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Melanie Brucks

Publications and source records attributed to Melanie Brucks.

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Digital Twins as Funhouse Mirrors: Five Key Distortions

Scientists and practitioners are increasingly moving to deploy digital twins--LLM-based models of real individuals--across social science and policy research. We conduct 19 pre-registered studies spanning 164 diverse outcomes (e.g., attitudes toward hiring algorithms, intentions to share misinformation), comparing human responses to those of their corresponding digital twins, which are trained on each individual's prior responses to over 500 questions. We establish an empirical benchmark for digital twin performance: their predictions are only modestly more accurate than those of a homogeneous base LLM and exhibit weak correlation with human responses (average $r = 0.20$). To inform future development, we identify five systematic distortions in digital twin behavior: (i) insufficient individuation, (ii) stereotyping, (iii) representation bias, (iv) ideological bias, and (v) hyper-rationality. Finally, we release our full dataset and code as a standardized testbed for evaluating and improving digital twin methodologies. Together, our findings caution against premature deployment while laying the groundwork for a transparent, replicable, and iterative science of responsible digital twin development.

cs.CY

Examining and Addressing Barriers to Diversity in LLM-Generated Ideas

Ideas generated by independent samples of humans tend to be more diverse than ideas generated from independent LLM samples, raising concerns that widespread reliance on LLMs could homogenize ideation and undermine innovation at a societal level. Drawing on cognitive psychology, we identify (both theoretically and empirically) two mechanisms undermining LLM idea diversity. First, at the individual level, LLMs exhibit fixation just as humans do, where early outputs constrain subsequent ideation. Second, at the collective level, LLMs aggregate knowledge into a unified distribution rather than exhibiting the knowledge partitioning inherent to human populations, where each person occupies a distinct region of the knowledge space. Through four studies, we demonstrate that targeted prompting interventions can address each mechanism independently: Chain-of-Thought (CoT) prompting reduces fixation by encouraging structured reasoning (only in LLMs, not humans), while ordinary personas (versus "creative entrepreneurs" such as Steve Jobs) improve knowledge partitioning by serving as diverse sampling cues, anchoring generation in distinct regions of the semantic space. Combining both approaches produces the highest idea diversity, outperforming humans. These findings offer a theoretically grounded framework for understanding LLM idea diversity and practical strategies for human-AI collaborations that leverage AI's efficiency without compromising the diversity essential to a healthy innovation ecosystem.

cs.CY