arXiv subjects

Linxun Chen

Publications and source records attributed to Linxun Chen.

12 recordsLinked to original sources

arXiv2026

ScaleToT: Generalizing Structured LLM Reasoning for Billion-Scale Low-Activity User Modeling

Accurate user modeling often depends on rich interaction histories, which are unavailable for billions of low-activity users. Large Language Models (LLMs) can infer latent user states from static profiles, but this reasoning becomes unreliable when profiles are sparse, and applying an LLM to billions of users is prohibitively expensive. We present ScaleToT, which learns structured reasoning from a small LLM-processed subset and extends it to the broader low-activity user population. To improve reasoning reliability, ScaleToT constructs typed user-state chains with a bounded entropy-guided Tree-of-Thought (ToT) refinement procedure. To make this structured reasoning usable from sparse profiles, the teacher-curated chains are used to train a student model on static profiles through supervised fine-tuning (SFT) and Outcome-Driven Segment-Aware Implicit Reward Policy Optimization (OSIPO). ScaleToT then transfers the student's reasoning representations to a lightweight profile encoder, providing shared reasoning signals for the remaining users without LLM inference. We evaluate ScaleToT on lifetime value (LTV) prediction in a billion-scale advertising deployment. A randomized online A/B test increased LT30 by 6.738\%, while offline reasoning covered only 7.32\% of the potential population, greatly reducing compute cost compared with full-population reasoning.

cs.AI↗

arXiv2026

DREAM: Dynamic Refinement of Early Assignment Mappings

Generative recommendation advances item retrieval by reformulating it as autoregressive generation of Semantic IDs (SIDs), compact token sequences that encode item semantics. While SIDs offer a strong semantic prior, current SID-based methods assign each item a single static identifier through offline tokenization before sufficient user feedback is observed. For cold-start items, this one-shot commitment produces poorly discriminative codes, generating misaligned paths that remain unrefined because the associated tokens are rarely sampled during training. We identify this early static commitment, not model capacity, as the fundamental cold-start bottleneck in SID-based generative recommendation. To overcome this bottleneck and bridge the disjoint objectives of tokenization and generation, we propose DREAM (Dynamic Refinement of Early Assignment Mappings), a three-stage framework that resolves this flaw through progressive refinement. First, an intent-aware tokenizer rebuilds the SID space through counterfactual contrastive learning, generating a diverse pool of behavior-aligned candidates per cold-start item. Second, the frozen recommendation backbone serves as an evaluator, selecting the most reliable candidate based on multi-context user support without retraining. Third, a dynamic beam mechanism maintains multiple weighted SID hypotheses throughout training and inference, preventing premature collapse to a single assignment. Extensive experiments on three Amazon benchmarks show that DREAM substantially outperforms state-of-the-art generative and sequential baselines on cold-start metrics.

cs.IR↗

arXiv2026

Break the Inaccessible Boundary: Distilling Post-Conversion Content for User Retention Modeling

User retention is a key metric to measure long-term engagement in modern platforms. In real-time bidding (RTB) advertising system for user re-engagement, the retention model is required to predict future revisit probability at bidding time, before the user converts and consumes any content. Although post-conversion content, termed Onboarding Content, provides highly informative signals for retention prediction, directly using it in training causes severe feature leakage and creates a gap between training and serving. To address this issue, we propose OCARM, a two-stage distillation-aligned framework for Onboarding Content Augmented Retention Modeling, enabling the model to implicitly capture future content using only observable features during inference. In the first stage, we deliberately expose onboarding content to train a hierarchical encoder that produces teacher representations. In the second stage, a user encoder is aligned with the frozen teacher through distillation, allowing the model to approximate the inaccessible onboarding signals without leakage. Extensive offline experiments and online A/B tests demonstrate that our framework achieves consistent improvements in a real-world growth scenario.

cs.IR↗

arXiv2026

UniMixer: A Unified Architecture for Scaling Laws in Recommendation Systems

In recent years, the scaling laws of recommendation models have attracted increasing attention, which govern the relationship between performance and parameters/FLOPs of recommenders. Currently, there are three mainstream architectures for achieving scaling in recommendation models, namely attention-based, TokenMixer-based, and factorization-machine-based methods, which exhibit fundamental differences in both design philosophy and architectural structure. In this paper, we propose a unified scaling architecture for recommendation systems, namely \textbf{UniMixer}, to improve scaling efficiency and establish a unified theoretical framework that unifies the mainstream scaling blocks. By transforming the rule-based TokenMixer to an equivalent parameterized structure, we construct a generalized parameterized feature mixing module that allows the token mixing patterns to be optimized and learned during model training. Meanwhile, the generalized parameterized token mixing removes the constraint in TokenMixer that requires the number of heads to be equal to the number of tokens. Furthermore, we establish a unified scaling module design framework for recommender systems, which bridges the connections among attention-based, TokenMixer-based, and factorization-machine-based methods. To further boost scaling ROI, a lightweight UniMixing module is designed, \textbf{UniMixing-Lite}, which further compresses the model parameters and computational cost while significantly improve the model performance. The scaling curves are shown in the following figure. Extensive offline and online experiments are conducted to verify the superior scaling abilities of \textbf{UniMixer}.

cs.IR↗

arXiv2025

PushGen: Push Notifications Generation with LLM

We present PushGen, an automated framework for generating high-quality push notifications comparable to human-crafted content. With the rise of generative models, there is growing interest in leveraging LLMs for push content generation. Although LLMs make content generation straightforward and cost-effective, maintaining stylistic control and reliable quality assessment remains challenging, as both directly impact user engagement. To address these issues, PushGen combines two key components: (1) a controllable category prompt technique to guide LLM outputs toward desired styles, and (2) a reward model that ranks and selects generated candidates. Extensive offline and online experiments demonstrate its effectiveness, which has been deployed in large-scale industrial applications, serving hundreds of millions of users daily.

cs.IR↗

arXiv2025

Selection and Exploitation of High-Quality Knowledge from Large Language Models for Recommendation

In recent years, there has been growing interest in leveraging the impressive generalization capabilities and reasoning ability of large language models (LLMs) to improve the performance of recommenders. With this operation, recommenders can access and learn the additional world knowledge and reasoning information via LLMs. However, in general, for different users and items, the world knowledge derived from LLMs suffers from issues of hallucination, content redundant, and information homogenization. Directly feeding the generated response embeddings into the recommendation model can lead to unavoidable performance deterioration. To address these challenges, we propose a Knowledge Selection \& Exploitation Recommendation (KSER) framework, which effectively select and extracts the high-quality knowledge from LLMs. The framework consists of two key components: a knowledge filtering module and a embedding spaces alignment module. In the knowledge filtering module, a Embedding Selection Filter Network (ESFNet) is designed to assign adaptive weights to different knowledge chunks in different knowledge fields. In the space alignment module, an attention-based architecture is proposed to align the semantic embeddings from LLMs with the feature space used to train the recommendation models. In addition, two training strategies--\textbf{all-parameters training} and \textbf{extractor-only training}--are proposed to flexibly adapt to different downstream tasks and application scenarios, where the extractor-only training strategy offers a novel perspective on knowledge-augmented recommendation. Experimental results validate the necessity and effectiveness of both the knowledge filtering and alignment modules, and further demonstrate the efficiency and effectiveness of the extractor-only training strategy.

cs.IR↗

arXiv2024

Fine-Grained Dynamic Framework for Bias-Variance Joint Optimization on Data Missing Not at Random

In most practical applications such as recommendation systems, display advertising, and so forth, the collected data often contains missing values and those missing values are generally missing-not-at-random, which deteriorates the prediction performance of models. Some existing estimators and regularizers attempt to achieve unbiased estimation to improve the predictive performance. However, variances and generalization bound of these methods are generally unbounded when the propensity scores tend to zero, compromising their stability and robustness. In this paper, we first theoretically reveal that limitations of regularization techniques. Besides, we further illustrate that, for more general estimators, unbiasedness will inevitably lead to unbounded variance. These general laws inspire us that the estimator designs is not merely about eliminating bias, reducing variance, or simply achieve a bias-variance trade-off. Instead, it involves a quantitative joint optimization of bias and variance. Then, we develop a systematic fine-grained dynamic learning framework to jointly optimize bias and variance, which adaptively selects an appropriate estimator for each user-item pair according to the predefined objective function. With this operation, the generalization bounds and variances of models are reduced and bounded with theoretical guarantees. Extensive experiments are conducted to verify the theoretical results and the effectiveness of the proposed dynamic learning framework.

cs.LG↗

arXiv2024

Integrating Large Language Models with Graphical Session-Based Recommendation

With the rapid development of Large Language Models (LLMs), various explorations have arisen to utilize LLMs capability of context understanding on recommender systems. While pioneering strategies have primarily transformed traditional recommendation tasks into challenges of natural language generation, there has been a relative scarcity of exploration in the domain of session-based recommendation (SBR) due to its specificity. SBR has been primarily dominated by Graph Neural Networks, which have achieved many successful outcomes due to their ability to capture both the implicit and explicit relationships between adjacent behaviors. The structural nature of graphs contrasts with the essence of natural language, posing a significant adaptation gap for LLMs. In this paper, we introduce large language models with graphical Session-Based recommendation, named LLMGR, an effective framework that bridges the aforementioned gap by harmoniously integrating LLMs with Graph Neural Networks (GNNs) for SBR tasks. This integration seeks to leverage the complementary strengths of LLMs in natural language understanding and GNNs in relational data processing, leading to a more powerful session-based recommender system that can understand and recommend items within a session. Moreover, to endow the LLM with the capability to empower SBR tasks, we design a series of prompts for both auxiliary and major instruction tuning tasks. These prompts are crafted to assist the LLM in understanding graph-structured data and align textual information with nodes, effectively translating nuanced user interactions into a format that can be understood and utilized by LLM architectures. Extensive experiments on three real-world datasets demonstrate that LLMGR outperforms several competitive baselines, indicating its effectiveness in enhancing SBR tasks and its potential as a research direction for future exploration.

cs.IR↗

arXiv2023

Towards Open-world Cross-Domain Sequential Recommendation: A Model-Agnostic Contrastive Denoising Approach

Cross-domain sequential recommendation (CDSR) aims to address the data sparsity problems that exist in traditional sequential recommendation (SR) systems. The existing approaches aim to design a specific cross-domain unit that can transfer and propagate information across multiple domains by relying on overlapping users with abundant behaviors. However, in real-world recommender systems, CDSR scenarios usually consist of a majority of long-tailed users with sparse behaviors and cold-start users who only exist in one domain. This leads to a drop in the performance of existing CDSR methods in the real-world industry platform. Therefore, improving the consistency and effectiveness of models in open-world CDSR scenarios is crucial for constructing CDSR models (\textit{1st} CH). Recently, some SR approaches have utilized auxiliary behaviors to complement the information for long-tailed users. However, these multi-behavior SR methods cannot deliver promising performance in CDSR, as they overlook the semantic gap between target and auxiliary behaviors, as well as user interest deviation across domains (\textit{2nd} CH).

cs.IR↗

arXiv2023

Rethinking Cross-Domain Sequential Recommendation under Open-World Assumptions

Cross-Domain Sequential Recommendation (CDSR) methods aim to tackle the data sparsity and cold-start problems present in Single-Domain Sequential Recommendation (SDSR). Existing CDSR works design their elaborate structures relying on overlapping users to propagate the cross-domain information. However, current CDSR methods make closed-world assumptions, assuming fully overlapping users across multiple domains and that the data distribution remains unchanged from the training environment to the test environment. As a result, these methods typically result in lower performance on online real-world platforms due to the data distribution shifts. To address these challenges under open-world assumptions, we design an \textbf{A}daptive \textbf{M}ulti-\textbf{I}nterest \textbf{D}ebiasing framework for cross-domain sequential recommendation (\textbf{AMID}), which consists of a multi-interest information module (\textbf{MIM}) and a doubly robust estimator (\textbf{DRE}). Our framework is adaptive for open-world environments and can improve the model of most off-the-shelf single-domain sequential backbone models for CDSR. Our MIM establishes interest groups that consider both overlapping and non-overlapping users, allowing us to effectively explore user intent and explicit interest. To alleviate biases across multiple domains, we developed the DRE for the CDSR methods. We also provide a theoretical analysis that demonstrates the superiority of our proposed estimator in terms of bias and tail bound, compared to the IPS estimator used in previous work.

cs.IR↗

arXiv2023

Neural Node Matching for Multi-Target Cross Domain Recommendation

Multi-Target Cross Domain Recommendation(CDR) has attracted a surge of interest recently, which intends to improve the recommendation performance in multiple domains (or systems) simultaneously. Most existing multi-target CDR frameworks primarily rely on the existence of the majority of overlapped users across domains. However, general practical CDR scenarios cannot meet the strictly overlapping requirements and only share a small margin of common users across domains}. Additionally, the majority of users have quite a few historical behaviors in such small-overlapping CDR scenarios}. To tackle the aforementioned issues, we propose a simple-yet-effective neural node matching based framework for more general CDR settings, i.e., only (few) partially overlapped users exist across domains and most overlapped as well as non-overlapped users do have sparse interactions. The present framework} mainly contains two modules: (i) intra-to-inter node matching module, and (ii) intra node complementing module. Concretely, the first module conducts intra-knowledge fusion within each domain and subsequent inter-knowledge fusion across domains by fully connected user-user homogeneous graph information aggregating.

cs.IR↗

arXiv2022

Heterogeneous Information Crossing on Graphs for Session-based Recommender Systems

Recommender systems are fundamental information filtering techniques to recommend content or items that meet users' personalities and potential needs. As a crucial solution to address the difficulty of user identification and unavailability of historical information, session-based recommender systems provide recommendation services that only rely on users' behaviors in the current session. However, most existing studies are not well-designed for modeling heterogeneous user behaviors and capturing the relationships between them in practical scenarios. To fill this gap, in this paper, we propose a novel graph-based method, namely Heterogeneous Information Crossing on Graphs (HICG). HICG utilizes multiple types of user behaviors in the sessions to construct heterogeneous graphs, and captures users' current interests with their long-term preferences by effectively crossing the heterogeneous information on the graphs. In addition, we also propose an enhanced version, named HICG-CL, which incorporates contrastive learning (CL) technique to enhance item representation ability. By utilizing the item co-occurrence relationships across different sessions, HICG-CL improves the recommendation performance of HICG. We conduct extensive experiments on three real-world recommendation datasets, and the results verify that (i) HICG achieves the state-of-the-art performance by utilizing multiple types of behaviors on the heterogeneous graph. (ii) HICG-CL further significantly improves the recommendation performance of HICG by the proposed contrastive learning module.

cs.IR↗