arXiv subjects

Marshini Chetty

Publications and source records attributed to Marshini Chetty.

At least 19 recordsLinked to original sources

arXiv2026

Governance of AI-Generated Content: A Case Study on Social Media Platforms

Online platforms are seeing increasing amounts of AI-generated content -- text and other forms of media that are made or co-created with generative AI. This trend suggests platforms may need to establish governance frameworks, including policies and enforcement strategies for how users create, post, share, and engage with such content to encourage responsible use. We investigate the governance of AI-generated content across 40 popular social media platforms. Just over two-thirds explicitly describe governance of AI-generated content spanning six themes. Most platforms focus on moderating AI-generated content that violates established content rules and discloses AI-generated content. Fewer platforms -- those that are focused on creativity and knowledge-sharing -- address other issues such as ownership and monetization. Based on these findings, we suggest stakeholders and policymakers develop more direct, comprehensive, and forward-looking AI-generated content governance, as well as tools and education for users about the use of such content.

cs.HC↗

arXiv2026

A Systematic Review of User Experiments Measuring the Effects of Dark Patterns

Deceptive/Manipulative Patterns (DMP) are interface designs, also known as ``dark patterns,'' that manipulate user behavior. While considerable attention has been paid to their ethical and legal implications, empirical evidence about their real-world effects remains diffuse. This review synthesizes up-to-date experimental studies, focusing on works that quantify how (or whether) DMPs influence users. We also aggregate findings on interventions aimed at reducing DMP effects. Our synthesis highlights the experimental agreement that DMPs do significantly alter user behavior (with large variance in effect size) and that external interventions have been mostly unsuccessful in mitigating their effects. Lastly, we show that significant correlations between DMP effects and personal characteristics (e.g., age or political affiliation) are uncommon, indicating DMPs similarly affected nearly all populations tested. By summarizing the experimental evidence, we clarify the effects of DMPs, highlight gaps and tensions in the existing experimental literature, and help inform ongoing research and policy directions.

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arXiv2025

"I Cannot Write This Because It Violates Our Content Policy": Understanding Content Moderation Policies and User Experiences in Generative AI Products

While recent research has focused on developing safeguards for generative AI (GAI) model-level content safety, little is known about how content moderation to prevent malicious content performs for end-users in real-world GAI products. To bridge this gap, we investigated content moderation policies and their enforcement in GAI online tools -- consumer-facing web-based GAI applications. We first analyzed content moderation policies of 14 GAI online tools. While these policies are comprehensive in outlining moderation practices, they usually lack details on practical implementations and are not specific about how users can aid in moderation or appeal moderation decisions. Next, we examined user-experienced content moderation successes and failures through Reddit discussions on GAI online tools. We found that although moderation systems succeeded in blocking malicious generations pervasively, users frequently experienced frustration in failures of both moderation systems and user support after moderation. Based on these findings, we suggest improvements for content moderation policy and user experiences in real-world GAI products.

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arXiv2025

Creating and Evaluating Privacy and Security Micro-Lessons for Elementary School Children

The growing use of technology in K--8 classrooms highlights a parallel need for formal learning opportunities aimed at helping children use technology safely and protect their personal information. Even the youngest students are now using tablets, laptops, and apps to support their learning; however, there are limited curricular materials available for elementary and middle school children on digital privacy and security topics. To bridge this gap, we developed a series of micro-lessons to help K--8 children learn about digital privacy and security at school. We first conducted a formative study by interviewing elementary school teachers to identify the design needs for digital privacy and security lessons. We then developed micro-lessons -- multiple 15-20 minute activities designed to be easily inserted into the existing curriculum -- using a co-design approach with multiple rounds of developing and revising the micro-lessons in collaboration with teachers. Throughout the process, we conducted evaluation sessions where teachers implemented or reviewed the micro-lessons. Our study identifies strengths, challenges, and teachers' tailoring strategies when incorporating micro-lessons for K--8 digital privacy and security topics, providing design implications for facilitating learning about these topics in school classrooms.

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arXiv2025

Generative AI Uses and Risks for Knowledge Workers in a Science Organization

Generative AI could enhance scientific discovery by supporting knowledge workers in science organizations. However, the real-world applications and perceived concerns of generative AI use in these organizations are uncertain. In this paper, we report on a collaborative study with a US national laboratory with employees spanning Science and Operations about their use of generative AI tools. We surveyed 66 employees, interviewed a subset (N=22), and measured early adoption of an internal generative AI interface called Argo lab-wide. We have four findings: (1) Argo usage data shows small but increasing use by Science and Operations employees; Common current and envisioned use cases for generative AI in this context conceptually fall into either a (2) copilot or (3) workflow agent modality; and (4) Concerns include sensitive data security, academic publishing, and job impacts. Based on our findings, we make recommendations for generative AI use in science and other organizations.

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arXiv2024

An Experimental Study Of Netflix Use and the Effects of Autoplay on Watching Behaviors

Prior work on dark patterns, or manipulative online interfaces, suggests they have potentially detrimental effects on user autonomy. Dark pattern features, like those designed for attention capture, can potentially extend platform sessions beyond that users would have otherwise intended. Existing research, however, has not formally measured the quantitative effects of these features on user engagement in subscription video-on-demand platforms (SVODs). In this work, we conducted an experimental study with 76 Netflix users in the US to analyze the impact of a specific attention capture feature, autoplay, on key viewing metrics. We found that disabling autoplay on Netflix significantly reduced key content consumption aggregates, including average daily watching and average session length, partly filling the evidentiary gap regarding the empirical effects of dark pattern interfaces. We paired the experimental analysis with users' perceptions of autoplay and their viewing behaviors, finding that participants were split on whether the effects of autoplay outweigh its benefits, albeit without knowledge of the study findings. Our findings strengthen the broader argument that manipulative interface designs can and do affect users in potentially damaging ways, highlighting the continued need for considering user well-being and varied preferences in interface design.

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arXiv2024

Dark Patterns in the Opt-Out Process and Compliance with the California Consumer Privacy Act (CCPA)

To protect consumer privacy, the California Consumer Privacy Act (CCPA) mandates that businesses provide consumers with a straightforward way to opt out of the sale and sharing of their personal information. However, the control that businesses enjoy over the opt-out process allows them to impose hurdles on consumers aiming to opt out, including by employing dark patterns. Motivated by the enactment of the California Privacy Rights Act (CPRA), which strengthens the CCPA and explicitly forbids certain dark patterns in the opt-out process, we investigate how dark patterns are used in opt-out processes and assess their compliance with CCPA regulations. Our research reveals that websites employ a variety of dark patterns. Some of these patterns are explicitly prohibited under the CCPA; others evidently take advantage of legal loopholes. Despite the initial efforts to restrict dark patterns by policymakers, there is more work to be done.

cs.HC↗

arXiv2024

"Community Guidelines Make this the Best Party on the Internet": An In-Depth Study of Online Platforms' Content Moderation Policies

Moderating user-generated content on online platforms is crucial for balancing user safety and freedom of speech. Particularly in the United States, platforms are not subject to legal constraints prescribing permissible content. Each platform has thus developed bespoke content moderation policies, but there is little work towards a comparative understanding of these policies across platforms and topics. This paper presents the first systematic study of these policies from the 43 largest online platforms hosting user-generated content, focusing on policies around copyright infringement, harmful speech, and misleading content. We build a custom web-scraper to obtain policy text and develop a unified annotation scheme to analyze the text for the presence of critical components. We find significant structural and compositional variation in policies across topics and platforms, with some variation attributable to disparate legal groundings. We lay the groundwork for future studies of ever-evolving content moderation policies and their impact on users.

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arXiv2024

Measuring Compliance with the California Consumer Privacy Act Over Space and Time

The widespread sharing of consumers personal information with third parties raises significant privacy concerns. The California Consumer Privacy Act (CCPA) mandates that online businesses offer consumers the option to opt out of the sale and sharing of personal information. Our study automatically tracks the presence of the opt-out link longitudinally across multiple states after the California Privacy Rights Act (CPRA) went into effect. We categorize websites based on whether they are subject to CCPA and investigate cases of potential non-compliance. We find a number of websites that implement the opt-out link early and across all examined states but also find a significant number of CCPA-subject websites that fail to offer any opt-out methods even when CCPA is in effect. Our findings can shed light on how websites are reacting to the CCPA and identify potential gaps in compliance and opt-out method designs that hinder consumers from exercising CCPA opt-out rights.

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arXiv2024

Designing and Testing a Mobile Application for Collecting WhatsApp Chat Data While Preserving Privacy

It is common practice for researchers to join public WhatsApp chats and scrape their contents for analysis. However, research shows collecting data this way contradicts user expectations and preferences, even if the data is effectively public. To overcome these issues, we outline design considerations for collecting WhatsApp chat data with improved user privacy by heightening user control and oversight of data collection and taking care to minimize the data researchers collect and process off a user's device. We refer to these design principles as User-Centered Data Sharing (UCDS). To evaluate our UCDS principles, we implemented a mobile application representing one possible instance of these improved data collection techniques and evaluated the viability of using the app to collect WhatsApp chat data. Second, we surveyed WhatsApp users to gather user perceptions on common existing WhatsApp data collection methods as well as UCDS methods. Our results show that we were able to glean similar informative insights into WhatsApp chats using UCDS principles in our prototype app to common, less privacy-preserving methods. Our survey showed that methods following the UCDS principles are preferred by users because they offered users more control over the data collection process. Future user studies could further expand upon UCDS principles to overcome complications of researcher-to-group communication in research on WhatsApp chats and evaluate these principles in other data sharing contexts.

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arXiv2023

VidPlat: A Tool for Fast Crowdsourcing of Quality-of-Experience Measurements

For video or web services, it is crucial to measure user-perceived quality of experience (QoE) at scale under various video quality or page loading delays. However, fast QoE measurements remain challenging as they must elicit subjective assessment from human users. Previous work either (1) automates QoE measurements by letting crowdsourcing raters watch and rate QoE test videos or (2) dynamically prunes redundant QoE tests based on previously collected QoE measurements. Unfortunately, it is hard to combine both ideas because traditional crowdsourcing requires QoE test videos to be pre-determined before a crowdsourcing campaign begins. Thus, if researchers want to dynamically prune redundant test videos based on other test videos' QoE, they are forced to launch multiple crowdsourcing campaigns, causing extra overheads to re-calibrate or train raters every time. This paper presents VidPlat, the first open-source tool for fast and automated QoE measurements, by allowing dynamic pruning of QoE test videos within a single crowdsourcing task. VidPlat creates an indirect shim layer between researchers and the crowdsourcing platforms. It allows researchers to define a logic that dynamically determines which new test videos need more QoE ratings based on the latest QoE measurements, and it then redirects crowdsourcing raters to watch QoE test videos dynamically selected by this logic. Other than having fewer crowdsourcing campaigns, VidPlat also reduces the total number of QoE ratings by dynamically deciding when enough ratings are gathered for each test video. It is an open-source platform that future researchers can reuse and customize. We have used VidPlat in three projects (web loading, on-demand video, and online gaming). We show that VidPlat can reduce crowdsourcing cost by 31.8% - 46.0% and latency by 50.9% - 68.8%.

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arXiv2022

Enabling Personalized Video Quality Optimization with VidHoc

The emerging video applications greatly increase the demand in network bandwidth that is not easy to scale. To provide higher quality of experience (QoE) under limited bandwidth, a recent trend is to leverage the heterogeneity of quality preferences across individual users. Although these efforts have suggested the great potential benefits, service providers still have not deployed them to realize the promised QoE improvement. The missing piece is an automation of online per-user QoE modeling and optimization scheme for new users. Previous efforts either optimize QoE by known per-user QoE models or learn a user's QoE model by offline approaches, such as analysis of video viewing history and in-lab user study. Relying on such offline modeling is problematic, because QoE optimization will start late for collecting enough data to train an unbiased QoE model. In this paper, we propose VidHoc, the first automatic system that jointly personalizes QoE model and optimizes QoE in an online manner for each new user. VidHoc can build per-user QoE models within a small number of video sessions as well as maintain good QoE. We evaluate VidHoc in a pilot deployment to fifteen users for four months with the care of statistical validity. Compared with other baselines, the results show that VidHoc can save 17.3% bandwidth while maintaining the same QoE or improve QoE by 13.9% with the same bandwidth.

cs.NI↗

arXiv2021

Measuring the Consolidation of DNS and Web Hosting Providers

Despite the Internet's continued growth, it increasingly depends on a small set of service providers to support Domain Name System (DNS) and web content hosting. This trend poses many potential threats including susceptibility to outages, failures, and potential censorship by providers. This paper aims to quantify consolidation in terms of popular domains' reliance on a small set of organizations for both DNS and web hosting. We highlight the extent to which a set of relatively few platforms host the authoritative name servers and web content for the top million websites. Our results show that both DNS and web hosting are concentrated, with Cloudflare and Amazon hosting over $30\%$ of the domains for both services. With the addition of Akamai, Fastly, and Google, these five organizations host $60\%$ of index pages in the Tranco top 10K, as well as the majority of external page resources. These trends are consistent across six different global vantage points, indicating that consolidation is happening globally and popular organizations can influence users' online experience across the world.

cs.NI↗

arXiv2021

Understanding How and Why University Students Use Virtual Private Networks

We study how and why university students chose and use VPNs, and whether they are aware of the security and privacy risks that VPNs pose. To answer these questions, we conducted 32 in-person interviews and a survey with 349 respondents, all university students in the United States. We find students are mostly concerned with access to content and privacy concerns were often secondary. They made tradeoffs to achieve a particular goal, such as using a free commercial VPN that may collect their online activities to access an online service in a geographic area. Many users expected that their VPNs were collecting data about them, although they did not understand how VPNs work. We conclude with a discussion of ways to help users make choices about VPNs.

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arXiv2020

You, Me, and IoT: How Internet-Connected Consumer Devices Affect Interpersonal Relationships

Internet-connected consumer devices have rapidly increased in popularity; however, relatively little is known about how these technologies are affecting interpersonal relationships in multi-occupant households. In this study, we conduct 13 semi-structured interviews and survey 508 individuals from a variety of backgrounds to discover and categorize how consumer IoT devices are affecting interpersonal relationships in the United States. We highlight several themes, providing exploratory data about the pervasiveness of interpersonal costs and benefits of consumer IoT devices. These results inform follow-up studies and design priorities for future IoT technologies to amplify positive and reduce negative interpersonal effects.

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arXiv2019

Alexa, Who Am I Speaking To? Understanding Users' Ability to Identify Third-Party Apps on Amazon Alexa

Many Internet of Things (IoT) devices have voice user interfaces (VUIs). One of the most popular VUIs is Amazon's Alexa, which supports more than 47,000 third-party applications ("skills"). We study how Alexa's integration of these skills may confuse users. Our survey of 237 participants found that users do not understand that skills are often operated by third parties, that they often confuse third-party skills with native Alexa functions, and that they are unaware of the functions that the native Alexa system supports. Surprisingly, users who interact with Alexa more frequently are more likely to conclude that a third-party skill is native Alexa functionality. The potential for misunderstanding creates new security and privacy risks: attackers can develop third-party skills that operate without users' knowledge or masquerade as native Alexa functions. To mitigate this threat, we make design recommendations to help users distinguish native and third-party skills.

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arXiv2019

Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites

Dark patterns are user interface design choices that benefit an online service by coercing, steering, or deceiving users into making unintended and potentially harmful decisions. We present automated techniques that enable experts to identify dark patterns on a large set of websites. Using these techniques, we study shopping websites, which often use dark patterns to influence users into making more purchases or disclosing more information than they would otherwise. Analyzing ~53K product pages from ~11K shopping websites, we discover 1,818 dark pattern instances, together representing 15 types and 7 broader categories. We examine these dark patterns for deceptive practices, and find 183 websites that engage in such practices. We also uncover 22 third-party entities that offer dark patterns as a turnkey solution. Finally, we develop a taxonomy of dark pattern characteristics that describes the underlying influence of the dark patterns and their potential harm on user decision-making. Based on our findings, we make recommendations for stakeholders including researchers and regulators to study, mitigate, and minimize the use of these patterns.

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arXiv2018

User Perceptions of Smart Home IoT Privacy

Smart home Internet of Things (IoT) devices are rapidly increasing in popularity, with more households including Internet-connected devices that continuously monitor user activities. In this study, we conduct eleven semi-structured interviews with smart home owners, investigating their reasons for purchasing IoT devices, perceptions of smart home privacy risks, and actions taken to protect their privacy from those external to the home who create, manage, track, or regulate IoT devices and/or their data. We note several recurring themes. First, users' desires for convenience and connectedness dictate their privacy-related behaviors for dealing with external entities, such as device manufacturers, Internet Service Providers, governments, and advertisers. Second, user opinions about external entities collecting smart home data depend on perceived benefit from these entities. Third, users trust IoT device manufacturers to protect their privacy but do not verify that these protections are in place. Fourth, users are unaware of privacy risks from inference algorithms operating on data from non-audio/visual devices. These findings motivate several recommendations for device designers, researchers, and industry standards to better match device privacy features to the expectations and preferences of smart home owners.

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