arXiv subjects

Lu-Xing Yang

Publications and source records attributed to Lu-Xing Yang.

12 recordsLinked to original sources

arXiv2024

Cost-effective company response policy for product co-creation in company-sponsored online community

Product co-creation based on company-sponsored online community has come to be a paradigm of developing new products collaboratively with customers. In such a product co-creation campaign, the sponsoring company needs to interact intensively with active community members about the design scheme of the product. We call the collection of the rates of the company's response to active community members at all time in the co-creation campaign as a company response policy (CRP). This paper addresses the problem of finding a cost-effective CRP (the CRP problem). First, we introduce a novel community state evolutionary model and, thereby, establish an optimal control model for the CRP problem (the CRP model). Second, based on the optimality system for the CRP model, we present an iterative algorithm for solving the CRP model (the CRP algorithm). Thirdly, through extensive numerical experiments, we conclude that the CRP algorithm converges and the resulting CRP exhibits excellent cost benefit. Consequently, we recommend the resulting CRP to companies that embrace product co-creation. Next, we discuss how to implement the resulting CRP. Finally, we investigate the effect of some factors on the cost benefit of the resulting CRP. To our knowledge, this work is the first attempt to study value co-creation through optimal control theoretic approach.

math.OC↗

arXiv2024

Optimal Control of Malware Propagation in IoT Networks

The rapid proliferation of Internet of Things (IoT) devices in recent years has resulted in a significant surge in the number of cyber-attacks targeting these devices. Recent data indicates that the number of such attacks has increased by over 100 percent, highlighting the urgent need for robust cybersecurity measures to mitigate these threats. In addition, a cyber-attack will begin to spread malware across the network once it has successfully compromised an IoT network. However, to mitigate this attack, a new patch must be applied immediately. In reality, the time required to prepare and apply the new patch can vary significantly depending on the nature of the cyber-attack. In this paper, we address the issue of how to mitigate cyber-attacks before the new patch is applied by formulating an optimal control strategy that reduces the impact of malware propagation and minimise the number of infected devices across IoT networks in the smart home. A novel node-based epidemiological model susceptible, infected high, infected low, recover first, and recover complete(SI_HI_LR_FR_C) is established with immediate response state for the restricted environment. After that, the impact of malware on IoT devices using both high and low infected rates will be analyzed. Finally, to illustrate the main results, several numerical analyses are carried out in addition to simulate the real-world scenario of IoT networks in the smart home, we built a dataset to be used in the experiments.

cs.CR↗

arXiv2023

Distributed interaction between computer virus and patch: A modeling study

The decentralized patch distribution mechanism holds significant promise as an alternative to its centralized counterpart. For the purpose of accurately evaluating the performance of the decentralized patch distribution mechanism and based on the exact SIPS model that accurately captures the average dynamics of the interaction between viruses and patches, a new virus-patch interacting model, which is known as the generic SIPS model, is proposed. This model subsumes the linear SIPS model. The dynamics of the generic SIPS model is studied comprehensively. In particular, a set of criteria for the final extinction or/and long-term survival of viruses or/and patches are presented. Some conditions for the linear SIPS model to accurately capture the average dynamics of the virus-patch interaction are empirically found. As a consequence, the linear SIPS model can be adopted as a standard model for assessing the performance of the distributed patch distribution mechanism, provided the proper conditions are satisfied.

cs.SI↗

arXiv2017

Assessing the risk of advanced persistent threats

As a new type of cyber attacks, advanced persistent threats (APTs) pose a severe threat to modern society. This paper focuses on the assessment of the risk of APTs. Based on a dynamic model characterizing the time evolution of the state of an organization, the organization's risk is defined as its maximum possible expected loss, and the risk assessment problem is modeled as a constrained optimization problem. The influence of different factors on an organization's risk is uncovered through theoretical analysis. Based on extensive experiments, we speculate that the attack strategy obtained by applying the hill-climbing method to the proposed optimization problem, which we call the HC strategy, always leads to the maximum possible expected loss. We then present a set of five heuristic attack strategies and, through comparative experiments, show that the HC strategy causes a higher risk than all these heuristic strategies do, which supports our conjecture. Finally, the impact of two factors on the attacker's HC cost profit is determined through computer simulations. These findings help understand the risk of APTs in a quantitative manner.

cs.CR↗

arXiv2017

A cost-effective rumor-containing strategy

This paper addresses the issue of suppressing a rumor using the truth in a cost-effective way. First, an individual-level dynamical model capturing the rumor-truth mixed spreading processes is proposed. On this basis, the cost-effective rumor-containing problem is modeled as an optimization problem. Extensive experiments show that finding a cost-effective rumor-containing strategy boils down to enhancing the first truth-spreading rate until the cost effectiveness of the rumor-containing strategy reaches the first turning point. This finding greatly reduces the time spent for solving the optimization problem. The influences of different factors on the optimal cost effectiveness of a rumor-containing strategy are examined through computer simulations. We believe our findings help suppress rumors in a cost-effective way. To our knowledge, this is the first time the rumor-containing problem is treated this way.

cs.SI↗

arXiv2017

Defend against advanced persistent threats: An optimal control approach

The new cyber attack pattern of advanced persistent threat (APT) has posed a serious threat to modern society. This paper addresses the APT defense problem, i.e., the problem of how to effectively defend against an APT campaign. Based on a novel APT attack-defense model, the effectiveness of an APT defense strategy is quantified. Thereby, the APT defense problem is modeled as an optimal control problem, in which an optimal control stands for a most effective APT defense strategy. The existence of an optimal control is proved, and an optimality system is derived. Consequently, an optimal control can be figured out by solving the optimality system. Some examples of the optimal control are given. Finally, the influence of some factors on the effectiveness of an optimal control is examined through computer experiments. These findings help organizations to work out policies of defending against APTs.

cs.CR↗

arXiv2017

Security evaluation of cyber networks under advanced persistent threats

This paper is devoted to measuring the security of cyber networks under advanced persistent threats (APTs). First, an APT-based cyber attack-defense process is modeled as an individual-level dynamical system. Second, the dynamic model is shown to exhibit the global stability. On this basis, a new security metric of cyber networks, which is known as the limit security, is defined as the limit expected fraction of compromised nodes in the networks. Next, the influence of different factors on the limit security is illuminated through theoretical analysis and computer simulation. This work helps understand the security of cyber networks under APTs.

cs.CR↗

arXiv2017

The damage inflicted by a computer virus: A new estimation method

This paper addressed the issue of estimating the damage caused by a computer virus. First, an individual-level delayed SIR model capturing the spreading process of a digital virus is derived. Second, the damage inflicted by the virus is modeled as the sum of the economic losses and the cost for developing the antivirus. Next, the impact of different factors, including the delay and the network structure, on the damage is explored by means of computer simulations. Thereby some measures of reducing the damage of a virus are recommended. To our knowledge, this is the first time the antivirus-developing cost is taken into account when estimating the damage of a virus.

cs.SI↗

arXiv2017

On the effectiveness of the truth-spreading/rumor-blocking strategy for restraining rumors

Spreading truths and blocking rumors are two typical strategies for inhibiting rumors. In practice, a tradeoff between the two strategies, which is known as the TSRB strategy, may achieve a better cost-effectiveness. This paper is devoted to assessing the effectiveness of the TSRB strategy. For that purpose, an individual-level spreading model (the generic URQT model) capturing the interaction between a rumor and the truth is established. Under the model, a set of criteria for the dying out of a rumor is presented. These criteria capture the combined influence of the basic parameters and the network structures on the effectiveness of the TSRB strategy. Experimental results show that, when the rumor dies out, the dynamics of a simplified URQT model (the linear URQT model) fits well with the actual rumor-truth interacting process. Therefore, the generic URQT model and sometimes the linear URQT model provide a proper basis for assessing the effectiveness of the TSRB strategy.

cs.SI↗

arXiv2017

Analysis of the effectiveness of the truth-spreading strategy for inhibiting rumors

Spreading truths is recognized as a feasible strategy for inhibiting rumors. This paper is devoted to assessing the effectiveness of the truth-spreading strategy. An individual-level rumor-truth spreading model (the generic URTU model) is derived. Under the model, two criteria for the termination of a rumor are presented. These criteria capture the influence of the network structures on the effectiveness of the truth-spreading strategy. Extensive simulations show that, when the rumor or the truth terminates, the dynamics of a simplified URTU model (the linear URTU model) fits well with the actual rumor-truth interplay process. Therefore, the generic URTU model forms a theoretical basis for assessing the effectiveness of the truth-spreading strategy for restraining rumors.

cs.SI↗

arXiv2017

A discount strategy in word-of-mouth marketing and its assessment

This paper addresses the discount pricing in word-of-mouth (WOM) marketing. A new discount strategy known as the Infection-Based Discount (IBD) strategy is proposed. The basic idea of the IBD strategy lies in that each customer enjoys a discount that is linearly proportional to his/her influence in the WOM network. To evaluate the performance of the IBD strategy, the WOM spreading process is modeled as a dynamic model known as the DPA model, and the performance of the IBD strategy is modeled as a function of the basic discount. Next, the influence of different factors, including the basic discount and the WOM network, on the dynamics of the DPA model is revealed experimentally. Finally, the influence of different factors on the performance of the IBD strategy is uncovered experimentally. On this basis, some promotional measures are recommended.

cs.SI↗

arXiv2017

Maximizing the overall profit of a word-of-mouth marketing campaign: A modeling study

As compared to the traditional advertising, the word-of-mouth (WOM) communications have striking advantages such as significantly lower cost and rapid delivery; this is especially the case with the popularity of online social networks. This paper addresses the issue of maximizing the overall profit of a WOM marketing campaign. A marketing process with both positive and negative WOM is modeled as a dynamical model knwn as the SIPNS model, and the profit maximization problem is modeled as a constrained optimization problem. The influence of different factors on the dynamics of the SIPNS model is revealed experimentally. Also, the impact of different factors on the expected overall profit of a WOM marketing campaign is uncovered experimentally. On this basis, some promotion strategies are suggested. To our knowledge, this is the first time a WOM marketing campaign is treated this way.

cs.SI↗