SearcharxivSearch

arXiv subjects

Meet Raval

Publications and source records attributed to Meet Raval.

4 recordsLinked to original sources

MARCO: Click-Intent Decomposition for Calibrated Ads Conversion Prediction

Not all clicks are equal. Industrial ads ranking decouples conversion probability into click-through rate (CTR) and post-click conversion rate (CVR), yet treats every click as the same event. In reality, users provide a free, self-generated signal of intent through their physical UI interactions. Different click types on the same ad exhibit a 4-fold difference in actual conversion rates. By conflating these signals, the standard CVR model under-predicts high-intent clicks and over-predicts low-intent ones, which is a bias masked by near-perfect aggregate calibration. We propose MARCO (Multi-intent Ads Ranking Composition Optimization), a framework that resolves this bias by decomposing each click by intent. Using the logged click type as a free behavioral label, MARCO trains per-intent CVR heads on homogeneous populations, and at serving time composes their per-intent CVR estimates under a predicted distribution over intents. Theoretically, we prove that decomposition never raises population risk, give the exact headroom under squared loss and non-negativity under the deployed loss, and show through a routing-efficiency dial how much of it reaches serving. Because the population-optimal score is unchanged, any gain is a finite-capacity estimation and calibration effect that we validated both offline and online. For deployment at scale, we further cast multi-impression, multi-click attribution as credit assignment with a bias-variance tradeoff analogous to RL return estimation, showing last-impression, first-click attribution is the low-bias, low-variance, deterministic choice under production constraints, and derive three consistency conditions enforced end-to-end at scale. Deployed at binary intent granularity, MARCO corrects per-intent calibration to approximately 100%, lifts conversions per click by +2.80%, and drives +0.98% cumulative improvement in topline metrics.

cs.LG

LLM is Not All You Need: A Systematic Evaluation of ML vs. Foundation Models for text and image based Medical Classification

The combination of multimodal Vision-Language Models (VLMs) and Large Language Models (LLMs) opens up new possibilities for medical classification. This work offers a rigorous, unified benchmark by using four publicly available datasets covering text and image modalities (binary and multiclass complexity) that contrasts traditional Machine Learning (ML) with contemporary transformer-based techniques. We evaluated three model classes for each task: Classical ML (LR, LightGBM, ResNet-50), Prompt-Based LLMs/VLMs (Gemini 2.5), and Fine-Tuned PEFT Models (LoRA-adapted Gemma3 variants). All experiments used consistent data splits and aligned metrics. According to our results, traditional machine learning (ML) models set a high standard by consistently achieving the best overall performance across most medical categorization tasks. This was especially true for structured text-based datasets, where the classical models performed exceptionally well. In stark contrast, the LoRA-tuned Gemma variants consistently showed the worst performance across all text and image experiments, failing to generalize from the minimal fine-tuning provided. However, the zero-shot LLM/VLM pipelines (Gemini 2.5) had mixed results; they performed poorly on text-based tasks, but demonstrated competitive performance on the multiclass image task, matching the classical ResNet-50 baseline. These results demonstrate that in many medical categorization scenarios, established machine learning models continue to be the most reliable option. The experiment suggests that foundation models are not universally superior and that the effectiveness of Parameter-Efficient Fine-Tuning (PEFT) is highly dependent on the adaptation strategy, as minimal fine-tuning proved detrimental in this study.

cs.AI

The Evolution of Reranking Models in Information Retrieval: From Heuristic Methods to Large Language Models

Reranking is a critical stage in contemporary information retrieval (IR) systems, improving the relevance of the user-presented final results by honing initial candidate sets. This paper is a thorough guide to examine the changing reranker landscape and offer a clear view of the advancements made in reranking methods. We present a comprehensive survey of reranking models employed in IR, particularly within modern Retrieval Augmented Generation (RAG) pipelines, where retrieved documents notably influence output quality. We embark on a chronological journey through the historical trajectory of reranking techniques, starting with foundational approaches, before exploring the wide range of sophisticated neural network architectures such as cross-encoders, sequence-generation models like T5, and Graph Neural Networks (GNNs) utilized for structural information. Recognizing the computational cost of advancing neural rerankers, we analyze techniques for enhancing efficiency, notably knowledge distillation for creating competitive, lighter alternatives. Furthermore, we map the emerging territory of integrating Large Language Models (LLMs) in reranking, examining novel prompting strategies and fine-tuning tactics. This survey seeks to elucidate the fundamental ideas, relative effectiveness, computational features, and real-world trade-offs of various reranking strategies. The survey provides a structured synthesis of the diverse reranking paradigms, highlighting their underlying principles and comparative strengths and weaknesses.

cs.IR

Multi-Domain ABSA Conversation Dataset Generation via LLMs for Real-World Evaluation and Model Comparison

Aspect-Based Sentiment Analysis (ABSA) offers granular insights into opinions but often suffers from the scarcity of diverse, labeled datasets that reflect real-world conversational nuances. This paper presents an approach for generating synthetic ABSA data using Large Language Models (LLMs) to address this gap. We detail the generation process aimed at producing data with consistent topic and sentiment distributions across multiple domains using GPT-4o. The quality and utility of the generated data were evaluated by assessing the performance of three state-of-the-art LLMs (Gemini 1.5 Pro, Claude 3.5 Sonnet, and DeepSeek-R1) on topic and sentiment classification tasks. Our results demonstrate the effectiveness of the synthetic data, revealing distinct performance trade-offs among the models: DeepSeekR1 showed higher precision, Gemini 1.5 Pro and Claude 3.5 Sonnet exhibited strong recall, and Gemini 1.5 Pro offered significantly faster inference. We conclude that LLM-based synthetic data generation is a viable and flexible method for creating valuable ABSA resources, facilitating research and model evaluation without reliance on limited or inaccessible real-world labeled data.

cs.CL