Nozomi Okano | Searcharxiv

arXiv2019

The Influence of Social Media Writing on Online Search Behavior for Seasonal Events: The Sociophysics Approach

Using seasonal topics as the study subject, in this study, we focus on the timing gap between social media writing and online search behavior. To conduct our analysis, we used the mathematical model of search behavior, comprising the sociophysics approach. The seasonal topics selected were St.Valentine's Day, Halloween and New Year countdown. We also picked up the event like Christmas and Halloween. We analyzed the influence of blogs and Twitter on search behavior and found a deviation of interest in terms of timing. We also analyzed Japanese seasonal event of eating Eho-maki in February 3 and eels at the day of the ox in midsummer.

physics.soc-ph↗

arXiv2018

Analysis of social media content and search behavior related to seasonal topics using the sociophysics approach

We studied the time interval between posting social media content and search action related to seasonal topics. The analysis was performed using a mathematical model of the search behavior as in the theory of sociophysics. As seasonal topics, the word cherry blossom was considered for spring, bikini for summer, autumn leaves for fall, and skiing for winter. We examined the influence of blogs and Twitter posts given the search behavior and found a time deviation of interest on these topics.

physics.soc-ph↗