The doubly conformal dispersion relation
We provide a simple derivation of the conformal dispersion relation of Carmi and Caron-Huot which reconstructs a CFT four-point function from its double discontinuity. We exhibit a hidden conformal symmetry which explains the appearance of the "magic variable" x as a simple cross-ratio, built from four physical cross-ratios. We also introduce a regulator in the double discontinuity operation and then prove that one subtraction suffices for all integrals to converge.