WebKnoGraph: GNN-Powered Internal Linking
Internal link optimization is a recurring task in search engine optimization, yet many production workflows rely on manual judgment, fixed page templates, or generic tool recommendations. Practitioners need ways to evaluate candidate links before deployment because link changes can redistribute authority and affect semantic coherence in ways that are difficult to isolate after release. We present WebKnoGraph, an open-source framework for evaluating internal linking strategies on website crawls. The framework models a website as a directed graph, represents pages by embeddings, scores candidate links with GraphSAGE, and evaluates interventions by embedding the site into larger host environments. We instantiate WebKnoGraph on a production crawl of Kalicube.com and compare automatic with expert-assisted link selection in an empirical FineWeb-based host graph and a synthetic Barab\'asi-Albert host graph, using PageRank-based authority metrics and semantic coherence. The results show that automatic selection generally produces stronger authority redistribution, with higher Authority Yield, but also larger semantic coherence costs. Expert-assisted selection better preserves semantic coherence and, when targeting low-PageRank pages, achieves the highest Authority Yield, although with the least favorable loss-gain balance. Authority Volatility provides an additional stability perspective, but is interpreted cautiously because the two regimes use different numbers of intervention sets. These findings support a practical workflow in which candidate intervention sets are generated at scale, evaluated jointly across authority gain, volatility, loss-gain balance, and semantic coherence, and then reviewed for editorial deployability before implementation.