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Mohsen Foroughifar

Publications and source records attributed to Mohsen Foroughifar.

2 recordsLinked to original sources

Is More Precise Word of Mouth Better for a High Quality Firm? ... Not Always

Consumers often resort to third-party information such as word of mouth, testimonials and reviews to learn more about the quality of a new product. However, it may be difficult for consumers to assess the precision of such information. We use a monopoly setting to investigate how the precision of third-party information and consumers' ability to recognize precision impact firm profits. Conventional wisdom suggests that when a firm is high quality, it should prefer a market where consumers are better at recognizing precise signals. Yet in a broad range of conditions, we show that when the firm is high quality, it is more profitable to sell to consumers who do not recognize precise signals. Given the ability of consumers to assess precision, we show a low quality firm always suffers from more precise information. However, a high quality firm can also suffer from more precise information. The precision range in which a high quality firm gains or suffers from better information depends on how skilled consumers are at recognizing precision.

econ.TH

Errors in Learning from Others' Choices

Observation of other people's choices can provide useful information in many circumstances. However, individuals may not utilize this information efficiently, i.e., they may make decision-making errors in social interactions. In this paper, I use a simple and transparent experimental setting to identify these errors. In a within-subject design, I first show that subjects exhibit a higher level of irrationality in the presence than in the absence of social interaction, even when they receive informationally equivalent signals across the two conditions. A series of treatments aimed at identifying mechanisms suggests that a decision maker is often uncertain about the behavior of other people so that she has difficulty in inferring the information contained in others' choices. Building upon these reduced-from results, I then introduce a general decision-making process to highlight three sources of error in decision-making under social interactions. This model is non-parametrically estimated and sheds light on what variation in the data identifies which error.

econ.GN