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Lantao Hu

Publications and source records attributed to Lantao Hu.

35 records · Page 2Linked to original sources

Comprehensive List Generation for Multi-Generator Reranking

Reranking models solve the final recommendation lists that best fulfill users' demands. While existing solutions focus on finding parametric models that approximate optimal policies, recent approaches find that it is better to generate multiple lists to compete for a ``pass'' ticket from an evaluator, where the evaluator serves as the supervisor who accurately estimates the performance of the candidate lists. In this work, we show that we can achieve a more efficient and effective list proposal with a multi-generator framework and provide empirical evidence on two public datasets and online A/B tests. More importantly, we verify that the effectiveness of a generator is closely related to how much it complements the views of other generators with sufficiently different rerankings, which derives the metric of list comprehensiveness. With this intuition, we design an automatic complementary generator-finding framework that learns a policy that simultaneously aligns the users' preferences and maximizes the list comprehensiveness metric. The experimental results indicate that the proposed framework can further improve the multi-generator reranking performance.

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Explicit Uncertainty Modeling for Video Watch Time Prediction

In video recommendation, a critical component that determines the system's recommendation accuracy is the watch-time prediction module, since how long a user watches a video directly reflects personalized preferences. One of the key challenges of this problem is the user's stochastic watch-time behavior. To improve the prediction accuracy for such an uncertain behavior, existing approaches show that one can either reduce the noise through duration bias modeling or formulate a distribution modeling task to capture the uncertainty. However, the uncontrolled uncertainty is not always equally distributed across users and videos, inducing a balancing paradox between the model accuracy and the ability to capture out-of-distribution samples. In practice, we find that the uncertainty of the watch-time prediction model also provides key information about user behavior, which, in turn, could benefit the prediction task itself. Following this notion, we derive an explicit uncertainty modeling strategy for the prediction model and propose an adversarial optimization framework that can better exploit the user watch-time behavior. This framework has been deployed online on an industrial video sharing platform that serves hundreds of millions of daily active users, which obtains a significant increase in users' video watch time by 0.31% through the online A/B test. Furthermore, extended offline experiments on two public datasets verify the effectiveness of the proposed framework across various watch-time prediction backbones.

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AURO: Reinforcement Learning for Adaptive User Retention Optimization in Recommender Systems

The field of Reinforcement Learning (RL) has garnered increasing attention for its ability of optimizing user retention in recommender systems. A primary obstacle in this optimization process is the environment non-stationarity stemming from the continual and complex evolution of user behavior patterns over time, such as variations in interaction rates and retention propensities. These changes pose significant challenges to existing RL algorithms for recommendations, leading to issues with dynamics and reward distribution shifts. This paper introduces a novel approach called \textbf{A}daptive \textbf{U}ser \textbf{R}etention \textbf{O}ptimization (AURO) to address this challenge. To navigate the recommendation policy in non-stationary environments, AURO introduces an state abstraction module in the policy network. The module is trained with a new value-based loss function, aligning its output with the estimated performance of the current policy. As the policy performance of RL is sensitive to environment drifts, the loss function enables the state abstraction to be reflective of environment changes and notify the recommendation policy to adapt accordingly. Additionally, the non-stationarity of the environment introduces the problem of implicit cold start, where the recommendation policy continuously interacts with users displaying novel behavior patterns. AURO encourages exploration guarded by performance-based rejection sampling to maintain a stable recommendation quality in the cost-sensitive online environment. Extensive empirical analysis are conducted in a user retention simulator, the MovieLens dataset, and a live short-video recommendation platform, demonstrating AURO's superior performance against all evaluated baseline algorithms.

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Distinguished Quantized Guidance for Diffusion-based Sequence Recommendation

Diffusion models (DMs) have emerged as promising approaches for sequential recommendation due to their strong ability to model data distributions and generate high-quality items. Existing work typically adds noise to the next item and progressively denoises it guided by the user's interaction sequence, generating items that closely align with user interests. However, we identify two key issues in this paradigm. First, the sequences are often heterogeneous in length and content, exhibiting noise due to stochastic user behaviors. Using such sequences as guidance may hinder DMs from accurately understanding user interests. Second, DMs are prone to data bias and tend to generate only the popular items that dominate the training dataset, thus failing to meet the personalized needs of different users. To address these issues, we propose Distinguished Quantized Guidance for Diffusion-based Sequence Recommendation (DiQDiff), which aims to extract robust guidance to understand user interests and generate distinguished items for personalized user interests within DMs. To extract robust guidance, DiQDiff introduces Semantic Vector Quantization (SVQ) to quantize sequences into semantic vectors (e.g., collaborative signals and category interests) using a codebook, which can enrich the guidance to better understand user interests. To generate distinguished items, DiQDiff personalizes the generation through Contrastive Discrepancy Maximization (CDM), which maximizes the distance between denoising trajectories using contrastive loss to prevent biased generation for different users. Extensive experiments are conducted to compare DiQDiff with multiple baseline models across four widely-used datasets. The superior recommendation performance of DiQDiff against leading approaches demonstrates its effectiveness in sequential recommendation tasks.

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Value Function Decomposition in Markov Recommendation Process

Recent advances in recommender systems have shown that user-system interaction essentially formulates long-term optimization problems, and online reinforcement learning can be adopted to improve recommendation performance. The general solution framework incorporates a value function that estimates the user's expected cumulative rewards in the future and guides the training of the recommendation policy. To avoid local maxima, the policy may explore potential high-quality actions during inference to increase the chance of finding better future rewards. To accommodate the stepwise recommendation process, one widely adopted approach to learning the value function is learning from the difference between the values of two consecutive states of a user. However, we argue that this paradigm involves a challenge of Mixing Random Factors: there exist two random factors from the stochastic policy and the uncertain user environment, but they are not separately modeled in the standard temporal difference (TD) learning, which may result in a suboptimal estimation of the long-term rewards and less effective action exploration. As a solution, we show that these two factors can be separately approximated by decomposing the original temporal difference loss. The disentangled learning framework can achieve a more accurate estimation with faster learning and improved robustness against action exploration. As an empirical verification of our proposed method, we conduct offline experiments with simulated online environments built on the basis of public datasets.

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Coarse-to-fine Dynamic Uplift Modeling for Real-time Video Recommendation

With the rise of short video platforms, video recommendation technology faces more complex challenges. Currently, there are multiple non-personalized modules in the video recommendation pipeline that urgently need personalized modeling techniques for improvement. Inspired by the success of uplift modeling in online marketing, we attempt to implement uplift modeling in the video recommendation scenario. However, we face two main challenges: 1) Design and utilization of treatments, and 2) Capture of user real-time interest. To address them, we design adjusting the distribution of videos with varying durations as the treatment and propose Coarse-to-fine Dynamic Uplift Modeling (CDUM) for real-time video recommendation. CDUM consists of two modules, CPM and FIC. The former module fully utilizes the offline features of users to model their long-term preferences, while the latter module leverages online real-time contextual features and request-level candidates to model users' real-time interests. These two modules work together to dynamically identify and targeting specific user groups and applying treatments effectively. Further, we conduct comprehensive experiments on the offline public and industrial datasets and online A/B test, demonstrating the superiority and effectiveness of our proposed CDUM. Our proposed CDUM is eventually fully deployed on the Kuaishou platform, serving hundreds of millions of users every day. The source code will be provided after the paper is accepted.

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Incorporating Group Prior into Variational Inference for Tail-User Behavior Modeling in CTR Prediction

User behavior modeling -- which aims to extract user interests from behavioral data -- has shown great power in Click-through rate (CTR) prediction, a key component in recommendation systems. Recently, attention-based algorithms have become a promising direction, as attention mechanisms emphasize the relevant interactions from rich behaviors. However, the methods struggle to capture the preferences of tail users with sparse interaction histories. To address the problem, we propose a novel variational inference approach, namely Group Prior Sampler Variational Inference (GPSVI), which introduces group preferences as priors to refine latent user interests for tail users. In GPSVI, the extent of adjustments depends on the estimated uncertainty of individual preference modeling. In addition, We further enhance the expressive power of variational inference by a volume-preserving flow. An appealing property of the GPSVI method is its ability to revert to traditional attention for head users with rich behavioral data while consistently enhancing performance for long-tail users with sparse behaviors. Rigorous analysis and extensive experiments demonstrate that GPSVI consistently improves the performance of tail users. Moreover, online A/B testing on a large-scale real-world recommender system further confirms the effectiveness of our proposed approach.

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Towards Robust Recommendation via Decision Boundary-aware Graph Contrastive Learning

In recent years, graph contrastive learning (GCL) has received increasing attention in recommender systems due to its effectiveness in reducing bias caused by data sparsity. However, most existing GCL models rely on heuristic approaches and usually assume entity independence when constructing contrastive views. We argue that these methods struggle to strike a balance between semantic invariance and view hardness across the dynamic training process, both of which are critical factors in graph contrastive learning. To address the above issues, we propose a novel GCL-based recommendation framework RGCL, which effectively maintains the semantic invariance of contrastive pairs and dynamically adapts as the model capability evolves through the training process. Specifically, RGCL first introduces decision boundary-aware adversarial perturbations to constrain the exploration space of contrastive augmented views, avoiding the decrease of task-specific information. Furthermore, to incorporate global user-user and item-item collaboration relationships for guiding on the generation of hard contrastive views, we propose an adversarial-contrastive learning objective to construct a relation-aware view-generator. Besides, considering that unsupervised GCL could potentially narrower margins between data points and the decision boundary, resulting in decreased model robustness, we introduce the adversarial examples based on maximum perturbations to achieve margin maximization. We also provide theoretical analyses on the effectiveness of our designs. Through extensive experiments on five public datasets, we demonstrate the superiority of RGCL compared against twelve baseline models.

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Future Impact Decomposition in Request-level Recommendations

In recommender systems, reinforcement learning solutions have shown promising results in optimizing the interaction sequence between users and the system over the long-term performance. For practical reasons, the policy's actions are typically designed as recommending a list of items to handle users' frequent and continuous browsing requests more efficiently. In this list-wise recommendation scenario, the user state is updated upon every request in the corresponding MDP formulation. However, this request-level formulation is essentially inconsistent with the user's item-level behavior. In this study, we demonstrate that an item-level optimization approach can better utilize item characteristics and optimize the policy's performance even under the request-level MDP. We support this claim by comparing the performance of standard request-level methods with the proposed item-level actor-critic framework in both simulation and online experiments. Furthermore, we show that a reward-based future decomposition strategy can better express the item-wise future impact and improve the recommendation accuracy in the long term. To achieve a more thorough understanding of the decomposition strategy, we propose a model-based re-weighting framework with adversarial learning that further boost the performance and investigate its correlation with the reward-based strategy.

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IFA: Interaction Fidelity Attention for Entire Lifelong Behaviour Sequence Modeling

The lifelong user behavior sequence provides abundant information of user preference and gains impressive improvement in the recommendation task, however increases computational consumption significantly. To meet the severe latency requirement in online service, a short sub-sequence is sampled based on similarity to the target item. Unfortunately, items not in the sub-sequence are abandoned, leading to serious information loss. In this paper, we propose a new efficient paradigm to model the full lifelong sequence, which is named as \textbf{I}nteraction \textbf{F}idelity \textbf{A}ttention (\textbf{IFA}). In IFA, we input all target items in the candidate set into the model at once, and leverage linear transformer to reduce the time complexity of the cross attention between the candidate set and the sequence without any interaction information loss. We also additionally model the relationship of all target items for optimal set generation, and design loss function for better consistency of training and inference. We demonstrate the effectiveness and efficiency of our model by off-line and online experiments in the recommender system of Kuaishou.

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Sequential Recommendation for Optimizing Both Immediate Feedback and Long-term Retention

In the landscape of Recommender System (RS) applications, reinforcement learning (RL) has recently emerged as a powerful tool, primarily due to its proficiency in optimizing long-term rewards. Nevertheless, it suffers from instability in the learning process, stemming from the intricate interactions among bootstrapping, off-policy training, and function approximation. Moreover, in multi-reward recommendation scenarios, designing a proper reward setting that reconciles the inner dynamics of various tasks is quite intricate. In response to these challenges, we introduce DT4IER, an advanced decision transformer-based recommendation model that is engineered to not only elevate the effectiveness of recommendations but also to achieve a harmonious balance between immediate user engagement and long-term retention. The DT4IER applies an innovative multi-reward design that adeptly balances short and long-term rewards with user-specific attributes, which serve to enhance the contextual richness of the reward sequence ensuring a more informed and personalized recommendation process. To enhance its predictive capabilities, DT4IER incorporates a high-dimensional encoder, skillfully designed to identify and leverage the intricate interrelations across diverse tasks. Furthermore, we integrate a contrastive learning approach within the action embedding predictions, a strategy that significantly boosts the model's overall performance. Experiments on three real-world datasets demonstrate the effectiveness of DT4IER against state-of-the-art Sequential Recommender Systems (SRSs) and Multi-Task Learning (MTL) models in terms of both prediction accuracy and effectiveness in specific tasks. The source code is accessible online to facilitate replication

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Modeling User Retention through Generative Flow Networks

Recommender systems aim to fulfill the user's daily demands. While most existing research focuses on maximizing the user's engagement with the system, it has recently been pointed out that how frequently the users come back for the service also reflects the quality and stability of recommendations. However, optimizing this user retention behavior is non-trivial and poses several challenges including the intractable leave-and-return user activities, the sparse and delayed signal, and the uncertain relations between users' retention and their immediate feedback towards each item in the recommendation list. In this work, we regard the retention signal as an overall estimation of the user's end-of-session satisfaction and propose to estimate this signal through a probabilistic flow. This flow-based modeling technique can back-propagate the retention reward towards each recommended item in the user session, and we show that the flow combined with traditional learning-to-rank objectives eventually optimizes a non-discounted cumulative reward for both immediate user feedback and user retention. We verify the effectiveness of our method through both offline empirical studies on two public datasets and online A/B tests in an industrial platform.

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Modeling User Fatigue for Sequential Recommendation

Recommender systems filter out information that meets user interests. However, users may be tired of the recommendations that are too similar to the content they have been exposed to in a short historical period, which is the so-called user fatigue. Despite the significance for a better user experience, user fatigue is seldom explored by existing recommenders. In fact, there are three main challenges to be addressed for modeling user fatigue, including what features support it, how it influences user interests, and how its explicit signals are obtained. In this paper, we propose to model user Fatigue in interest learning for sequential Recommendations (FRec). To address the first challenge, based on a multi-interest framework, we connect the target item with historical items and construct an interest-aware similarity matrix as features to support fatigue modeling. Regarding the second challenge, built upon feature cross, we propose a fatigue-enhanced multi-interest fusion to capture long-term interest. In addition, we develop a fatigue-gated recurrent unit for short-term interest learning, with temporal fatigue representations as important inputs for constructing update and reset gates. For the last challenge, we propose a novel sequence augmentation to obtain explicit fatigue signals for contrastive learning. We conduct extensive experiments on real-world datasets, including two public datasets and one large-scale industrial dataset. Experimental results show that FRec can improve AUC and GAUC up to 0.026 and 0.019 compared with state-of-the-art models, respectively. Moreover, large-scale online experiments demonstrate the effectiveness of FRec for fatigue reduction. Our codes are released at https://github.com/tsinghua-fib-lab/SIGIR24-FRec.

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M3oE: Multi-Domain Multi-Task Mixture-of Experts Recommendation Framework

Multi-domain recommendation and multi-task recommendation have demonstrated their effectiveness in leveraging common information from different domains and objectives for comprehensive user modeling. Nonetheless, the practical recommendation usually faces multiple domains and tasks simultaneously, which cannot be well-addressed by current methods. To this end, we introduce M3oE, an adaptive Multi-domain Multi-task Mixture-of-Experts recommendation framework. M3oE integrates multi-domain information, maps knowledge across domains and tasks, and optimizes multiple objectives. We leverage three mixture-of-experts modules to learn common, domain-aspect, and task-aspect user preferences respectively to address the complex dependencies among multiple domains and tasks in a disentangled manner. Additionally, we design a two-level fusion mechanism for precise control over feature extraction and fusion across diverse domains and tasks. The framework's adaptability is further enhanced by applying AutoML technique, which allows dynamic structure optimization. To the best of the authors' knowledge, our M3oE is the first effort to solve multi-domain multi-task recommendation self-adaptively. Extensive experiments on two benchmark datasets against diverse baselines demonstrate M3oE's superior performance. The implementation code is available to ensure reproducibility.

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A Model-based Multi-Agent Personalized Short-Video Recommender System

Recommender selects and presents top-K items to the user at each online request, and a recommendation session consists of several sequential requests. Formulating a recommendation session as a Markov decision process and solving it by reinforcement learning (RL) framework has attracted increasing attention from both academic and industry communities. In this paper, we propose a RL-based industrial short-video recommender ranking framework, which models and maximizes user watch-time in an environment of user multi-aspect preferences by a collaborative multi-agent formulization. Moreover, our proposed framework adopts a model-based learning approach to alleviate the sample selection bias which is a crucial but intractable problem in industrial recommender system. Extensive offline evaluations and live experiments confirm the effectiveness of our proposed method over alternatives. Our proposed approach has been deployed in our real large-scale short-video sharing platform, successfully serving over hundreds of millions users.

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RecGPT: Generative Personalized Prompts for Sequential Recommendation via ChatGPT Training Paradigm

ChatGPT has achieved remarkable success in natural language understanding. Considering that recommendation is indeed a conversation between users and the system with items as words, which has similar underlying pattern with ChatGPT, we design a new chat framework in item index level for the recommendation task. Our novelty mainly contains three parts: model, training and inference. For the model part, we adopt Generative Pre-training Transformer (GPT) as the sequential recommendation model and design a user modular to capture personalized information. For the training part, we adopt the two-stage paradigm of ChatGPT, including pre-training and fine-tuning. In the pre-training stage, we train GPT model by auto-regression. In the fine-tuning stage, we train the model with prompts, which include both the newly-generated results from the model and the user's feedback. For the inference part, we predict several user interests as user representations in an autoregressive manner. For each interest vector, we recall several items with the highest similarity and merge the items recalled by all interest vectors into the final result. We conduct experiments with both offline public datasets and online A/B test to demonstrate the effectiveness of our proposed method.

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A Large Language Model Enhanced Conversational Recommender System

Conversational recommender systems (CRSs) aim to recommend high-quality items to users through a dialogue interface. It usually contains multiple sub-tasks, such as user preference elicitation, recommendation, explanation, and item information search. To develop effective CRSs, there are some challenges: 1) how to properly manage sub-tasks; 2) how to effectively solve different sub-tasks; and 3) how to correctly generate responses that interact with users. Recently, Large Language Models (LLMs) have exhibited an unprecedented ability to reason and generate, presenting a new opportunity to develop more powerful CRSs. In this work, we propose a new LLM-based CRS, referred to as LLMCRS, to address the above challenges. For sub-task management, we leverage the reasoning ability of LLM to effectively manage sub-task. For sub-task solving, we collaborate LLM with expert models of different sub-tasks to achieve the enhanced performance. For response generation, we utilize the generation ability of LLM as a language interface to better interact with users. Specifically, LLMCRS divides the workflow into four stages: sub-task detection, model matching, sub-task execution, and response generation. LLMCRS also designs schema-based instruction, demonstration-based instruction, dynamic sub-task and model matching, and summary-based generation to instruct LLM to generate desired results in the workflow. Finally, to adapt LLM to conversational recommendations, we also propose to fine-tune LLM with reinforcement learning from CRSs performance feedback, referred to as RLPF. Experimental results on benchmark datasets show that LLMCRS with RLPF outperforms the existing methods.

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