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Michael Fire

Publications and source records attributed to Michael Fire.

At least 37 records · Page 2Linked to original sources

Large-Scale Shill Bidder Detection in E-commerce

User feedback is one of the most effective methods to build and maintain trust in electronic commerce platforms. Unfortunately, dishonest sellers often bend over backward to manipulate users' feedback or place phony bids in order to increase their own sales and harm competitors. The black market of user feedback, supported by a plethora of shill bidders, prospers on top of legitimate electronic commerce. In this paper, we investigate the ecosystem of shill bidders based on large-scale data by analyzing hundreds of millions of users who performed billions of transactions, and we propose a machine-learning-based method for identifying communities of users that methodically provide dishonest feedback. Our results show that (1) shill bidders can be identified with high precision based on their transaction and feedback statistics; and (2) in contrast to legitimate buyers and sellers, shill bidders form cliques to support each other.

cs.SI

Co-Membership-based Generic Anomalous Communities Detection

Nowadays, detecting anomalous communities in networks is an essential task in research, as it helps discover insights into community-structured networks. Most of the existing methods leverage either information regarding attributes of vertices or the topological structure of communities. In this study, we introduce the Co-Membership-based Generic Anomalous Communities Detection Algorithm (referred as to CMMAC), a novel and generic method that utilizes the information of vertices co-membership in multiple communities. CMMAC is domain-free and almost unaffected by communities' sizes and densities. Specifically, we train a classifier to predict the probability of each vertex in a community being a member of the community. We then rank the communities by the aggregated membership probabilities of each community's vertices. The lowest-ranked communities are considered to be anomalous. Furthermore, we present an algorithm for generating a community-structured random network enabling the infusion of anomalous communities to facilitate research in the field. We utilized it to generate two datasets, composed of thousands of labeled anomaly-infused networks, and published them. We experimented extensively on thousands of simulated, and real-world networks, infused with artificial anomalies. CMMAC outperformed other existing methods in a range of settings. Additionally, we demonstrated that CMMAC can identify abnormal communities in real-world unlabeled networks in different domains, such as Reddit and Wikipedia.

cs.SI

CompanyName2Vec: Company Entity Matching Based on Job Ads

Entity Matching is an essential part of all real-world systems that take in structured and unstructured data coming from different sources. Typically no common key is available for connecting records. Massive data cleaning and integration processes require completion before any data analytics, or further processing can be performed. Although record linkage is frequently regarded as a somewhat tedious but necessary step, it reveals valuable insights, supports data visualization, and guides further analytic approaches to the data. Here, we focus on organization entity matching. We introduce CompanyName2Vec, a novel algorithm to solve company entity matching (CEM) using a neural network model to learn company name semantics from a job ad corpus, without relying on any information on the matched company besides its name. Based on a real-world data, we show that CompanyName2Vec outperforms other evaluated methods and solves the CEM challenge with an average success rate of 89.3%.

cs.SI

A Supervised Machine Learning Model For Imputing Missing Boarding Stops In Smart Card Data

Public transport has become an essential part of urban existence with increased population densities and environmental awareness. Large quantities of data are currently generated, allowing for more robust methods to understand travel behavior by harvesting smart card usage. However, public transport datasets suffer from data integrity problems; boarding stop information may be missing due to imperfect acquirement processes or inadequate reporting. We developed a supervised machine learning method to impute missing boarding stops based on ordinal classification using GTFS timetable, smart card, and geospatial datasets. A new metric, Pareto Accuracy, is suggested to evaluate algorithms where classes have an ordinal nature. Results are based on a case study in the city of Beer Sheva, Israel, consisting of one month of smart card data. We show that our proposed method is robust to irregular travelers and significantly outperforms well-known imputation methods without the need to mine any additional datasets. Validation of data from another Israeli city using transfer learning shows the presented model is general and context-free. The implications for transportation planning and travel behavior research are further discussed.

cs.LG

Automatic Large Scale Detection of Red Palm Weevil Infestation using Aerial and Street View Images

The spread of the Red Palm Weevil has dramatically affected date growers, homeowners and governments, forcing them to deal with a constant threat to their palm trees. Early detection of palm tree infestation has been proven to be critical in order to allow treatment that may save trees from irreversible damage, and is most commonly performed by local physical access for individual tree monitoring. Here, we present a novel method for surveillance of Red Palm Weevil infested palm trees utilizing state-of-the-art deep learning algorithms, with aerial and street-level imagery data. To detect infested palm trees we analyzed over 100,000 aerial and street-images, mapping the location of palm trees in urban areas. Using this procedure, we discovered and verified infested palm trees at various locations.

cs.CV

It Runs in the Family: Searching for Synonyms Using Digitized Family Trees

Searching for a person's name is a common online activity. However, Web search engines provide few accurate results to queries containing names. In contrast to a general word which has only one correct spelling, there are several legitimate spellings of a given name. Today, most techniques used to suggest synonyms in online search are based on pattern matching and phonetic encoding, however they often perform poorly. As a result, there is a need for an effective tool for improved synonym suggestion. In this paper, we propose a revolutionary approach for tackling the problem of synonym suggestion. Our novel algorithm, GRAFT, utilizes historical data collected from genealogy websites, along with network algorithms. GRAFT is a general algorithm that suggests synonyms using a graph based on names derived from digitized ancestral family trees. Synonyms are extracted from this graph, which is constructed using generic ordering functions that outperform other algorithms that suggest synonyms based on a single dimension, a factor that limits their performance. We evaluated GRAFT's performance on three ground truth datasets of forenames and surnames, including a large-scale online genealogy dataset with over 16 million profiles and more than 700,000 unique forenames and 500,000 surnames. We compared GRAFT's performance at suggesting synonyms to 10 other algorithms, including phonetic encoding, string similarity algorithms, and machine and deep learning algorithms. The results show GRAFT's superiority with respect to both forenames and surnames and demonstrate its use as a tool to improve synonym suggestion.

cs.IR

How Does That Sound? Multi-Language SpokenName2Vec Algorithm Using Speech Generation and Deep Learning

Searching for information about a specific person is an online activity frequently performed by many users. In most cases, users are aided by queries containing a name and sending back to the web search engines for finding their will. Typically, Web search engines provide just a few accurate results associated with a name-containing query. Currently, most solutions for suggesting synonyms in online search are based on pattern matching and phonetic encoding, however very often, the performance of such solutions is less than optimal. In this paper, we propose SpokenName2Vec, a novel and generic approach which addresses the similar name suggestion problem by utilizing automated speech generation, and deep learning to produce spoken name embeddings. This sophisticated and innovative embeddings captures the way people pronounce names in any language and accent. Utilizing the name pronunciation can be helpful for both differentiating and detecting names that sound alike, but are written differently. The proposed approach was demonstrated on a large-scale dataset consisting of 250,000 forenames and evaluated using a machine learning classifier and 7,399 names with their verified synonyms. The performance of the proposed approach was found to be superior to 10 other algorithms evaluated in this study, including well used phonetic and string similarity algorithms, and two recently proposed algorithms. The results obtained suggest that the proposed approach could serve as a useful and valuable tool for solving the similar name suggestion problem.

cs.CL

Using Data Mining for Infrastructure and Safety Violations Discovery in Cities

In city planning and maintenance, the abilty to quickly identify infrastructure violations - such as missing or misplaced fire hydrants - can be crucial for maintaining a safe city; it can even save lives. In this work, we aim to provide an analysis of such violations, and to demonstrate the potential of data-driven approaches for quickly locating and addressing them. We conduct an analytical study based upon data from the city of Beer-Sheva's public records of fire hydrants, bomb shelters, and other public facilities. The result of our analysis are presented along with an interactive exploration tool, which allows for easy exploration and identification of different facilities around the city that viloate regulations.

cs.CY

Zooming Into Video Conferencing Privacy and Security Threats

The COVID-19 pandemic outbreak, with its related social distancing and shelter-in-place measures, has dramatically affected ways in which people communicate with each other, forcing people to find new ways to collaborate, study, celebrate special occasions, and meet with family and friends. One of the most popular solutions that have emerged is the use of video conferencing applications to replace face-to-face meetings with virtual meetings. This resulted in unprecedented growth in the number of video conferencing users. In this study, we explored privacy issues that may be at risk by attending virtual meetings. We extracted private information from collage images of meeting participants that are publicly posted on the Web. We used image processing, text recognition tools, as well as social network analysis to explore our web crawling curated dataset of over 15,700 collage images, and over 142,000 face images of meeting participants. We demonstrate that video conference users are facing prevalent security and privacy threats. Our results indicate that it is relatively easy to collect thousands of publicly available images of video conference meetings and extract personal information about the participants, including their face images, age, gender, usernames, and sometimes even full names. This type of extracted data can vastly and easily jeopardize people's security and privacy both in the online and real-world, affecting not only adults but also more vulnerable segments of society, such as young children and older adults. Finally, we show that cross-referencing facial image data with social network data may put participants at additional privacy risks they may not be aware of and that it is possible to identify users that appear in several video conference meetings, thus providing a potential to maliciously aggregate different sources of information about a target individual.

cs.CR

Using Data Science to Understand the Film Industry's Gender Gap

Data science can offer answers to a wide range of social science questions. Here we turn attention to the portrayal of women in movies, an industry that has a significant influence on society, impacting such aspects of life as self-esteem and career choice. To this end, we fused data from the online movie database IMDb with a dataset of movie dialogue subtitles to create the largest available corpus of movie social networks (15,540 networks). Analyzing this data, we investigated gender bias in on-screen female characters over the past century. We find a trend of improvement in all aspects of women`s roles in movies, including a constant rise in the centrality of female characters. There has also been an increase in the number of movies that pass the well-known Bechdel test, a popular--albeit flawed--measure of women in fiction. Here we propose a new and better alternative to this test for evaluating female roles in movies. Our study introduces fresh data, an open-code framework, and novel techniques that present new opportunities in the research and analysis of movies.

cs.SI

The Rise and Fall of Network Stars: Analyzing 2.5 million graphs to reveal how high-degree vertices emerge over time

Trends change rapidly in today's world, prompting this key question: What is the mechanism behind the emergence of new trends? By representing real-world dynamic systems as complex networks, the emergence of new trends can be symbolized by vertices that "shine." That is, at a specific time interval in a network's life, certain vertices become increasingly connected to other vertices. This process creates new high-degree vertices, i.e., network stars. Thus, to study trends, we must look at how networks evolve over time and determine how the stars behave. In our research, we constructed the largest publicly available network evolution dataset to date, which contains 38,000 real-world networks and 2.5 million graphs. Then, we performed the first precise wide-scale analysis of the evolution of networks with various scales. Three primary observations resulted: (a) links are most prevalent among vertices that join a network at a similar time; (b) the rate that new vertices join a network is a central factor in molding a network's topology; and (c) the emergence of network stars (high-degree vertices) is correlated with fast-growing networks. We applied our learnings to develop a flexible network-generation model based on large-scale, real-world data. This model gives a better understanding of how stars rise and fall within networks, and is applicable to dynamic systems both in nature and society.

cs.SI

Over-Optimization of Academic Publishing Metrics: Observing Goodhart's Law in Action

The academic publishing world is changing significantly, with ever-growing numbers of publications each year and shifting publishing patterns. However, the metrics used to measure academic success, such as the number of publications, citation number, and impact factor, have not changed for decades. Moreover, recent studies indicate that these metrics have become targets and follow Goodhart's Law, according to which "when a measure becomes a target, it ceases to be a good measure." In this study, we analyzed over 120 million papers to examine how the academic publishing world has evolved over the last century. Our study shows that the validity of citation-based measures is being compromised and their usefulness is lessening. In particular, the number of publications has ceased to be a good metric as a result of longer author lists, shorter papers, and surging publication numbers. Citation-based metrics, such citation number and h-index, are likewise affected by the flood of papers, self-citations, and lengthy reference lists. Measures such as a journal's impact factor have also ceased to be good metrics due to the soaring numbers of papers that are published in top journals, particularly from the same pool of authors. Moreover, by analyzing properties of over 2600 research fields, we observed that citation-based metrics are not beneficial for comparing researchers in different fields, or even in the same department. Academic publishing has changed considerably; now we need to reconsider how we measure success.

cs.SI

Generic Anomalous Vertices Detection Utilizing a Link Prediction Algorithm

In the past decade, network structures have penetrated nearly every aspect of our lives. The detection of anomalous vertices in these networks has become increasingly important, such as in exposing computer network intruders or identifying fake online reviews. In this study, we present a novel unsupervised two-layered meta-classifier that can detect irregular vertices in complex networks solely by using features extracted from the network topology. Following the reasoning that a vertex with many improbable links has a higher likelihood of being anomalous,we employed our method on 10 networks of various scales, from a network of several dozen students to online social networks with millions of users. In every scenario, we were able to identify anomalous vertices with lower false positive rates and higher AUCs compared to other prevalent methods. Moreover, we demonstrated that the presented algorithm is efficient both in revealing fake users and in disclosing the most influential people in social networks.

cs.SI

Time Is of the Essence: Analyzing the Effect of Vertex-Joining Time on Complex Network Evolution

Complex networks have non-trivial characteristics and appear in many real-world systems. Such networks are vitally important, but their full underlying dynamics are not completely understood. Utilizing new data sources, however, can unveil the evolution process of these networks. This study uses the recently published Reddit dataset, containing over 1.65 billion comments, to construct the largest publicly available social network corpus to date. We used this dataset to deeply examine the network evolution process, which resulted in two key observations: First, links are more likely to be created among users who join a network at a similar time. Second, the rate in which new users join a network is a central factor in molding a network's topology; i.e., different user-join patterns create different topological properties. Based on these observations, we developed the \textit{Temporal Preferential Attachment} random network generation model. This model produces not only scale-free networks that have relative high clustering coefficients, but also networks that are sensitive to both the rate and the time in which users join the network. This results in a more accurate and flexible model of how complex networks evolve, one which more closely represents real-world data.

cs.SI

Exploring Online Ad Images Using a Deep Convolutional Neural Network Approach

Online advertising is a huge, rapidly growing advertising market in today's world. One common form of online advertising is using image ads. A decision is made (often in real time) every time a user sees an ad, and the advertiser is eager to determine the best ad to display. Consequently, many algorithms have been developed that calculate the optimal ad to show to the current user at the present time. Typically, these algorithms focus on variations of the ad, optimizing among different properties such as background color, image size, or set of images. However, there is a more fundamental layer. Our study looks at new qualities of ads that can be determined before an ad is shown (rather than online optimization) and defines which ads are most likely to be successful. We present a set of novel algorithms that utilize deep-learning image processing, machine learning, and graph theory to investigate online advertising and to construct prediction models which can foresee an image ad's success. We evaluated our algorithms on a dataset with over 260,000 ad images, as well as a smaller dataset specifically related to the automotive industry, and we succeeded in constructing regression models for ad image click rate prediction. The obtained results emphasize the great potential of using deep-learning algorithms to effectively and efficiently analyze image ads and to create better and more innovative online ads. Moreover, the algorithms presented in this paper can help predict ad success and can be applied to analyze other large-scale image corpora.

cs.CV

Matching Entities Across Online Social Networks

Online Social Networks (OSNs), such as Facebook and Twitter, have become an integral part of our daily lives. There are hundreds of OSNs, each with its own focus in that each offers particular services and functionalities. Recent studies show that many OSN users create several accounts on multiple OSNs using the same or different personal information. Collecting all the available data of an individual from several OSNs and fusing it into a single profile can be useful for many purposes. In this paper, we introduce novel machine learning based methods for solving Entity Resolution (ER), a problem for matching user profiles across multiple OSNs. The presented methods are able to match between two user profiles from two different OSNs based on supervised learning techniques, which use features extracted from each one of the user profiles. By using the extracted features and supervised learning techniques, we developed classifiers which can perform entity matching between two profiles for the following scenarios: (a) matching entities across two OSNs; (b) searching for a user by similar name; and (c) de-anonymizing a user's identity. The constructed classifiers were tested by using data collected from two popular OSNs, Facebook and Xing. We then evaluated the classifiers' performances using various evaluation measures, such as true and false positive rates, accuracy, and the Area Under the receiver operator Curve (AUC). The constructed classifiers were evaluated and their classification performance measured by AUC was quite remarkable, with an AUC of up to 0.982 and an accuracy of up to 95.9% in identifying user profiles across two OSNs.

cs.SI

Quantitative Analysis of Genealogy Using Digitised Family Trees

Driven by the popularity of television shows such as Who Do You Think You Are? many millions of users have uploaded their family tree to web projects such as WikiTree. Analysis of this corpus enables us to investigate genealogy computationally. The study of heritage in the social sciences has led to an increased understanding of ancestry and descent but such efforts are hampered by difficult to access data. Genealogical research is typically a tedious process involving trawling through sources such as birth and death certificates, wills, letters and land deeds. Decades of research have developed and examined hypotheses on population sex ratios, marriage trends, fertility, lifespan, and the frequency of twins and triplets. These can now be tested on vast datasets containing many billions of entries using machine learning tools. Here we survey the use of genealogy data mining using family trees dating back centuries and featuring profiles on nearly 7 million individuals based in over 160 countries. These data are not typically created by trained genealogists and so we verify them with reference to third party censuses. We present results on a range of aspects of population dynamics. Our approach extends the boundaries of genealogy inquiry to precise measurement of underlying human phenomena.

cs.SI

Online Social Networks: Threats and Solutions

Many online social network (OSN) users are unaware of the numerous security risks that exist in these networks, including privacy violations, identity theft, and sexual harassment, just to name a few. According to recent studies, OSN users readily expose personal and private details about themselves, such as relationship status, date of birth, school name, email address, phone number, and even home address. This information, if put into the wrong hands, can be used to harm users both in the virtual world and in the real world. These risks become even more severe when the users are children. In this paper we present a thorough review of the different security and privacy risks which threaten the well-being of OSN users in general, and children in particular. In addition, we present an overview of existing solutions that can provide better protection, security, and privacy for OSN users. We also offer simple-to-implement recommendations for OSN users which can improve their security and privacy when using these platforms. Furthermore, we suggest future research directions.

cs.SI