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Qunshu Zhang

Publications and source records attributed to Qunshu Zhang.

11 recordsLinked to original sources

LIGE-GR: A Smooth Leap from Ranking to Generative Recommendation in the LLM Era

The remarkable success of large language models (LLMs) has provided important inspiration for the next generation of recommender systems. Structurally, recommendation and language generation share a similarity: both aim to produce an ordered sequence that optimizes the user's experience. However, how to precisely absorb the essence of the LLM paradigm into mature industrial recommender systems remains an open problem. There are two challenges. First, it is unclear how to incorporate sequence-level generation and optimization from the LLM paradigm into recommendation. Second, real-world recommender systems are mature systems that have been iteratively customized for years around specific products, business constraints, serving infrastructure, and organizational ownership. Replacing such systems wholesale is often technically risky and organizationally disruptive. In this paper, we propose LIGE-GR, a listwise generation and evaluation recommendation framework that upgrades from a traditional ranking system based on itemwise recommendation toward a generative recommendation paradigm. Instead of rebuilding the entire recommendation stack from scratch, LIGE-GR generalizes the existing pointwise recommendation system into a listwise generation system. This allows mature recommender systems to benefit from listwise optimization while preserving compatibility with existing models, value functions, and serving infrastructure. We validate LIGE-GR in short-video recommendation on Instagram Reels and Facebook Video. On these recommendation surfaces, LIGE-GR improves time spent by 1.14 percent on Instagram Reels and 0.72 percent on Facebook Video, while requiring only modest additional inference resources.

cs.LG

Auto-RecSys: Harnessing Autonomous Research Agents for Industry-Scale Recommender System

Auto-research agents have shown the potential to automate hypothesis generation, experiment execution, and iterative refinement. However, scaling this paradigm to industry-scale recommendation models introduces two challenges: (1) long feedback loops, where model training can take days, making serial iteration prohibitively slow and requiring parallel exploration across multiple research directions; and (2) system complexity, where large configurations, fragile infrastructure dependencies, and multi-day GPU jobs require robust and recoverable execution. We present Auto-RecSys, an autonomous research system for long-horizon experimentation on industry-scale recommendation models. Auto-RecSys addresses these challenges through three harness designs: (1) distributed asynchronous execution for running multiple experiments in parallel across servers, (2) centralized cross-server memory for persistent and recoverable execution across sessions and failures, and (3) cognitive-procedural separation, where natural-language skill files guide LLM reasoning while deterministic scripts enforce operational correctness. Auto-RecSys further employs a dual-loop self-evolving architecture: an Execution Evolution Loop in which model-specific playbooks accumulate operational knowledge by recording failed attempts and crystallizing successful pipelines, and an Idea Evolution Loop in which experimental outcomes inform subsequent ideation. Evaluated on recommendation models, Auto-RecSys significantly reduces the human time required per experiment cycle and improves execution reliability as its playbooks mature.

cs.CL

Recommendation Retrievers Need Verifiers: Universal Generative Reranking for Sequential Recommendations

First-stage recommenders in multi-stage systems produce a ranked candidate list from which a limited prefix is forwarded to downstream rankers. Because each forwarded item must be processed by more expensive ranking stages, this shortlist cannot be arbitrarily large. The first-stage objective is therefore high coverage of relevant items within the forwarded prefix, commonly measured by Recall@$k$. A relevant item may be available deeper in the retrieved list but absent from the shorter prefix that is actually consumed. This paper studies post-hoc verification for promoting such candidates into the consumed shortlist without retraining or replacing the retriever. We introduce a lightweight generative verifier for retrieval models. Given a retriever state and a candidate item, the verifier scores the item through the likelihood of its identifier tokens. It is trained post hoc with next-token cross entropy, requires no sampled negatives or candidate pool during training, and scores only the retriever's top-$K$ candidates at inference. The interface is minimal: the retriever supplies a query state and candidate items, and the item representation can use any fixed tokenization. Across Amazon product recommendation and YaMBDa music recommendation, the same verifier training recipe improves Recall@10 for SASRec, GRU4Rec, NextItNet, and MiniOneRec. Ablations show that the improvements are not explained solely by injecting item-content features into the retriever, supporting verification as a post-hoc output-side adaptation mechanism.

cs.IR

Realizing Scaling Laws in Recommender Systems: A Foundation-Expert Paradigm for Hyperscale Model Deployment

Scaling laws have been established for recommender systems, yet efficiently deploying foundation model (FM) across multiple recommendation surfaces remains a major unsolved challenge. Existing methods for transfer learning face fundamental limitations in this setting: knowledge distillation suffers from transfer fidelity degradation in the large-data regime, and static user or item embeddings lack the expressiveness to capture contextualized user-item interactions. We propose the Foundation-Expert paradigm, where a central FM generates target-aware embeddings which are ingested by lightweight surface-specific expert models. Target-aware embeddings are representations that dynamically capture a user's interest in a specific item conditioned on their full interaction history. Unlike knowledge distillation, which transfers FM knowledge as soft labels, our approach provides these embeddings as input features to each expert model, enabling direct interaction with surface-specific representations. This paradigm achieves transfer ratios of 0.64--1.0 from FM to experts, substantially exceeding existing methods. Fully deployed at Meta serving tens of billions of daily requests since 2025, it delivers 0.050% statistically significant online topline metric improvement and 0.359% cumulative gains across multiple surfaces.

cs.IR

Real-Time Hard Negative Sampling via LLM-based Clustering for Large-Scale Two-Tower Retrieval

The two-tower model has been widely used for large-scale recommendation systems, particularly in the retrieval stage. Industry standards for training two-tower models typically involve in-batch and/or out-of-batch negative sampling. However, these methods often produce easy negatives that models can quickly learn, failing to sufficiently challenge the model. To address this issue, a novel self-supervised hard negative sampling technique is proposed that leverages a large language model (LLM) to generate hard negatives from the same cluster during model training. By utilizing the LLM to learn media representations, the proposed approach ensures that the generated negatives are more challenging and informative. This real-time sampling framework is designed for seamless integration into production models, capable of handling billions of training data points with minimal computational complexity. Experiments on public datasets, along with deployment to a large-scale online system, demonstrate that the proposed negative sampling technique outperforms widely used industry methods. Furthermore, analysis in industrial applications reveals that this sampling method can help break inherent feedback loops in recommendations and significantly reduce popularity bias.

cs.IR

Principled Synthetic Data Enables the First Scaling Laws for LLMs in Recommendation

Large Language Models (LLMs) represent a promising frontier for recommender systems, yet their development has been impeded by the absence of predictable scaling laws, which are crucial for guiding research and optimizing resource allocation. We hypothesize that this may be attributed to the inherent noise, bias, and incompleteness of raw user interaction data in prior continual pre-training (CPT) efforts. This paper introduces a novel, layered framework for generating high-quality synthetic data that circumvents such issues by creating a curated, pedagogical curriculum for the LLM. We provide powerful, direct evidence for the utility of our curriculum by showing that standard sequential models trained on our principled synthetic data significantly outperform ($+130\%$ on recall@100 for SasRec) models trained on real data in downstream ranking tasks, demonstrating its superiority for learning generalizable user preference patterns. Building on this, we empirically demonstrate, for the first time, robust power-law scaling for an LLM that is continually pre-trained on our high-quality, recommendation-specific data. Our experiments reveal consistent and predictable perplexity reduction across multiple synthetic data modalities. These findings establish a foundational methodology for reliable scaling LLM capabilities in the recommendation domain, thereby shifting the research focus from mitigating data deficiencies to leveraging high-quality, structured information.

cs.IR

FreeScale: Distributed Training for Sequence Recommendation Models with Minimal Scaling Cost

Modern industrial Deep Learning Recommendation Models typically extract user preferences through the analysis of sequential interaction histories, subsequently generating predictions based on these derived interests. The inherent heterogeneity in data characteristics frequently result in substantial under-utilization of computational resources during large-scale training, primarily due to computational bubbles caused by severe stragglers and slow blocking communications. This paper introduces FreeScale, a solution designed to (1) mitigate the straggler problem through meticulously load balanced input samples (2) minimize the blocking communication by overlapping prioritized embedding communications with computations (3) resolve the GPU resource competition during computation and communication overlapping by communicating through SM-Free techniques. Empirical evaluation demonstrates that FreeScale achieves up to 90.3% reduction in computational bubbles when applied to real-world workloads running on 256 H100 GPUs.

cs.LG

Bending the Scaling Law Curve in Large-Scale Recommendation Systems

Learning from user interaction history through sequential models has become a cornerstone of large-scale recommender systems. Recent advances in large language models have revealed promising scaling laws, sparking a surge of research into long-sequence modeling and deeper architectures for recommendation tasks. However, many recent approaches rely heavily on cross-attention mechanisms to address the quadratic computational bottleneck in sequential modeling, which can limit the representational power gained from self-attention. We present ULTRA-HSTU, a novel sequential recommendation model developed through end-to-end model and system co-design. By innovating in the design of input sequences, sparse attention mechanisms, and model topology, ULTRA-HSTU achieves substantial improvements in both model quality and efficiency. Comprehensive benchmarking demonstrates that ULTRA-HSTU achieves remarkable scaling efficiency gains -- over 5x faster training scaling and 21x faster inference scaling compared to conventional models -- while delivering superior recommendation quality. Our solution is fully deployed at scale, serving billions of users daily and driving significant 4% to 8% consumption and engagement improvements in real-world production environments.

cs.IR

Efficient Sequential Recommendation for Long Term User Interest Via Personalization

Recent years have witnessed success of sequential modeling, generative recommender, and large language model for recommendation. Though the scaling law has been validated for sequential models, it showed inefficiency in computational capacity when considering real-world applications like recommendation, due to the non-linear(quadratic) increasing nature of the transformer model. To improve the efficiency of the sequential model, we introduced a novel approach to sequential recommendation that leverages personalization techniques to enhance efficiency and performance. Our method compresses long user interaction histories into learnable tokens, which are then combined with recent interactions to generate recommendations. This approach significantly reduces computational costs while maintaining high recommendation accuracy. Our method could be applied to existing transformer based recommendation models, e.g., HSTU and HLLM. Extensive experiments on multiple sequential models demonstrate its versatility and effectiveness. Source code is available at \href{https://github.com/facebookresearch/PerSRec}{https://github.com/facebookresearch/PerSRec}.

cs.IR

S'MoRE: Structural Mixture of Residual Experts for Parameter-Efficient LLM Fine-tuning

Fine-tuning pre-trained large language models (LLMs) presents a dual challenge of balancing parameter efficiency and model capacity. Existing methods like low-rank adaptations (LoRA) are efficient but lack flexibility, while Mixture-of-Experts (MoE) enhance model capacity at the cost of more & under-utilized parameters. To address these limitations, we propose Structural Mixture of Residual Experts (S'MoRE), a novel framework that seamlessly integrates the efficiency of LoRA with the flexibility of MoE. Conceptually, S'MoRE employs hierarchical low-rank decomposition of expert weights, yielding residuals of varying orders interconnected in a multi-layer structure. By routing input tokens through sub-trees of residuals, S'MoRE emulates the capacity of numerous experts by instantiating and assembling just a few low-rank matrices. We craft the inter-layer propagation of S'MoRE's residuals as a special type of Graph Neural Network (GNN), and prove that under similar parameter budget, S'MoRE improves structural flexibility of traditional MoE (or Mixture-of-LoRA) by exponential order. Comprehensive theoretical analysis and empirical results demonstrate that S'MoRE achieves superior fine-tuning performance, offering a transformative approach for efficient LLM adaptation. Our implementation is available at: https://github.com/ZimpleX/SMoRE-LLM.

cs.CL

NTIRE 2025 Challenge on Cross-Domain Few-Shot Object Detection: Methods and Results

Cross-Domain Few-Shot Object Detection (CD-FSOD) poses significant challenges to existing object detection and few-shot detection models when applied across domains. In conjunction with NTIRE 2025, we organized the 1st CD-FSOD Challenge, aiming to advance the performance of current object detectors on entirely novel target domains with only limited labeled data. The challenge attracted 152 registered participants, received submissions from 42 teams, and concluded with 13 teams making valid final submissions. Participants approached the task from diverse perspectives, proposing novel models that achieved new state-of-the-art (SOTA) results under both open-source and closed-source settings. In this report, we present an overview of the 1st NTIRE 2025 CD-FSOD Challenge, highlighting the proposed solutions and summarizing the results submitted by the participants.

cs.CV