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Qiuze Ru

Publications and source records attributed to Qiuze Ru.

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Feature Interaction Fusion Self-Distillation Network For CTR Prediction

Click-Through Rate (CTR) prediction plays a vital role in recommender systems, online advertising, and search engines. Most of the current approaches model feature interactions through stacked or parallel structures, with some employing knowledge distillation for model compression. However, we observe some limitations with these approaches: (1) In parallel structure models, the explicit and implicit components are executed independently and simultaneously, which leads to insufficient information sharing within the feature set. (2) The introduction of knowledge distillation technology brings about the problems of complex teacher-student framework design and low knowledge transfer efficiency. (3) The dataset and the process of constructing high-order feature interactions contain significant noise, which limits the model's effectiveness. To address these limitations, we propose FSDNet, a CTR prediction framework incorporating a plug-and-play fusion self-distillation module. Specifically, FSDNet forms connections between explicit and implicit feature interactions at each layer, enhancing the sharing of information between different features. The deepest fusion layer is then used as the teacher model, utilizing self-distillation to guide the training of shallow layers. Empirical evaluation across four benchmark datasets validates the framework's efficacy and generalization capabilities. The code is available on https://anonymous.4open.science/r/FSDNet.

cs.IR

TF4CTR: Twin Focus Framework for CTR Prediction via Adaptive Sample Differentiation

Effective feature interaction modeling is critical for enhancing the accuracy of click-through rate (CTR) prediction in industrial recommender systems. Most of the current deep CTR models resort to building complex network architectures to better capture intricate feature interactions or user behaviors. However, we identify two limitations in these models: (1) the samples given to the model are undifferentiated, which may lead the model to learn a larger number of easy samples in a single-minded manner while ignoring a smaller number of hard samples, thus reducing the model's generalization ability; (2) differentiated feature interaction encoders are designed to capture different interactions information but receive consistent supervision signals, thereby limiting the effectiveness of the encoder. To bridge the identified gaps, this paper introduces a novel CTR prediction framework by integrating the plug-and-play Twin Focus (TF) Loss, Sample Selection Embedding Module (SSEM), and Dynamic Fusion Module (DFM), named the Twin Focus Framework for CTR (TF4CTR). Specifically, the framework employs the SSEM at the bottom of the model to differentiate between samples, thereby assigning a more suitable encoder for each sample. Meanwhile, the TF Loss provides tailored supervision signals to both simple and complex encoders. Moreover, the DFM dynamically fuses the feature interaction information captured by the encoders, resulting in more accurate predictions. Experiments on five real-world datasets confirm the effectiveness and compatibility of the framework, demonstrating its capacity to enhance various representative baselines in a model-agnostic manner. To facilitate reproducible research, our open-sourced code and detailed running logs will be made available at: https://github.com/salmon1802/TF4CTR.

cs.IR