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Madeleine I. G. Daepp

Publications and source records attributed to Madeleine I. G. Daepp.

6 recordsLinked to original sources

Accurate in space, unreliable in time: how LLMs represent national cultural change

Assessments of cultural alignment have become an important part of the development and improvement of large language models (LLMs). However, the majority of the evaluations treat culture as a single snapshot, investigating only whether a model represents a society accurately at the current time. Research in cultural psychology shows that cultural values change at different rates and directions over time. Therefore, a "culturally aware" model should capture not only where a culture is today but also how it has changed over time. We examine this missing dimension of cultural awareness using more than two decades of the World Values Survey data. We compare the cultural trajectories of 40 countries with the trajectories produced by four state-of-the-art (SOTA) LLMs on the Inglehart-Welzel cultural map. Our findings show that while models generally place countries close to their most recent surveyed positions, these representations tend to lag several years behind that position. They also capture only part of the magnitude of the observed change, introduce movement where little occurred, and rarely reproduce reversals in countries' trajectories. These findings point to temporal flattening and suggest that snapshot accuracy can give an incomplete picture of cultural awareness in LLMs and have implications for model evaluation, representational harms, and the governance of culturally aware AI systems.

cs.CY↗

How Early Adopters Used Generative AI Worldwide: Variation by Country Income and Language

AI is being used by people globally, but not everyone is using it in the same ways. Using a large-scale dataset of anonymized, de-identified, and privacy-scrubbed interactions with a widely available and free AI chatbot, we empirically characterize differences in early adopters' usage across countries. Schooling is the most common domain of use in most countries, particularly low-income countries, with a strong inverse association evident between schooling and country-level GDP. Leisure-related use, by contrast, is positively associated with country-level income. Language, we find, also shapes use: English-language interactions are overrepresented in places where the predominant languages were not well-served by existing models during the period of the study. Improving performance across languages may be a key factor, our work suggests, in whether this technology expands digital divides or enables leapfrogging.

cs.CY↗

Anecdoctoring: Automated Red-Teaming Across Language and Place

Disinformation is among the top risks of generative artificial intelligence (AI) misuse. Global adoption of generative AI necessitates red-teaming evaluations (i.e., systematic adversarial probing) that are robust across diverse languages and cultures, but red-teaming datasets are commonly US- and English-centric. To address this gap, we propose "anecdoctoring", a novel red-teaming approach that automatically generates adversarial prompts across languages and cultures. We collect misinformation claims from fact-checking websites in three languages (English, Spanish, and Hindi) and two geographies (US and India). We then cluster individual claims into broader narratives and characterize the resulting clusters with knowledge graphs, with which we augment an attacker LLM. Our method produces higher attack success rates and offers interpretability benefits relative to few-shot prompting. Results underscore the need for disinformation mitigations that scale globally and are grounded in real-world adversarial misuse.

cs.CL↗

Generative Propaganda

Generative propaganda is the use of generative artificial intelligence (AI) to shape public opinion. To characterize its use in real-world settings, we conducted interviews with defenders (e.g., factcheckers, journalists, officials) in Taiwan and creators (e.g., influencers, political consultants, advertisers) as well as defenders in India, centering two places characterized by high levels of online propaganda. The term "deepfakes", we find, exerts outsized discursive power in shaping defenders' expectations of misuse and, in turn, the interventions that are prioritized. To better characterize the space of generative propaganda, we develop a taxonomy that distinguishes between obvious versus hidden and promotional versus derogatory use. Deception was neither the main driver nor the main impact vector of AI's use; instead, Indian creators sought to persuade rather than to deceive, often making AI's use obvious in order to reduce legal and reputational risks, while Taiwan's defenders saw deception as a subset of broader efforts to distort the prevalence of strategic narratives online. AI was useful and used, however, in producing efficiency gains in communicating across languages and modes, and in evading human and algorithmic detection. Security researchers should reconsider threat models to clearly differentiate deepfakes from promotional and obvious uses, to complement and bolster the social factors that constrain misuse by internal actors, and to counter efficiency gains globally.

cs.CY↗

The Emerging Generative Artificial Intelligence Divide in the United States

The digital divide refers to disparities in access to and use of digital tooling across social and economic groups. This divide can reinforce marginalization both at the individual level and at the level of places, because persistent economic advantages accrue to places where new technologies are adopted early. To what extent are emerging generative artificial intelligence (AI) tools subject to these social and spatial divides? We leverage a large-scale search query database to characterize U.S. residents' knowledge of a novel generative AI tool, ChatGPT, during its first six months of release. We identify hotspots of higher-than-expected search volumes for ChatGPT in coastal metropolitan areas, while coldspots are evident in the American South, Appalachia, and the Midwest. Nationwide, counties with the highest rates of search have proportionally more educated and more economically advantaged populations, as well as proportionally more technology and finance-sector jobs in comparison with other counties or with the national average. Observed associations with race/ethnicity and urbanicity are attenuated in fully adjusted hierarchical models, but education emerges as the strongest positive predictor of generative AI awareness. In the absence of intervention, early differences in uptake show a potential to reinforce existing spatial and socioeconomic divides.

cs.AI↗

Collecting Qualitative Data at Scale with Large Language Models: A Case Study

Chatbots have shown promise as tools to scale qualitative data collection. Recent advances in Large Language Models (LLMs) could accelerate this process by allowing researchers to easily deploy sophisticated interviewing chatbots. We test this assumption by conducting a large-scale user study (n=399) evaluating 3 different chatbots, two of which are LLM-based and a baseline which employs hard-coded questions. We evaluate the results with respect to participant engagement and experience, established metrics of chatbot quality grounded in theories of effective communication, and a novel scale evaluating "richness" or the extent to which responses capture the complexity and specificity of the social context under study. We find that, while the chatbots were able to elicit high-quality responses based on established evaluation metrics, the responses rarely capture participants' specific motives or personalized examples, and thus perform poorly with respect to richness. We further find low inter-rater reliability between LLMs and humans in the assessment of both quality and richness metrics. Our study offers a cautionary tale for scaling and evaluating qualitative research with LLMs.

cs.HC↗