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Luca Luceri

Publications and source records attributed to Luca Luceri.

At least 55 records · Page 3Linked to original sources

Hidden in Plain Sight: Exploring the Intersections of Mental Health, Eating Disorders, and Content Moderation on TikTok

Social media platforms actively moderate content glorifying harmful behaviors like eating disorders, which include anorexia and bulimia. However, users have adapted to evade moderation by using coded hashtags. Our study investigates the prevalence of moderation evaders on the popular social media platform TikTok and contrasts their use and emotional valence with mainstream hashtags. We notice that moderation evaders and mainstream hashtags appear together, indicating that vulnerable users might inadvertently encounter harmful content even when searching for mainstream terms. Additionally, through an analysis of emotional expressions in video descriptions and comments, we find that mainstream hashtags generally promote positive engagement, while moderation evaders evoke a wider range of emotions, including heightened negativity. These findings provide valuable insights for content creators, platform moderation efforts, and interventions aimed at cultivating a supportive online environment for discussions on mental health and eating disorders.

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Social Approval and Network Homophily as Motivators of Online Toxicity

Online hate messaging is a pervasive issue plaguing the well-being of social media users. This research empirically investigates a novel theory positing that online hate may be driven primarily by the pursuit of social approval rather than a direct desire to harm the targets. Results show that toxicity is homophilous in users' social networks and that a user's propensity for hostility can be predicted by their social networks. We also illustrate how receiving greater or fewer social engagements in the form of likes, retweets, quotes, and replies affects a user's subsequent toxicity. We establish a clear connection between receiving social approval signals and increases in subsequent toxicity. Being retweeted plays a particularly prominent role in escalating toxicity. Results also show that not receiving expected levels of social approval leads to decreased toxicity. We discuss the important implications of our research and opportunities to combat online hate.

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Contextualizing Internet Memes Across Social Media Platforms

Internet memes have emerged as a novel format for communication and expressing ideas on the web. Their fluidity and creative nature are reflected in their widespread use, often across platforms and occasionally for unethical or harmful purposes. While computational work has already analyzed their high-level virality over time and developed specialized classifiers for hate speech detection, there have been no efforts to date that aim to holistically track, identify, and map internet memes posted on social media. To bridge this gap, we investigate whether internet memes across social media platforms can be contextualized by using a semantic repository of knowledge, namely, a knowledge graph. We collect thousands of potential internet meme posts from two social media platforms, namely Reddit and Discord, and develop an extract-transform-load procedure to create a data lake with candidate meme posts. By using vision transformer-based similarity, we match these candidates against the memes cataloged in IMKG -- a recently released knowledge graph of internet memes. We leverage this grounding to highlight the potential of our proposed framework to study the prevalence of memes on different platforms, map them to IMKG, and provide context about memes on social media.

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Coordinated Activity Modulates the Behavior and Emotions of Organic Users: A Case Study on Tweets about the Gaza Conflict

Social media has become a crucial conduit for the swift dissemination of information during global crises. However, this also paves the way for the manipulation of narratives by malicious actors. This research delves into the interaction dynamics between coordinated (malicious) entities and organic (regular) users on Twitter amidst the Gaza conflict. Through the analysis of approximately 3.5 million tweets from over 1.3 million users, our study uncovers that coordinated users significantly impact the information landscape, successfully disseminating their content across the network: a substantial fraction of their messages is adopted and shared by organic users. Furthermore, the study documents a progressive increase in organic users' engagement with coordinated content, which is paralleled by a discernible shift towards more emotionally polarized expressions in their subsequent communications. These results highlight the critical need for vigilance and a nuanced understanding of information manipulation on social media platforms.

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Misinformation and Polarization around COVID-19 vaccines in France, Germany, and Italy

The kick-off of vaccination campaigns in Europe, starting in late December 2020, has been followed by the online spread of controversies and conspiracies surrounding vaccine validity and efficacy. We study Twitter discussions in three major European languages (Italian, German, and French) during the vaccination campaign. Moving beyond content analysis to explore the structural aspects of online discussions, our investigation includes an analysis of polarization and the potential formation of echo chambers, revealing nuanced behavioral and topical differences in user interactions across the analyzed countries. Notably, we identify strong anti- and pro-vaccine factions exhibiting heterogeneous temporal polarization patterns in different countries. Through a detailed examination of news-sharing sources, we uncover the widespread use of other media platforms like Telegram and YouTube for disseminating low-credibility information, indicating a concerning trend of diminishing news credibility over time. Our findings on Twitter discussions during the COVID-19 vaccination campaign in major European languages expose nuanced behavioral distinctions, revealing the profound impact of polarization and the emergence of distinct anti-vaccine and pro-vaccine advocates over time.

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Moral Values Underpinning COVID-19 Online Communication Patterns

The COVID-19 pandemic has triggered profound societal changes, extending beyond its health impacts to the moralization of behaviors. Leveraging insights from moral psychology, this study delves into the moral fabric shaping online discussions surrounding COVID-19 over a span of nearly two years. Our investigation identifies four distinct user groups characterized by differences in morality, political ideology, and communication styles. We underscore the intricate relationship between moral differences and political ideologies, revealing a nuanced picture where moral orientations do not rigidly separate users politically. Furthermore, we uncover patterns of moral homophily within the social network, highlighting the existence of one potential moral echo chamber. Analyzing the moral themes embedded in messages, we observe that messages featuring moral foundations not typically favored by their authors, as well as those incorporating multiple moral foundations, resonate more effectively with out-group members. This research contributes valuable insights into the complex interplay between moral foundations, communication dynamics, and network structures on Twitter.

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Leveraging Large Language Models to Detect Influence Campaigns in Social Media

Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection method using Large Language Models (LLMs) that incorporates both user metadata and network structures. By converting these elements into a text format, our approach effectively processes multilingual content and adapts to the shifting tactics of malicious campaign actors. We validate our model through rigorous testing on multiple datasets, showcasing its superior performance in identifying influence efforts. This research not only offers a powerful tool for detecting campaigns, but also sets the stage for future enhancements to keep up with the fast-paced evolution of social media-based influence tactics.

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What are Your Pronouns? Examining Gender Pronoun Usage on Twitter

Stating your gender pronouns, along with your name, is becoming the new norm of self-introductions at school, at the workplace, and online. The increasing prevalence and awareness of nonconforming gender identities put discussions of developing gender-inclusive language at the forefront. This work presents the first empirical research on gender pronoun usage on large-scale social media. Leveraging a Twitter dataset of over 2 billion tweets collected continuously over two years, we find that the public declaration of gender pronouns is on the rise, with most people declaring as using she series pronouns, followed by he series pronouns, and a smaller but considerable amount of non-binary pronouns. From analyzing Twitter posts and sharing activities, we can discern users who use gender pronouns from those who do not and also distinguish users of various gender identities. We further illustrate the relationship between explicit forms of social network exposure to gender pronouns and their eventual gender pronoun adoption. This work carries crucial implications for gender-identity studies and initiates new research directions in gender-related fairness and inclusion, as well as support against online harassment and discrimination on social media.

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Unmasking the Web of Deceit: Uncovering Coordinated Activity to Expose Information Operations on Twitter

Social media platforms, particularly Twitter, have become pivotal arenas for influence campaigns, often orchestrated by state-sponsored information operations (IOs). This paper delves into the detection of key players driving IOs by employing similarity graphs constructed from behavioral pattern data. We unveil that well-known, yet underutilized network properties can help accurately identify coordinated IO drivers. Drawing from a comprehensive dataset of 49 million tweets from six countries, which includes multiple verified IOs, our study reveals that traditional network filtering techniques do not consistently pinpoint IO drivers across campaigns. We first propose a framework based on node pruning that emerges superior, particularly when combining multiple behavioral indicators across different networks. Then, we introduce a supervised machine learning model that harnesses a vector representation of the fused similarity network. This model, which boasts a precision exceeding 0.95, adeptly classifies IO drivers on a global scale and reliably forecasts their temporal engagements. Our findings are crucial in the fight against deceptive influence campaigns on social media, helping us better understand and detect them.

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Exposing Influence Campaigns in the Age of LLMs: A Behavioral-Based AI Approach to Detecting State-Sponsored Trolls

The detection of state-sponsored trolls operating in influence campaigns on social media is a critical and unsolved challenge for the research community, which has significant implications beyond the online realm. To address this challenge, we propose a new AI-based solution that identifies troll accounts solely through behavioral cues associated with their sequences of sharing activity, encompassing both their actions and the feedback they receive from others. Our approach does not incorporate any textual content shared and consists of two steps: First, we leverage an LSTM-based classifier to determine whether account sequences belong to a state-sponsored troll or an organic, legitimate user. Second, we employ the classified sequences to calculate a metric named the "Troll Score", quantifying the degree to which an account exhibits troll-like behavior. To assess the effectiveness of our method, we examine its performance in the context of the 2016 Russian interference campaign during the U.S. Presidential election. Our experiments yield compelling results, demonstrating that our approach can identify account sequences with an AUC close to 99% and accurately differentiate between Russian trolls and organic users with an AUC of 91%. Notably, our behavioral-based approach holds a significant advantage in the ever-evolving landscape, where textual and linguistic properties can be easily mimicked by Large Language Models (LLMs): In contrast to existing language-based techniques, it relies on more challenging-to-replicate behavioral cues, ensuring greater resilience in identifying influence campaigns, especially given the potential increase in the usage of LLMs for generating inauthentic content. Finally, we assessed the generalizability of our solution to various entities driving different information operations and found promising results that will guide future research.

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How does Twitter account moderation work? Dynamics of account creation and suspension on Twitter during major geopolitical events

Social media moderation policies are often at the center of public debate, and their implementation and enactment are sometimes surrounded by a veil of mystery. Unsurprisingly, due to limited platform transparency and data access, relatively little research has been devoted to characterizing moderation dynamics, especially in the context of controversial events and the platform activity associated with them. Here, we study the dynamics of account creation and suspension on Twitter during two global political events: Russia's invasion of Ukraine and the 2022 French Presidential election. Leveraging a large-scale dataset of 270M tweets shared by 16M users in multiple languages over several months, we identify peaks of suspicious account creation and suspension, and we characterize behaviours that more frequently lead to account suspension. We show how large numbers of accounts get suspended within days from their creation. Suspended accounts tend to mostly interact with legitimate users, as opposed to other suspicious accounts, often making unwarranted and excessive use of reply and mention features, and predominantly sharing spam and harmful content. While we are only able to speculate about the specific causes leading to a given account suspension, our findings shed light on patterns of platform abuse and subsequent moderation during major events.

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Online Networks of Support in Distressed Environments: Solidarity and Mobilization during the Russian Invasion of Ukraine

Despite their drawbacks and unintended consequences, social media networks have recently emerged as a crucial resource for individuals in distress, particularly during times of crisis. These platforms serve as a means to seek assistance and support, share reliable information, and appeal for action and solidarity. In this paper, we examine the online networks of support during the Russia-Ukraine conflict by analyzing four major social media networks: Twitter, Facebook, Instagram, and YouTube. Using a large dataset of 68 million posts, we explore the temporal patterns and interconnectedness between these platforms and online support websites. Our analysis highlights the prevalence of crowdsourcing and crowdfunding websites as the two main support platforms to mobilize resources and solicit donations, revealing their purpose and contents, and investigating different support-seeking and -receiving practices. Overall, our study underscores the potential of social media in facilitating online support in distressed environments through grassroots mobilization, contributing to the growing body of research on the positive impact of online platforms in promoting social good and protecting vulnerable populations during times of crisis and conflict.

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Tracking Fringe and Coordinated Activity on Twitter Leading Up To the US Capitol Attack

The aftermath of the 2020 US Presidential Election witnessed an unprecedented attack on the democratic values of the country through the violent insurrection at Capitol Hill on January 6th, 2021. The attack was fueled by the proliferation of conspiracy theories and misleading claims about the integrity of the election pushed by political elites and fringe communities on social media. In this study, we explore the evolution of fringe content and conspiracy theories on Twitter in the seven months leading up to the Capitol attack. We examine the suspicious coordinated activity carried out by users sharing fringe content, finding evidence of common adversarial manipulation techniques ranging from targeted amplification to manufactured consensus. Further, we map out the temporal evolution of, and the relationship between, fringe and conspiracy theories, which eventually coalesced into the rhetoric of a stolen election, with the hashtag #stopthesteal, alongside QAnon-related narratives. Our findings further highlight how social media platforms offer fertile ground for the widespread proliferation of conspiracies during major societal events, which can potentially lead to offline coordinated actions and organized violence.

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Multimodal and Explainable Internet Meme Classification

In the current context where online platforms have been effectively weaponized in a variety of geo-political events and social issues, Internet memes make fair content moderation at scale even more difficult. Existing work on meme classification and tracking has focused on black-box methods that do not explicitly consider the semantics of the memes or the context of their creation. In this paper, we pursue a modular and explainable architecture for Internet meme understanding. We design and implement multimodal classification methods that perform example- and prototype-based reasoning over training cases, while leveraging both textual and visual SOTA models to represent the individual cases. We study the relevance of our modular and explainable models in detecting harmful memes on two existing tasks: Hate Speech Detection and Misogyny Classification. We compare the performance between example- and prototype-based methods, and between text, vision, and multimodal models, across different categories of harmfulness (e.g., stereotype and objectification). We devise a user-friendly interface that facilitates the comparative analysis of examples retrieved by all of our models for any given meme, informing the community about the strengths and limitations of these explainable methods.

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Identifying and Characterizing Behavioral Classes of Radicalization within the QAnon Conspiracy on Twitter

Social media provide a fertile ground where conspiracy theories and radical ideas can flourish, reach broad audiences, and sometimes lead to hate or violence beyond the online world itself. QAnon represents a notable example of a political conspiracy that started out on social media but turned mainstream, in part due to public endorsement by influential political figures. Nowadays, QAnon conspiracies often appear in the news, are part of political rhetoric, and are espoused by significant swaths of people in the United States. It is therefore crucial to understand how such a conspiracy took root online, and what led so many social media users to adopt its ideas. In this work, we propose a framework that exploits both social interaction and content signals to uncover evidence of user radicalization or support for QAnon. Leveraging a large dataset of 240M tweets collected in the run-up to the 2020 US Presidential election, we define and validate a multivariate metric of radicalization. We use that to separate users in distinct, naturally-emerging, classes of behaviors associated to radicalization processes, from self-declared QAnon supporters to hyper-active conspiracy promoters. We also analyze the impact of Twitter's moderation policies on the interactions among different classes: we discover aspects of moderation that succeed, yielding a substantial reduction in the endorsement received by hyper-active QAnon accounts. But we also uncover where moderation fails, showing how QAnon content amplifiers are not deterred or affected by Twitter intervention. Our findings refine our understanding of online radicalization processes, reveal effective and ineffective aspects of moderation, and call for the need to further investigate the role social media play in the spread of conspiracies.

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The Interconnected Nature of Online Harm and Moderation: Investigating the Cross-Platform Spread of Harmful Content between YouTube and Twitter

The proliferation of harmful content shared online poses a threat to online information integrity and the integrity of discussion across platforms. Despite various moderation interventions adopted by social media platforms, researchers and policymakers are calling for holistic solutions. This study explores how a target platform could leverage content that has been deemed harmful on a source platform by investigating the behavior and characteristics of Twitter users responsible for sharing moderated YouTube videos. Using a large-scale dataset of 600M tweets related to the 2020 U.S. election, we find that moderated Youtube videos are extensively shared on Twitter and that users who share these videos also endorse extreme and conspiratorial ideologies. A fraction of these users are eventually suspended by Twitter, but they do not appear to be involved in state-backed information operations. The findings of this study highlight the complex and interconnected nature of harmful cross-platform information diffusion, raising the need for cross-platform moderation strategies.

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Leveraging Social Interactions to Detect Misinformation on Social Media

Detecting misinformation threads is crucial to guarantee a healthy environment on social media. We address the problem using the data set created during the COVID-19 pandemic. It contains cascades of tweets discussing information weakly labeled as reliable or unreliable, based on a previous evaluation of the information source. The models identifying unreliable threads usually rely on textual features. But reliability is not just what is said, but by whom and to whom. We additionally leverage on network information. Following the homophily principle, we hypothesize that users who interact are generally interested in similar topics and spreading similar kind of news, which in turn is generally reliable or not. We test several methods to learn representations of the social interactions within the cascades, combining them with deep neural language models in a Multi-Input (MI) framework. Keeping track of the sequence of the interactions during the time, we improve over previous state-of-the-art models.

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Unveiling the Dynamics of Censorship, COVID-19 Regulations, and Protest: An Empirical Study of Chinese Subreddit r/china_irl

The COVID-19 pandemic has intensified numerous social issues that warrant academic investigation. Although information dissemination has been extensively studied, the silenced voices and censored content also merit attention due to their role in mobilizing social movements. In this paper, we provide empirical evidence to explore the relationships among COVID-19 regulations, censorship, and protest through a series of social incidents occurred in China during 2022. We analyze the similarities and differences between censored articles and discussions on r/china\_irl, the most popular Chinese-speaking subreddit, and scrutinize the temporal dynamics of government censorship activities and their impact on user engagement within the subreddit. Furthermore, we examine users' linguistic patterns under the influence of a censorship-driven environment. Our findings reveal patterns in topic recurrence, the complex interplay between censorship activities, user subscription, and collective commenting behavior, as well as potential linguistic adaptation strategies to circumvent censorship. These insights hold significant implications for researchers interested in understanding the survival mechanisms of marginalized groups within censored information ecosystems.

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