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Po-Ming Law

Publications and source records attributed to Po-Ming Law.

7 recordsLinked to original sources

How Do Professional Editors Evaluate the Editing Quality of AI-Generated Cinematic Video Ads?

On social media, we often encounter short-form video ads that employ cinematic editing techniques to evoke an emotional response. While AI tools are beginning to generate such cinematic ads automatically, we lack a fine-grained framework for evaluating these ads. In this paper, we first characterize social media video ad formats and identify cinematic ads as a recurring format in our corpus. We then analyze the duration, shot structure, audio and text elements, and editing techniques of cinematic ads to inform a two-stage generation pipeline in which an LLM first generates a shot plan and a video generation model renders the video. Using this pipeline, we generated 70 cinematic ads for 35 real brands and recruited professional video editors to critique their editing choices. From their critiques, we derive six dimensions of editing quality: narrative progression, audiovisual coordination and sound design, visual composition and graphics, shot-to-shot continuity, message and brand coherence, and temporal rhythm and pacing. We discuss how these dimensions can guide editing-aware generation, human evaluation, and automated evaluation of AI-generated cinematic ads.

cs.HC

Causal Perception in Question-Answering Systems

Root cause analysis is a common data analysis task. While question-answering systems enable people to easily articulate a why question (e.g., why students in Massachusetts have high ACT Math scores on average) and obtain an answer, these systems often produce questionable causal claims. To investigate how such claims might mislead users, we conducted two crowdsourced experiments to study the impact of showing different information on user perceptions of a question-answering system. We found that in a system that occasionally provided unreasonable responses, showing a scatterplot increased the plausibility of unreasonable causal claims. Also, simply warning participants that correlation is not causation seemed to lead participants to accept reasonable causal claims more cautiously. We observed a strong tendency among participants to associate correlation with causation. Yet, the warning appeared to reduce the tendency. Grounded in the findings, we propose ways to reduce the illusion of causality when using question-answering systems.

cs.HC

What are Data Insights to Professional Visualization Users?

While many visualization researchers have attempted to define data insights, little is known about how visualization users perceive them. We interviewed 23 professional users of end-user visualization platforms (e.g., Tableau and Power BI) about their experiences with data insights. We report on seven characteristics of data insights based on interviewees' descriptions. Grounded in these characteristics, we propose practical implications for creating tools that aim to automatically communicate data insights to users.

cs.HC

Characterizing Automated Data Insights

Many researchers have explored tools that aim to recommend data insights to users. These tools automatically communicate a rich diversity of data insights and offer such insights for many different purposes. However, there is a lack of structured understanding concerning what researchers of these tools mean by "insight" and what tasks in the analysis workflow these tools aim to support. We conducted a systematic review of existing systems that seek to recommend data insights. Grounded in the review, we propose 12 types of automated insights and four purposes of automating insights. We further discuss the design opportunities emerged from our analysis.

cs.HC

The Impact of Presentation Style on Human-In-The-Loop Detection of Algorithmic Bias

While decision makers have begun to employ machine learning, machine learning models may make predictions that bias against certain demographic groups. Semi-automated bias detection tools often present reports of automatically-detected biases using a recommendation list or visual cues. However, there is a lack of guidance concerning which presentation style to use in what scenarios. We conducted a small lab study with 16 participants to investigate how presentation style might affect user behaviors in reviewing bias reports. Participants used both a prototype with a recommendation list and a prototype with visual cues for bias detection. We found that participants often wanted to investigate the performance measures that were not automatically detected as biases. Yet, when using the prototype with a recommendation list, they tended to give less consideration to such measures. Grounded in the findings, we propose information load and comprehensiveness as two axes for characterizing bias detection tasks and illustrate how the two axes could be adopted to reason about when to use a recommendation list or visual cues.

cs.HC

Designing Tools for Semi-Automated Detection of Machine Learning Biases: An Interview Study

Machine learning models often make predictions that bias against certain subgroups of input data. When undetected, machine learning biases can constitute significant financial and ethical implications. Semi-automated tools that involve humans in the loop could facilitate bias detection. Yet, little is known about the considerations involved in their design. In this paper, we report on an interview study with 11 machine learning practitioners for investigating the needs surrounding semi-automated bias detection tools. Based on the findings, we highlight four considerations in designing to guide system designers who aim to create future tools for bias detection.

cs.CY

Segue: Overviewing Evolution Patterns of Egocentric Networks by Interactive Construction of Spatial Layouts

Getting the overall picture of how a large number of ego-networks evolve is a common yet challenging task. Existing techniques often require analysts to inspect the evolution patterns of ego-networks one after another. In this study, we explore an approach that allows analysts to interactively create spatial layouts in which each dot is a dynamic ego-network. These spatial layouts provide overviews of the evolution patterns of ego-networks, thereby revealing different global patterns such as trends, clusters and outliers in evolution patterns. To let analysts interactively construct interpretable spatial layouts, we propose a data transformation pipeline, with which analysts can adjust the spatial layouts and convert dynamic egonetworks into event sequences to aid interpretations of the spatial positions. Based on this transformation pipeline, we developed Segue, a visual analysis system that supports thorough exploration of the evolution patterns of ego-networks. Through two usage scenarios, we demonstrate how analysts can gain insights into the overall evolution patterns of a large collection of ego-networks by interactively creating different spatial layouts.

cs.SI