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Minje Choi

Publications and source records attributed to Minje Choi.

13 recordsLinked to original sources

Communication styles and reader preferences of LLM- and human-authored COVID-19 information explanations: a case study

With the wide adoption of large language models (LLMs) in information assistance, it is essential to examine their alignment with human communication styles and values. We situate this study within health fact-checking, where effective communication is critical for correcting misconceptions and building trust. Although recent studies have explored LLMs for fact-checking and health communication, differences between LLM and human communication styles and associated reader perceptions remain under-explored. We compiled a dataset of 1,498 health misinformation claims and explanations from authoritative fact-checking organizations and generated LLM responses to inaccurate health information. Drawing on health communication theories, we evaluated communication styles across three dimensions: information linguistic features, sender persuasive strategies, and receiver value alignments. We further assessed reader perceptions through a blinded evaluation with 99 participants. LLM-generated articles scored significantly lower in persuasive strategies, certainty expressions, and alignment with social values and moral foundations. However, participants strongly preferred LLM content, with over 60% of responses favoring LLM articles for clarity, completeness, and persuasiveness. This preference was associated with structured presentation, clarity, and neutral tone, which may convey completeness and professionalism despite reduced nuance or rigor. These findings highlight both the potential and limitations of LLMs in health communication and fact-checking, suggesting that reader preference may not necessarily correspond to established measures of communication quality.

cs.HC

Beyond the Mirror: Personal Analytics through Visual Juxtaposition with Other People's Data

An individual's data can reveal facets of behavior and identity, but its interpretation is context dependent. We can easily identify various self-tracking applications that help people reflect on their lives. However, self-tracking confined to one person's data source may fall short in terms of objectiveness, and insights coming from various perspectives. To address this, we examine how those interpretations about a person's data can be augmented when the data are juxtaposed with that of others using anonymized online calendar logs from a schedule management app. We develop CALTREND, a visual analytics system that compares an individuals anonymized online schedule logs with using those from other people. Using CALTREND as a probe, we conduct a study with two domain experts, one in information technology and one in Korean herbal medicine. We report our observations on how comparative views help enrich the characterization of an individual based on the experts' comments. We find that juxtaposing personal data with others' can potentially lead to diverse interpretations of one dataset shaped by domain-specific mental models.

cs.HC

You don't need a personality test to know these models are unreliable: Assessing the Reliability of Large Language Models on Psychometric Instruments

The versatility of Large Language Models (LLMs) on natural language understanding tasks has made them popular for research in social sciences. To properly understand the properties and innate personas of LLMs, researchers have performed studies that involve using prompts in the form of questions that ask LLMs about particular opinions. In this study, we take a cautionary step back and examine whether the current format of prompting LLMs elicits responses in a consistent and robust manner. We first construct a dataset that contains 693 questions encompassing 39 different instruments of persona measurement on 115 persona axes. Additionally, we design a set of prompts containing minor variations and examine LLMs' capabilities to generate answers, as well as prompt variations to examine their consistency with respect to content-level variations such as switching the order of response options or negating the statement. Our experiments on 17 different LLMs reveal that even simple perturbations significantly downgrade a model's question-answering ability, and that most LLMs have low negation consistency. Our results suggest that the currently widespread practice of prompting is insufficient to accurately and reliably capture model perceptions, and we therefore discuss potential alternatives to improve these issues.

cs.CL

Cross-Modal Projection in Multimodal LLMs Doesn't Really Project Visual Attributes to Textual Space

Multimodal large language models (MLLMs) like LLaVA and GPT-4(V) enable general-purpose conversations about images with the language modality. As off-the-shelf MLLMs may have limited capabilities on images from domains like dermatology and agriculture, they must be fine-tuned to unlock domain-specific applications. The prevalent architecture of current open-source MLLMs comprises two major modules: an image-language (cross-modal) projection network and a large language model. It is desirable to understand the roles of these two modules in modeling domain-specific visual attributes to inform the design of future models and streamline the interpretability efforts on the current models. To this end, via experiments on 4 datasets and under 2 fine-tuning settings, we find that as the MLLM is fine-tuned, it indeed gains domain-specific visual capabilities, but the updates do not lead to the projection extracting relevant domain-specific visual attributes. Our results indicate that the domain-specific visual attributes are modeled by the LLM, even when only the projection is fine-tuned. Through this study, we offer a potential reinterpretation of the role of cross-modal projections in MLLM architectures. Project webpage: https://claws-lab.github.io/projection-in-MLLMs/

cs.CL

MM-Soc: Benchmarking Multimodal Large Language Models in Social Media Platforms

Social media platforms are hubs for multimodal information exchange, encompassing text, images, and videos, making it challenging for machines to comprehend the information or emotions associated with interactions in online spaces. Multimodal Large Language Models (MLLMs) have emerged as a promising solution to these challenges, yet they struggle to accurately interpret human emotions and complex content such as misinformation. This paper introduces MM-Soc, a comprehensive benchmark designed to evaluate MLLMs' understanding of multimodal social media content. MM-Soc compiles prominent multimodal datasets and incorporates a novel large-scale YouTube tagging dataset, targeting a range of tasks from misinformation detection, hate speech detection, and social context generation. Through our exhaustive evaluation on ten size-variants of four open-source MLLMs, we have identified significant performance disparities, highlighting the need for advancements in models' social understanding capabilities. Our analysis reveals that, in a zero-shot setting, various types of MLLMs generally exhibit difficulties in handling social media tasks. However, MLLMs demonstrate performance improvements post fine-tuning, suggesting potential pathways for improvement. Our code and data are available at https://github.com/claws-lab/MMSoc.git.

cs.CL

Do LLMs Understand Social Knowledge? Evaluating the Sociability of Large Language Models with SocKET Benchmark

Large language models (LLMs) have been shown to perform well at a variety of syntactic, discourse, and reasoning tasks. While LLMs are increasingly deployed in many forms including conversational agents that interact with humans, we lack a grounded benchmark to measure how well LLMs understand \textit{social} language. Here, we introduce a new theory-driven benchmark, SocKET, that contains 58 NLP tasks testing social knowledge which we group into five categories: humor & sarcasm, offensiveness, sentiment & emotion, and trustworthiness. In tests on the benchmark, we demonstrate that current models attain only moderate performance but reveal significant potential for task transfer among different types and categories of tasks, which were predicted from theory. Through zero-shot evaluations, we show that pretrained models already possess some innate but limited capabilities of social language understanding and training on one category of tasks can improve zero-shot testing on others. Our benchmark provides a systematic way to analyze model performance on an important dimension of language and points to clear room for improvement to build more socially-aware LLMs. The associated resources are released at https://github.com/minjechoi/SOCKET.

cs.CL

Sociodemographic Prompting is Not Yet an Effective Approach for Simulating Subjective Judgments with LLMs

Human judgments are inherently subjective and are actively affected by personal traits such as gender and ethnicity. While Large Language Models (LLMs) are widely used to simulate human responses across diverse contexts, their ability to account for demographic differences in subjective tasks remains uncertain. In this study, leveraging the POPQUORN dataset, we evaluate nine popular LLMs on their ability to understand demographic differences in two subjective judgment tasks: politeness and offensiveness. We find that in zero-shot settings, most models' predictions for both tasks align more closely with labels from White participants than those from Asian or Black participants, while only a minor gender bias favoring women appears in the politeness task. Furthermore, sociodemographic prompting does not consistently improve and, in some cases, worsens LLMs' ability to perceive language from specific sub-populations. These findings highlight potential demographic biases in LLMs when performing subjective judgment tasks and underscore the limitations of sociodemographic prompting as a strategy to achieve pluralistic alignment. Code and data are available at: https://github.com/Jiaxin-Pei/LLM-as-Subjective-Judge.

cs.CL

Exploring Linguistic Style Matching in Online Communities: The Role of Social Context and Conversation Dynamics

Linguistic style matching (LSM) in conversations can be reflective of several aspects of social influence such as power or persuasion. However, how LSM relates to the outcomes of online communication on platforms such as Reddit is an unknown question. In this study, we analyze a large corpus of two-party conversation threads in Reddit where we identify all occurrences of LSM using two types of style: the use of function words and formality. Using this framework, we examine how levels of LSM differ in conversations depending on several social factors within Reddit: post and subreddit features, conversation depth, user tenure, and the controversiality of a comment. Finally, we measure the change of LSM following loss of status after community banning. Our findings reveal the interplay of LSM in Reddit conversations with several community metrics, suggesting the importance of understanding conversation engagement when understanding community dynamics.

cs.CL

Profile Update: The Effects of Identity Disclosure on Network Connections and Language

Our social identities determine how we interact and engage with the world surrounding us. In online settings, individuals can make these identities explicit by including them in their public biography, possibly signaling a change to what is important to them and how they should be viewed. Here, we perform the first large-scale study on Twitter that examines behavioral changes following identity signal addition on Twitter profiles. Combining social networks with NLP and quasi-experimental analyses, we discover that after disclosing an identity on their profiles, users (1) generate more tweets containing language that aligns with their identity and (2) connect more to same-identity users. We also examine whether adding an identity signal increases the number of offensive replies and find that (3) the combined effect of disclosing identity via both tweets and profiles is associated with a reduced number of offensive replies from others.

cs.SI

Analyzing the Engagement of Social Relationships During Life Event Shocks in Social Media

Individuals experiencing unexpected distressing events, shocks, often rely on their social network for support. While prior work has shown how social networks respond to shocks, these studies usually treat all ties equally, despite differences in the support provided by different social relationships. Here, we conduct a computational analysis on Twitter that examines how responses to online shocks differ by the relationship type of a user dyad. We introduce a new dataset of over 13K instances of individuals' self-reporting shock events on Twitter and construct networks of relationship-labeled dyadic interactions around these events. By examining behaviors across 110K replies to shocked users in a pseudo-causal analysis, we demonstrate relationship-specific patterns in response levels and topic shifts. We also show that while well-established social dimensions of closeness such as tie strength and structural embeddedness contribute to shock responsiveness, the degree of impact is highly dependent on relationship and shock types. Our findings indicate that social relationships contain highly distinctive characteristics in network interactions and that relationship-specific behaviors in online shock responses are unique from those of offline settings.

cs.SI

More than Meets the Tie: Examining the Role of Interpersonal Relationships in Social Networks

Topics in conversations depend in part on the type of interpersonal relationship between speakers, such as friendship, kinship, or romance. Identifying these relationships can provide a rich description of how individuals communicate and reveal how relationships influence the way people share information. Using a dataset of more than 9.6M dyads of Twitter users, we show how relationship types influence language use, topic diversity, communication frequencies, and diurnal patterns of conversations. These differences can be used to predict the relationship between two users, with the best predictive model achieving a macro F1 score of 0.70. We also demonstrate how relationship types influence communication dynamics through the task of predicting future retweets. Adding relationships as a feature to a strong baseline model increases the F1 and recall by 1% and 2%. The results of this study suggest relationship types have the potential to provide new insights into how communication and information diffusion occur in social networks.

cs.SI

Ten Social Dimensions of Conversations and Relationships

Decades of social science research identified ten fundamental dimensions that provide the conceptual building blocks to describe the nature of human relationships. Yet, it is not clear to what extent these concepts are expressed in everyday language and what role they have in shaping observable dynamics of social interactions. After annotating conversational text through crowdsourcing, we trained NLP tools to detect the presence of these types of interaction from conversations, and applied them to 160M messages written by geo-referenced Reddit users, 290k emails from the Enron corpus and 300k lines of dialogue from movie scripts. We show that social dimensions can be predicted purely from conversations with an AUC up to 0.98, and that the combination of the predicted dimensions suggests both the types of relationships people entertain (conflict vs. support) and the types of real-world communities (wealthy vs. deprived) they shape.

cs.CY

StarGAN: Unified Generative Adversarial Networks for Multi-Domain Image-to-Image Translation

Recent studies have shown remarkable success in image-to-image translation for two domains. However, existing approaches have limited scalability and robustness in handling more than two domains, since different models should be built independently for every pair of image domains. To address this limitation, we propose StarGAN, a novel and scalable approach that can perform image-to-image translations for multiple domains using only a single model. Such a unified model architecture of StarGAN allows simultaneous training of multiple datasets with different domains within a single network. This leads to StarGAN's superior quality of translated images compared to existing models as well as the novel capability of flexibly translating an input image to any desired target domain. We empirically demonstrate the effectiveness of our approach on a facial attribute transfer and a facial expression synthesis tasks.

cs.CV