arXiv subjects

Matthias Hagen

Publications and source records attributed to Matthias Hagen.

At least 19 recordsLinked to original sources

arXiv2026

Detecting RAG Advertisements Across Advertising Styles

Large language models (LLMs) enable a new form of advertising for retrieval-augmented generation (RAG) systems in which organic responses are blended with contextually relevant ads. The prospect of such "generated native ads" has sparked interest in whether they can be detected automatically. Existing datasets, however, do not reflect the diversity of advertising styles discussed in the marketing literature. In this paper, we (1) develop a taxonomy of advertising styles for LLMs, combining the style dimensions of explicitness and type of appeal, (2) simulate that advertisers may attempt to evade detection by changing their advertising style, and (3) evaluate a variety of ad-detection approaches with respect to their robustness under these changes. Expanding previous work on ad detection, we train models that use entity recognition to exactly locate an ad in an LLM response and find them to be both very effective at detecting responses with ads and largely robust to changes in the advertising style. Since ad blocking will be performed on low-resource end-user devices, we include lightweight models like random forests and SVMs in our evaluation. These models, however, are brittle under such changes, highlighting the need for further efficiency-oriented research for a practical approach to blocking of generated ads.

cs.IR↗

arXiv2025

The Viability of Crowdsourcing for RAG Evaluation

How good are humans at writing and judging responses in retrieval-augmented generation (RAG) scenarios? To answer this question, we investigate the efficacy of crowdsourcing for RAG through two complementary studies: response writing and response utility judgment. We present the Crowd RAG Corpus 2025 (CrowdRAG-25), which consists of 903 human-written and 903 LLM-generated responses for the 301 topics of the TREC RAG'24 track, across the three discourse styles 'bulleted list', 'essay', and 'news'. For a selection of 65 topics, the corpus further contains 47,320 pairwise human judgments and 10,556 pairwise LLM judgments across seven utility dimensions (e.g., coverage and coherence). Our analyses give insights into human writing behavior for RAG and the viability of crowdsourcing for RAG evaluation. Human pairwise judgments provide reliable and cost-effective results compared to LLM-based pairwise or human/LLM-based pointwise judgments, as well as automated comparisons with human-written reference responses. All our data and tools are freely available.

cs.IR↗

arXiv2025

Lightning IR: Straightforward Fine-tuning and Inference of Transformer-based Language Models for Information Retrieval

A wide range of transformer-based language models have been proposed for information retrieval tasks. However, including transformer-based models in retrieval pipelines is often complex and requires substantial engineering effort. In this paper, we introduce Lightning IR, an easy-to-use PyTorch Lightning-based framework for applying transformer-based language models in retrieval scenarios. Lightning IR provides a modular and extensible architecture that supports all stages of a retrieval pipeline: from fine-tuning and indexing to searching and re-ranking. Designed to be scalable and reproducible, Lightning IR is available as open-source: https://github.com/webis-de/lightning-ir.

cs.IR↗

arXiv2025

Set-Encoder: Permutation-Invariant Inter-Passage Attention for Listwise Passage Re-Ranking with Cross-Encoders

Existing cross-encoder models can be categorized as pointwise, pairwise, or listwise. Pairwise and listwise models allow passage interactions, which typically makes them more effective than pointwise models but less efficient and less robust to input passage order permutations. To enable efficient permutation-invariant passage interactions during re-ranking, we propose a new cross-encoder architecture with inter-passage attention: the Set-Encoder. In experiments on TREC Deep Learning and TIREx, the Set-Encoder is as effective as state-of-the-art listwise models while being more efficient and invariant to input passage order permutations. Compared to pointwise models, the Set-Encoder is particularly more effective when considering inter-passage information, such as novelty, and retains its advantageous properties compared to other listwise models. Our code is publicly available at https://github.com/webis-de/ECIR-25.

cs.IR↗

arXiv2025

Rank-DistiLLM: Closing the Effectiveness Gap Between Cross-Encoders and LLMs for Passage Re-Ranking

Cross-encoders distilled from large language models (LLMs) are often more effective re-rankers than cross-encoders fine-tuned on manually labeled data. However, distilled models do not match the effectiveness of their teacher LLMs. We hypothesize that this effectiveness gap is due to the fact that previous work has not applied the best-suited methods for fine-tuning cross-encoders on manually labeled data (e.g., hard-negative sampling, deep sampling, and listwise loss functions). To close this gap, we create a new dataset, Rank-DistiLLM. Cross-encoders trained on Rank-DistiLLM achieve the effectiveness of LLMs while being up to 173 times faster and 24 times more memory efficient. Our code and data is available at https://github.com/webis-de/ECIR-25.

cs.IR↗

arXiv2025

Counterfactual Query Rewriting to Use Historical Relevance Feedback

When a retrieval system receives a query it has encountered before, previous relevance feedback, such as clicks or explicit judgments can help to improve retrieval results. However, the content of a previously relevant document may have changed, or the document might not be available anymore. Despite this evolved corpus, we counterfactually use these previously relevant documents as relevance signals. In this paper we proposed approaches to rewrite user queries and compare them against a system that directly uses the previous qrels for the ranking. We expand queries with terms extracted from the previously relevant documents or derive so-called keyqueries that rank the previously relevant documents to the top of the current corpus. Our evaluation in the CLEF LongEval scenario shows that rewriting queries with historical relevance feedback improves the retrieval effectiveness and even outperforms computationally expensive transformer-based approaches.

cs.IR↗

arXiv2024

Systematic Evaluation of Neural Retrieval Models on the Touché 2020 Argument Retrieval Subset of BEIR

The zero-shot effectiveness of neural retrieval models is often evaluated on the BEIR benchmark -- a combination of different IR evaluation datasets. Interestingly, previous studies found that particularly on the BEIR subset Touché 2020, an argument retrieval task, neural retrieval models are considerably less effective than BM25. Still, so far, no further investigation has been conducted on what makes argument retrieval so "special". To more deeply analyze the respective potential limits of neural retrieval models, we run a reproducibility study on the Touché 2020 data. In our study, we focus on two experiments: (i) a black-box evaluation (i.e., no model retraining), incorporating a theoretical exploration using retrieval axioms, and (ii) a data denoising evaluation involving post-hoc relevance judgments. Our black-box evaluation reveals an inherent bias of neural models towards retrieving short passages from the Touché 2020 data, and we also find that quite a few of the neural models' results are unjudged in the Touché 2020 data. As many of the short Touché passages are not argumentative and thus non-relevant per se, and as the missing judgments complicate fair comparison, we denoise the Touché 2020 data by excluding very short passages (less than 20 words) and by augmenting the unjudged data with post-hoc judgments following the Touché guidelines. On the denoised data, the effectiveness of the neural models improves by up to 0.52 in nDCG@10, but BM25 is still more effective. Our code and the augmented Touché 2020 dataset are available at \url{https://github.com/castorini/touche-error-analysis}.

cs.IR↗

arXiv2024

Evaluating Generative Ad Hoc Information Retrieval

Recent advances in large language models have enabled the development of viable generative retrieval systems. Instead of a traditional document ranking, generative retrieval systems often directly return a grounded generated text as a response to a query. Quantifying the utility of the textual responses is essential for appropriately evaluating such generative ad hoc retrieval. Yet, the established evaluation methodology for ranking-based ad hoc retrieval is not suited for the reliable and reproducible evaluation of generated responses. To lay a foundation for developing new evaluation methods for generative retrieval systems, we survey the relevant literature from the fields of information retrieval and natural language processing, identify search tasks and system architectures in generative retrieval, develop a new user model, and study its operationalization.

cs.IR↗

arXiv2024

Detecting Generated Native Ads in Conversational Search

Conversational search engines such as YouChat and Microsoft Copilot use large language models (LLMs) to generate responses to queries. It is only a small step to also let the same technology insert ads within the generated responses - instead of separately placing ads next to a response. Inserted ads would be reminiscent of native advertising and product placement, both of which are very effective forms of subtle and manipulative advertising. Considering the high computational costs associated with LLMs, for which providers need to develop sustainable business models, users of conversational search engines may very well be confronted with generated native ads in the near future. In this paper, we thus take a first step to investigate whether LLMs can also be used as a countermeasure, i.e., to block generated native ads. We compile the Webis Generated Native Ads 2024 dataset of queries and generated responses with automatically inserted ads, and evaluate whether LLMs or fine-tuned sentence transformers can detect the ads. In our experiments, the investigated LLMs struggle with the task but sentence transformers achieve precision and recall values above 0.9.

cs.IR↗

arXiv2024

Task-Oriented Paraphrase Analytics

Since paraphrasing is an ill-defined task, the term "paraphrasing" covers text transformation tasks with different characteristics. Consequently, existing paraphrasing studies have applied quite different (explicit and implicit) criteria as to when a pair of texts is to be considered a paraphrase, all of which amount to postulating a certain level of semantic or lexical similarity. In this paper, we conduct a literature review and propose a taxonomy to organize the 25~identified paraphrasing (sub-)tasks. Using classifiers trained to identify the tasks that a given paraphrasing instance fits, we find that the distributions of task-specific instances in the known paraphrase corpora vary substantially. This means that the use of these corpora, without the respective paraphrase conditions being clearly defined (which is the normal case), must lead to incomparable and misleading results.

cs.CL↗

arXiv2024

Investigating the Effects of Sparse Attention on Cross-Encoders

Cross-encoders are effective passage and document re-rankers but less efficient than other neural or classic retrieval models. A few previous studies have applied windowed self-attention to make cross-encoders more efficient. However, these studies did not investigate the potential and limits of different attention patterns or window sizes. We close this gap and systematically analyze how token interactions can be reduced without harming the re-ranking effectiveness. Experimenting with asymmetric attention and different window sizes, we find that the query tokens do not need to attend to the passage or document tokens for effective re-ranking and that very small window sizes suffice. In our experiments, even windows of 4 tokens still yield effectiveness on par with previous cross-encoders while reducing the memory requirements by at least 22% / 59% and being 1% / 43% faster at inference time for passages / documents.

cs.IR↗

arXiv2024

Analyzing Adversarial Attacks on Sequence-to-Sequence Relevance Models

Modern sequence-to-sequence relevance models like monoT5 can effectively capture complex textual interactions between queries and documents through cross-encoding. However, the use of natural language tokens in prompts, such as Query, Document, and Relevant for monoT5, opens an attack vector for malicious documents to manipulate their relevance score through prompt injection, e.g., by adding target words such as true. Since such possibilities have not yet been considered in retrieval evaluation, we analyze the impact of query-independent prompt injection via manually constructed templates and LLM-based rewriting of documents on several existing relevance models. Our experiments on the TREC Deep Learning track show that adversarial documents can easily manipulate different sequence-to-sequence relevance models, while BM25 (as a typical lexical model) is not affected. Remarkably, the attacks also affect encoder-only relevance models (which do not rely on natural language prompt tokens), albeit to a lesser extent.

cs.IR↗

arXiv2023

Perspectives on Large Language Models for Relevance Judgment

When asked, large language models (LLMs) like ChatGPT claim that they can assist with relevance judgments but it is not clear whether automated judgments can reliably be used in evaluations of retrieval systems. In this perspectives paper, we discuss possible ways for LLMs to support relevance judgments along with concerns and issues that arise. We devise a human--machine collaboration spectrum that allows to categorize different relevance judgment strategies, based on how much humans rely on machines. For the extreme point of "fully automated judgments", we further include a pilot experiment on whether LLM-based relevance judgments correlate with judgments from trained human assessors. We conclude the paper by providing opposing perspectives for and against the use of~LLMs for automatic relevance judgments, and a compromise perspective, informed by our analyses of the literature, our preliminary experimental evidence, and our experience as IR researchers.

cs.IR↗

arXiv2023

Commercialized Generative AI: A Critical Study of the Feasibility and Ethics of Generating Native Advertising Using Large Language Models in Conversational Web Search

How will generative AI pay for itself? Unless charging users for access, selling advertising is the only alternative. Especially in the multi-billion dollar web search market with ads as the main source of revenue, the introduction of a subscription model seems unlikely. The recent disruption of search by generative large language models could thus ultimately be accompanied by generated ads. Our concern is that the commercialization of generative AI in general and large language models in particular could lead to native advertising in the form of quite subtle brand or product placements. In web search, the evolution of search engine results pages (SERPs) from traditional lists of ``ten blue links'' (lists SERPs) to generated text with web page references (text SERPs) may further blur the line between advertising-based and organic search results, making it difficult for users to distinguish between the two, depending on how advertising is integrated and disclosed. To raise awareness of this potential development, we conduct a pilot study analyzing the capabilities of current large language models to blend ads with organic search results. Although the models still struggle to subtly frame ads in an unrelated context, their potential is evident when integrating ads into related topics which calls for further investigation.

cs.IR↗

arXiv2023

The Archive Query Log: Mining Millions of Search Result Pages of Hundreds of Search Engines from 25 Years of Web Archives

The Archive Query Log (AQL) is a previously unused, comprehensive query log collected at the Internet Archive over the last 25 years. Its first version includes 356 million queries, 166 million search result pages, and 1.7 billion search results across 550 search providers. Although many query logs have been studied in the literature, the search providers that own them generally do not publish their logs to protect user privacy and vital business data. Of the few query logs publicly available, none combines size, scope, and diversity. The AQL is the first to do so, enabling research on new retrieval models and (diachronic) search engine analyses. Provided in a privacy-preserving manner, it promotes open research as well as more transparency and accountability in the search industry.

cs.IR↗

arXiv2023

The Information Retrieval Experiment Platform

We integrate ir_datasets, ir_measures, and PyTerrier with TIRA in the Information Retrieval Experiment Platform (TIREx) to promote more standardized, reproducible, scalable, and even blinded retrieval experiments. Standardization is achieved when a retrieval approach implements PyTerrier's interfaces and the input and output of an experiment are compatible with ir_datasets and ir_measures. However, none of this is a must for reproducibility and scalability, as TIRA can run any dockerized software locally or remotely in a cloud-native execution environment. Version control and caching ensure efficient (re)execution. TIRA allows for blind evaluation when an experiment runs on a remote server or cloud not under the control of the experimenter. The test data and ground truth are then hidden from public access, and the retrieval software has to process them in a sandbox that prevents data leaks. We currently host an instance of TIREx with 15 corpora (1.9 billion documents) on which 32 shared retrieval tasks are based. Using Docker images of 50 standard retrieval approaches, we automatically evaluated all approaches on all tasks (50 $\cdot$ 32 = 1,600~runs) in less than a week on a midsize cluster (1,620 CPU cores and 24 GPUs). This instance of TIREx is open for submissions and will be integrated with the IR Anthology, as well as released open source.

cs.IR↗

arXiv2023

Paraphrase Acquisition from Image Captions

We propose to use image captions from the Web as a previously underutilized resource for paraphrases (i.e., texts with the same "message") and to create and analyze a corresponding dataset. When an image is reused on the Web, an original caption is often assigned. We hypothesize that different captions for the same image naturally form a set of mutual paraphrases. To demonstrate the suitability of this idea, we analyze captions in the English Wikipedia, where editors frequently relabel the same image for different articles. The paper introduces the underlying mining technology, the resulting Wikipedia-IPC dataset, and compares known paraphrase corpora with respect to their syntactic and semantic paraphrase similarity to our new resource. In this context, we introduce characteristic maps along the two similarity dimensions to identify the style of paraphrases coming from different sources. An annotation study demonstrates the high reliability of the algorithmically determined characteristic maps.

cs.CL↗

arXiv2022

How Train-Test Leakage Affects Zero-shot Retrieval

Neural retrieval models are often trained on (subsets of) the millions of queries of the MS MARCO / ORCAS datasets and then tested on the 250 Robust04 queries or other TREC benchmarks with often only 50 queries. In such setups, many of the few test queries can be very similar to queries from the huge training data -- in fact, 69% of the Robust04 queries have near-duplicates in MS MARCO / ORCAS. We investigate the impact of this unintended train-test leakage by training neural retrieval models on combinations of a fixed number of MS MARCO / ORCAS queries that are highly similar to the actual test queries and an increasing number of other queries. We find that leakage can improve effectiveness and even change the ranking of systems. However, these effects diminish as the amount of leakage among all training instances decreases and thus becomes more realistic.

cs.IR↗