arXiv subjects

Peter J. Danaher

Publications and source records attributed to Peter J. Danaher.

3 recordsLinked to original sources

arXiv2026

A Neural Topic Method Using a Large-Language-Model-in-the-Loop for Business Research

The growing use of unstructured text in business research makes topic modeling a central tool for constructing explanatory variables from reviews, social media, and open-ended survey responses, yet existing approaches function poorly as measurement instruments. Prior work shows that textual content predicts outcomes such as sales, satisfaction, and firm performance, but probabilistic models often generate conceptually diffuse topics, neural topic models are difficult to interpret in theory-driven settings, and large language model approaches lack standardization, stability, and alignment with document-level representations. We introduce LX Topic, a neural topic method that conceptualizes topics as latent linguistic constructs and produces calibrated document-level topic proportions for empirical analysis. LX Topic builds on FASTopic to ensure strong document representativeness and integrates large language model refinement at the topic-word level using alignment and confidence-weighting mechanisms that enhance semantic coherence without distorting document-topic distributions. Evaluations on large-scale Amazon and Yelp review datasets demonstrate that LX Topic achieves the highest overall topic quality relative to leading models while preserving clustering and classification performance. By unifying topic discovery, refinement, and standardized output in a web-based system, LX Topic establishes topic modeling as a reproducible, interpretable, and measurement-oriented instrument for marketing research and practice.

cs.CL↗

arXiv2026

Extracting Consumer Insight from Text: A Large Language Model Approach to Emotion and Evaluation Measurement

Accurately measuring consumer emotions and evaluations from unstructured text remains a core challenge for marketing research and practice. This study introduces the Linguistic eXtractor (LX), a fine-tuned, large language model trained on consumer-authored text that also has been labeled with consumers' self-reported ratings of 16 consumption-related emotions and four evaluation constructs: trust, commitment, recommendation, and sentiment. LX consistently outperforms leading models, including GPT-4 Turbo, RoBERTa, and DeepSeek, achieving 81% macro-F1 accuracy on open-ended survey responses and greater than 95% accuracy on third-party-annotated Amazon and Yelp reviews. An application of LX to online retail data, using seemingly unrelated regression, affirms that review-expressed emotions predict product ratings, which in turn predict purchase behavior. Most emotional effects are mediated by product ratings, though some emotions, such as discontent and peacefulness, influence purchase directly, indicating that emotional tone provides meaningful signals beyond star ratings. To support its use, a no-code, cost-free, LX web application is available, enabling scalable analyses of consumer-authored text. In establishing a new methodological foundation for consumer perception measurement, this research demonstrates new methods for leveraging large language models to advance marketing research and practice, thereby achieving validated detection of marketing constructs from consumer data.

cs.CL↗

arXiv2021

Fast and Accurate Variational Inference for Models with Many Latent Variables

Models with a large number of latent variables are often used to fully utilize the information in big or complex data. However, they can be difficult to estimate using standard approaches, and variational inference methods are a popular alternative. Key to the success of these is the selection of an approximation to the target density that is accurate, tractable and fast to calibrate using optimization methods. Most existing choices can be inaccurate or slow to calibrate when there are many latent variables. Here, we propose a family of tractable variational approximations that are more accurate and faster to calibrate for this case. It combines a parsimonious parametric approximation for the parameter posterior, with the exact conditional posterior of the latent variables. We derive a simplified expression for the re-parameterization gradient of the variational lower bound, which is the main ingredient of efficient optimization algorithms used to implement variational estimation. To do so only requires the ability to generate exactly or approximately from the conditional posterior of the latent variables, rather than to compute its density. We illustrate using two complex contemporary econometric examples. The first is a nonlinear multivariate state space model for U.S. macroeconomic variables. The second is a random coefficients tobit model applied to two million sales by 20,000 individuals in a large consumer panel from a marketing study. In both cases, we show that our approximating family is considerably more accurate than mean field or structured Gaussian approximations, and faster than Markov chain Monte Carlo. Last, we show how to implement data sub-sampling in variational inference for our approximation, which can lead to a further reduction in computation time. MATLAB code implementing the method for our examples is included in supplementary material.

stat.ME↗