arXiv subjects

Linas Baltrunas

Publications and source records attributed to Linas Baltrunas.

5 recordsLinked to original sources

arXiv2026

GenPage: Towards End-to-End Generative Homepage Construction at Netflix

We present GenPage, an end-to-end generative approach to Netflix homepage construction that replaces the traditional multi-stage recommender stack with a single transformer. GenPage treats the user and request context as a prompt and autoregressively generates the entire structured, multi-row homepage as the response. We adapt the LLM training recipe: pretraining on production pages, followed by post-training via weighted binary classification (WBC) or reinforcement learning (RL). For industry-scale deployment, we introduce techniques addressing cold start, model freshness, business-rule enforcement, and serving efficiency. In online A/B tests against a mature, highly optimized production homepage recommender, GenPage delivered a substantial lift on the core user engagement metric we use for launch decisions, while reducing end-to-end serving latency by 20%. Offline, two findings stand out: enriching the prompt yields a larger improvement than scaling model capacity in our current regime, and RL post-training increases homepage diversity even though diversity is not part of the objective.

cs.IR↗

arXiv2026

From Logs to Language: Learning Optimal Verbalization for LLM-Based Recommendation at Industry Scale

Large language models (LLMs) are promising backbones for generative recommender systems, yet a key challenge remains underexplored: verbalization, i.e., converting structured user interaction logs into effective natural language inputs. Existing methods rely on rigid templates that simply concatenate fields, yielding suboptimal representations for recommendation. We propose a data-centric framework that learns verbalization for LLM-based recommendation. Using reinforcement learning, a verbalization agent transforms raw interaction histories into optimized textual contexts, with recommendation accuracy as the training signal. This agent learns to filter noise, incorporate relevant metadata, and reorganize information to improve downstream predictions. Experiments on a large-scale industrial streaming dataset from Netflix show that learned verbalization delivers up to 93% relative improvement in discovery item recommendation accuracy over template-based baselines. Further analysis reveals emergent strategies such as user interest summarization, noise removal, and syntax normalization, offering insights into effective context construction for LLM-based recommender systems.

cs.AI↗

arXiv2015

Session-based Recommendations with Recurrent Neural Networks

We apply recurrent neural networks (RNN) on a new domain, namely recommender systems. Real-life recommender systems often face the problem of having to base recommendations only on short session-based data (e.g. a small sportsware website) instead of long user histories (as in the case of Netflix). In this situation the frequently praised matrix factorization approaches are not accurate. This problem is usually overcome in practice by resorting to item-to-item recommendations, i.e. recommending similar items. We argue that by modeling the whole session, more accurate recommendations can be provided. We therefore propose an RNN-based approach for session-based recommendations. Our approach also considers practical aspects of the task and introduces several modifications to classic RNNs such as a ranking loss function that make it more viable for this specific problem. Experimental results on two data-sets show marked improvements over widely used approaches.

cs.LG↗

arXiv2015

Frappe: Understanding the Usage and Perception of Mobile App Recommendations In-The-Wild

This paper describes a real world deployment of a context-aware mobile app recommender system (RS) called Frappe. Utilizing a hybrid-approach, we conducted a large-scale app market deployment with 1000 Android users combined with a small-scale local user study involving 33 users. The resulting usage logs and subjective feedback enabled us to gather key insights into (1) context-dependent app usage and (2) the perceptions and experiences of end-users while interacting with context-aware mobile app recommendations. While Frappe performs very well based on usage-centric evaluation metrics insights from the small-scale study reveal some negative user experiences. Our results point to a number of actionable lessons learned specifically related to designing, deploying and evaluating mobile context-aware RS in-the-wild with real users.

cs.IR↗

arXiv2013

GAPfm: Optimal Top-N Recommendations for Graded Relevance Domains

Recommender systems are frequently used in domains in which users express their preferences in the form of graded judgments, such as ratings. If accurate top-N recommendation lists are to be produced for such graded relevance domains, it is critical to generate a ranked list of recommended items directly rather than predicting ratings. Current techniques choose one of two sub-optimal approaches: either they optimize for a binary metric such as Average Precision, which discards information on relevance grades, or they optimize for Normalized Discounted Cumulative Gain (NDCG), which ignores the dependence of an item's contribution on the relevance of more highly ranked items. In this paper, we address the shortcomings of existing approaches by proposing the Graded Average Precision factor model (GAPfm), a latent factor model that is particularly suited to the problem of top-N recommendation in domains with graded relevance data. The model optimizes for Graded Average Precision, a metric that has been proposed recently for assessing the quality of ranked results list for graded relevance. GAPfm learns a latent factor model by directly optimizing a smoothed approximation of GAP. GAPfm's advantages are twofold: it maintains full information about graded relevance and also addresses the limitations of models that optimize NDCG. Experimental results show that GAPfm achieves substantial improvements on the top-N recommendation task, compared to several state-of-the-art approaches. In order to ensure that GAPfm is able to scale to very large data sets, we propose a fast learning algorithm that uses an adaptive item selection strategy. A final experiment shows that GAPfm is useful not only for generating recommendation lists, but also for ranking a given list of rated items.

cs.IR↗