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Molly Campbell

Publications and source records attributed to Molly Campbell.

10 recordsLinked to original sources

Negotiating Privacy with Smart Voice Assistants: Risk-Benefit and Control-Acceptance Tensions

Smart Voice assistants (SVAs) are widely adopted by youth, yet privacy decision-making in these environments is often characterized by competing considerations rather than clear-cut preferences. While our prior research has examined privacy risks, benefits, trust, and self-efficacy as distinct predictors of behavior, less attention has been paid to how these factors combine into higher-level tension that shapes privacy outcomes. This study introduces a negotiation-based framework for understanding youth privacy decision-making with SVAs by operationalizing two composite indices: the Risk-Benefit Tension Index (RBTI) and the Control-Acceptance Tension Index (CATI), using survey data from 469 Canadian youth aged 16-24. We examine the distribution of these indices and their relationship with privacy-protective behavior and SVA usage. Results show that both indices are meaningfully associated with protective action. Frequent SVA usage exhibits more benefit-dominant and acceptance-leaning negotiation profiles, suggesting that convenience-driven engagement may come at the expense of perceived control. By reframing privacy decision-making as a process of negotiation rather than inconsistency, this study offers a complementary perspective on the privacy paradox and provides a compact measurement approach for capturing how youth navigate competing privacy pressures in voice-enabled ecosystems.

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Gender-Based Heterogeneity in Youth Privacy-Protective Behavior for Smart Voice Assistants: Evidence from Multigroup PLS-SEM

This paper investigates how gender shapes privacy decision-making in youth smart voice assistant (SVA) ecosystems. Using survey data from 469 Canadian youths aged 16-24, we apply multigroup Partial Least Squares Structural Equation Modeling to compare males (N=241) and females (N=174) (total N = 415) across five privacy constructs: Perceived Privacy Risks (PPR), Perceived Privacy Benefits (PPBf), Algorithmic Transparency and Trust (ATT), Privacy Self-Efficacy (PSE), and Privacy Protective Behavior (PPB). Results provide exploratory evidence of gender heterogeneity in selected pathways. The direct effect of PPR on PPB is stronger for males (Male: \b{eta} = 0.424; Female: \b{eta} = 0.233; p < 0.1), while the indirect effect of ATT on PPB via PSE is stronger for females (Female: \b{eta} = 0.229; Male: \b{eta} = 0.132; p < 0.1). Descriptive analysis of non-binary (N=15) and prefer-not-to-say participants (N=39) shows lower trust and higher perceived risk than the binary groups, motivating future work with adequately powered gender-diverse samples. Overall, the findings provide exploratory evidence that gender may moderate key privacy pathways, supporting more responsive transparency and control interventions for youth SVA use.

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From Framework to Practice: Youth Negotiations of Privacy with Smart Voice Assistants Through the PEA-AI Lens

Smart voice assistants (SVAs) have become embedded in the daily lives of youth, introducing complex privacy challenges due to always-on listening, shared device usage, and opaque data practices. This study applies the Privacy-Ethics Alignment in AI (PEA-AI) framework to examine how youth perceive and negotiate privacy within SVAs. Through a survey of 469 Canadian youth (aged 16-24), we measured five privacy constructs: Perceived Privacy Risk (PPR), Perceived Privacy Benefits (PPBf), Algorithmic Transparency and Trust (ATT), Privacy Self-Efficacy (PSE), and Privacy-Protective Behavior (PPB). Results reveal a persistent privacy paradox. While youth express moderate to high privacy concerns (PPR M = 3.61), perceived benefits (PPBf M = 3.00) and protective actions (PPB M = 3.03) remain moderate, with transparency and trust scoring lowest (ATT M = 2.52). Heavy SVA users report higher benefits and lower risk perception than light users. High protective behavior is strongly associated with both high risk perception and high self-efficacy. Qualitative insights from prior focus groups contextualize these patterns, illustrating how youth navigate tensions between convenience, control, and trust. The findings provide actionable design principles for SVA along with implications for multi-stakeholder governance and youth-centered digital literacy.

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Privacy by Voice: Modeling Youth Privacy-Protective Behavior in Smart Voice Assistants

Smart Voice Assistants (SVAs) are deeply embedded in the lives of youth, yet the mechanisms driving the privacy-protective behaviors among young users remain poorly understood. This study investigates how Canadian youth (aged 16-24) negotiate privacy with SVAs by developing and testing a structural model grounded in five key constructs: perceived privacy risks (PPR), perceived benefits (PPBf), algorithmic transparency and trust (ATT), privacy self-efficacy (PSE), and privacy-protective behaviors (PPB). A cross-sectional survey of N=469 youth was analyzed using partial least squares structural equation modeling. Results reveal that PSE is the strongest predictor of PPB, while the effect of ATT on PPB is fully mediated by PSE. This identifies a critical efficacy gap, where youth's confidence must first be built up for them to act. The model confirms that PPBf directly discourages protective action, yet also indirectly fosters it by slightly boosting self-efficacy. These findings empirically validate and extend earlier qualitative work, quantifying how policy overload and hidden controls erode the self-efficacy necessary for protective action. This study contributes an evidence-based pathway from perception to action and translates it into design imperatives that empower young digital citizens without sacrificing the utility of SVAs.

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Convenience vs. Control: A Qualitative Study of Youth Privacy with Smart Voice Assistants

Smart voice assistants (SVAs) are embedded in the daily lives of youth, yet their privacy controls often remain opaque and difficult to manage. Through five semi-structured focus groups (N=26) with young Canadians (ages 16-24), we investigate how perceived privacy risks (PPR) and benefits (PPBf) intersect with algorithmic transparency and trust (ATT) and privacy self-efficacy (PSE) to shape privacy-protective behaviors (PPB). Our analysis reveals that policy overload, fragmented settings, and unclear data retention undermine self-efficacy and discourage protective actions. Conversely, simple transparency cues were associated with greater confidence without diminishing the utility of hands-free tasks and entertainment. We synthesize these findings into a qualitative model in which transparency friction erodes PSE, which in turn weakens PPB. From this model, we derive actionable design guidance for SVAs, including a unified privacy hub, plain-language "data nutrition" labels, clear retention defaults, and device-conditional micro-tutorials. This work foregrounds youth perspectives and offers a path for SVA governance and design that empowers young digital citizens while preserving convenience.

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Toward Youth-Centered Privacy-by-Design in Smart Devices: A Systematic Review

This literature review evaluates privacy-by-design frameworks, tools, and policies intended to protect youth in AI-enabled smart devices using a PRISMA-guided workflow. Sources from major academic and grey-literature repositories from the past decade were screened. The search identified 2,216 records; after deduplication and screening, 645 articles underwent eligibility assessment, and 122 were included for analysis. The corpus was organized along three thematic categories: technical solutions, policy/regulatory measures, and education/awareness strategies. Findings reveal that while technical interventions such as on-device processing, federated learning, and lightweight encryption significantly reduce data exposure, their adoption remains limited. Policy frameworks, including the EU's GDPR, the UK Age-Appropriate Design Code, and Canada's PIPEDA, provide important baselines but are hindered by gaps in enforcement and age-appropriate design obligations, while educational initiatives are rarely integrated systematically into curricula. Overall, the corpus skews toward technical solutions (67%) relative to policy (21%) and education (12%), indicating an implementation gap outside the technical domain. To address these challenges, we recommend a multi-stakeholder model in which policymakers, manufacturers, and educators co-develop inclusive, transparent, and context-sensitive privacy ecosystems. This work advances discourse on youth data protection by offering empirically grounded insights and actionable recommendations for the design of ethical, privacy-preserving AI systems tailored to young users.

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Ethical AI for Young Digital Citizens: A Call to Action on Privacy Governance

The rapid expansion of Artificial Intelligence (AI) in digital platforms used by youth has created significant challenges related to privacy, autonomy, and data protection. While AI-driven personalization offers enhanced user experiences, it often operates without clear ethical boundaries, leaving young users vulnerable to data exploitation and algorithmic biases. This paper presents a call to action for ethical AI governance, advocating for a structured framework that ensures youth-centred privacy protections, transparent data practices, and regulatory oversight. We outline key areas requiring urgent intervention, including algorithmic transparency, privacy education, parental data-sharing ethics, and accountability measures. Through this approach, we seek to empower youth with greater control over their digital identities and propose actionable strategies for policymakers, AI developers, and educators to build a fairer and more accountable AI ecosystem.

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Privacy Ethics Alignment in AI: A Stakeholder-Centric Framework for Ethical AI

The increasing integration of artificial intelligence (AI) in digital ecosystems has reshaped privacy dynamics, particularly for young digital citizens navigating data-driven environments. This study explores evolving privacy concerns across three key stakeholder groups-young digital citizens, parents/educators, and AI professionals-and assesses differences in data ownership, trust, transparency, parental mediation, education, and risk-benefit perceptions. Employing a grounded theory methodology, this research synthesizes insights from key participants through structured surveys, qualitative interviews, and focus groups to identify distinct privacy expectations. Young digital citizens emphasized autonomy and digital agency, while parents and educators prioritized oversight and AI literacy. AI professionals focused on balancing ethical design with system performance. The analysis revealed significant gaps in transparency and digital literacy, underscoring the need for inclusive, stakeholder-driven privacy frameworks. Drawing on comparative thematic analysis, this study introduces the Privacy-Ethics Alignment in AI (PEA-AI) model, which conceptualizes privacy decision-making as a dynamic negotiation among stakeholders. By aligning empirical findings with governance implications, this research provides a scalable foundation for adaptive, youth-centered AI privacy governance.

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Investigation of the Privacy Concerns in AI Systems for Young Digital Citizens: A Comparative Stakeholder Analysis

The integration of Artificial Intelligence (AI) systems into technologies used by young digital citizens raises significant privacy concerns. This study investigates these concerns through a comparative analysis of stakeholder perspectives. A total of 252 participants were surveyed, with the analysis focusing on 110 valid responses from parents/educators and 100 from AI professionals after data cleaning. Quantitative methods, including descriptive statistics and Partial Least Squares Structural Equation Modeling, examined five validated constructs: Data Ownership and Control, Parental Data Sharing, Perceived Risks and Benefits, Transparency and Trust, and Education and Awareness. Results showed Education and Awareness significantly influenced data ownership and risk assessment, while Data Ownership and Control strongly impacted Transparency and Trust. Transparency and Trust, along with Perceived Risks and Benefits, showed minimal influence on Parental Data Sharing, suggesting other factors may play a larger role. The study underscores the need for user-centric privacy controls, tailored transparency strategies, and targeted educational initiatives. Incorporating diverse stakeholder perspectives offers actionable insights into ethical AI design and governance, balancing innovation with robust privacy protections to foster trust in a digital age.

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Navigating AI to Unpack Youth Privacy Concerns: An In-Depth Exploration and Systematic Review

This systematic literature review investigates perceptions, concerns, and expectations of young digital citizens regarding privacy in artificial intelligence (AI) systems, focusing on social media platforms, educational technology, gaming systems, and recommendation algorithms. Using a rigorous methodology, the review started with 2,000 papers, narrowed down to 552 after initial screening, and finally refined to 108 for detailed analysis. Data extraction focused on privacy concerns, data-sharing practices, the balance between privacy and utility, trust factors in AI, transparency expectations, and strategies to enhance user control over personal data. Findings reveal significant privacy concerns among young users, including a perceived lack of control over personal information, potential misuse of data by AI, and fears of data breaches and unauthorized access. These issues are worsened by unclear data collection practices and insufficient transparency in AI applications. The intention to share data is closely associated with perceived benefits and data protection assurances. The study also highlights the role of parental mediation and the need for comprehensive education on data privacy. Balancing privacy and utility in AI applications is crucial, as young digital citizens value personalized services but remain wary of privacy risks. Trust in AI is significantly influenced by transparency, reliability, predictable behavior, and clear communication about data usage. Strategies to improve user control over personal data include access to and correction of data, clear consent mechanisms, and robust data protection assurances. The review identifies research gaps and suggests future directions, such as longitudinal studies, multicultural comparisons, and the development of ethical AI frameworks. The findings have significant implications for policy development and educational initiatives

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