arXiv subjects

Leyu Lin

Publications and source records attributed to Leyu Lin.

At least 37 records · Page 2Linked to original sources

arXiv2022

Selective Fairness in Recommendation via Prompts

Recommendation fairness has attracted great attention recently. In real-world systems, users usually have multiple sensitive attributes (e.g. age, gender, and occupation), and users may not want their recommendation results influenced by those attributes. Moreover, which of and when these user attributes should be considered in fairness-aware modeling should depend on users' specific demands. In this work, we define the selective fairness task, where users can flexibly choose which sensitive attributes should the recommendation model be bias-free. We propose a novel parameter-efficient prompt-based fairness-aware recommendation (PFRec) framework, which relies on attribute-specific prompt-based bias eliminators with adversarial training, enabling selective fairness with different attribute combinations on sequential recommendation. Both task-specific and user-specific prompts are considered. We conduct extensive evaluations to verify PFRec's superiority in selective fairness. The source codes are released in \url{https://github.com/wyqing20/PFRec}.

cs.IR↗

arXiv2022

Contrastive Cross-domain Recommendation in Matching

Cross-domain recommendation (CDR) aims to provide better recommendation results in the target domain with the help of the source domain, which is widely used and explored in real-world systems. However, CDR in the matching (i.e., candidate generation) module struggles with the data sparsity and popularity bias issues in both representation learning and knowledge transfer. In this work, we propose a novel Contrastive Cross-Domain Recommendation (CCDR) framework for CDR in matching. Specifically, we build a huge diversified preference network to capture multiple information reflecting user diverse interests, and design an intra-domain contrastive learning (intra-CL) and three inter-domain contrastive learning (inter-CL) tasks for better representation learning and knowledge transfer. The intra-CL enables more effective and balanced training inside the target domain via a graph augmentation, while the inter-CL builds different types of cross-domain interactions from user, taxonomy, and neighbor aspects. In experiments, CCDR achieves significant improvements on both offline and online evaluations in a real-world system. Currently, we have deployed our CCDR on WeChat Top Stories, affecting plenty of users. The source code is in https://github.com/lqfarmer/CCDR.

cs.IR↗

arXiv2022

Prompt Tuning for Discriminative Pre-trained Language Models

Recent works have shown promising results of prompt tuning in stimulating pre-trained language models (PLMs) for natural language processing (NLP) tasks. However, to the best of our knowledge, existing works focus on prompt-tuning generative PLMs that are pre-trained to generate target tokens, such as BERT. It is still unknown whether and how discriminative PLMs, e.g., ELECTRA, can be effectively prompt-tuned. In this work, we present DPT, the first prompt tuning framework for discriminative PLMs, which reformulates NLP tasks into a discriminative language modeling problem. Comprehensive experiments on text classification and question answering show that, compared with vanilla fine-tuning, DPT achieves significantly higher performance, and also prevents the unstable problem in tuning large PLMs in both full-set and low-resource settings. The source code and experiment details of this paper can be obtained from https://github.com/thunlp/DPT.

cs.CL↗

arXiv2022

Multi-view Multi-behavior Contrastive Learning in Recommendation

Multi-behavior recommendation (MBR) aims to jointly consider multiple behaviors to improve the target behavior's performance. We argue that MBR models should: (1) model the coarse-grained commonalities between different behaviors of a user, (2) consider both individual sequence view and global graph view in multi-behavior modeling, and (3) capture the fine-grained differences between multiple behaviors of a user. In this work, we propose a novel Multi-behavior Multi-view Contrastive Learning Recommendation (MMCLR) framework, including three new CL tasks to solve the above challenges, respectively. The multi-behavior CL aims to make different user single-behavior representations of the same user in each view to be similar. The multi-view CL attempts to bridge the gap between a user's sequence-view and graph-view representations. The behavior distinction CL focuses on modeling fine-grained differences of different behaviors. In experiments, we conduct extensive evaluations and ablation tests to verify the effectiveness of MMCLR and various CL tasks on two real-world datasets, achieving SOTA performance over existing baselines. Our code will be available on \url{https://github.com/wyqing20/MMCLR}

cs.IR↗

arXiv2021

Personalized Transfer of User Preferences for Cross-domain Recommendation

Cold-start problem is still a very challenging problem in recommender systems. Fortunately, the interactions of the cold-start users in the auxiliary source domain can help cold-start recommendations in the target domain. How to transfer user's preferences from the source domain to the target domain, is the key issue in Cross-domain Recommendation (CDR) which is a promising solution to deal with the cold-start problem. Most existing methods model a common preference bridge to transfer preferences for all users. Intuitively, since preferences vary from user to user, the preference bridges of different users should be different. Along this line, we propose a novel framework named Personalized Transfer of User Preferences for Cross-domain Recommendation (PTUPCDR). Specifically, a meta network fed with users' characteristic embeddings is learned to generate personalized bridge functions to achieve personalized transfer of preferences for each user. To learn the meta network stably, we employ a task-oriented optimization procedure. With the meta-generated personalized bridge function, the user's preference embedding in the source domain can be transformed into the target domain, and the transformed user preference embedding can be utilized as the initial embedding for the cold-start user in the target domain. Using large real-world datasets, we conduct extensive experiments to evaluate the effectiveness of PTUPCDR on both cold-start and warm-start stages. The code has been available at https://github.com/easezyc/WSDM2022-PTUPCDR.

cs.IR↗

arXiv2021

Long Short-Term Temporal Meta-learning in Online Recommendation

An effective online recommendation system should jointly capture users' long-term and short-term preferences in both users' internal behaviors (from the target recommendation task) and external behaviors (from other tasks). However, it is extremely challenging to conduct fast adaptations to real-time new trends while making full use of all historical behaviors in large-scale systems, due to the real-world limitations in real-time training efficiency and external behavior acquisition. To address these practical challenges, we propose a novel Long Short-Term Temporal Meta-learning framework (LSTTM) for online recommendation. It arranges user multi-source behaviors in a global long-term graph and an internal short-term graph, and conducts different GAT-based aggregators and training strategies to learn user short-term and long-term preferences separately. To timely capture users' real-time interests, we propose a temporal meta-learning method based on MAML under an asynchronous optimization strategy for fast adaptation, which regards recommendations at different time periods as different tasks. In experiments, LSTTM achieves significant improvements on both offline and online evaluations. It has been deployed on a widely-used online recommendation system named WeChat Top Stories, affecting millions of users.

cs.IR↗

arXiv2021

Learning to Expand Audience via Meta Hybrid Experts and Critics for Recommendation and Advertising

In recommender systems and advertising platforms, marketers always want to deliver products, contents, or advertisements to potential audiences over media channels such as display, video, or social. Given a set of audiences or customers (seed users), the audience expansion technique (look-alike modeling) is a promising solution to identify more potential audiences, who are similar to the seed users and likely to finish the business goal of the target campaign. However, look-alike modeling faces two challenges: (1) In practice, a company could run hundreds of marketing campaigns to promote various contents within completely different categories every day, e.g., sports, politics, society. Thus, it is difficult to utilize a common method to expand audiences for all campaigns. (2) The seed set of a certain campaign could only cover limited users. Therefore, a customized approach based on such a seed set is likely to be overfitting. In this paper, to address these challenges, we propose a novel two-stage framework named Meta Hybrid Experts and Critics (MetaHeac) which has been deployed in WeChat Look-alike System. In the offline stage, a general model which can capture the relationships among various tasks is trained from a meta-learning perspective on all existing campaign tasks. In the online stage, for a new campaign, a customized model is learned with the given seed set based on the general model. According to both offline and online experiments, the proposed MetaHeac shows superior effectiveness for both content marketing campaigns in recommender systems and advertising campaigns in advertising platforms. Besides, MetaHeac has been successfully deployed in WeChat for the promotion of both contents and advertisements, leading to great improvement in the quality of marketing. The code has been available at \url{https://github.com/easezyc/MetaHeac}.

cs.IR↗

arXiv2021

Learning to Warm Up Cold Item Embeddings for Cold-start Recommendation with Meta Scaling and Shifting Networks

Recently, embedding techniques have achieved impressive success in recommender systems. However, the embedding techniques are data demanding and suffer from the cold-start problem. Especially, for the cold-start item which only has limited interactions, it is hard to train a reasonable item ID embedding, called cold ID embedding, which is a major challenge for the embedding techniques. The cold item ID embedding has two main problems: (1) A gap is existing between the cold ID embedding and the deep model. (2) Cold ID embedding would be seriously affected by noisy interaction. However, most existing methods do not consider both two issues in the cold-start problem, simultaneously. To address these problems, we adopt two key ideas: (1) Speed up the model fitting for the cold item ID embedding (fast adaptation). (2) Alleviate the influence of noise. Along this line, we propose Meta Scaling and Shifting Networks to generate scaling and shifting functions for each item, respectively. The scaling function can directly transform cold item ID embeddings into warm feature space which can fit the model better, and the shifting function is able to produce stable embeddings from the noisy embeddings. With the two meta networks, we propose Meta Warm Up Framework (MWUF) which learns to warm up cold ID embeddings. Moreover, MWUF is a general framework that can be applied upon various existing deep recommendation models. The proposed model is evaluated on three popular benchmarks, including both recommendation and advertising datasets. The evaluation results demonstrate its superior performance and compatibility.

cs.IR↗

arXiv2021

Transfer-Meta Framework for Cross-domain Recommendation to Cold-Start Users

Cold-start problems are enormous challenges in practical recommender systems. One promising solution for this problem is cross-domain recommendation (CDR) which leverages rich information from an auxiliary (source) domain to improve the performance of recommender system in the target domain. In these CDR approaches, the family of Embedding and Mapping methods for CDR (EMCDR) is very effective, which explicitly learn a mapping function from source embeddings to target embeddings with overlapping users. However, these approaches suffer from one serious problem: the mapping function is only learned on limited overlapping users, and the function would be biased to the limited overlapping users, which leads to unsatisfying generalization ability and degrades the performance on cold-start users in the target domain. With the advantage of meta learning which has good generalization ability to novel tasks, we propose a transfer-meta framework for CDR (TMCDR) which has a transfer stage and a meta stage. In the transfer (pre-training) stage, a source model and a target model are trained on source and target domains, respectively. In the meta stage, a task-oriented meta network is learned to implicitly transform the user embedding in the source domain to the target feature space. In addition, the TMCDR is a general framework that can be applied upon various base models, e.g., MF, BPR, CML. By utilizing data from Amazon and Douban, we conduct extensive experiments on 6 cross-domain tasks to demonstrate the superior performance and compatibility of TMCDR.

cs.IR↗

arXiv2021

Beyond Clicks: Modeling Multi-Relational Item Graph for Session-Based Target Behavior Prediction

Session-based target behavior prediction aims to predict the next item to be interacted with specific behavior types (e.g., clicking). Although existing methods for session-based behavior prediction leverage powerful representation learning approaches to encode items' sequential relevance in a low-dimensional space, they suffer from several limitations. Firstly, they focus on only utilizing the same type of user behavior for prediction, but ignore the potential of taking other behavior data as auxiliary information. This is particularly crucial when the target behavior is sparse but important (e.g., buying or sharing an item). Secondly, item-to-item relations are modeled separately and locally in one behavior sequence, and they lack a principled way to globally encode these relations more effectively. To overcome these limitations, we propose a novel Multi-relational Graph Neural Network model for Session-based target behavior Prediction, namely MGNN-SPred for short. Specifically, we build a Multi-Relational Item Graph (MRIG) based on all behavior sequences from all sessions, involving target and auxiliary behavior types. Based on MRIG, MGNN-SPred learns global item-to-item relations and further obtains user preferences w.r.t. current target and auxiliary behavior sequences, respectively. In the end, MGNN-SPred leverages a gating mechanism to adaptively fuse user representations for predicting next item interacted with target behavior. The extensive experiments on two real-world datasets demonstrate the superiority of MGNN-SPred by comparing with state-of-the-art session-based prediction methods, validating the benefits of leveraging auxiliary behavior and learning item-to-item relations over MRIG.

cs.IR↗

arXiv2021

Understanding WeChat User Preferences and "Wow" Diffusion

WeChat is the largest social instant messaging platform in China, with 1.1 billion monthly active users. "Top Stories" is a novel friend-enhanced recommendation engine in WeChat, in which users can read articles based on preferences of both their own and their friends. Specifically, when a user reads an article by opening it, the "click" behavior is private. Moreover, if the user clicks the "wow" button, (only) her/his direct connections will be aware of this action/preference. Based on the unique WeChat data, we aim to understand user preferences and "wow" diffusion in Top Stories at different levels. We have made some interesting discoveries. For instance, the "wow" probability of one user is negatively correlated with the number of connected components that are formed by her/his active friends, but the click probability is the opposite. We further study to what extent users' "wow" and click behavior can be predicted from their social connections. To address this problem, we present a hierarchical graph representation learning based model DiffuseGNN, which is capable of capturing the structure-based social observations discovered above. Our experiments show that the proposed method can significantly improve the prediction performance compared with alternative methods.

cs.SI↗

arXiv2021

UPRec: User-Aware Pre-training for Recommender Systems

Existing sequential recommendation methods rely on large amounts of training data and usually suffer from the data sparsity problem. To tackle this, the pre-training mechanism has been widely adopted, which attempts to leverage large-scale data to perform self-supervised learning and transfer the pre-trained parameters to downstream tasks. However, previous pre-trained models for recommendation focus on leverage universal sequence patterns from user behaviour sequences and item information, whereas ignore capturing personalized interests with the heterogeneous user information, which has been shown effective in contributing to personalized recommendation. In this paper, we propose a method to enhance pre-trained models with heterogeneous user information, called User-aware Pre-training for Recommendation (UPRec). Specifically, UPRec leverages the user attributes andstructured social graphs to construct self-supervised objectives in the pre-training stage and proposes two user-aware pre-training tasks. Comprehensive experimental results on several real-world large-scale recommendation datasets demonstrate that UPRec can effectively integrate user information into pre-trained models and thus provide more appropriate recommendations for users.

cs.IR↗

arXiv2021

Improving Accuracy and Diversity in Matching of Recommendation with Diversified Preference Network

Recently, real-world recommendation systems need to deal with millions of candidates. It is extremely challenging to conduct sophisticated end-to-end algorithms on the entire corpus due to the tremendous computation costs. Therefore, conventional recommendation systems usually contain two modules. The matching module focuses on the coverage, which aims to efficiently retrieve hundreds of items from large corpora, while the ranking module generates specific ranks for these items. Recommendation diversity is an essential factor that impacts user experience. Most efforts have explored recommendation diversity in ranking, while the matching module should take more responsibility for diversity. In this paper, we propose a novel Heterogeneous graph neural network framework for diversified recommendation (GraphDR) in matching to improve both recommendation accuracy and diversity. Specifically, GraphDR builds a huge heterogeneous preference network to record different types of user preferences, and conduct a field-level heterogeneous graph attention network for node aggregation. We also innovatively conduct a neighbor-similarity based loss to balance both recommendation accuracy and diversity for the diversified matching task. In experiments, we conduct extensive online and offline evaluations on a real-world recommendation system with various accuracy and diversity metrics and achieve significant improvements. We also conduct model analyses and case study for a better understanding of our model. Moreover, GraphDR has been deployed on a well-known recommendation system, which affects millions of users. The source code will be released.

cs.IR↗

arXiv2020

Denoising Relation Extraction from Document-level Distant Supervision

Distant supervision (DS) has been widely used to generate auto-labeled data for sentence-level relation extraction (RE), which improves RE performance. However, the existing success of DS cannot be directly transferred to the more challenging document-level relation extraction (DocRE), since the inherent noise in DS may be even multiplied in document level and significantly harm the performance of RE. To address this challenge, we propose a novel pre-trained model for DocRE, which denoises the document-level DS data via multiple pre-training tasks. Experimental results on the large-scale DocRE benchmark show that our model can capture useful information from noisy DS data and achieve promising results.

cs.CL↗

arXiv2020

FAQ-based Question Answering via Knowledge Anchors

Question answering (QA) aims to understand questions and find appropriate answers. In real-world QA systems, Frequently Asked Question (FAQ) based QA is usually a practical and effective solution, especially for some complicated questions (e.g., How and Why). Recent years have witnessed the great successes of knowledge graphs (KGs) in KBQA systems, while there are still few works focusing on making full use of KGs in FAQ-based QA. In this paper, we propose a novel Knowledge Anchor based Question Answering (KAQA) framework for FAQ-based QA to better understand questions and retrieve more appropriate answers. More specifically, KAQA mainly consists of three modules: knowledge graph construction, query anchoring and query-document matching. We consider entities and triples of KGs in texts as knowledge anchors to precisely capture the core semantics, which brings in higher precision and better interpretability. The multi-channel matching strategy also enables most sentence matching models to be flexibly plugged in our KAQA framework to fit different real-world computation limitations. In experiments, we evaluate our models on both offline and online query-document matching tasks on a real-world FAQ-based QA system in WeChat Search, with detailed analysis, ablation tests and case studies. The significant improvements confirm the effectiveness and robustness of the KAQA framework in real-world FAQ-based QA.

cs.CL↗

arXiv2020

Knowledge Transfer via Pre-training for Recommendation: A Review and Prospect

Recommender systems aim to provide item recommendations for users, and are usually faced with data sparsity problem (e.g., cold start) in real-world scenarios. Recently pre-trained models have shown their effectiveness in knowledge transfer between domains and tasks, which can potentially alleviate the data sparsity problem in recommender systems. In this survey, we first provide a review of recommender systems with pre-training. In addition, we show the benefits of pre-training to recommender systems through experiments. Finally, we discuss several promising directions for future research for recommender systems with pre-training.

cs.IR↗

arXiv2019

Neural Snowball for Few-Shot Relation Learning

Knowledge graphs typically undergo open-ended growth of new relations. This cannot be well handled by relation extraction that focuses on pre-defined relations with sufficient training data. To address new relations with few-shot instances, we propose a novel bootstrapping approach, Neural Snowball, to learn new relations by transferring semantic knowledge about existing relations. More specifically, we use Relational Siamese Networks (RSN) to learn the metric of relational similarities between instances based on existing relations and their labeled data. Afterwards, given a new relation and its few-shot instances, we use RSN to accumulate reliable instances from unlabeled corpora; these instances are used to train a relation classifier, which can further identify new facts of the new relation. The process is conducted iteratively like a snowball. Experiments show that our model can gather high-quality instances for better few-shot relation learning and achieves significant improvement compared to baselines. Codes and datasets are released on https://github.com/thunlp/Neural-Snowball.

cs.CL↗

arXiv2019

Real-time Attention Based Look-alike Model for Recommender System

Recently, deep learning models play more and more important roles in contents recommender systems. However, although the performance of recommendations is greatly improved, the "Matthew effect" becomes increasingly evident. While the head contents get more and more popular, many competitive long-tail contents are difficult to achieve timely exposure because of lacking behavior features. This issue has badly impacted the quality and diversity of recommendations. To solve this problem, look-alike algorithm is a good choice to extend audience for high quality long-tail contents. But the traditional look-alike models which widely used in online advertising are not suitable for recommender systems because of the strict requirement of both real-time and effectiveness. This paper introduces a real-time attention based look-alike model (RALM) for recommender systems, which tackles the challenge of conflict between real-time and effectiveness. RALM realizes real-time look-alike audience extension benefiting from seeds-to-user similarity prediction and improves the effectiveness through optimizing user representation learning and look-alike learning modeling. For user representation learning, we propose a novel neural network structure named attention merge layer to replace the concatenation layer, which significantly improves the expressive ability of multi-fields feature learning. On the other hand, considering the various members of seeds, we design global attention unit and local attention unit to learn robust and adaptive seeds representation with respect to a certain target user. At last, we introduce seeds clustering mechanism which not only reduces the time complexity of attention units prediction but also minimizes the loss of seeds information at the same time. According to our experiments, RALM shows superior effectiveness and performance than popular look-alike models.

cs.IR↗