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Muskan Gupta

Publications and source records attributed to Muskan Gupta.

4 recordsLinked to original sources

Leveraging LLMs and Heterogeneous Knowledge Graphs for Persona-Driven Session-Based Recommendation

Session-based recommendation systems (SBRS) aim to capture user's short-term intent from interaction sequences. However, the common assumption of anonymous sessions limits personalization, particularly under sparse or cold-start conditions. Recent advances in LLM augmented recommendation have shown that LLMs can generate rich item representations, but modeling user personas with LLMs remains challenging due to anonymous sessions. In this work, we propose a persona driven SBRS framework that explicitly models latent user personas inferred from a heterogeneous knowledge graph (KG) and integrates them into a data-driven SBRS. Our framework adopts a two-stage architecture consisting of personalized information extraction and personalized information utilization. In the personalized information extraction stage, we construct a heterogeneous KG that integrates time-independent user-item interactions, item-item relations, item-feature associations, and external metadata from DBpedia. We then learn latent user personas in an unsupervised manner using a Heterogeneous Deep Graph Infomax (HDGI) objective over a KG initialized with LLM-derived item embeddings. In the personalized information utilization stage, the learned persona representations together with LLM-derived item embeddings are incorporated into a modified architecture of data-driven SBRS to generate a candidate set of relevant items, followed by reranking using the base sequential model to emphasize short-term session intent. Unlike prior approaches that rely solely on sequence modeling or text-based user representations, our method grounds user persona modeling in structured relational signals derived from a heterogeneous KG. Experiments on Amazon Books and Amazon Movies & TV demonstrate that our approach consistently improves over sequential models with user embeddings derived using session history.

cs.IR

SemSR: Semantics aware robust Session-based Recommendations

Session-based recommendation (SR) models aim to recommend items to anonymous users based on their behavior during the current session. While various SR models in the literature utilize item sequences to predict the next item, they often fail to leverage semantic information from item titles or descriptions impeding session intent identification and interpretability. Recent research has explored Large Language Models (LLMs) as promising approaches to enhance session-based recommendations, with both prompt-based and fine-tuning based methods being widely investigated. However, prompt-based methods struggle to identify optimal prompts that elicit correct reasoning and lack task-specific feedback at test time, resulting in sub-optimal recommendations. Fine-tuning methods incorporate domain-specific knowledge but incur significant computational costs for implementation and maintenance. In this paper, we present multiple approaches to utilize LLMs for session-based recommendation: (i) in-context LLMs as recommendation agents, (ii) LLM-generated representations for semantic initialization of deep learning SR models, and (iii) integration of LLMs with data-driven SR models. Through comprehensive experiments on two real-world publicly available datasets, we demonstrate that LLM-based methods excel at coarse-level retrieval (high recall values), while traditional data-driven techniques perform well at fine-grained ranking (high Mean Reciprocal Rank values). Furthermore, the integration of LLMs with data-driven SR models significantly out performs both standalone LLM approaches and data-driven deep learning models, as well as baseline SR models, in terms of both Recall and MRR metrics.

cs.IR

Understanding the Perceptions of Trigger Warning and Content Warning on Social Media Platforms in the U.S

The prevalence of distressing content on social media raises concerns about users' mental well-being, prompting the use of trigger warnings (TW) and content warnings (CW). However, inconsistent implementation of TW/CW across platforms and the lack of standardized practices confuse users regarding these warnings. To better understand how users experienced and utilized these warnings, we conducted a semi-structured interview study with 15 general social media users. Our findings reveal challenges across three key stakeholders: viewers, who need to decide whether to engage with warning-labeled content; posters, who struggle with whether and how to apply TW/CW to the content; and platforms, whose design features shape the visibility and usability of warnings. While users generally expressed positive attitudes toward warnings, their understanding of TW/CW usage was limited. Based on these insights, we proposed a conceptual framework of the TW/CW mechanisms from multiple stakeholders' perspectives. Lastly, we further reflected on our findings and discussed the opportunities for social media platforms to enhance users' TW/CW experiences, fostering a more trauma-informed social media environment.

cs.HC

Guided Diffusion-based Counterfactual Augmentation for Robust Session-based Recommendation

Session-based recommendation (SR) models aim to recommend top-K items to a user, based on the user's behaviour during the current session. Several SR models are proposed in the literature, however,concerns have been raised about their susceptibility to inherent biases in the training data (observed data) such as popularity bias. SR models when trained on the biased training data may encounter performance challenges on out-of-distribution data in real-world scenarios. One way to mitigate popularity bias is counterfactual data augmentation. Compared to prior works that rely on generating data using SR models, we focus on utilizing the capabilities of state-of-the art diffusion models for generating counterfactual data. We propose a guided diffusion-based counterfactual augmentation framework for SR. Through a combination of offline and online experiments on a real-world and simulated dataset, respectively, we show that our approach performs significantly better than the baseline SR models and other state-of-the art augmentation frameworks. More importantly, our framework shows significant improvement on less popular target items, by achieving up to 20% gain in Recall and 13% gain in CTR on real-world and simulated datasets,respectively.

cs.IR