid multipliers from both of them and applies the minimum of the two multipliers as the effective multiplier; and (c) a fully-coupled dual-based algorithm that optimally combines the dual variables from both the systems. Our main contribution is to theoretically analyze the min-pacing algorithm and show that it attains similar guarantees to the fully-coupled canonical dual-based algorithm. On the other hand, we show that the sequential algorithm, even though appealing by virtue of being fully decoupled, could badly violate the constraints. We validate our theoretical findings empirically by showing that the min-pacing algorithm performs almost as well as the canonical dual-based algorithm on a semi-synthetic dataset based on a large online advertising platform's data.

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arXiv2022

Simple Mechanisms for Welfare Maximization in Rich Advertising Auctions

Internet ad auctions have evolved from a few lines of text to richer informational layouts that include images, sitelinks, videos, etc. Ads in these new formats occupy varying amounts of space, and an advertiser can provide multiple formats, only one of which can be shown. The seller is now faced with a multi-parameter mechanism design problem. Computing an efficient allocation is computationally intractable, and therefore the standard Vickrey-Clarke-Groves (VCG) auction, while truthful and welfare-optimal, is impractical. In this paper, we tackle a fundamental problem in the design of modern ad auctions. We adopt a ``Myersonian'' approach and study allocation rules that are monotone both in the bid and set of rich ads. We show that such rules can be paired with a payment function to give a truthful auction. Our main technical challenge is designing a monotone rule that yields a good approximation to the optimal welfare. Monotonicity doesn't hold for standard algorithms, e.g. the incremental bang-per-buck order, that give good approximations to ``knapsack-like'' problems such as ours. In fact, we show that no deterministic monotone rule can approximate the optimal welfare within a factor better than $2$ (while there is a non-monotone FPTAS). Our main result is a new, simple, greedy and monotone allocation rule that guarantees a $3$ approximation. In ad auctions in practice, monotone allocation rules are often paired with the so-called Generalized Second Price (GSP) payment rule, which charges the minimum threshold price below which the allocation changes. We prove that, even though our monotone allocation rule paired with GSP is not truthful, its Price of Anarchy (PoA) is bounded. Under standard no overbidding assumption, we prove a pure PoA bound of $6$ and a Bayes-Nash PoA bound of $\frac{6}{(1 - \frac{1}{e})}$. Finally, we experimentally test our algorithms on real-world data.

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arXiv2021

Maximizing revenue in the presence of intermediaries

We study the mechanism design problem of selling $k$ items to unit-demand buyers with private valuations for the items. A buyer either participates directly in the auction or is represented by an intermediary, who represents a subset of buyers. Our goal is to design robust mechanisms that are independent of the demand structure (i.e. how the buyers are partitioned across intermediaries), and perform well under a wide variety of possible contracts between intermediaries and buyers. We first study the case of $k$ identical items where each buyer draws its private valuation for an item i.i.d. from a known $λ$-regular distribution. We construct a robust mechanism that, independent of the demand structure and under certain conditions on the contracts between intermediaries and buyers, obtains a constant factor of the revenue that the mechanism designer could obtain had she known the buyers' valuations. In other words, our mechanism's expected revenue achieves a constant factor of the optimal welfare, regardless of the demand structure. Our mechanism is a simple posted-price mechanism that sets a take-it-or-leave-it per-item price that depends on $k$ and the total number of buyers, but does not depend on the demand structure or the downstream contracts. Next we generalize our result to the case when the items are not identical. We assume that the item valuations are separable. For this case, we design a mechanism that obtains at least a constant fraction of the optimal welfare, by using a menu of posted prices. This mechanism is also independent of the demand structure, but makes a relatively stronger assumption on the contracts between intermediaries and buyers, namely that each intermediary prefers outcomes with a higher sum of utilities of the subset of buyers represented by it.

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arXiv2019

Targeting and Signaling in Ad Auctions

Modern ad auctions allow advertisers to target more specific segments of the user population. Unfortunately, this is not always in the best interest of the ad platform. In this paper, we examine the following basic question in the context of second-price ad auctions: how should an ad platform optimally reveal information about the ad opportunity to the advertisers in order to maximize revenue? We consider a model in which bidders' valuations depend on a random state of the ad opportunity. Different from previous work, we focus on a more practical, and challenging, situation where the space of possible realizations of ad opportunities is extremely large. We thus focus on developing algorithms whose running time is independent of the number of ad opportunity realizations. We examine the auctioneer's algorithmic question of designing the optimal signaling scheme. When the auctioneer is restricted to send a public signal to all bidders, we focus on a well-motivated Bayesian valuation setting in which the auctioneer and bidders both have private information, and present two main results: 1. we exhibit a characterization result regarding approximately optimal schemes and prove that any constant-approximate public signaling scheme must use exponentially many signals; 2. we present a "simple" public signaling scheme that serves as a constant approximation under mild assumptions. We then initiate an exploration on the power of being able to send different signals privately to different bidders. Here we examine a basic setting where the auctioneer knows bidders' valuations, and exhibit a polynomial-time private scheme that extracts almost full surplus even in the worst Bayes Nash equilibrium. This illustrates the surprising power of private signaling schemes in extracting revenue.

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arXiv2014

Value of Targeting

We undertake a formal study of the value of targeting data to an advertiser. As expected, this value is increasing in the utility difference between realizations of the targeting data and the accuracy of the data, and depends on the distribution of competing bids. However, this value may vary non-monotonically with an advertiser's budget. Similarly, modeling the values as either private or correlated, or allowing other advertisers to also make use of the data, leads to unpredictable changes in the value of data. We address questions related to multiple data sources, show that utility of additional data may be non-monotonic, and provide tradeoffs between the quality and the price of data sources. In a game-theoretic setting, we show that advertisers may be worse off than if the data had not been available at all. We also ask whether a publisher can infer the value an advertiser would place on targeting data from the advertiser's bidding behavior and illustrate that this is impossible.

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