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Lingling Yi

Publications and source records attributed to Lingling Yi.

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Tlow: Flow-based Item Tokenizer for Recommendation

Item tokenizer encodes semantic embeddings into token IDs to replace the randomly assigned item IDs used in traditional recommendation models, fundamentally addressing the problems of excessive parameters and cold starts. However, the most common tokenizer, RQ-VAE, suffers from low decoding efficiency due to the inherent dependencies among its codebooks. Meanwhile, efficient independent tokenizers such as optimized product quantization (OPQ) still struggle with dimensional correlations and distribution complexity of semantic embeddings. In this work, we propose a f\underline{low}-based item \underline{T}okenizer (Tlow) to transform raw semantic embeddings into a latent space where embeddings conform to a unified standard normal distribution, achieving dual advantages of dimensional independence and distributional simplicity. Independent tokenization performed on these latent embeddings yields semantically clear token IDs. Additionally, we introduce a novel codebook guidance to align the codebook space with the token embedding space, further aiding the learning of more semantically distinct token embeddings. Offline experiments on four public datasets demonstrate that Tlow's tokenization and codebook guidance significantly improve recommendation performance. The improvement on cross-domain and multi-modal recommendations also proves the effectiveness of item tokenization in a simplified embedding space. Online experiments for a multi-modal retrieval task on China's largest social media platform WeChat validate Tlow's powerful distribution transformation capability. The retrieval model based on token IDs improves user CTR by 10.32\% globally and by 11.64\% for new items. Our codes are available at https://github.com/wjjln/Tlow.

cs.IR

Scaling Retrieval-Augmented Reasoning with Parallel Search and Explicit Merging

Deep search agents have proven effective in enhancing LLMs by retrieving external knowledge during multi-step reasoning. However, existing methods often generate a single query for retrieval at each reasoning step, limiting information coverage and introducing high noise. This may result in low signal-to-noise ratios (SNR) during search, degrading reasoning accuracy and leading to unnecessary reasoning steps. In this paper, we introduce MultiSearch, an RL-based framework that addresses these limitations through multi-query retrieval and explicit merging of retrieved information. At each reasoning step, MultiSearch generates queries from multiple perspectives and retrieves external information in parallel, expanding the scope of relevant information and mitigating the reliance on any single retrieval result. Then, the agent consolidates and refines retrieved information at the merging process, improving the SNR and ensuring more accurate reasoning. Additionally, we propose a reinforcement learning framework with a multi-process reward design to optimize agents for both multi-query retrieval and information consolidation. Extensive experiments on seven benchmarks demonstrate that MultiSearch outperforms baseline methods, enhancing the SNR of retrieval and improving reasoning performance in question-answering tasks.

cs.AI

Hierarchical Graph Information Bottleneck for Multi-Behavior Recommendation

In real-world recommendation scenarios, users typically engage with platforms through multiple types of behavioral interactions. Multi-behavior recommendation algorithms aim to leverage various auxiliary user behaviors to enhance prediction for target behaviors of primary interest (e.g., buy), thereby overcoming performance limitations caused by data sparsity in target behavior records. Current state-of-the-art approaches typically employ hierarchical design following either cascading (e.g., view$\rightarrow$cart$\rightarrow$buy) or parallel (unified$\rightarrow$behavior$\rightarrow$specific components) paradigms, to capture behavioral relationships. However, these methods still face two critical challenges: (1) severe distribution disparities across behaviors, and (2) negative transfer effects caused by noise in auxiliary behaviors. In this paper, we propose a novel model-agnostic Hierarchical Graph Information Bottleneck (HGIB) framework for multi-behavior recommendation to effectively address these challenges. Following information bottleneck principles, our framework optimizes the learning of compact yet sufficient representations that preserve essential information for target behavior prediction while eliminating task-irrelevant redundancies. To further mitigate interaction noise, we introduce a Graph Refinement Encoder (GRE) that dynamically prunes redundant edges through learnable edge dropout mechanisms. We conduct comprehensive experiments on three real-world public datasets, which demonstrate the superior effectiveness of our framework. Beyond these widely used datasets in the academic community, we further expand our evaluation on several real industrial scenarios and conduct an online A/B testing, showing again a significant improvement in multi-behavior recommendations. The source code of our proposed HGIB is available at https://github.com/zhy99426/HGIB.

cs.IR

PRECISE: Pre-training Sequential Recommenders with Collaborative and Semantic Information

Real-world recommendation systems commonly offer diverse content scenarios for users to interact with. Considering the enormous number of users in industrial platforms, it is infeasible to utilize a single unified recommendation model to meet the requirements of all scenarios. Usually, separate recommendation pipelines are established for each distinct scenario. This practice leads to challenges in comprehensively grasping users' interests. Recent research endeavors have been made to tackle this problem by pre-training models to encapsulate the overall interests of users. Traditional pre-trained recommendation models mainly capture user interests by leveraging collaborative signals. Nevertheless, a prevalent drawback of these systems is their incapacity to handle long-tail items and cold-start scenarios. With the recent advent of large language models, there has been a significant increase in research efforts focused on exploiting LLMs to extract semantic information for users and items. However, text-based recommendations highly rely on elaborate feature engineering and frequently fail to capture collaborative similarities. To overcome these limitations, we propose a novel pre-training framework for sequential recommendation, termed PRECISE. This framework combines collaborative signals with semantic information. Moreover, PRECISE employs a learning framework that initially models users' comprehensive interests across all recommendation scenarios and subsequently concentrates on the specific interests of target-scene behaviors. We demonstrate that PRECISE precisely captures the entire range of user interests and effectively transfers them to the target interests. Empirical findings reveal that the PRECISE framework attains outstanding performance on both public and industrial datasets.

cs.IR

Adaptive Graph Integration for Cross-Domain Recommendation via Heterogeneous Graph Coordinators

In the digital era, users typically interact with diverse items across multiple domains (e.g., e-commerce, streaming platforms, and social networks), generating intricate heterogeneous interaction graphs. Leveraging multi-domain data can improve recommendation systems by enriching user insights and mitigating data sparsity in individual domains. However, integrating such multi-domain knowledge for cross-domain recommendation remains challenging due to inherent disparities in user behavior and item characteristics and the risk of negative transfer, where irrelevant or conflicting information from the source domains adversely impacts the target domain's performance. To tackle these challenges, we propose HAGO, a novel framework with \textbf{H}eterogeneous \textbf{A}daptive \textbf{G}raph co\textbf{O}rdinators, which dynamically integrates multi-domain graphs into a cohesive structure. HAGO adaptively adjusts the connections between coordinators and multi-domain graph nodes to enhance beneficial inter-domain interactions while alleviating negative transfer. Furthermore, we introduce a universal multi-domain graph pre-training strategy alongside HAGO to collaboratively learn high-quality node representations across domains. Being compatible with various graph-based models and pre-training techniques, HAGO demonstrates broad applicability and effectiveness. Extensive experiments show that our framework outperforms state-of-the-art methods in cross-domain recommendation scenarios, underscoring its potential for real-world applications. The source code is available at https://github.com/zhy99426/HAGO.

cs.IR

TRAWL: External Knowledge-Enhanced Recommendation with LLM Assistance

Combining semantic information with behavioral data is a crucial research area in recommender systems. A promising approach involves leveraging external knowledge to enrich behavioral-based recommender systems with abundant semantic information. However, this approach faces two primary challenges: denoising raw external knowledge and adapting semantic representations. To address these challenges, we propose an External Knowledge-Enhanced Recommendation method with LLM Assistance (TRAWL). This method utilizes large language models (LLMs) to extract relevant recommendation knowledge from raw external data and employs a contrastive learning strategy for adapter training. Experiments on public datasets and real-world online recommender systems validate the effectiveness of our approach.

cs.IR

Alleviating Video-Length Effect for Micro-video Recommendation

Micro-videos platforms such as TikTok are extremely popular nowadays. One important feature is that users no longer select interested videos from a set, instead they either watch the recommended video or skip to the next one. As a result, the time length of users' watching behavior becomes the most important signal for identifying preferences. However, our empirical data analysis has shown a video-length effect that long videos are easier to receive a higher value of average view time, thus adopting such view-time labels for measuring user preferences can easily induce a biased model that favors the longer videos. In this paper, we propose a Video Length Debiasing Recommendation (VLDRec) method to alleviate such an effect for micro-video recommendation. VLDRec designs the data labeling approach and the sample generation module that better capture user preferences in a view-time oriented manner. It further leverages the multi-task learning technique to jointly optimize the above samples with original biased ones. Extensive experiments show that VLDRec can improve the users' view time by 1.81% and 11.32% on two real-world datasets, given a recommendation list of a fixed overall video length, compared with the best baseline method. Moreover, VLDRec is also more effective in matching users' interests in terms of the video content.

cs.IR

Efficient and Joint Hyperparameter and Architecture Search for Collaborative Filtering

Automated Machine Learning (AutoML) techniques have recently been introduced to design Collaborative Filtering (CF) models in a data-specific manner. However, existing works either search architectures or hyperparameters while ignoring the fact they are intrinsically related and should be considered together. This motivates us to consider a joint hyperparameter and architecture search method to design CF models. However, this is not easy because of the large search space and high evaluation cost. To solve these challenges, we reduce the space by screening out usefulness yperparameter choices through a comprehensive understanding of individual hyperparameters. Next, we propose a two-stage search algorithm to find proper configurations from the reduced space. In the first stage, we leverage knowledge from subsampled datasets to reduce evaluation costs; in the second stage, we efficiently fine-tune top candidate models on the whole dataset. Extensive experiments on real-world datasets show better performance can be achieved compared with both hand-designed and previous searched models. Besides, ablation and case studies demonstrate the effectiveness of our search framework.

cs.IR

Robust Preference-Guided Denoising for Graph based Social Recommendation

Graph Neural Network(GNN) based social recommendation models improve the prediction accuracy of user preference by leveraging GNN in exploiting preference similarity contained in social relations. However, in terms of both effectiveness and efficiency of recommendation, a large portion of social relations can be redundant or even noisy, e.g., it is quite normal that friends share no preference in a certain domain. Existing models do not fully solve this problem of relation redundancy and noise, as they directly characterize social influence over the full social network. In this paper, we instead propose to improve graph based social recommendation by only retaining the informative social relations to ensure an efficient and effective influence diffusion, i.e., graph denoising. Our designed denoising method is preference-guided to model social relation confidence and benefits user preference learning in return by providing a denoised but more informative social graph for recommendation models. Moreover, to avoid interference of noisy social relations, it designs a self-correcting curriculum learning module and an adaptive denoising strategy, both favoring highly-confident samples. Experimental results on three public datasets demonstrate its consistent capability of improving two state-of-the-art social recommendation models by robustly removing 10-40% of original relations. We release the source code at https://github.com/tsinghua-fib-lab/Graph-Denoising-SocialRec.

cs.IR

Addressing Confounding Feature Issue for Causal Recommendation

In recommender system, some feature directly affects whether an interaction would happen, making the happened interactions not necessarily indicate user preference. For instance, short videos are objectively easier to be finished even though the user does not like the video. We term such feature as confounding feature, and video length is a confounding feature in video recommendation. If we fit a model on such interaction data, just as done by most data-driven recommender systems, the model will be biased to recommend short videos more, and deviate from user actual requirement. This work formulates and addresses the problem from the causal perspective. Assuming there are some factors affecting both the confounding feature and other item features, e.g., the video creator, we find the confounding feature opens a backdoor path behind user item matching and introduces spurious correlation. To remove the effect of backdoor path, we propose a framework named Deconfounding Causal Recommendation (DCR), which performs intervened inference with do-calculus. Nevertheless, evaluating do calculus requires to sum over the prediction on all possible values of confounding feature, significantly increasing the time cost. To address the efficiency challenge, we further propose a mixture-of experts (MoE) model architecture, modeling each value of confounding feature with a separate expert module. Through this way, we retain the model expressiveness with few additional costs. We demonstrate DCR on the backbone model of neural factorization machine (NFM), showing that DCR leads to more accurate prediction of user preference with small inference time cost.

cs.IR

DVR: Micro-Video Recommendation Optimizing Watch-Time-Gain under Duration Bias

Recommender systems are prone to be misled by biases in the data. Models trained with biased data fail to capture the real interests of users, thus it is critical to alleviate the impact of bias to achieve unbiased recommendation. In this work, we focus on an essential bias in micro-video recommendation, duration bias. Specifically, existing micro-video recommender systems usually consider watch time as the most critical metric, which measures how long a user watches a video. Since videos with longer duration tend to have longer watch time, there exists a kind of duration bias, making longer videos tend to be recommended more against short videos. In this paper, we empirically show that commonly-used metrics are vulnerable to duration bias, making them NOT suitable for evaluating micro-video recommendation. To address it, we further propose an unbiased evaluation metric, called WTG (short for Watch Time Gain). Empirical results reveal that WTG can alleviate duration bias and better measure recommendation performance. Moreover, we design a simple yet effective model named DVR (short for Debiased Video Recommendation) that can provide unbiased recommendation of micro-videos with varying duration, and learn unbiased user preferences via adversarial learning. Extensive experiments based on two real-world datasets demonstrate that DVR successfully eliminates duration bias and significantly improves recommendation performance with over 30% relative progress. Codes and datasets are released at https://github.com/tsinghua-fib-lab/WTG-DVR.

cs.IR

Graph Domain Adaptation: A Generative View

Recent years have witnessed tremendous interest in deep learning on graph-structured data. Due to the high cost of collecting labeled graph-structured data, domain adaptation is important to supervised graph learning tasks with limited samples. However, current graph domain adaptation methods are generally adopted from traditional domain adaptation tasks, and the properties of graph-structured data are not well utilized. For example, the observed social networks on different platforms are controlled not only by the different crowd or communities but also by the domain-specific policies and the background noise. Based on these properties in graph-structured data, we first assume that the graph-structured data generation process is controlled by three independent types of latent variables, i.e., the semantic latent variables, the domain latent variables, and the random latent variables. Based on this assumption, we propose a disentanglement-based unsupervised domain adaptation method for the graph-structured data, which applies variational graph auto-encoders to recover these latent variables and disentangles them via three supervised learning modules. Extensive experimental results on two real-world datasets in the graph classification task reveal that our method not only significantly outperforms the traditional domain adaptation methods and the disentangled-based domain adaptation methods but also outperforms the state-of-the-art graph domain adaptation algorithms.

cs.LG

Friend Network as Gatekeeper: A Study of WeChat Users' Consumption of Friend-Curated Contents

Social media enables users to publish, disseminate, and access information easily. The downside is that it has fewer gatekeepers of what content is allowed to enter public circulation than the traditional media. In this paper, we present preliminary empirical findings from WeChat, a popular messaging app of the Chinese, indicating that social media users leverage their friend networks collectively as latent, dynamic gatekeepers for content consumption. Taking a mixed-methods approach, we analyze over seven million users' information consumption behaviors on WeChat and conduct an online survey of $216$ users. Both quantitative and qualitative evidence suggests that friend network indeed acts as a gatekeeper in social media. Shifting from what should be produced that gatekeepers used to decide, friend network helps separate the worthy from the unworthy for individual information consumption, and its structure and dynamics that play an important role in gatekeeping may inspire the future design of socio-technical systems.

cs.SI

SocialTrans: A Deep Sequential Model with Social Information for Web-Scale Recommendation Systems

On social network platforms, a user's behavior is based on his/her personal interests, or influenced by his/her friends. In the literature, it is common to model either users' personal preference or their socially influenced preference. In this paper, we present a novel deep learning model SocialTrans for social recommendations to integrate these two types of preferences. SocialTrans is composed of three modules. The first module is based on a multi-layer Transformer to model users' personal preference. The second module is a multi-layer graph attention neural network (GAT), which is used to model the social influence strengths between friends in social networks. The last module merges users' personal preference and socially influenced preference to produce recommendations. Our model can efficiently fit large-scale data and we deployed SocialTrans to a major article recommendation system in China. Experiments on three data sets verify the effectiveness of our model and show that it outperforms state-of-the-art social recommendation methods.

cs.IR

WeSeer: Visual Analysis for Better Information Cascade Prediction of WeChat Articles

Social media, such as Facebook and WeChat, empowers millions of users to create, consume, and disseminate online information on an unprecedented scale. The abundant information on social media intensifies the competition of WeChat Public Official Articles (i.e., posts) for gaining user attention due to the zero-sum nature of attention. Therefore, only a small portion of information tends to become extremely popular while the rest remains unnoticed or quickly disappears. Such a typical `long-tail' phenomenon is very common in social media. Thus, recent years have witnessed a growing interest in predicting the future trend in the popularity of social media posts and understanding the factors that influence the popularity of the posts. Nevertheless, existing predictive models either rely on cumbersome feature engineering or sophisticated parameter tuning, which are difficult to understand and improve. In this paper, we study and enhance a point process-based model by incorporating visual reasoning to support communication between the users and the predictive model for a better prediction result. The proposed system supports users to uncover the working mechanism behind the model and improve the prediction accuracy accordingly based on the insights gained. We use realistic WeChat articles to demonstrate the effectiveness of the system and verify the improved model on a large scale of WeChat articles. We also elicit and summarize the feedback from WeChat domain experts.

cs.HC