arXiv subjects

Markus Mobius

Publications and source records attributed to Markus Mobius.

9 recordsLinked to original sources

arXiv2026

The Evolution of Digital Search: From Blue Links to Delegated Decision-Making

Digital search is undergoing a fundamental transformation from a human-driven process of discovery to an agent-mediated system of delegated decision-making. In the traditional model of digital search, users translate intent into keyword-based queries, evaluate ranked lists of links, and execute decisions outside the search interface. In an AI-native world, users express goals in natural language, agents interpret these intentions, and outcomes are returned as recommendations or executed decisions. This shift moves search from a link-based user interface to an embedded system component, with implications for transparency, competition, and monetization. The resulting system design problem raises key questions about information quality and access, trust, incentive alignment, and market structure. Early evidence from experimental agent-mediated marketplaces and economic theory suggests that small design choices, such as how stakeholders access information, how options are surfaced, and how actions are executed, have first-order effects on efficiency, competition, and the welfare of consumers and firms. We propose that the future of search will be determined not by incremental improvements in ranking algorithms and natural-language interfaces, but by the design of open, transparent, and competitive agentic systems that govern how decisions are made and how markets operate, highlighting a set of grand challenges at the intersection of AI, economics, and system design.

econ.GN↗

arXiv2026

From Augmentation to Reconstruction: Guiding the AI Disruption to the Good Place

Artificial intelligence feels omnipresent, yet the disruption many expect has not fully arrived. The main reason is not model capability, nor even the tools built to harness those models. Rather, most organizations are still using AI to accelerate workflows designed for a pre-AI world. We offer a three-stage lens: Augmentation, Automation, and Reconstruction, and argue that the most consequential disruption resides in the third stage where workflows and markets are rebuilt around delegation, machine-to-machine interaction, continuous monitoring, and auditable constraints. Achieving this system-level transformation takes time: it requires trust and accountability infrastructure, machine-legible and interoperable data and interfaces, the design and adoption of these new workflows, and economic incentives that favor reconstruction rather than local optimization: the complementary investments that produce the familiar "productivity J-curve" of general-purpose technologies. We illustrate this transition through examples in consumer markets, education, news, and coding. Finally, we emphasize a normative point: the agentic future is not predetermined. Leaders must both skate to where the puck is going and actively steer it toward a good place, ensuring innovation delivers welfare gains felt by businesses and consumers around the world.

econ.GN↗

arXiv2026

Agentic Markets: Equilibrium Effects of Improving Consumer Search

Motivated by agentic markets -- two-sided markets in which consumers and businesses are assisted by AI tools that facilitate consumers' search -- we study the impact of improved search technology on learning and welfare in markets. We put forth a model where consumers engage in costly search to acquire signals of product fit prior to purchase. The market tracks indications of fit for searched products and indications of quality for chosen products, thereby guiding searches. We characterize the long-run steady-state of the resulting dynamics as well as the impact of improving search technology. We find cheaper search improves learning and consumer surplus, whereas more informative search can degrade both unless the market learns as much as consumers about the products by, for example, ``reading the transcripts'' of agentic conversations. Finally, we consider the impact of search improvements on how businesses set prices. At equilibrium prices in symmetric markets, consumer surplus is improved by cheaper search but may be decreased by more informative search, due to weakened inter-business competition.

cs.GT↗

arXiv2025

Magentic Marketplace: An Open-Source Environment for Studying Agentic Markets

As LLM agents advance, they are increasingly mediating economic decisions, ranging from product discovery to transactions, on behalf of users. Such applications promise benefits but also raise many questions about agent accountability and value for users. Addressing these questions requires understanding how agents behave in realistic market conditions. However, previous research has largely evaluated agents in constrained settings, such as single-task marketplaces (e.g., negotiation) or structured two-agent interactions. Real-world markets are fundamentally different: they require agents to handle diverse economic activities and coordinate within large, dynamic ecosystems where multiple agents with opaque behaviors may engage in open-ended dialogues. To bridge this gap, we investigate two-sided agentic marketplaces where Assistant agents represent consumers and Service agents represent competing businesses. To study these interactions safely, we develop Magentic-Marketplace -- a simulated environment where Assistants and Services can operate. This environment enables us to study key market dynamics: the utility agents achieve, behavioral biases, vulnerability to manipulation, and how search mechanisms shape market outcomes. Our experiments show that frontier models can approach optimal welfare -- but only under ideal search conditions. Performance degrades sharply with scale, and all models exhibit severe first-proposal bias, creating 10-30x advantages for response speed over quality. These findings reveal how behaviors emerge across market conditions, informing the design of fair and efficient agentic marketplaces.

cs.MA↗

arXiv2025

The Agentic Economy

Generative AI has transformed human-computer interaction by enabling natural language interfaces and the emergence of autonomous agents capable of acting on users' behalf. While early applications have improved individual productivity, these gains have largely been confined to predefined tasks within existing workflows. We argue that the more profound economic impact lies in reducing communication frictions between consumers and businesses. This shift could reorganize markets, redistribute power, and catalyze the creation of new products and services. We explore the implications of an agentic economy, where assistant agents act on behalf of consumers and service agents represent businesses, interacting programmatically to facilitate transactions. A key distinction we draw is between unscripted interactions -- enabled by technical advances in natural language and protocol design -- and unrestricted interactions, which depend on market structures and governance. We examine the current limitations of siloed and end-to-end agents, and explore future scenarios shaped by technical standards and market dynamics. These include the potential tension between agentic walled gardens and an open web of agents, implications for advertising and discovery, the evolution of micro-transactions, and the unbundling and rebundling of digital goods. Ultimately, we argue that the architecture of agentic communication will determine the extent to which generative AI democratizes access to economic opportunity.

cs.CY↗

arXiv2024

Online Algorithms with Limited Data Retention

We introduce a model of online algorithms subject to strict constraints on data retention. An online learning algorithm encounters a stream of data points, one per round, generated by some stationary process. Crucially, each data point can request that it be removed from memory $m$ rounds after it arrives. To model the impact of removal, we do not allow the algorithm to store any information or calculations between rounds other than a subset of the data points (subject to the retention constraints). At the conclusion of the stream, the algorithm answers a statistical query about the full dataset. We ask: what level of performance can be guaranteed as a function of $m$? We illustrate this framework for multidimensional mean estimation and linear regression problems. We show it is possible to obtain an exponential improvement over a baseline algorithm that retains all data as long as possible. Specifically, we show that $m = \textsc{Poly}(d, \log(1/\epsilon))$ retention suffices to achieve mean squared error $\epsilon$ after observing $O(1/\epsilon)$ $d$-dimensional data points. This matches the error bound of the optimal, yet infeasible, algorithm that retains all data forever. We also show a nearly matching lower bound on the retention required to guarantee error $\epsilon$. One implication of our results is that data retention laws are insufficient to guarantee the right to be forgotten even in a non-adversarial world in which firms merely strive to (approximately) optimize the performance of their algorithms. Our approach makes use of recent developments in the multidimensional random subset sum problem to simulate the progression of stochastic gradient descent under a model of adversarial noise, which may be of independent interest.

cs.LG↗

arXiv2022

Communicating with Anecdotes

We study a communication game between a sender and a receiver. The sender chooses one of her signals about the state of the world (i.e., anecdotes) and communicates to the receiver who takes an action affecting both players. The sender and the receiver both care about the state of the world but are also influenced by personal preferences, so their ideal actions can differ. We characterize perfect Bayesian equilibria. The sender faces a temptation to persuade: she wants to select a biased anecdote to influence the receiver's action. Anecdotes are still informative to the receiver (who will debias at equilibrium) but the attempt to persuade comes at a cost to precision. This gives rise to informational homophily where the receiver prefers to listen to like-minded senders because they provide higher-precision signals. Communication becomes polarized when the sender is an expert with access to many signals, with the sender choosing extreme outlier anecdotes at equilibrium (unless preferences are perfectly aligned). This polarization dissipates all gains from communication with an increasingly well-informed sender when the anecdote distribution is heavy-tailed. Experts can therefore face a curse of informedness: receivers will prefer to listen to less-informed senders who cannot pick biased signals as easily.

econ.TH↗

arXiv2020

Examining the consumption of radical content on YouTube

Although it is under-studied relative to other social media platforms, YouTube is arguably the largest and most engaging online media consumption platform in the world. Recently, YouTube's scale has fueled concerns that YouTube users are being radicalized via a combination of biased recommendations and ostensibly apolitical anti-woke channels, both of which have been claimed to direct attention to radical political content. Here we test this hypothesis using a representative panel of more than 300,000 Americans and their individual-level browsing behavior, on and off YouTube, from January 2016 through December 2019. Using a labeled set of political news channels, we find that news consumption on YouTube is dominated by mainstream and largely centrist sources. Consumers of far-right content, while more engaged than average, represent a small and stable percentage of news consumers. However, consumption of anti-woke content, defined in terms of its opposition to progressive intellectual and political agendas, grew steadily in popularity and is correlated with consumption of far-right content off-platform. We find no evidence that engagement with far-right content is caused by YouTube recommendations systematically, nor do we find clear evidence that anti-woke channels serve as a gateway to the far right. Rather, consumption of political content on YouTube appears to reflect individual preferences that extend across the web as a whole.

cs.SI↗

arXiv2019

When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia

Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwide Twitter experiment in Indonesia with 46 high-profile celebrities and organizations, with a total of 7.8 million followers, who agreed to let us randomly tweet or retweet content promoting immunization from their accounts. Our design exploits the structure of what information is passed on along a retweet chain on Twitter to parse reach versus endorsement effects. Endorsements matter: tweets that users can identify as being originated by a celebrity are far more likely to be liked or retweeted by users than similar tweets seen by the same users but without the celebrities' imprimatur. By contrast, explicitly citing sources in the tweets actually reduces diffusion. By randomizing which celebrities tweeted when, we find suggestive evidence that overall exposure to the campaign may influence beliefs about vaccination and knowledge of immunization-seeking behavior by one's network. Taken together, the findings suggest an important role for celebrity endorsement.

physics.soc-ph↗