arXiv subjects

Olivier Jeunen

Publications and source records attributed to Olivier Jeunen.

35 records · Page 2Linked to original sources

arXiv2024

Learning Metrics that Maximise Power for Accelerated A/B-Tests

Online controlled experiments are a crucial tool to allow for confident decision-making in technology companies. A North Star metric is defined (such as long-term revenue or user retention), and system variants that statistically significantly improve on this metric in an A/B-test can be considered superior. North Star metrics are typically delayed and insensitive. As a result, the cost of experimentation is high: experiments need to run for a long time, and even then, type-II errors (i.e. false negatives) are prevalent. We propose to tackle this by learning metrics from short-term signals that directly maximise the statistical power they harness with respect to the North Star. We show that existing approaches are prone to overfitting, in that higher average metric sensitivity does not imply improved type-II errors, and propose to instead minimise the $p$-values a metric would have produced on a log of past experiments. We collect such datasets from two social media applications with over 160 million Monthly Active Users each, totalling over 153 A/B-pairs. Empirical results show that we are able to increase statistical power by up to 78% when using our learnt metrics stand-alone, and by up to 210% when used in tandem with the North Star. Alternatively, we can obtain constant statistical power at a sample size that is down to 12% of what the North Star requires, significantly reducing the cost of experimentation.

cs.LG↗

arXiv2024

On (Normalised) Discounted Cumulative Gain as an Off-Policy Evaluation Metric for Top-$n$ Recommendation

Approaches to recommendation are typically evaluated in one of two ways: (1) via a (simulated) online experiment, often seen as the gold standard, or (2) via some offline evaluation procedure, where the goal is to approximate the outcome of an online experiment. Several offline evaluation metrics have been adopted in the literature, inspired by ranking metrics prevalent in the field of Information Retrieval. (Normalised) Discounted Cumulative Gain (nDCG) is one such metric that has seen widespread adoption in empirical studies, and higher (n)DCG values have been used to present new methods as the state-of-the-art in top-$n$ recommendation for many years. Our work takes a critical look at this approach, and investigates when we can expect such metrics to approximate the gold standard outcome of an online experiment. We formally present the assumptions that are necessary to consider DCG an unbiased estimator of online reward and provide a derivation for this metric from first principles, highlighting where we deviate from its traditional uses in IR. Importantly, we show that normalising the metric renders it inconsistent, in that even when DCG is unbiased, ranking competing methods by their normalised DCG can invert their relative order. Through a correlation analysis between off- and on-line experiments conducted on a large-scale recommendation platform, we show that our unbiased DCG estimates strongly correlate with online reward, even when some of the metric's inherent assumptions are violated. This statement no longer holds for its normalised variant, suggesting that nDCG's practical utility may be limited.

cs.IR↗

arXiv2024

Monitoring the Evolution of Behavioural Embeddings in Social Media Recommendation

Emerging short-video platforms like TikTok, Instagram Reels, and ShareChat present unique challenges for recommender systems, primarily originating from a continuous stream of new content. ShareChat alone receives approximately 2 million pieces of fresh content daily, complicating efforts to assess quality, learn effective latent representations, and accurately match content with the appropriate user base, especially given limited user feedback. Embedding-based approaches are a popular choice for industrial recommender systems because they can learn low-dimensional representations of items, leading to effective recommendation that can easily scale to millions of items and users. Our work characterizes the evolution of such embeddings in short-video recommendation systems, comparing the effect of batch and real-time updates to content embeddings. We investigate \emph{how} embeddings change with subsequent updates, explore the relationship between embeddings and popularity bias, and highlight their impact on user engagement metrics. Our study unveils the contrast in the number of interactions needed to achieve mature embeddings in a batch learning setup versus a real-time one, identifies the point of highest information updates, and explores the distribution of $\ell_2$-norms across the two competing learning modes. Utilizing a production system deployed on a large-scale short-video app with over 180 million users, our findings offer insights into designing effective recommendation systems and enhancing user satisfaction and engagement in short-video applications.

cs.IR↗

arXiv2024

Learning-to-Rank with Nested Feedback

Many platforms on the web present ranked lists of content to users, typically optimized for engagement-, satisfaction- or retention- driven metrics. Advances in the Learning-to-Rank (LTR) research literature have enabled rapid growth in this application area. Several popular interfaces now include nested lists, where users can enter a 2nd-level feed via any given 1st-level item. Naturally, this has implications for evaluation metrics, objective functions, and the ranking policies we wish to learn. We propose a theoretically grounded method to incorporate 2nd-level feedback into any 1st-level ranking model. Online experiments on a large-scale recommendation system confirm our theoretical findings.

cs.IR↗

arXiv2024

Variance Reduction in Ratio Metrics for Efficient Online Experiments

Online controlled experiments, such as A/B-tests, are commonly used by modern tech companies to enable continuous system improvements. Despite their paramount importance, A/B-tests are expensive: by their very definition, a percentage of traffic is assigned an inferior system variant. To ensure statistical significance on top-level metrics, online experiments typically run for several weeks. Even then, a considerable amount of experiments will lead to inconclusive results (i.e. false negatives, or type-II error). The main culprit for this inefficiency is the variance of the online metrics. Variance reduction techniques have been proposed in the literature, but their direct applicability to commonly used ratio metrics (e.g. click-through rate or user retention) is limited. In this work, we successfully apply variance reduction techniques to ratio metrics on a large-scale short-video platform: ShareChat. Our empirical results show that we can either improve A/B-test confidence in 77% of cases, or can retain the same level of confidence with 30% fewer data points. Importantly, we show that the common approach of including as many covariates as possible in regression is counter-productive, highlighting that control variates based on Gradient-Boosted Decision Tree predictors are most effective. We discuss the practicalities of implementing these methods at scale and showcase the cost reduction they beget.

cs.LG↗

arXiv2023

Ad-load Balancing via Off-policy Learning in a Content Marketplace

Ad-load balancing is a critical challenge in online advertising systems, particularly in the context of social media platforms, where the goal is to maximize user engagement and revenue while maintaining a satisfactory user experience. This requires the optimization of conflicting objectives, such as user satisfaction and ads revenue. Traditional approaches to ad-load balancing rely on static allocation policies, which fail to adapt to changing user preferences and contextual factors. In this paper, we present an approach that leverages off-policy learning and evaluation from logged bandit feedback. We start by presenting a motivating analysis of the ad-load balancing problem, highlighting the conflicting objectives between user satisfaction and ads revenue. We emphasize the nuances that arise due to user heterogeneity and the dependence on the user's position within a session. Based on this analysis, we define the problem as determining the optimal ad-load for a particular feed fetch. To tackle this problem, we propose an off-policy learning framework that leverages unbiased estimators such as Inverse Propensity Scoring (IPS) and Doubly Robust (DR) to learn and estimate the policy values using offline collected stochastic data. We present insights from online A/B experiments deployed at scale across over 80 million users generating over 200 million sessions, where we find statistically significant improvements in both user satisfaction metrics and ads revenue for the platform.

cs.IR↗

arXiv2023

On Gradient Boosted Decision Trees and Neural Rankers: A Case-Study on Short-Video Recommendations at ShareChat

Practitioners who wish to build real-world applications that rely on ranking models, need to decide which modelling paradigm to follow. This is not an easy choice to make, as the research literature on this topic has been shifting in recent years. In particular, whilst Gradient Boosted Decision Trees (GBDTs) have reigned supreme for more than a decade, the flexibility of neural networks has allowed them to catch up, and recent works report accuracy metrics that are on par. Nevertheless, practical systems require considerations beyond mere accuracy metrics to decide on a modelling approach. This work describes our experiences in balancing some of the trade-offs that arise, presenting a case study on a short-video recommendation application. We highlight (1) neural networks' ability to handle large training data size, user- and item-embeddings allows for more accurate models than GBDTs in this setting, and (2) because GBDTs are less reliant on specialised hardware, they can provide an equally accurate model at a lower cost. We believe these findings are of relevance to researchers in both academia and industry, and hope they can inspire practitioners who need to make similar modelling choices in the future.

cs.IR↗

arXiv2023

Offline Recommender System Evaluation under Unobserved Confounding

Off-Policy Estimation (OPE) methods allow us to learn and evaluate decision-making policies from logged data. This makes them an attractive choice for the offline evaluation of recommender systems, and several recent works have reported successful adoption of OPE methods to this end. An important assumption that makes this work is the absence of unobserved confounders: random variables that influence both actions and rewards at data collection time. Because the data collection policy is typically under the practitioner's control, the unconfoundedness assumption is often left implicit, and its violations are rarely dealt with in the existing literature. This work aims to highlight the problems that arise when performing off-policy estimation in the presence of unobserved confounders, specifically focusing on a recommendation use-case. We focus on policy-based estimators, where the logging propensities are learned from logged data. We characterise the statistical bias that arises due to confounding, and show how existing diagnostics are unable to uncover such cases. Because the bias depends directly on the true and unobserved logging propensities, it is non-identifiable. As the unconfoundedness assumption is famously untestable, this becomes especially problematic. This paper emphasises this common, yet often overlooked issue. Through synthetic data, we empirically show how naïve propensity estimation under confounding can lead to severely biased metric estimates that are allowed to fly under the radar. We aim to cultivate an awareness among researchers and practitioners of this important problem, and touch upon potential research directions towards mitigating its effects.

cs.LG↗

arXiv2023

RecFusion: A Binomial Diffusion Process for 1D Data for Recommendation

In this paper we propose RecFusion, which comprise a set of diffusion models for recommendation. Unlike image data which contain spatial correlations, a user-item interaction matrix, commonly utilized in recommendation, lacks spatial relationships between users and items. We formulate diffusion on a 1D vector and propose binomial diffusion, which explicitly models binary user-item interactions with a Bernoulli process. We show that RecFusion approaches the performance of complex VAE baselines on the core recommendation setting (top-n recommendation for binary non-sequential feedback) and the most common datasets (MovieLens and Netflix). Our proposed diffusion models that are specialized for 1D and/or binary setups have implications beyond recommendation systems, such as in the medical domain with MRI and CT scans.

cs.IR↗

arXiv2023

A Probabilistic Position Bias Model for Short-Video Recommendation Feeds

Modern web-based platforms show ranked lists of recommendations to users, attempting to maximise user satisfaction or business metrics. Typically, the goal of such systems boils down to maximising the exposure probability for items that are deemed "reward-maximising" according to a metric of interest. This general framing comprises streaming applications, as well as e-commerce or job recommendations, and even web search. Position bias or user models can be used to estimate exposure probabilities for each use-case, specifically tailored to how users interact with the presented rankings. A unifying factor in these diverse problem settings is that typically only one or several items will be engaged with (clicked, streamed,...) before a user leaves the ranked list. Short-video feeds on social media platforms diverge from this general framing in several ways, most notably that users do not tend to leave the feed after e.g. liking a post. Indeed, seemingly infinite feeds invite users to scroll further down the ranked list. For this reason, existing position bias or user models tend to fall short in such settings, as they do not accurately capture users' interaction modalities. In this work, we propose a novel and probabilistically sound personalised position bias model for feed recommendations. We focus on a 1st-level feed in a hierarchical structure, where users may enter a 2nd-level feed via any given 1st-level item. We posit that users come to the platform with a scrolling budget drawn according to some distribution, and show how the survival function of said distribution can be used to obtain closed-form estimates for personalised exposure probabilities. Empirical insights from a large-scale social media platform show how our probabilistic position bias model more accurately captures empirical exposure than existing models, and paves the way for unbiased evaluation and learning-to-rank.

cs.IR↗

arXiv2023

A Common Misassumption in Online Experiments with Machine Learning Models

Online experiments such as Randomised Controlled Trials (RCTs) or A/B-tests are the bread and butter of modern platforms on the web. They are conducted continuously to allow platforms to estimate the causal effect of replacing system variant "A" with variant "B", on some metric of interest. These variants can differ in many aspects. In this paper, we focus on the common use-case where they correspond to machine learning models. The online experiment then serves as the final arbiter to decide which model is superior, and should thus be shipped. The statistical literature on causal effect estimation from RCTs has a substantial history, which contributes deservedly to the level of trust researchers and practitioners have in this "gold standard" of evaluation practices. Nevertheless, in the particular case of machine learning experiments, we remark that certain critical issues remain. Specifically, the assumptions that are required to ascertain that A/B-tests yield unbiased estimates of the causal effect, are seldom met in practical applications. We argue that, because variants typically learn using pooled data, a lack of model interference cannot be guaranteed. This undermines the conclusions we can draw from online experiments with machine learning models. We discuss the implications this has for practitioners, and for the research literature.

cs.LG↗

arXiv2023

Practical Bandits: An Industry Perspective

The bandit paradigm provides a unified modeling framework for problems that require decision-making under uncertainty. Because many business metrics can be viewed as rewards (a.k.a. utilities) that result from actions, bandit algorithms have seen a large and growing interest from industrial applications, such as search, recommendation and advertising. Indeed, with the bandit lens comes the promise of direct optimisation for the metrics we care about. Nevertheless, the road to successfully applying bandits in production is not an easy one. Even when the action space and rewards are well-defined, practitioners still need to make decisions regarding multi-arm or contextual approaches, on- or off-policy setups, delayed or immediate feedback, myopic or long-term optimisation, etc. To make matters worse, industrial platforms typically give rise to large action spaces in which existing approaches tend to break down. The research literature on these topics is broad and vast, but this can overwhelm practitioners, whose primary aim is to solve practical problems, and therefore need to decide on a specific instantiation or approach for each project. This tutorial will take a step towards filling that gap between the theory and practice of bandits. Our goal is to present a unified overview of the field and its existing terminology, concepts and algorithms -- with a focus on problems relevant to industry. We hope our industrial perspective will help future practitioners who wish to leverage the bandit paradigm for their application.

cs.LG↗

arXiv2022

Disentangling Causal Effects from Sets of Interventions in the Presence of Unobserved Confounders

The ability to answer causal questions is crucial in many domains, as causal inference allows one to understand the impact of interventions. In many applications, only a single intervention is possible at a given time. However, in some important areas, multiple interventions are concurrently applied. Disentangling the effects of single interventions from jointly applied interventions is a challenging task -- especially as simultaneously applied interventions can interact. This problem is made harder still by unobserved confounders, which influence both treatments and outcome. We address this challenge by aiming to learn the effect of a single-intervention from both observational data and sets of interventions. We prove that this is not generally possible, but provide identification proofs demonstrating that it can be achieved under non-linear continuous structural causal models with additive, multivariate Gaussian noise -- even when unobserved confounders are present. Importantly, we show how to incorporate observed covariates and learn heterogeneous treatment effects. Based on the identifiability proofs, we provide an algorithm that learns the causal model parameters by pooling data from different regimes and jointly maximizing the combined likelihood. The effectiveness of our method is empirically demonstrated on both synthetic and real-world data.

stat.ML↗

arXiv2022

Offline Evaluation of Reward-Optimizing Recommender Systems: The Case of Simulation

Both in academic and industry-based research, online evaluation methods are seen as the golden standard for interactive applications like recommendation systems. Naturally, the reason for this is that we can directly measure utility metrics that rely on interventions, being the recommendations that are being shown to users. Nevertheless, online evaluation methods are costly for a number of reasons, and a clear need remains for reliable offline evaluation procedures. In industry, offline metrics are often used as a first-line evaluation to generate promising candidate models to evaluate online. In academic work, limited access to online systems makes offline metrics the de facto approach to validating novel methods. Two classes of offline metrics exist: proxy-based methods, and counterfactual methods. The first class is often poorly correlated with the online metrics we care about, and the latter class only provides theoretical guarantees under assumptions that cannot be fulfilled in real-world environments. Here, we make the case that simulation-based comparisons provide ways forward beyond offline metrics, and argue that they are a preferable means of evaluation.

cs.IR↗

arXiv2019

Learning from Bandit Feedback: An Overview of the State-of-the-art

In machine learning we often try to optimise a decision rule that would have worked well over a historical dataset; this is the so called empirical risk minimisation principle. In the context of learning from recommender system logs, applying this principle becomes a problem because we do not have available the reward of decisions we did not do. In order to handle this "bandit-feedback" setting, several Counterfactual Risk Minimisation (CRM) methods have been proposed in recent years, that attempt to estimate the performance of different policies on historical data. Through importance sampling and various variance reduction techniques, these methods allow more robust learning and inference than classical approaches. It is difficult to accurately estimate the performance of policies that frequently perform actions that were infrequently done in the past and a number of different types of estimators have been proposed. In this paper, we review several methods, based on different off-policy estimators, for learning from bandit feedback. We discuss key differences and commonalities among existing approaches, and compare their empirical performance on the RecoGym simulation environment. To the best of our knowledge, this work is the first comparison study for bandit algorithms in a recommender system setting.

cs.IR↗

arXiv2019

Three Methods for Training on Bandit Feedback

There are three quite distinct ways to train a machine learning model on recommender system logs. The first method is to model the reward prediction for each possible recommendation to the user, at the scoring time the best recommendation is found by computing an argmax over the personalized recommendations. This method obeys principles such as the conditionality principle and the likelihood principle. A second method is useful when the model does not fit reality and underfits. In this case, we can use the fact that we know the distribution of historical recommendations (concentrated on previously identified good actions with some exploration) to adjust the errors in the fit to be evenly distributed over all actions. Finally, the inverse propensity score can be used to produce an estimate of the decision rules expected performance. The latter two methods violate the conditionality and likelihood principle but are shown to have good performance in certain settings. In this paper we review the literature around this fundamental, yet often overlooked choice and do some experiments using the RecoGym simulation environment.

cs.IR↗

arXiv2019

On the Value of Bandit Feedback for Offline Recommender System Evaluation

In academic literature, recommender systems are often evaluated on the task of next-item prediction. The procedure aims to give an answer to the question: "Given the natural sequence of user-item interactions up to time t, can we predict which item the user will interact with at time t+1?". Evaluation results obtained through said methodology are then used as a proxy to predict which system will perform better in an online setting. The online setting, however, poses a subtly different question: "Given the natural sequence of user-item interactions up to time t, can we get the user to interact with a recommended item at time t+1?". From a causal perspective, the system performs an intervention, and we want to measure its effect. Next-item prediction is often used as a fall-back objective when information about interventions and their effects (shown recommendations and whether they received a click) is unavailable. When this type of data is available, however, it can provide great value for reliably estimating online recommender system performance. Through a series of simulated experiments with the RecoGym environment, we show where traditional offline evaluation schemes fall short. Additionally, we show how so-called bandit feedback can be exploited for effective offline evaluation that more accurately reflects online performance.

cs.IR↗