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Lingfei Wu

Publications and source records attributed to Lingfei Wu.

At least 73 records · Page 4Linked to original sources

Automatic Controllable Product Copywriting for E-Commerce

Automatic product description generation for e-commerce has witnessed significant advancement in the past decade. Product copywriting aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. As the services provided by e-commerce platforms become diverse, it is necessary to adapt the patterns of automatically-generated descriptions dynamically. In this paper, we report our experience in deploying an E-commerce Prefix-based Controllable Copywriting Generation (EPCCG) system into the JD.com e-commerce product recommendation platform. The development of the system contains two main components: 1) copywriting aspect extraction; 2) weakly supervised aspect labeling; 3) text generation with a prefix-based language model; 4) copywriting quality control. We conduct experiments to validate the effectiveness of the proposed EPCCG. In addition, we introduce the deployed architecture which cooperates with the EPCCG into the real-time JD.com e-commerce recommendation platform and the significant payoff since deployment.

cs.AI↗

TeKo: Text-Rich Graph Neural Networks with External Knowledge

Graph Neural Networks (GNNs) have gained great popularity in tackling various analytical tasks on graph-structured data (i.e., networks). Typical GNNs and their variants follow a message-passing manner that obtains network representations by the feature propagation process along network topology, which however ignore the rich textual semantics (e.g., local word-sequence) that exist in many real-world networks. Existing methods for text-rich networks integrate textual semantics by mainly utilizing internal information such as topics or phrases/words, which often suffer from an inability to comprehensively mine the text semantics, limiting the reciprocal guidance between network structure and text semantics. To address these problems, we propose a novel text-rich graph neural network with external knowledge (TeKo), in order to take full advantage of both structural and textual information within text-rich networks. Specifically, we first present a flexible heterogeneous semantic network that incorporates high-quality entities and interactions among documents and entities. We then introduce two types of external knowledge, that is, structured triplets and unstructured entity description, to gain a deeper insight into textual semantics. We further design a reciprocal convolutional mechanism for the constructed heterogeneous semantic network, enabling network structure and textual semantics to collaboratively enhance each other and learn high-level network representations. Extensive experimental results on four public text-rich networks as well as a large-scale e-commerce searching dataset illustrate the superior performance of TeKo over state-of-the-art baselines.

cs.SI↗

Robust Meta-learning with Sampling Noise and Label Noise via Eigen-Reptile

Recent years have seen a surge of interest in meta-learning techniques for tackling the few-shot learning (FSL) problem. However, the meta-learner is prone to overfitting since there are only a few available samples, which can be identified as sampling noise on a clean dataset. Moreover, when handling the data with noisy labels, the meta-learner could be extremely sensitive to label noise on a corrupted dataset. To address these two challenges, we present Eigen-Reptile (ER) that updates the meta-parameters with the main direction of historical task-specific parameters to alleviate sampling and label noise. Specifically, the main direction is computed in a fast way, where the scale of the calculated matrix is related to the number of gradient steps instead of the number of parameters. Furthermore, to obtain a more accurate main direction for Eigen-Reptile in the presence of many noisy labels, we further propose Introspective Self-paced Learning (ISPL). We have theoretically and experimentally demonstrated the soundness and effectiveness of the proposed Eigen-Reptile and ISPL. Particularly, our experiments on different tasks show that the proposed method is able to outperform or achieve highly competitive performance compared with other gradient-based methods with or without noisy labels. The code and data for the proposed method are provided for research purposes https://github.com/Anfeather/Eigen-Reptile.

cs.LG↗

TrustGNN: Graph Neural Network based Trust Evaluation via Learnable Propagative and Composable Nature

Trust evaluation is critical for many applications such as cyber security, social communication and recommender systems. Users and trust relationships among them can be seen as a graph. Graph neural networks (GNNs) show their powerful ability for analyzing graph-structural data. Very recently, existing work attempted to introduce the attributes and asymmetry of edges into GNNs for trust evaluation, while failed to capture some essential properties (e.g., the propagative and composable nature) of trust graphs. In this work, we propose a new GNN based trust evaluation method named TrustGNN, which integrates smartly the propagative and composable nature of trust graphs into a GNN framework for better trust evaluation. Specifically, TrustGNN designs specific propagative patterns for different propagative processes of trust, and distinguishes the contribution of different propagative processes to create new trust. Thus, TrustGNN can learn comprehensive node embeddings and predict trust relationships based on these embeddings. Experiments on some widely-used real-world datasets indicate that TrustGNN significantly outperforms the state-of-the-art methods. We further perform analytical experiments to demonstrate the effectiveness of the key designs in TrustGNN.

cs.LG↗

Improving Long Tailed Document-Level Relation Extraction via Easy Relation Augmentation and Contrastive Learning

Towards real-world information extraction scenario, research of relation extraction is advancing to document-level relation extraction(DocRE). Existing approaches for DocRE aim to extract relation by encoding various information sources in the long context by novel model architectures. However, the inherent long-tailed distribution problem of DocRE is overlooked by prior work. We argue that mitigating the long-tailed distribution problem is crucial for DocRE in the real-world scenario. Motivated by the long-tailed distribution problem, we propose an Easy Relation Augmentation(ERA) method for improving DocRE by enhancing the performance of tailed relations. In addition, we further propose a novel contrastive learning framework based on our ERA, i.e., ERACL, which can further improve the model performance on tailed relations and achieve competitive overall DocRE performance compared to the state-of-arts.

cs.CL↗

Scenario-based Multi-product Advertising Copywriting Generation for E-Commerce

In this paper, we proposed an automatic Scenario-based Multi-product Advertising Copywriting Generation system (SMPACG) for E-Commerce, which has been deployed on a leading Chinese e-commerce platform. The proposed SMPACG consists of two main components: 1) an automatic multi-product combination selection module, which itself is consisted of a topic prediction model, a pattern and attribute-based selection model and an arbitrator model; and 2) an automatic multi-product advertising copywriting generation module, which combines our proposed domain-specific pretrained language model and knowledge-based data enhancement model. The SMPACG is the first system that realizes automatic scenario-based multi-product advertising contents generation, which achieves significant improvements over other state-of-the-art methods. The SMPACG has been not only developed for directly serving for our e-commerce recommendation system, but also used as a real-time writing assistant tool for merchants.

cs.AI↗

QRelScore: Better Evaluating Generated Questions with Deeper Understanding of Context-aware Relevance

Existing metrics for assessing question generation not only require costly human reference but also fail to take into account the input context of generation, rendering the lack of deep understanding of the relevance between the generated questions and input contexts. As a result, they may wrongly penalize a legitimate and reasonable candidate question when it (i) involves complicated reasoning with the context or (ii) can be grounded by multiple evidences in the context. In this paper, we propose $\textbf{QRelScore}$, a context-aware $\underline{\textbf{Rel}}$evance evaluation metric for $\underline{\textbf{Q}}$uestion Generation. Based on off-the-shelf language models such as BERT and GPT2, QRelScore employs both word-level hierarchical matching and sentence-level prompt-based generation to cope with the complicated reasoning and diverse generation from multiple evidences, respectively. Compared with existing metrics, our experiments demonstrate that QRelScore is able to achieve a higher correlation with human judgments while being much more robust to adversarial samples.

cs.CL↗

Metrics and Mechanisms: Measuring the Unmeasurable in the Science of Science

What science does, what science could do, and how to make science work? If we want to know the answers to these questions, we need to be able to uncover the mechanisms of science, going beyond metrics that are easily collectible and quantifiable. In this perspective piece, we link metrics to mechanisms by demonstrating how emerging metrics of science not only offer complementaries to existing ones, but also shed light on the hidden structure and mechanisms of science. Based on fundamental properties of science, we classify existing theories and findings into: hot and cold science referring to attention shift between scientific fields, fast and slow science reflecting productivity of scientists and teams, soft and hard science revealing reproducibility of scientific research. We suggest that interest about mechanisms of science since Derek J. de Solla Price, Robert K. Merton, Eugene Garfield, and many others complement the zeitgeist in pursuing new, complex metrics without understanding the underlying processes. We propose that understanding and modeling the mechanisms of science condition effective development and application of metrics.

physics.soc-ph↗

Triples-to-Text Generation with Reinforcement Learning Based Graph-augmented Neural Networks

Considering a collection of RDF triples, the RDF-to-text generation task aims to generate a text description. Most previous methods solve this task using a sequence-to-sequence model or using a graph-based model to encode RDF triples and to generate a text sequence. Nevertheless, these approaches fail to clearly model the local and global structural information between and within RDF triples. Moreover, the previous methods also face the non-negligible problem of low faithfulness of the generated text, which seriously affects the overall performance of these models. To solve these problems, we propose a model combining two new graph-augmented structural neural encoders to jointly learn both local and global structural information in the input RDF triples. To further improve text faithfulness, we innovatively introduce a reinforcement learning (RL) reward based on information extraction (IE). We first extract triples from the generated text using a pretrained IE model and regard the correct number of the extracted triples as the additional RL reward. Experimental results on two benchmark datasets demonstrate that our proposed model outperforms the state-of-the-art baselines, and the additional reinforcement learning reward does help to improve the faithfulness of the generated text.

cs.CL↗

Feeding What You Need by Understanding What You Learned

Machine Reading Comprehension (MRC) reveals the ability to understand a given text passage and answer questions based on it. Existing research works in MRC rely heavily on large-size models and corpus to improve the performance evaluated by metrics such as Exact Match ($EM$) and $F_1$. However, such a paradigm lacks sufficient interpretation to model capability and can not efficiently train a model with a large corpus. In this paper, we argue that a deep understanding of model capabilities and data properties can help us feed a model with appropriate training data based on its learning status. Specifically, we design an MRC capability assessment framework that assesses model capabilities in an explainable and multi-dimensional manner. Based on it, we further uncover and disentangle the connections between various data properties and model performance. Finally, to verify the effectiveness of the proposed MRC capability assessment framework, we incorporate it into a curriculum learning pipeline and devise a Capability Boundary Breakthrough Curriculum (CBBC) strategy, which performs a model capability-based training to maximize the data value and improve training efficiency. Extensive experiments demonstrate that our approach significantly improves performance, achieving up to an 11.22% / 8.71% improvement of $EM$ / $F_1$ on MRC tasks.

cs.CL↗

Heterogeneous Global Graph Neural Networks for Personalized Session-based Recommendation

Predicting the next interaction of a short-term interaction session is a challenging task in session-based recommendation. Almost all existing works rely on item transition patterns, and neglect the impact of user historical sessions while modeling user preference, which often leads to non-personalized recommendation. Additionally, existing personalized session-based recommenders capture user preference only based on the sessions of the current user, but ignore the useful item-transition patterns from other user's historical sessions. To address these issues, we propose a novel Heterogeneous Global Graph Neural Networks (HG-GNN) to exploit the item transitions over all sessions in a subtle manner for better inferring user preference from the current and historical sessions. To effectively exploit the item transitions over all sessions from users, we propose a novel heterogeneous global graph that contains item transitions of sessions, user-item interactions and global co-occurrence items. Moreover, to capture user preference from sessions comprehensively, we propose to learn two levels of user representations from the global graph via two graph augmented preference encoders. Specifically, we design a novel heterogeneous graph neural network (HGNN) on the heterogeneous global graph to learn the long-term user preference and item representations with rich semantics. Based on the HGNN, we propose the Current Preference Encoder and the Historical Preference Encoder to capture the different levels of user preference from the current and historical sessions, respectively. To achieve personalized recommendation, we integrate the representations of the user current preference and historical interests to generate the final user preference representation. Extensive experimental results on three real-world datasets show that our model outperforms other state-of-the-art methods.

cs.IR↗

Multiple Choice Questions based Multi-Interest Policy Learning for Conversational Recommendation

Conversational recommendation system (CRS) is able to obtain fine-grained and dynamic user preferences based on interactive dialogue. Previous CRS assumes that the user has a clear target item. However, for many users who resort to CRS, they might not have a clear idea about what they really like. Specifically, the user may have a clear single preference for some attribute types (e.g. color) of items, while for other attribute types, the user may have multiple preferences or even no clear preferences, which leads to multiple acceptable attribute instances (e.g. black and red) of one attribute type. Therefore, the users could show their preferences over items under multiple combinations of attribute instances rather than a single item with unique combination of all attribute instances. As a result, we first propose a more realistic CRS learning setting, namely Multi-Interest Multi-round Conversational Recommendation, where users may have multiple interests in attribute instance combinations and accept multiple items with partially overlapped combinations of attribute instances. To effectively cope with the new CRS learning setting, in this paper, we propose a novel learning framework namely, Multi-Choice questions based Multi-Interest Policy Learning . In order to obtain user preferences more efficiently, the agent generates multi-choice questions rather than binary yes/no ones on specific attribute instance. Besides, we propose a union set strategy to select candidate items instead of existing intersection set strategy in order to overcome over-filtering items during the conversation. Finally, we design a Multi-Interest Policy Learning module, which utilizes captured multiple interests of the user to decide next action, either asking attribute instances or recommending items. Extensive experimental results on four datasets verify the superiority of our method for the proposed setting.

cs.IR↗

Sequential Search with Off-Policy Reinforcement Learning

Recent years have seen a significant amount of interests in Sequential Recommendation (SR), which aims to understand and model the sequential user behaviors and the interactions between users and items over time. Surprisingly, despite the huge success Sequential Recommendation has achieved, there is little study on Sequential Search (SS), a twin learning task that takes into account a user's current and past search queries, in addition to behavior on historical query sessions. The SS learning task is even more important than the counterpart SR task for most of E-commence companies due to its much larger online serving demands as well as traffic volume. To this end, we propose a highly scalable hybrid learning model that consists of an RNN learning framework leveraging all features in short-term user-item interactions, and an attention model utilizing selected item-only features from long-term interactions. As a novel optimization step, we fit multiple short user sequences in a single RNN pass within a training batch, by solving a greedy knapsack problem on the fly. Moreover, we explore the use of off-policy reinforcement learning in multi-session personalized search ranking. Specifically, we design a pairwise Deep Deterministic Policy Gradient model that efficiently captures users' long term reward in terms of pairwise classification error. Extensive ablation experiments demonstrate significant improvement each component brings to its state-of-the-art baseline, on a variety of offline and online metrics.

cs.IR↗

Flat Teams Drive Scientific Innovation

With teams growing in all areas of scientific and scholarly research, we explore the relationship between team structure and the character of knowledge they produce. Drawing on 89,575 self-reports of team member research activity underlying scientific publications, we show how individual activities cohere into broad roles of (1) leadership through the direction and presentation of research and (2) support through data collection, analysis and discussion. The hidden hierarchy of a scientific team is characterized by its lead (or L)-ratio of members playing leadership roles to total team size. The L-ratio is validated through correlation with imputed contributions to the specific paper and to science as a whole, which we use to effectively extrapolate the L-ratio for 16,397,750 papers where roles are not explicit. We find that relative to flat, egalitarian teams, tall, hierarchical teams produce less novelty and more often develop existing ideas; increase productivity for those on top and decrease it for those beneath; increase short-term citations but decrease long-term influence. These effects hold within-person -- the same person on the same-sized team produces science much more likely to disruptively innovate if they work on a flat, high L-ratio team. These results suggest the critical role flat teams play for sustainable scientific advance and the training and advancement of scientists.

cs.DL↗

Compact Graph Structure Learning via Mutual Information Compression

Graph Structure Learning (GSL) recently has attracted considerable attentions in its capacity of optimizing graph structure as well as learning suitable parameters of Graph Neural Networks (GNNs) simultaneously. Current GSL methods mainly learn an optimal graph structure (final view) from single or multiple information sources (basic views), however the theoretical guidance on what is the optimal graph structure is still unexplored. In essence, an optimal graph structure should only contain the information about tasks while compress redundant noise as much as possible, which is defined as "minimal sufficient structure", so as to maintain the accurancy and robustness. How to obtain such structure in a principled way? In this paper, we theoretically prove that if we optimize basic views and final view based on mutual information, and keep their performance on labels simultaneously, the final view will be a minimal sufficient structure. With this guidance, we propose a Compact GSL architecture by MI compression, named CoGSL. Specifically, two basic views are extracted from original graph as two inputs of the model, which are refinedly reestimated by a view estimator. Then, we propose an adaptive technique to fuse estimated views into the final view. Furthermore, we maintain the performance of estimated views and the final view and reduce the mutual information of every two views. To comprehensively evaluate the performance of CoGSL, we conduct extensive experiments on several datasets under clean and attacked conditions, which demonstrate the effectiveness and robustness of CoGSL.

cs.LG↗

Intelligent Online Selling Point Extraction for E-Commerce Recommendation

In the past decade, automatic product description generation for e-commerce have witnessed significant advancement. As the services provided by e-commerce platforms become diverse, it is necessary to dynamically adapt the patterns of descriptions generated. The selling point of products is an important type of product description for which the length should be as short as possible while still conveying key information. In addition, this kind of product description should be eye-catching to the readers. Currently, product selling points are normally written by human experts. Thus, the creation and maintenance of these contents incur high costs. These costs can be significantly reduced if product selling points can be automatically generated by machines. In this paper, we report our experience developing and deploying the Intelligent Online Selling Point Extraction (IOSPE) system to serve the recommendation system in the JD.com e-commerce platform. Since July 2020, IOSPE has become a core service for 62 key categories of products (covering more than 4 million products). So far, it has generated more than 0.1 billion selling points, thereby significantly scaling up the selling point creation operation and saving human labour. These IOSPE generated selling points have increased the click-through rate (CTR) by 1.89\% and the average duration the customers spent on the products by more than 2.03\% compared to the previous practice, which are significant improvements for such a large-scale e-commerce platform.

cs.IR↗

Automatic Product Copywriting for E-Commerce

Product copywriting is a critical component of e-commerce recommendation platforms. It aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. In this paper, we report our experience deploying the proposed Automatic Product Copywriting Generation (APCG) system into the JD.com e-commerce product recommendation platform. It consists of two main components: 1) natural language generation, which is built from a transformer-pointer network and a pre-trained sequence-to-sequence model based on millions of training data from our in-house platform; and 2) copywriting quality control, which is based on both automatic evaluation and human screening. For selected domains, the models are trained and updated daily with the updated training data. In addition, the model is also used as a real-time writing assistant tool on our live broadcast platform. The APCG system has been deployed in JD.com since Feb 2021. By Sep 2021, it has generated 2.53 million product descriptions, and improved the overall averaged click-through rate (CTR) and the Conversion Rate (CVR) by 4.22% and 3.61%, compared to baselines, respectively on a year-on-year basis. The accumulated Gross Merchandise Volume (GMV) made by our system is improved by 213.42%, compared to the number in Feb 2021.

cs.CL↗

Constructing Contrastive samples via Summarization for Text Classification with limited annotations

Contrastive Learning has emerged as a powerful representation learning method and facilitates various downstream tasks especially when supervised data is limited. How to construct efficient contrastive samples through data augmentation is key to its success. Unlike vision tasks, the data augmentation method for contrastive learning has not been investigated sufficiently in language tasks. In this paper, we propose a novel approach to construct contrastive samples for language tasks using text summarization. We use these samples for supervised contrastive learning to gain better text representations which greatly benefit text classification tasks with limited annotations. To further improve the method, we mix up samples from different classes and add an extra regularization, named Mixsum, in addition to the cross-entropy-loss. Experiments on real-world text classification datasets (Amazon-5, Yelp-5, AG News, and IMDb) demonstrate the effectiveness of the proposed contrastive learning framework with summarization-based data augmentation and Mixsum regularization.

cs.CL↗