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Max Lefarov

Publications and source records attributed to Max Lefarov.

4 recordsLinked to original sources

A Unified Language Model for Large Scale Search, Recommendation, and Reasoning

LLMs are increasingly applied to recommendation, retrieval, and reasoning, yet deploying a single end-to-end model that can jointly support these behaviors over large, heterogeneous catalogs remains challenging. Such systems must generate unambiguous references to real items, handle multiple entity types, and operate under strict latency and reliability constraints requirements that are difficult to satisfy with text-only generation. While tool-augmented recommender systems address parts of this problem, they introduce orchestration complexity and limit end-to-end optimization. We view this setting as an instance of a broader research problem: how to adapt LLMs to reason jointly over multiple-domain entities, users, and language in a fully self-contained manner. To this end, we introduce NEO, a framework that adapts a pre-trained decoder-only LLM into a tool-free, catalog-grounded generator. NEO represents items as SIDs and trains a single model to interleave natural language and typed item identifiers within a shared sequence. Text prompts control the task, target entity type, and output format (IDs, text, or mixed), while constrained decoding guarantees catalog-valid item generation without restricting free-form text. We refer to this instruction-conditioned controllability as language-steerability. We treat SIDs as a distinct modality and study design choices for integrating discrete entity representations into LLMs via staged alignment and instruction tuning. We evaluate NEO at scale on a real-world catalog of over 10M items across multiple media types and discovery tasks, including recommendation, search, and user understanding. In offline experiments, NEO consistently outperforms strong task-specific baselines and exhibits cross-task transfer, demonstrating a practical path toward consolidating large-scale discovery capabilities into a single language-steerable generative model.

cs.IR

Deploying Semantic ID-based Generative Retrieval for Large-Scale Podcast Discovery at Spotify

Podcast listening is often grounded in a set of favorite shows, while listener intent can evolve over time. This combination of stable preferences and changing intent motivates recommendation approaches that support both familiarity and exploration. Traditional recommender systems typically emphasize long-term interaction patterns, and are less explicitly designed to incorporate rich contextual signals or flexible, intent-aware discovery objectives. In this setting, models that can jointly reason over semantics, context, and user state offer a promising direction. Large Language Models (LLMs) provide strong semantic reasoning and contextual conditioning for discovery-oriented recommendation, but deploying them in production introduces challenges in catalog grounding, user-level personalization, and latency-critical serving. We address these challenges with GLIDE, a production-scale generative recommender for podcast discovery at Spotify. GLIDE formulates recommendation as an instruction-following task over a discretized catalog using Semantic IDs, enabling grounded generation over a large inventory. The model conditions on recent listening history and lightweight user context, while injecting long-term user embeddings as soft prompts to capture stable preferences under strict inference constraints. We evaluate GLIDE using offline retrieval metrics, human judgments, and LLM-based evaluation, and validate its impact through large-scale online A/B testing. Across experiments involving millions of users, GLIDE increases non-habitual podcast streaming on Spotify home surface by up to 5.4% and new-show discovery by up to 14.3%, while meeting production cost and latency constraints.

cs.IR

Semantic IDs for Joint Generative Search and Recommendation

Generative models powered by Large Language Models (LLMs) are emerging as a unified solution for powering both recommendation and search tasks. A key design choice in these models is how to represent items, traditionally through unique identifiers (IDs) and more recently with Semantic IDs composed of discrete codes, obtained from embeddings. While task-specific embedding models can improve performance for individual tasks, they may not generalize well in a joint setting. In this paper, we explore how to construct Semantic IDs that perform well both in search and recommendation when using a unified model. We compare a range of strategies to construct Semantic IDs, looking into task-specific and cross-tasks approaches, and also whether each task should have its own semantic ID tokens in a joint search and recommendation generative model. Our results show that using a bi-encoder model fine-tuned on both search and recommendation tasks to obtain item embeddings, followed by the construction of a unified Semantic ID space provides an effective trade-off, enabling strong performance in both tasks. We hope these findings spark follow-up work on generalisable, semantically grounded ID schemes and inform the next wave of unified generative recommender architectures.

cs.IR

Embedding-to-Prefix: Parameter-Efficient Personalization for Pre-Trained Large Language Models

Large language models (LLMs) excel at generating contextually relevant content. However, tailoring these outputs to individual users for effective personalization is a significant challenge. While rich user-specific information often exists as pre-existing user representations, such as embeddings learned from preferences or behaviors, current methods to leverage these for LLM personalization typically require costly fine-tuning or token-heavy prompting. We propose Embedding-to-Prefix (E2P), a parameter-efficient method that injects pre-computed context embeddings into an LLM's hidden representation space through a learned projection to a single soft token prefix. This enables effective personalization while keeping the backbone model frozen and avoiding expensive adaptation techniques. We evaluate E2P across two public datasets and in a production setting: dialogue personalization on Persona-Chat, contextual headline generation on PENS, and large-scale personalization for music and podcast consumption. Results show that E2P preserves contextual signals and achieves strong performance with minimal computational overhead, offering a scalable, efficient solution for contextualizing generative AI systems.

cs.CL