Searcharxiv⌕ Search

arXiv subjects

Lauren Xiaoyuan Lu

Publications and source records attributed to Lauren Xiaoyuan Lu.

2 recordsLinked to original sources

AI Persona, Service Consumption, and User Intent Entropy: Field Experimental Evidence from an LLM Platform

Problem definition: Firms deploying large language model services must decide how their AI communicates, not just what it can do. We examine how a relational persona - warmer, more empathetic and more engaging than a non-relational persona - affects service consumption and the evolution of user objectives. Methodology/results: In a randomized field experiment with 9,586 newly registered users, we hold the underlying model and service capabilities constant. The relational persona increases interactions (sessions, +8.1%; duration, +10.6%; chat rounds, +24.2%; intent entropy, +5.8%) and outputs (files, +12.3%; distinct goals, +12.1%). Effects vary by entry intent. First-session effects are insignificant for Task Execution users. Socialization and Knowledge Exploration users show similar increases in chat rounds: Socialization increases intent entropy without more outputs, whereas Knowledge Exploration increases outputs without higher intent entropy. Modeling intent dynamics as a transition process, we find higher intent transition entropy for Socialization (+11.8%) but higher intent continuation probability for Knowledge Exploration (+12.8%), suggesting greater conversational breadth and persistence, respectively. In subsequent use, the relational persona increases aggregate chat rounds and outputs across all entry intents. Session count rises by 12.2% for Task Execution and 49.4% for Socialization, but not significantly for Knowledge Exploration. Effects on session count and intent entropy strengthen over time, whereas output effects remain stable. Managerial implications: AI persona is an operational design lever, not merely a presentation feature. Because more interactions do not uniformly generate more outputs, firms should evaluate interactions and outputs separately and consider matching persona to user intent, especially when added interactions consume costly computing resources.

cs.HC↗

Agentic AI and Human-in-the-Loop Interventions: Field Experimental Evidence from Alibaba's Customer Service Operations

Agentic AI systems that autonomously perform service tasks are entering customer service operations. However, limited evidence exists on how human interventions shape service outcomes when agentic AI failures create both cognitive and emotional consequences. We study this issue through a randomized field experiment on Alibaba's Taobao platform. Workers in the treatment condition supervised an agentic AI system that resolved AI-eligible chats while continuing to handle AI-ineligible chats, whereas control workers resolved all chats without agentic AI. The findings show that AI deployment reduces average chat duration and has limited effects on retrial rates, but substantially lowers ratings for AI-eligible chats. Moreover, human intervention effectiveness in AI-eligible chats depends on the nature of AI failure, post-escalation intervention effort, and intervention timing. Human intervention preserves service quality in algorithm-triggered technical escalations, i.e., unresolved customer issues beyond the AI's capability, but is less effective in algorithm-triggered emotional escalations, i.e., where customers express frustration or dissatisfaction. These differences are partly explained by variation in workers' post-escalation intervention effort across escalation types. In algorithm-triggered emotional escalations, workers showed lower engagement: they sent fewer messages, contributed a smaller share of total chat rounds, and showed less proactivity in information seeking and solution provision. We further find that early intervention is essential for sustaining high post-escalation intervention effort. Finally, we document a positive spillover effect on AI-ineligible chats, as treated workers adapted their multitasking workflow to devote greater attention to these chats. These findings offer implications for human-in-the-loop process design in human-AI collaboration systems.

cs.HC↗