arXiv subjects

Lichan Hong

Publications and source records attributed to Lichan Hong.

At least 37 records · Page 2Linked to original sources

arXiv2024

Better Generalization with Semantic IDs: A Case Study in Ranking for Recommendations

Randomly-hashed item ids are used ubiquitously in recommendation models. However, the learned representations from random hashing prevents generalization across similar items, causing problems of learning unseen and long-tail items, especially when item corpus is large, power-law distributed, and evolving dynamically. In this paper, we propose using content-derived features as a replacement for random ids. We show that simply replacing ID features with content-based embeddings can cause a drop in quality due to reduced memorization capability. To strike a good balance of memorization and generalization, we propose to use Semantic IDs -- a compact discrete item representation learned from frozen content embeddings using RQ-VAE that captures the hierarchy of concepts in items -- as a replacement for random item ids. Similar to content embeddings, the compactness of Semantic IDs poses a problem of easy adaption in recommendation models. We propose novel methods for adapting Semantic IDs in industry-scale ranking models, through hashing sub-pieces of of the Semantic-ID sequences. In particular, we find that the SentencePiece model that is commonly used in LLM tokenization outperforms manually crafted pieces such as N-grams. To the end, we evaluate our approaches in a real-world ranking model for YouTube recommendations. Our experiments demonstrate that Semantic IDs can replace the direct use of video IDs by improving the generalization ability on new and long-tail item slices without sacrificing overall model quality.

cs.IR↗

arXiv2024

Aligning Large Language Models with Recommendation Knowledge

Large language models (LLMs) have recently been used as backbones for recommender systems. However, their performance often lags behind conventional methods in standard tasks like retrieval. We attribute this to a mismatch between LLMs' knowledge and the knowledge crucial for effective recommendations. While LLMs excel at natural language reasoning, they cannot model complex user-item interactions inherent in recommendation tasks. We propose bridging the knowledge gap and equipping LLMs with recommendation-specific knowledge to address this. Operations such as Masked Item Modeling (MIM) and Bayesian Personalized Ranking (BPR) have found success in conventional recommender systems. Inspired by this, we simulate these operations through natural language to generate auxiliary-task data samples that encode item correlations and user preferences. Fine-tuning LLMs on such auxiliary-task data samples and incorporating more informative recommendation-task data samples facilitates the injection of recommendation-specific knowledge into LLMs. Extensive experiments across retrieval, ranking, and rating prediction tasks on LLMs such as FLAN-T5-Base and FLAN-T5-XL show the effectiveness of our technique in domains such as Amazon Toys & Games, Beauty, and Sports & Outdoors. Notably, our method outperforms conventional and LLM-based baselines, including the current SOTA, by significant margins in retrieval, showcasing its potential for enhancing recommendation quality.

cs.IR↗

arXiv2024

How to Train Data-Efficient LLMs

The training of large language models (LLMs) is expensive. In this paper, we study data-efficient approaches for pre-training LLMs, i.e., techniques that aim to optimize the Pareto frontier of model quality and training resource/data consumption. We seek to understand the tradeoffs associated with data selection routines based on (i) expensive-to-compute data-quality estimates, and (ii) maximization of coverage and diversity-based measures in the feature space. Our first technique, Ask-LLM, leverages the zero-shot reasoning capabilities of instruction-tuned LLMs to directly assess the quality of a training example. To target coverage, we propose Density sampling, which models the data distribution to select a diverse sample. In our comparison of 19 samplers, involving hundreds of evaluation tasks and pre-training runs, we find that Ask-LLM and Density are the best methods in their respective categories. Coverage sampling can recover the performance of the full data, while models trained on Ask-LLM data consistently outperform full-data training -- even when we reject 90% of the original dataset, while converging up to 70% faster.

cs.LG↗

arXiv2023

Unified Embedding: Battle-Tested Feature Representations for Web-Scale ML Systems

Learning high-quality feature embeddings efficiently and effectively is critical for the performance of web-scale machine learning systems. A typical model ingests hundreds of features with vocabularies on the order of millions to billions of tokens. The standard approach is to represent each feature value as a d-dimensional embedding, introducing hundreds of billions of parameters for extremely high-cardinality features. This bottleneck has led to substantial progress in alternative embedding algorithms. Many of these methods, however, make the assumption that each feature uses an independent embedding table. This work introduces a simple yet highly effective framework, Feature Multiplexing, where one single representation space is used across many different categorical features. Our theoretical and empirical analysis reveals that multiplexed embeddings can be decomposed into components from each constituent feature, allowing models to distinguish between features. We show that multiplexed representations lead to Pareto-optimal parameter-accuracy tradeoffs for three public benchmark datasets. Further, we propose a highly practical approach called Unified Embedding with three major benefits: simplified feature configuration, strong adaptation to dynamic data distributions, and compatibility with modern hardware. Unified embedding gives significant improvements in offline and online metrics compared to highly competitive baselines across five web-scale search, ads, and recommender systems, where it serves billions of users across the world in industry-leading products.

cs.LG↗

arXiv2023

Hiformer: Heterogeneous Feature Interactions Learning with Transformers for Recommender Systems

Learning feature interaction is the critical backbone to building recommender systems. In web-scale applications, learning feature interaction is extremely challenging due to the sparse and large input feature space; meanwhile, manually crafting effective feature interactions is infeasible because of the exponential solution space. We propose to leverage a Transformer-based architecture with attention layers to automatically capture feature interactions. Transformer architectures have witnessed great success in many domains, such as natural language processing and computer vision. However, there has not been much adoption of Transformer architecture for feature interaction modeling in industry. We aim at closing the gap. We identify two key challenges for applying the vanilla Transformer architecture to web-scale recommender systems: (1) Transformer architecture fails to capture the heterogeneous feature interactions in the self-attention layer; (2) The serving latency of Transformer architecture might be too high to be deployed in web-scale recommender systems. We first propose a heterogeneous self-attention layer, which is a simple yet effective modification to the self-attention layer in Transformer, to take into account the heterogeneity of feature interactions. We then introduce \textsc{Hiformer} (\textbf{H}eterogeneous \textbf{I}nteraction Trans\textbf{former}) to further improve the model expressiveness. With low-rank approximation and model pruning, \hiformer enjoys fast inference for online deployment. Extensive offline experiment results corroborates the effectiveness and efficiency of the \textsc{Hiformer} model. We have successfully deployed the \textsc{Hiformer} model to a real world large scale App ranking model at Google Play, with significant improvement in key engagement metrics (up to +2.66\%).

cs.IR↗

arXiv2023

Recommender Systems with Generative Retrieval

Modern recommender systems perform large-scale retrieval by first embedding queries and item candidates in the same unified space, followed by approximate nearest neighbor search to select top candidates given a query embedding. In this paper, we propose a novel generative retrieval approach, where the retrieval model autoregressively decodes the identifiers of the target candidates. To that end, we create semantically meaningful tuple of codewords to serve as a Semantic ID for each item. Given Semantic IDs for items in a user session, a Transformer-based sequence-to-sequence model is trained to predict the Semantic ID of the next item that the user will interact with. To the best of our knowledge, this is the first Semantic ID-based generative model for recommendation tasks. We show that recommender systems trained with the proposed paradigm significantly outperform the current SOTA models on various datasets. In addition, we show that incorporating Semantic IDs into the sequence-to-sequence model enhances its ability to generalize, as evidenced by the improved retrieval performance observed for items with no prior interaction history.

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arXiv2023

Talking Models: Distill Pre-trained Knowledge to Downstream Models via Interactive Communication

Many recent breakthroughs in machine learning have been enabled by the pre-trained foundation models. By scaling up model parameters, training data, and computation resources, foundation models have significantly advanced the state-of-the-art in many applications. However, it is still an open question of how to use these models to perform downstream tasks efficiently. Knowledge distillation (KD) has been explored to tackle this challenge. KD transfers knowledge from a large teacher model to a smaller student model. While KD has been successful in improving student model performance, recent research has discovered that a powerful teacher does not necessarily lead to a powerful student, due to their huge capacity gap. In addition, the potential distribution shifts between the pre-training data and downstream tasks can make knowledge transfer in KD sub-optimal for improving downstream task performance. In this paper, we extend KD with an interactive communication process to help students of downstream tasks learn effectively from pre-trained foundation models. Our design is inspired by the way humans learn from teachers who can explain knowledge in a way that meets the students' needs. Specifically, we let each model (i.e., student and teacher) train two components: (1) an encoder encoding the model's hidden states to a message and (2) a decoder decoding any messages to its own hidden states. With encoder and decoder, not only can the teacher transfer rich information by encoding its hidden states, but also the student can send messages with information of downstream tasks to the teacher. Therefore, knowledge passing from teacher to student can be tailored to the student's capacity and downstream tasks' distributions. We conducted experiments on benchmark datasets to show that our communication mechanism outperforms state-of-the-art distillation techniques.

cs.AI↗

arXiv2023

Empowering Long-tail Item Recommendation through Cross Decoupling Network (CDN)

Industry recommender systems usually suffer from highly-skewed long-tail item distributions where a small fraction of the items receives most of the user feedback. This skew hurts recommender quality especially for the item slices without much user feedback. While there have been many research advances made in academia, deploying these methods in production is very difficult and very few improvements have been made in industry. One challenge is that these methods often hurt overall performance; additionally, they could be complex and expensive to train and serve. In this work, we aim to improve tail item recommendations while maintaining the overall performance with less training and serving cost. We first find that the predictions of user preferences are biased under long-tail distributions. The bias comes from the differences between training and serving data in two perspectives: 1) the item distributions, and 2) user's preference given an item. Most existing methods mainly attempt to reduce the bias from the item distribution perspective, ignoring the discrepancy from user preference given an item. This leads to a severe forgetting issue and results in sub-optimal performance. To address the problem, we design a novel Cross Decoupling Network (CDN) (i) decouples the learning process of memorization and generalization on the item side through a mixture-of-expert architecture; (ii) decouples the user samples from different distributions through a regularized bilateral branch network. Finally, a new adapter is introduced to aggregate the decoupled vectors, and softly shift the training attention to tail items. Extensive experimental results show that CDN significantly outperforms state-of-the-art approaches on benchmark datasets. We also demonstrate its effectiveness by a case study of CDN in a large-scale recommendation system at Google.

cs.IR↗

arXiv2023

Density Weighting for Multi-Interest Personalized Recommendation

Using multiple user representations (MUR) to model user behavior instead of a single user representation (SUR) has been shown to improve personalization in recommendation systems. However, the performance gains observed with MUR can be sensitive to the skewness in the item and/or user interest distribution. When the data distribution is highly skewed, the gains observed by learning multiple representations diminish since the model dominates on head items/interests, leading to poor performance on tail items. Robustness to data sparsity is therefore essential for MUR-based approaches to achieve good performance for recommendations. Yet, research in MUR and data imbalance have largely been done independently. In this paper, we delve deeper into the shortcomings of MUR inferred from imbalanced data distributions. We make several contributions: (1) Using synthetic datasets, we demonstrate the sensitivity of MUR with respect to data imbalance, (2) To improve MUR for tail items, we propose an iterative density weighting scheme (IDW) with user tower calibration to mitigate the effect of training over long-tail distribution on personalization, and (3) Through extensive experiments on three real-world benchmarks, we demonstrate IDW outperforms other alternatives that address data imbalance.

cs.IR↗

arXiv2023

Online Matching: A Real-time Bandit System for Large-scale Recommendations

The last decade has witnessed many successes of deep learning-based models for industry-scale recommender systems. These models are typically trained offline in a batch manner. While being effective in capturing users' past interactions with recommendation platforms, batch learning suffers from long model-update latency and is vulnerable to system biases, making it hard to adapt to distribution shift and explore new items or user interests. Although online learning-based approaches (e.g., multi-armed bandits) have demonstrated promising theoretical results in tackling these challenges, their practical real-time implementation in large-scale recommender systems remains limited. First, the scalability of online approaches in servicing a massive online traffic while ensuring timely updates of bandit parameters poses a significant challenge. Additionally, exploring uncertainty in recommender systems can easily result in unfavorable user experience, highlighting the need for devising intricate strategies that effectively balance the trade-off between exploitation and exploration. In this paper, we introduce Online Matching: a scalable closed-loop bandit system learning from users' direct feedback on items in real time. We present a hybrid "offline + online" approach for constructing this system, accompanied by a comprehensive exposition of the end-to-end system architecture. We propose Diag-LinUCB -- a novel extension of the LinUCB algorithm -- to enable distributed updates of bandits parameter in a scalable and timely manner. We conduct live experiments in YouTube and show that Online Matching is able to enhance the capabilities of fresh content discovery and item exploration in the present platform.

cs.LG↗

arXiv2023

Improving Training Stability for Multitask Ranking Models in Recommender Systems

Recommender systems play an important role in many content platforms. While most recommendation research is dedicated to designing better models to improve user experience, we found that research on stabilizing the training for such models is severely under-explored. As recommendation models become larger and more sophisticated, they are more susceptible to training instability issues, i.e., loss divergence, which can make the model unusable, waste significant resources and block model developments. In this paper, we share our findings and best practices we learned for improving the training stability of a real-world multitask ranking model for YouTube recommendations. We show some properties of the model that lead to unstable training and conjecture on the causes. Furthermore, based on our observations of training dynamics near the point of training instability, we hypothesize why existing solutions would fail, and propose a new algorithm to mitigate the limitations of existing solutions. Our experiments on YouTube production dataset show the proposed algorithm can significantly improve training stability while not compromising convergence, comparing with several commonly used baseline methods.

cs.LG↗

arXiv2023

HyperFormer: Learning Expressive Sparse Feature Representations via Hypergraph Transformer

Learning expressive representations for high-dimensional yet sparse features has been a longstanding problem in information retrieval. Though recent deep learning methods can partially solve the problem, they often fail to handle the numerous sparse features, particularly those tail feature values with infrequent occurrences in the training data. Worse still, existing methods cannot explicitly leverage the correlations among different instances to help further improve the representation learning on sparse features since such relational prior knowledge is not provided. To address these challenges, in this paper, we tackle the problem of representation learning on feature-sparse data from a graph learning perspective. Specifically, we propose to model the sparse features of different instances using hypergraphs where each node represents a data instance and each hyperedge denotes a distinct feature value. By passing messages on the constructed hypergraphs based on our Hypergraph Transformer (HyperFormer), the learned feature representations capture not only the correlations among different instances but also the correlations among features. Our experiments demonstrate that the proposed approach can effectively improve feature representation learning on sparse features.

cs.IR↗

arXiv2023

Do LLMs Understand User Preferences? Evaluating LLMs On User Rating Prediction

Large Language Models (LLMs) have demonstrated exceptional capabilities in generalizing to new tasks in a zero-shot or few-shot manner. However, the extent to which LLMs can comprehend user preferences based on their previous behavior remains an emerging and still unclear research question. Traditionally, Collaborative Filtering (CF) has been the most effective method for these tasks, predominantly relying on the extensive volume of rating data. In contrast, LLMs typically demand considerably less data while maintaining an exhaustive world knowledge about each item, such as movies or products. In this paper, we conduct a thorough examination of both CF and LLMs within the classic task of user rating prediction, which involves predicting a user's rating for a candidate item based on their past ratings. We investigate various LLMs in different sizes, ranging from 250M to 540B parameters and evaluate their performance in zero-shot, few-shot, and fine-tuning scenarios. We conduct comprehensive analysis to compare between LLMs and strong CF methods, and find that zero-shot LLMs lag behind traditional recommender models that have the access to user interaction data, indicating the importance of user interaction data. However, through fine-tuning, LLMs achieve comparable or even better performance with only a small fraction of the training data, demonstrating their potential through data efficiency.

cs.IR↗

arXiv2022

Improving Multi-Task Generalization via Regularizing Spurious Correlation

Multi-Task Learning (MTL) is a powerful learning paradigm to improve generalization performance via knowledge sharing. However, existing studies find that MTL could sometimes hurt generalization, especially when two tasks are less correlated. One possible reason that hurts generalization is spurious correlation, i.e., some knowledge is spurious and not causally related to task labels, but the model could mistakenly utilize them and thus fail when such correlation changes. In MTL setup, there exist several unique challenges of spurious correlation. First, the risk of having non-causal knowledge is higher, as the shared MTL model needs to encode all knowledge from different tasks, and causal knowledge for one task could be potentially spurious to the other. Second, the confounder between task labels brings in a different type of spurious correlation to MTL. We theoretically prove that MTL is more prone to taking non-causal knowledge from other tasks than single-task learning, and thus generalize worse. To solve this problem, we propose Multi-Task Causal Representation Learning framework, aiming to represent multi-task knowledge via disentangled neural modules, and learn which module is causally related to each task via MTL-specific invariant regularization. Experiments show that it could enhance MTL model's performance by 5.5% on average over Multi-MNIST, MovieLens, Taskonomy, CityScape, and NYUv2, via alleviating spurious correlation problem.

cs.LG↗

arXiv2021

DSelect-k: Differentiable Selection in the Mixture of Experts with Applications to Multi-Task Learning

The Mixture-of-Experts (MoE) architecture is showing promising results in improving parameter sharing in multi-task learning (MTL) and in scaling high-capacity neural networks. State-of-the-art MoE models use a trainable sparse gate to select a subset of the experts for each input example. While conceptually appealing, existing sparse gates, such as Top-k, are not smooth. The lack of smoothness can lead to convergence and statistical performance issues when training with gradient-based methods. In this paper, we develop DSelect-k: a continuously differentiable and sparse gate for MoE, based on a novel binary encoding formulation. The gate can be trained using first-order methods, such as stochastic gradient descent, and offers explicit control over the number of experts to select. We demonstrate the effectiveness of DSelect-k on both synthetic and real MTL datasets with up to $128$ tasks. Our experiments indicate that DSelect-k can achieve statistically significant improvements in prediction and expert selection over popular MoE gates. Notably, on a real-world, large-scale recommender system, DSelect-k achieves over $22\%$ improvement in predictive performance compared to Top-k. We provide an open-source implementation of DSelect-k.

cs.LG↗

arXiv2021

Learning to Embed Categorical Features without Embedding Tables for Recommendation

Embedding learning of categorical features (e.g. user/item IDs) is at the core of various recommendation models including matrix factorization and neural collaborative filtering. The standard approach creates an embedding table where each row represents a dedicated embedding vector for every unique feature value. However, this method fails to efficiently handle high-cardinality features and unseen feature values (e.g. new video ID) that are prevalent in real-world recommendation systems. In this paper, we propose an alternative embedding framework Deep Hash Embedding (DHE), replacing embedding tables by a deep embedding network to compute embeddings on the fly. DHE first encodes the feature value to a unique identifier vector with multiple hashing functions and transformations, and then applies a DNN to convert the identifier vector to an embedding. The encoding module is deterministic, non-learnable, and free of storage, while the embedding network is updated during the training time to learn embedding generation. Empirical results show that DHE achieves comparable AUC against the standard one-hot full embedding, with smaller model sizes. Our work sheds light on the design of DNN-based alternative embedding schemes for categorical features without using embedding table lookup.

cs.LG↗

arXiv2021

A Model of Two Tales: Dual Transfer Learning Framework for Improved Long-tail Item Recommendation

Highly skewed long-tail item distribution is very common in recommendation systems. It significantly hurts model performance on tail items. To improve tail-item recommendation, we conduct research to transfer knowledge from head items to tail items, leveraging the rich user feedback in head items and the semantic connections between head and tail items. Specifically, we propose a novel dual transfer learning framework that jointly learns the knowledge transfer from both model-level and item-level: 1. The model-level knowledge transfer builds a generic meta-mapping of model parameters from few-shot to many-shot model. It captures the implicit data augmentation on the model-level to improve the representation learning of tail items. 2. The item-level transfer connects head and tail items through item-level features, to ensure a smooth transfer of meta-mapping from head items to tail items. The two types of transfers are incorporated to ensure the learned knowledge from head items can be well applied for tail item representation learning in the long-tail distribution settings. Through extensive experiments on two benchmark datasets, results show that our proposed dual transfer learning framework significantly outperforms other state-of-the-art methods for tail item recommendation in hit ratio and NDCG. It is also very encouraging that our framework further improves head items and overall performance on top of the gains on tail items.

cs.IR↗

arXiv2021

Learning-to-Rank with Partitioned Preference: Fast Estimation for the Plackett-Luce Model

We investigate the Plackett-Luce (PL) model based listwise learning-to-rank (LTR) on data with partitioned preference, where a set of items are sliced into ordered and disjoint partitions, but the ranking of items within a partition is unknown. Given $N$ items with $M$ partitions, calculating the likelihood of data with partitioned preference under the PL model has a time complexity of $O(N+S!)$, where $S$ is the maximum size of the top $M-1$ partitions. This computational challenge restrains most existing PL-based listwise LTR methods to a special case of partitioned preference, top-$K$ ranking, where the exact order of the top $K$ items is known. In this paper, we exploit a random utility model formulation of the PL model, and propose an efficient numerical integration approach for calculating the likelihood and its gradients with a time complexity $O(N+S^3)$. We demonstrate that the proposed method outperforms well-known LTR baselines and remains scalable through both simulation experiments and applications to real-world eXtreme Multi-Label classification tasks.

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