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Maider Eizmendi-Iraola

Publications and source records attributed to Maider Eizmendi-Iraola.

2 recordsLinked to original sources

From visibility to vulnerability: how women scientists face gendered hostility in science communication

Public communication of science has become a central component in the relationship between science and society. However, the media exposure of research staff has given rise to new forms of hostility, especially in digital environments. The study Experiences of researchers who interact with the media and social networks in Spain [Science Media Centre Spain, 2024] investigates - via a survey (N=237) - the incidence and typology of these attacks in the Spanish context. More than half of the research staff (51.05%) reported experiencing negative incidents, with a higher prevalence among women (56.9%) than men (46.2%). The attacks differ by gender: women face more challenges regarding their scientific capacity and sexist remarks, whereas men are more frequently targeted over their professional integrity. These dynamics reveal structural gender biases that affect the wellbeing and legitimacy of female scientists, emphasising the need for institutional policies with a gender perspective.

cs.SI↗

The Gender Gap in Science Communication on TikTok and YouTube: How Platform Dynamics Shape the Visibility of Female Science Communicators

Social media platforms facilitate the dissemination of science and access to it. However, gender inequalities in the participation and visibility of communicators persist. This study examined the differences in reach and audience response between YouTube and TikTok from a gender perspective. To do so, the ten most influential science accounts on YouTube and TikTok were selected, with the sample divided equally between men and women, to conduct a comparative study. A total of 4293 videos on TikTok and 4825 on YouTube were analyzed, along with 277,528 comments, considering metrics of views and interaction. The results show that on YouTube, men received more likes and views, while on TikTok, audience response was more balanced. The participation of women on both platforms also had a differential impact, as the number of women engaging with content on YouTube negatively correlated with interaction levels, whereas on TikTok, their impact was slightly positive. In conclusion, TikTok emerges as a more inclusive space for scientific communication, though structural challenges remain on both platforms, encouraging further research into strategies that promote gender equity in online science communication.

cs.SI↗