arXiv subjects

Ritwik Sinha

Publications and source records attributed to Ritwik Sinha.

23 records · Page 2Linked to original sources

arXiv2022

Video Manipulations Beyond Faces: A Dataset with Human-Machine Analysis

As tools for content editing mature, and artificial intelligence (AI) based algorithms for synthesizing media grow, the presence of manipulated content across online media is increasing. This phenomenon causes the spread of misinformation, creating a greater need to distinguish between ``real'' and ``manipulated'' content. To this end, we present VideoSham, a dataset consisting of 826 videos (413 real and 413 manipulated). Many of the existing deepfake datasets focus exclusively on two types of facial manipulations -- swapping with a different subject's face or altering the existing face. VideoSham, on the other hand, contains more diverse, context-rich, and human-centric, high-resolution videos manipulated using a combination of 6 different spatial and temporal attacks. Our analysis shows that state-of-the-art manipulation detection algorithms only work for a few specific attacks and do not scale well on VideoSham. We performed a user study on Amazon Mechanical Turk with 1200 participants to understand if they can differentiate between the real and manipulated videos in VideoSham. Finally, we dig deeper into the strengths and weaknesses of performances by humans and SOTA-algorithms to identify gaps that need to be filled with better AI algorithms. We present the dataset at https://github.com/adobe-research/VideoSham-dataset.

cs.CV↗

arXiv2022

Bayesian Modeling of Marketing Attribution

In a multi-channel marketing world, the purchase decision journey encounters many interactions (e.g., email, mobile notifications, display advertising, social media, and so on). These impressions have direct (main effects), as well as interactive influence on the final decision of the customer. To maximize conversions, a marketer needs to understand how each of these marketing efforts individually and collectively affect the customer's final decision. This insight will help her optimize the advertising budget over interacting marketing channels. This problem of interpreting the influence of various marketing channels to the customer's decision process is called marketing attribution. We propose a Bayesian model of marketing attribution that captures established modes of action of advertisements, including the direct effect of the ad, decay of the ad effect, interaction between ads, and customer heterogeneity. Our model allows us to incorporate information from customer's features and provides usable error bounds for parameters of interest, like the ad effect or the half-life of an ad. We apply our model on a real-world dataset and evaluate its performance against alternatives in simulations.

stat.AP↗

arXiv2021

Botcha: Detecting Malicious Non-Human Traffic in the Wild

Malicious bots make up about a quarter of all traffic on the web, and degrade the performance of personalization and recommendation algorithms that operate on e-commerce sites. Positive-Unlabeled learning (PU learning) provides the ability to train a binary classifier using only positive (P) and unlabeled (U) instances. The unlabeled data comprises of both positive and negative classes. It is possible to find labels for strict subsets of non-malicious actors, e.g., the assumption that only humans purchase during web sessions, or clear CAPTCHAs. However, finding signals of malicious behavior is almost impossible due to the ever-evolving and adversarial nature of bots. Such a set-up naturally lends itself to PU learning. Unfortunately, standard PU learning approaches assume that the labeled set of positives are a random sample of all positives, this is unlikely to hold in practice. In this work, we propose two modifications to PU learning that make it more robust to violations of the selected-completely-at-random assumption, leading to a system that can filter out malicious bots. In one public and one proprietary dataset, we show that proposed approaches are better at identifying humans in web data than standard PU learning methods.

cs.LG↗

arXiv2019

Forecasting Granular Audience Size for Online Advertising

Orchestration of campaigns for online display advertising requires marketers to forecast audience size at the granularity of specific attributes of web traffic, characterized by the categorical nature of all attributes (e.g. {US, Chrome, Mobile}). With each attribute taking many values, the very large attribute combination set makes estimating audience size for any specific attribute combination challenging. We modify Eclat, a frequent itemset mining (FIM) algorithm, to accommodate categorical variables. For consequent frequent and infrequent itemsets, we then provide forecasts using time series analysis with conditional probabilities to aid approximation. An extensive simulation, based on typical characteristics of audience data, is built to stress test our modified-FIM approach. In two real datasets, comparison with baselines including neural network models, shows that our method lowers computation time of FIM for categorical data. On hold out samples we show that the proposed forecasting method outperforms these baselines.

cs.AI↗

arXiv2017

Saliency Prediction for Mobile User Interfaces

We introduce models for saliency prediction for mobile user interfaces. A mobile interface may include elements like buttons, text, etc. in addition to natural images which enable performing a variety of tasks. Saliency in natural images is a well studied area. However, given the difference in what constitutes a mobile interface, and the usage context of these devices, we postulate that saliency prediction for mobile interface images requires a fresh approach. Mobile interface design involves operating on elements, the building blocks of the interface. We first collected eye-gaze data from mobile devices for free viewing task. Using this data, we develop a novel autoencoder based multi-scale deep learning model that provides saliency prediction at the mobile interface element level. Compared to saliency prediction approaches developed for natural images, we show that our approach performs significantly better on a range of established metrics.

cs.CV↗