arXiv subjects

Linjian Mo

Publications and source records attributed to Linjian Mo.

21 records · Page 2Linked to original sources

arXiv2023

AntM$^{2}$C: A Large Scale Dataset For Multi-Scenario Multi-Modal CTR Prediction

Click-through rate (CTR) prediction is a crucial issue in recommendation systems. There has been an emergence of various public CTR datasets. However, existing datasets primarily suffer from the following limitations. Firstly, users generally click different types of items from multiple scenarios, and modeling from multiple scenarios can provide a more comprehensive understanding of users. Existing datasets only include data for the same type of items from a single scenario. Secondly, multi-modal features are essential in multi-scenario prediction as they address the issue of inconsistent ID encoding between different scenarios. The existing datasets are based on ID features and lack multi-modal features. Third, a large-scale dataset can provide a more reliable evaluation of models, fully reflecting the performance differences between models. The scale of existing datasets is around 100 million, which is relatively small compared to the real-world CTR prediction. To address these limitations, we propose AntM$^{2}$C, a Multi-Scenario Multi-Modal CTR dataset based on industrial data from Alipay. Specifically, AntM$^{2}$C provides the following advantages: 1) It covers CTR data of 5 different types of items, providing insights into the preferences of users for different items, including advertisements, vouchers, mini-programs, contents, and videos. 2) Apart from ID-based features, AntM$^{2}$C also provides 2 multi-modal features, raw text and image features, which can effectively establish connections between items with different IDs. 3) AntM$^{2}$C provides 1 billion CTR data with 200 features, including 200 million users and 6 million items. It is currently the largest-scale CTR dataset available. Based on AntM$^{2}$C, we construct several typical CTR tasks and provide comparisons with baseline methods. The dataset homepage is available at https://www.atecup.cn/home.

cs.IR↗

arXiv2023

GDOD: Effective Gradient Descent using Orthogonal Decomposition for Multi-Task Learning

Multi-task learning (MTL) aims at solving multiple related tasks simultaneously and has experienced rapid growth in recent years. However, MTL models often suffer from performance degeneration with negative transfer due to learning several tasks simultaneously. Some related work attributed the source of the problem is the conflicting gradients. In this case, it is needed to select useful gradient updates for all tasks carefully. To this end, we propose a novel optimization approach for MTL, named GDOD, which manipulates gradients of each task using an orthogonal basis decomposed from the span of all task gradients. GDOD decomposes gradients into task-shared and task-conflict components explicitly and adopts a general update rule for avoiding interference across all task gradients. This allows guiding the update directions depending on the task-shared components. Moreover, we prove the convergence of GDOD theoretically under both convex and non-convex assumptions. Experiment results on several multi-task datasets not only demonstrate the significant improvement of GDOD performed to existing MTL models but also prove that our algorithm outperforms state-of-the-art optimization methods in terms of AUC and Logloss metrics.

cs.LG↗

arXiv2021

A Non-sequential Approach to Deep User Interest Model for CTR Prediction

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, and recently a lot of attention is paid to the deep interest models which use attention mechanism to capture user interests from historical behaviors. However, most current models are based on sequential models which truncate the behavior sequences by a fixed length, thus have difficulties in handling very long behavior sequences. Another big problem is that sequences with the same length can be quite different in terms of time, carrying completely different meanings. In this paper, we propose a non-sequential approach to tackle the above problems. Specifically, we first represent the behavior data in a sparse key-vector format, where the vector contains rich behavior info such as time, count and category. Next, we enhance the Deep Interest Network to take such rich information into account by a novel attention network. The sparse representation makes it practical to handle large scale long behavior sequences. Finally, we introduce a multidimensional partition framework to mine behavior interactions. The framework can partition data into custom designed time buckets to capture the interactions among information aggregated in different time buckets. Similarly, it can also partition the data into different categories and capture the interactions among them. Experiments are conducted on two public datasets: one is an advertising dataset and the other is a production recommender dataset. Our models outperform other state-of-the-art models on both datasets.

cs.IR↗