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Nicolas Pröllochs

Publications and source records attributed to Nicolas Pröllochs.

At least 19 recordsLinked to original sources

Community corrections have divergent downstream effects across corrected accounts

Community-based fact-checking can reduce the spread of annotated misleading posts, but whether it produces lasting behavioral change among corrected authors remains unclear. Here, we conduct a large-scale quasi-experimental study of the Community Notes system on X (formerly Twitter), tracking four weeks of activity before and after note display for 19,854 accounts and 57,935 corrections (noted posts and matched controls), covering 11,909,591 original posts. Difference-in-Differences estimates show that note display is followed by an average 2.9% increase in corrected accounts' original-post activity. This aggregate conceals two divergent trajectories. Accounts corrected only once reduce their activity by 2.4% and subsequently publish less toxic and less misleading content. Repeatedly corrected accounts, which constitute 28.6% of corrected accounts but produce 73.4% of fact-checked posts, instead increase their activity by 4.4% after their first correction and show no detectable response to later ones. They exhibit no comparable content improvement, and instead publish more highly misleading posts, cite lower-quality domains, and post more political content. Community notes can thus constrain individual misleading posts without durably improving the behavior of the accounts most responsible for them, indicating that correcting content and changing its producers are distinct objectives for platform design.

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Hiding Liker Identity Did Not Increase Engagement With Reputationally Risky Content on X (Formerly Twitter)

In June 2024, X (formerly Twitter) made likes from public to private, offering a rare, platform-level opportunity to study how the visibility of engagement signals affects users' behavior. Here, we investigate whether hiding liker identities increases the number of likes received by high-reputational-risk content, content for which public endorsement may carry high social or reputational costs due to its topic (e.g., politics) or the account context in which it appears (e.g., partisan accounts). To this end, we conduct two complementary studies: 1) a Difference-in-Differences analysis of 153,704 posts that are created by 1045 accounts and have received over 324 million likes on X (formerly Twitter) before and after the policy change; 2) a within-subject survey experiment with 203 X (formerly Twitter) users on participants' self-reported willingness to like different kinds of content. We find no detectable platform-level increase in likes for high-reputational-risk content (Study 1). Additionally, while participants in the survey experiment, particularly those with higher education and income, report modest increases in willingness to like high-reputational-risk content under private versus public visibility, these increases do not lead to significant changes in the group-level average likelihood of liking posts (Study 2). Taken together, our results suggest that hiding liker identity produces a limited behavioral response at the platform level, which may be caused by a gap between user intention and behavior.

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Characterizing AI-Generated Misinformation on Social Media

AI-generated misinformation (e.g., deepfakes) poses a growing threat to information integrity on social media. However, prior research has largely focused on its potential societal consequences rather than its real-world prevalence. In this study, we conduct a large-scale empirical analysis of AI-generated misinformation on the social media platform X. Specifically, we analyze a dataset comprising 82,076 misleading posts, both AI-generated and non-AI-generated, that have been identified and flagged through X's Community Notes platform. Our analysis yields four main findings: (i) AI-generated misinformation is more often centered on entertaining content and tends to exhibit a more positive sentiment than conventional forms of misinformation, (ii) it is perceived as less believable and less harmful than conventional misinformation, (iii) it more often originates from smaller user accounts, while authors posting such content are also associated with higher levels of partisanship and misinformation exposure, and (iv) AI-generated misinformation is significantly more likely to go viral. Altogether, our findings highlight the unique characteristics of AI-generated misinformation on social media and offer important implications for platforms and future research.

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Asking Grok: AI-Assisted Sensemaking in Social Media Conversations

LLM-powered AI assistants (e.g., Grok) are increasingly integrated into social media platforms, where they help explain content, provide context, and verify claims directly within conversation threads. While prior research has examined the accuracy of LLMs for fact-checking, little is known about how people interact with such systems in real-world social media environments. In this study, we empirically analyze user interactions with the AI assistant Grok on the social media platform X. Using a large-scale dataset consisting of 169,137 posts invoking Grok, we examine the types of requests directed at the AI assistant and the contexts in which it is used. We find that Grok is primarily invoked reactively to obtain or verify information. Although responses appear quickly, they typically only reach small audiences. Adoption is widespread but shallow, with 76.8% of users invoking Grok just once. We further examine how these interactions relate to Community Notes, X's community-based fact-checking system. While overlap between both systems is limited, it concentrates on verification-oriented and high-visibility content. Grok interactions typically occur earlier and do not predict subsequent correction activity. Together, these findings suggest that AI assistants function as an early complementary layer of sensemaking on social media rather than a replacement for crowd-based fact-checking systems.

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Supply vs. Demand in Community-Based Fact-Checking on Social Media

Fact-checking ecosystems on social media depend on the interplay between what users want checked and what contributors are willing to supply. Prior research has largely examined these forces in isolation, yet it remains unclear to what extent supply meets demand. We address this gap with an empirical analysis of a unique dataset of 1.1 million fact-checks and fact-checking requests from X's Community Notes platform between June 2024 and May 2025. We find that requests disproportionately target highly visible posts - those with more views and engagement and authored by influential accounts - whereas fact-checks are distributed more broadly across languages, sentiments, and topics. Using a quasi-experimental survival analysis, we further estimate the effect of displaying requests on subsequent note creation. Results show that requests significantly accelerate contributions from Top Writers. Altogether, our findings highlight a gap between the content that attracts requests for fact-checking and the content that ultimately receives fact-checks, while showing that user requests can steer contributors toward greater alignment. These insights carry important implications for platform governance and future research on online misinformation.

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Consensus Stability of Community Notes on X

Community-based fact-checking systems, such as Community Notes on X (formerly Twitter), aim to mitigate online misinformation by surfacing annotations judged helpful by contributors with diverse viewpoints. While prior work has shown that the platform's bridging-based algorithm effectively selects helpful notes at the time of display, little is known about how evaluations change after notes become visible. Using a large-scale dataset of 437,396 community notes and 35 million ratings from over 580,000 contributors, we examine the stability of helpful notes and the rating dynamics that follow their initial display. We find that 30.2% of displayed notes later lose their helpful status and disappear. Using interrupted time series models, we further show that note display triggers a sharp increase in rating volume and a significant shift in rating leaning, but these effects differ across rater groups. Contributors with viewpoints similar to note authors tend to increase supportive ratings, while dissimilar contributors increase negative ratings, producing systematic post-display polarization. Counterfactual analyses suggest that this post-display polarization, particularly from dissimilar raters, plays a substantial role in note disappearance. These findings highlight the vulnerability of consensus-based fact-checking systems to polarized rating behavior and suggest pathways for improving their resilience.

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TikTok Rewards Divisive Political Messaging During the 2025 German Federal Election

Short-form video platforms like TikTok reshape how politicians communicate and have become important tools for electoral campaigning. Yet it remains unclear what kinds of political messages gain traction in these fast-paced, algorithmically curated environments, which are particularly popular among younger audiences. In this study, we use computational content analysis to analyze a comprehensive dataset of N=25,292 TikTok videos posted by German politicians in the run-up to the 2025 German federal election. Our empirical analysis shows that videos expressing negative emotions (e.g., anger, disgust) and outgroup animosity were significantly more likely to generate engagement than those emphasizing positive emotion, relatability, or identity. Furthermore, ideologically extreme parties (on both sides of the political spectrum) were both more likely to post this type of content and more successful in generating engagement than centrist parties. Taken together, these findings suggest that TikTok's platform dynamics systematically reward divisive over unifying political communication, thereby potentially benefiting extreme actors more inclined to capitalize on this logic.

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Community Fact-Checks Do Not Break Follower Loyalty

Major social media platforms increasingly adopt community-based fact-checking to address misinformation on their platforms. While previous research has largely focused on its effect on engagement (e.g., reposts, likes), an understanding of how fact-checking affects a user's follower base is missing. In this study, we employ quasi-experimental methods to causally assess whether users lose followers after their posts are corrected via community fact-checks. Based on time-series data on follower counts for N=3516 community fact-checked posts from X, we find that community fact-checks do not lead to meaningful declines in the follower counts of users who post misleading content. This suggests that followers of spreaders of misleading posts tend to remain loyal and do not view community fact-checks as a sufficient reason to disengage. Our findings underscore the need for complementary interventions to more effectively disincentivize the production of misinformation on social media.

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References to unbiased sources increase the helpfulness of community fact-checks

Community-based fact-checking is a promising approach to address misinformation on social media at scale. However, an understanding of what makes community-created fact-checks helpful to users is still in its infancy. In this paper, we analyze the determinants of the helpfulness of community-created fact-checks. For this purpose, we draw upon a unique dataset of real-world community-created fact-checks and helpfulness ratings from X's (formerly Twitter) Community Notes platform. Our empirical analysis implies that the key determinant of helpfulness in community-based fact-checking is whether users provide links to external sources to underpin their assertions. On average, the odds for community-created fact-checks to be perceived as helpful are 2.70 times higher if they provide links to external sources. Furthermore, we demonstrate that the helpfulness of community-created fact-checks varies depending on their level of political bias. Here, we find that community-created fact-checks linking to high-bias sources (of either political side) are perceived as significantly less helpful. This suggests that the rating mechanism on the Community Notes platform successfully penalizes one-sidedness and politically motivated reasoning. These findings have important implications for social media platforms, which can utilize our results to optimize their community-based fact-checking systems.

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Community Fact-Checks Trigger Moral Outrage in Replies to Misleading Posts on Social Media

Displaying community fact-checks is a promising approach to reduce engagement with misinformation on social media. However, how users respond to misleading content emotionally after community fact-checks are displayed on posts is unclear. Here, we employ quasi-experimental methods to causally analyze changes in sentiments and (moral) emotions in replies to misleading posts following the display of community fact-checks. Our evaluation is based on a large-scale panel dataset comprising N=2,225,260 replies across 1841 source posts from X's Community Notes platform. We find that informing users about falsehoods through community fact-checks significantly increases negativity (by 7.3%), anger (by 13.2%), disgust (by 4.7%), and moral outrage (by 16.0%) in the corresponding replies. These results indicate that users perceive spreading misinformation as a violation of social norms and that those who spread misinformation should expect negative reactions once their content is debunked. We derive important implications for the design of community-based fact-checking systems.

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The Virality of Hate Speech on Social Media

Online hate speech is responsible for violent attacks such as, e.g., the Pittsburgh synagogue shooting in 2018, thereby posing a significant threat to vulnerable groups and society in general. However, little is known about what makes hate speech on social media go viral. In this paper, we collect N = 25,219 cascades with 65,946 retweets from X (formerly known as Twitter) and classify them as hateful vs. normal. Using a generalized linear regression, we then estimate differences in the spread of hateful vs. normal content based on author and content variables. We thereby identify important determinants that explain differences in the spreading of hateful vs. normal content. For example, hateful content authored by verified users is disproportionally more likely to go viral than hateful content from non-verified ones: hateful content from a verified user (as opposed to normal content) has a 3.5 times larger cascade size, a 3.2 times longer cascade lifetime, and a 1.2 times larger structural virality. Altogether, we offer novel insights into the virality of hate speech on social media.

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Is Fact-Checking Politically Neutral? Asymmetries in How U.S. Fact-Checking Organizations Pick Up False Statements Mentioning Political Elites

Political elites play an important role in the proliferation of online misinformation. However, an understanding of how fact-checking platforms pick up politicized misinformation for fact-checking is still in its infancy. Here, we conduct an empirical analysis of mentions of U.S. political elites within fact-checked statements. For this purpose, we collect a comprehensive dataset consisting of 35,014 true and false statements that have been fact-checked by two major fact-checking organizations (Snopes, PolitiFact) in the U.S. between 2008 and 2023, i.e., within an observation period of 15 years. Subsequently, we perform content analysis and explanatory regression modeling to analyze how veracity is linked to mentions of U.S. political elites in fact-checked statements. Our analysis yields the following main findings: (i) Fact-checked false statements are, on average, 20% more likely to mention political elites than true fact-checked statements. (ii) There is a partisan asymmetry such that fact-checked false statements are 88.1% more likely to mention Democrats, but 26.5% less likely to mention Republicans, compared to fact-checked true statements. (iii) Mentions of political elites in fact-checked false statements reach the highest level during the months preceding elections. (iv) Fact-checked false statements that mention political elites carry stronger other-condemning emotions and are more likely to be pro-Republican, compared to fact-checked true statements. In sum, our study offers new insights into understanding mentions of political elites in false statements on U.S. fact-checking platforms, and bridges important findings at the intersection between misinformation and politicization.

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Community-based fact-checking reduces the spread of misleading posts on social media

Community-based fact-checking is a promising approach to verify social media content and correct misleading posts at scale. Yet, causal evidence regarding its effectiveness in reducing the spread of misinformation on social media is missing. Here, we performed a large-scale empirical study to analyze whether community notes reduce the spread of misleading posts on X. Using a Difference-in-Differences design and repost time series data for N=237,677 (community fact-checked) cascades that had been reposted more than 431 million times, we found that exposing users to community notes reduced the spread of misleading posts by, on average, 62.0%. Furthermore, community notes increased the odds that users delete their misleading posts by 103.4%. However, our findings also suggest that community notes might be too slow to intervene in the early (and most viral) stage of the diffusion. Our work offers important implications to enhance the effectiveness of community-based fact-checking approaches on social media.

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A Fused Large Language Model for Predicting Startup Success

Investors are continuously seeking profitable investment opportunities in startups and, hence, for effective decision-making, need to predict a startup's probability of success. Nowadays, investors can use not only various fundamental information about a startup (e.g., the age of the startup, the number of founders, and the business sector) but also textual description of a startup's innovation and business model, which is widely available through online venture capital (VC) platforms such as Crunchbase. To support the decision-making of investors, we develop a machine learning approach with the aim of locating successful startups on VC platforms. Specifically, we develop, train, and evaluate a tailored, fused large language model to predict startup success. Thereby, we assess to what extent self-descriptions on VC platforms are predictive of startup success. Using 20,172 online profiles from Crunchbase, we find that our fused large language model can predict startup success, with textual self-descriptions being responsible for a significant part of the predictive power. Our work provides a decision support tool for investors to find profitable investment opportunities.

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Did the Roll-Out of Community Notes Reduce Engagement With Misinformation on X/Twitter?

Developing interventions that successfully reduce engagement with misinformation on social media is challenging. One intervention that has recently gained great attention is X/Twitter's Community Notes (previously known as "Birdwatch"). Community Notes is a crowdsourced fact-checking approach that allows users to write textual notes to inform others about potentially misleading posts on X/Twitter. Yet, empirical evidence regarding its effectiveness in reducing engagement with misinformation on social media is missing. In this paper, we perform a large-scale empirical study to analyze whether the introduction of the Community Notes feature and its roll-out to users in the U.S. and around the world have reduced engagement with misinformation on X/Twitter in terms of retweet volume and likes. We employ Difference-in-Differences (DiD) models and Regression Discontinuity Design (RDD) to analyze a comprehensive dataset consisting of all fact-checking notes and corresponding source tweets since the launch of Community Notes in early 2021. Although we observe a significant increase in the volume of fact-checks carried out via Community Notes, particularly for tweets from verified users with many followers, we find no evidence that the introduction of Community Notes significantly reduced engagement with misleading tweets on X/Twitter. Rather, our findings suggest that Community Notes might be too slow to effectively reduce engagement with misinformation in the early (and most viral) stage of diffusion. Our work emphasizes the importance of evaluating fact-checking interventions in the field and offers important implications to enhance crowdsourced fact-checking strategies on social media.

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Content Moderation on Social Media in the EU: Insights From the DSA Transparency Database

The Digital Services Act (DSA) requires large social media platforms in the EU to provide clear and specific information whenever they remove or restrict access to certain content. These "Statements of Reasons" (SoRs) are collected in the DSA Transparency Database to ensure transparency and scrutiny of content moderation decisions of the providers of online platforms. In this work, we empirically analyze 156 million SoRs within an observation period of two months to provide an early look at content moderation decisions of social media platforms in the EU. Our empirical analysis yields the following main findings: (i) There are vast differences in the frequency of content moderation across platforms. For instance, TikTok performs more than 350 times more content moderation decisions per user than X/Twitter. (ii) Content moderation is most commonly applied for text and videos, whereas images and other content formats undergo moderation less frequently. (ii) The primary reasons for moderation include content falling outside the platform's scope of service, illegal/harmful speech, and pornography/sexualized content, with moderation of misinformation being relatively uncommon. (iii) The majority of rule-breaking content is detected and decided upon via automated means rather than manual intervention. However, X/Twitter reports that it relies solely on non-automated methods. (iv) There is significant variation in the content moderation actions taken across platforms. Altogether, our study implies inconsistencies in how social media platforms implement their obligations under the DSA -- resulting in a fragmented outcome that the DSA is meant to avoid. Our findings have important implications for regulators to clarify existing guidelines or lay out more specific rules that ensure common standards on how social media providers handle rule-breaking content on their platforms.

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Which linguistic cues make people fall for fake news? A comparison of cognitive and affective processing

Fake news on social media has large, negative implications for society. However, little is known about what linguistic cues make people fall for fake news and, hence, how to design effective countermeasures for social media. In this study, we seek to understand which linguistic cues make people fall for fake news. Linguistic cues (e.g., adverbs, personal pronouns, positive emotion words, negative emotion words) are important characteristics of any text and also affect how people process real vs. fake news. Specifically, we compare the role of linguistic cues across both cognitive processing (related to careful thinking) and affective processing (related to unconscious automatic evaluations). To this end, we performed a within-subject experiment where we collected neurophysiological measurements of 42 subjects while these read a sample of 40 real and fake news articles. During our experiment, we measured cognitive processing through eye fixations, and affective processing in situ through heart rate variability. We find that users engage more in cognitive processing for longer fake news articles, while affective processing is more pronounced for fake news written in analytic words. To the best of our knowledge, this is the first work studying the role of linguistic cues in fake news processing. Altogether, our findings have important implications for designing online platforms that encourage users to engage in careful thinking and thus prevent them from falling for fake news.

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Community Notes vs. Snoping: How the Crowd Selects Fact-Checking Targets on Social Media

Deploying links to fact-checking websites (so-called "snoping") is a common intervention that can be used by social media users to refute misleading claims. However, its real-world effect may be limited as it suffers from low visibility and distrust towards professional fact-checkers. As a remedy, Twitter launched its community-based fact-checking system Community Notes on which fact-checks are carried out by actual Twitter users and directly shown on the fact-checked tweets. Yet, an understanding of how fact-checking via Community Notes differs from snoping is absent. In this study, we analyze differences in how contributors to Community Notes and Snopers select their targets when fact-checking social media posts. For this purpose, we analyze two unique datasets from Twitter: (a) 25,912 community-created fact-checks from Twitter's Community Notes platform; and (b) 52,505 "snopes" that debunk tweets via fact-checking replies linking to professional fact-checking websites. We find that Notes contributors and Snopers focus on different targets when fact-checking social media content. For instance, Notes contributors tend to fact-check posts from larger accounts with higher social influence and are relatively less likely to endorse/emphasize the accuracy of not misleading posts. Fact-checking targets of Notes contributors and Snopers rarely overlap; however, those overlapping exhibit a high level of agreement in the fact-checking assessment. Moreover, we demonstrate that Snopers fact-check social media posts at a higher speed. Altogether, our findings imply that different fact-checking approaches -- carried out on the same social media platform -- can result in vastly different social media posts getting fact-checked. This has important implications for future research on misinformation, which should not rely on a single fact-checking approach when compiling misinformation datasets.

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