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Robert Wolfe

Publications and source records attributed to Robert Wolfe.

35 records · Page 2Linked to original sources

Privacy as Social Norm: Systematically Reducing Dysfunctional Privacy Concerns on Social Media

Through co-design interviews ($N=19$) and a design evaluation survey (N=136) with U.S. teens ages 13-18, we investigated teens' privacy management on social media. Our study revealed that 28% of teens with public accounts and 15% with private accounts experience "dysfunctional fear," that is, fear that diminishes their quality of life or paralyzes them from taking necessary precautions. These fears fall into three categories: fear of uncontrolled audience reach, fear of online hostility, and fear of personal privacy missteps. While current approaches often emphasize individual vigilance and restrictive measures, our findings show this can paradoxically lead teens to either withdraw from beneficial social interactions or resign themselves to accept privacy violations, viewing them as inevitable. Drawing on teen input, we developed and evaluated ten design prototypes that emphasize empowerment over fear, system-wide explicit emphasis on privacy, clear privacy norms, and flexible controls. Survey results indicate teens perceive these approaches as effectively reducing privacy concerns while preserving social benefits. Our findings suggest that platforms will be more likely to protect teens' privacy and less likely to manufacture unnecessary fear if they include designs that minimize the impact on other users, have low trade-offs with existing features, require minimal user effort, and function independently of community behavior. Such designs include: 1) alerting users about potentially unintentional personal information disclosure and 2) following up on user reports.

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Dataset Scale and Societal Consistency Mediate Facial Impression Bias in Vision-Language AI

Multimodal AI models capable of associating images and text hold promise for numerous domains, ranging from automated image captioning to accessibility applications for blind and low-vision users. However, uncertainty about bias has in some cases limited their adoption and availability. In the present work, we study 43 CLIP vision-language models to determine whether they learn human-like facial impression biases, and we find evidence that such biases are reflected across three distinct CLIP model families. We show for the first time that the the degree to which a bias is shared across a society predicts the degree to which it is reflected in a CLIP model. Human-like impressions of visually unobservable attributes, like trustworthiness and sexuality, emerge only in models trained on the largest dataset, indicating that a better fit to uncurated cultural data results in the reproduction of increasingly subtle social biases. Moreover, we use a hierarchical clustering approach to show that dataset size predicts the extent to which the underlying structure of facial impression bias resembles that of facial impression bias in humans. Finally, we show that Stable Diffusion models employing CLIP as a text encoder learn facial impression biases, and that these biases intersect with racial biases in Stable Diffusion XL-Turbo. While pretrained CLIP models may prove useful for scientific studies of bias, they will also require significant dataset curation when intended for use as general-purpose models in a zero-shot setting.

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ML-EAT: A Multilevel Embedding Association Test for Interpretable and Transparent Social Science

This research introduces the Multilevel Embedding Association Test (ML-EAT), a method designed for interpretable and transparent measurement of intrinsic bias in language technologies. The ML-EAT addresses issues of ambiguity and difficulty in interpreting the traditional EAT measurement by quantifying bias at three levels of increasing granularity: the differential association between two target concepts with two attribute concepts; the individual effect size of each target concept with two attribute concepts; and the association between each individual target concept and each individual attribute concept. Using the ML-EAT, this research defines a taxonomy of EAT patterns describing the nine possible outcomes of an embedding association test, each of which is associated with a unique EAT-Map, a novel four-quadrant visualization for interpreting the ML-EAT. Empirical analysis of static and diachronic word embeddings, GPT-2 language models, and a CLIP language-and-image model shows that EAT patterns add otherwise unobservable information about the component biases that make up an EAT; reveal the effects of prompting in zero-shot models; and can also identify situations when cosine similarity is an ineffective metric, rendering an EAT unreliable. Our work contributes a method for rendering bias more observable and interpretable, improving the transparency of computational investigations into human minds and societies.

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"Sharing, Not Showing Off": How BeReal Approaches Authentic Self-Presentation on Social Media Through Its Design

Adolescents are particularly vulnerable to the pressures created by social media, such as heightened self-consciousness and the need for extensive self-presentation. In this study, we investigate how BeReal, a social media platform designed to counter some of these pressures, influences adolescents' self-presentation behaviors. We interviewed 29 users aged 13-18 to understand their experiences with BeReal. We found that BeReal's design focuses on spontaneous sharing, including randomly timed daily notifications and reciprocal posting, discourages staged posts, encourages careful curation of the audience, and reduces pressure on self-presentation. The space created by BeReal offers benefits such as validating an unfiltered life and reframing social comparison, but its approach to self-presentation is sometimes perceived as limited or unappealing and, at times, even toxic. Drawing on this empirical data, we propose design guidelines for platforms that support authentic self-presentation while fostering reciprocity and expanding beyond spontaneous photo-sharing. These guidelines aim to enable users to portray themselves more comprehensively and accurately, ultimately supporting teens' developmental needs, particularly in building authentic relationships.

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Representation Bias of Adolescents in AI: A Bilingual, Bicultural Study

Popular and news media often portray teenagers with sensationalism, as both a risk to society and at risk from society. As AI begins to absorb some of the epistemic functions of traditional media, we study how teenagers in two countries speaking two languages: 1) are depicted by AI, and 2) how they would prefer to be depicted. Specifically, we study the biases about teenagers learned by static word embeddings (SWEs) and generative language models (GLMs), comparing these with the perspectives of adolescents living in the U.S. and Nepal. We find English-language SWEs associate teenagers with societal problems, and more than 50% of the 1,000 words most associated with teenagers in the pretrained GloVe SWE reflect such problems. Given prompts about teenagers, 30% of outputs from GPT2-XL and 29% from LLaMA-2-7B GLMs discuss societal problems, most commonly violence, but also drug use, mental illness, and sexual taboo. Nepali models, while not free of such associations, are less dominated by social problems. Data from workshops with N=13 U.S. adolescents and N=18 Nepalese adolescents show that AI presentations are disconnected from teenage life, which revolves around activities like school and friendship. Participant ratings of how well 20 trait words describe teens are decorrelated from SWE associations, with Pearson's r=.02, n.s. in English FastText and r=.06, n.s. in GloVe; and r=.06, n.s. in Nepali FastText and r=-.23, n.s. in GloVe. U.S. participants suggested AI could fairly present teens by highlighting diversity, while Nepalese participants centered positivity. Participants were optimistic that, if it learned from adolescents, rather than media sources, AI could help mitigate stereotypes. Our work offers an understanding of the ways SWEs and GLMs misrepresent a developmentally vulnerable group and provides a template for less sensationalized characterization.

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The Implications of Open Generative Models in Human-Centered Data Science Work: A Case Study with Fact-Checking Organizations

Calls to use open generative language models in academic research have highlighted the need for reproducibility and transparency in scientific research. However, the impact of generative AI extends well beyond academia, as corporations and public interest organizations have begun integrating these models into their data science pipelines. We expand this lens to include the impact of open models on organizations, focusing specifically on fact-checking organizations, which use AI to observe and analyze large volumes of circulating misinformation, yet must also ensure the reproducibility and impartiality of their work. We wanted to understand where fact-checking organizations use open models in their data science pipelines; what motivates their use of open models or proprietary models; and how their use of open or proprietary models can inform research on the societal impact of generative AI. To answer these questions, we conducted an interview study with N=24 professionals at 20 fact-checking organizations on six continents. Based on these interviews, we offer a five-component conceptual model of where fact-checking organizations employ generative AI to support or automate parts of their data science pipeline, including Data Ingestion, Data Analysis, Data Retrieval, Data Delivery, and Data Sharing. We then provide taxonomies of fact-checking organizations' motivations for using open models and the limitations that prevent them for further adopting open models, finding that they prefer open models for Organizational Autonomy, Data Privacy and Ownership, Application Specificity, and Capability Transparency. However, they nonetheless use proprietary models due to perceived advantages in Performance, Usability, and Safety, as well as Opportunity Costs related to participation in emerging generative AI ecosystems. Our work provides novel perspective on open models in data-driven organizations.

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Laboratory-Scale AI: Open-Weight Models are Competitive with ChatGPT Even in Low-Resource Settings

The rapid proliferation of generative AI has raised questions about the competitiveness of lower-parameter, locally tunable, open-weight models relative to high-parameter, API-guarded, closed-weight models in terms of performance, domain adaptation, cost, and generalization. Centering under-resourced yet risk-intolerant settings in government, research, and healthcare, we see for-profit closed-weight models as incompatible with requirements for transparency, privacy, adaptability, and standards of evidence. Yet the performance penalty in using open-weight models, especially in low-data and low-resource settings, is unclear. We assess the feasibility of using smaller, open-weight models to replace GPT-4-Turbo in zero-shot, few-shot, and fine-tuned regimes, assuming access to only a single, low-cost GPU. We assess value-sensitive issues around bias, privacy, and abstention on three additional tasks relevant to those topics. We find that with relatively low effort, very low absolute monetary cost, and relatively little data for fine-tuning, small open-weight models can achieve competitive performance in domain-adapted tasks without sacrificing generality. We then run experiments considering practical issues in bias, privacy, and hallucination risk, finding that open models offer several benefits over closed models. We intend this work as a case study in understanding the opportunity cost of reproducibility and transparency over for-profit state-of-the-art zero shot performance, finding this cost to be marginal under realistic settings.

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The Impact and Opportunities of Generative AI in Fact-Checking

Generative AI appears poised to transform white collar professions, with more than 90% of Fortune 500 companies using OpenAI's flagship GPT models, which have been characterized as "general purpose technologies" capable of effecting epochal changes in the economy. But how will such technologies impact organizations whose job is to verify and report factual information, and to ensure the health of the information ecosystem? To investigate this question, we conducted 30 interviews with N=38 participants working at 29 fact-checking organizations across six continents, asking about how they use generative AI and the opportunities and challenges they see in the technology. We found that uses of generative AI envisioned by fact-checkers differ based on organizational infrastructure, with applications for quality assurance in Editing, for trend analysis in Investigation, and for information literacy in Advocacy. We used the TOE framework to describe participant concerns ranging from the Technological (lack of transparency), to the Organizational (resource constraints), to the Environmental (uncertain and evolving policy). Building on the insights of our participants, we describe value tensions between fact-checking and generative AI, and propose a novel Verification dimension to the design space of generative models for information verification work. Finally, we outline an agenda for fairness, accountability, and transparency research to support the responsible use of generative AI in fact-checking. Throughout, we highlight the importance of human infrastructure and labor in producing verified information in collaboration with AI. We expect that this work will inform not only the scientific literature on fact-checking, but also contribute to understanding of organizational adaptation to a powerful but unreliable new technology.

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Evaluating Biased Attitude Associations of Language Models in an Intersectional Context

Language models are trained on large-scale corpora that embed implicit biases documented in psychology. Valence associations (pleasantness/unpleasantness) of social groups determine the biased attitudes towards groups and concepts in social cognition. Building on this established literature, we quantify how social groups are valenced in English language models using a sentence template that provides an intersectional context. We study biases related to age, education, gender, height, intelligence, literacy, race, religion, sex, sexual orientation, social class, and weight. We present a concept projection approach to capture the valence subspace through contextualized word embeddings of language models. Adapting the projection-based approach to embedding association tests that quantify bias, we find that language models exhibit the most biased attitudes against gender identity, social class, and sexual orientation signals in language. We find that the largest and better-performing model that we study is also more biased as it effectively captures bias embedded in sociocultural data. We validate the bias evaluation method by overperforming on an intrinsic valence evaluation task. The approach enables us to measure complex intersectional biases as they are known to manifest in the outputs and applications of language models that perpetuate historical biases. Moreover, our approach contributes to design justice as it studies the associations of groups underrepresented in language such as transgender and homosexual individuals.

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Contrastive Language-Vision AI Models Pretrained on Web-Scraped Multimodal Data Exhibit Sexual Objectification Bias

Nine language-vision AI models trained on web scrapes with the Contrastive Language-Image Pretraining (CLIP) objective are evaluated for evidence of a bias studied by psychologists: the sexual objectification of girls and women, which occurs when a person's human characteristics, such as emotions, are disregarded and the person is treated as a body. We replicate three experiments in psychology quantifying sexual objectification and show that the phenomena persist in AI. A first experiment uses standardized images of women from the Sexual OBjectification and EMotion Database, and finds that human characteristics are disassociated from images of objectified women: the model's recognition of emotional state is mediated by whether the subject is fully or partially clothed. Embedding association tests (EATs) return significant effect sizes for both anger (d >0.80) and sadness (d >0.50), associating images of fully clothed subjects with emotions. GRAD-CAM saliency maps highlight that CLIP gets distracted from emotional expressions in objectified images. A second experiment measures the effect in a representative application: an automatic image captioner (Antarctic Captions) includes words denoting emotion less than 50% as often for images of partially clothed women than for images of fully clothed women. A third experiment finds that images of female professionals (scientists, doctors, executives) are likely to be associated with sexual descriptions relative to images of male professionals. A fourth experiment shows that a prompt of "a [age] year old girl" generates sexualized images (as determined by an NSFW classifier) up to 73% of the time for VQGAN-CLIP and Stable Diffusion; the corresponding rate for boys never surpasses 9%. The evidence indicates that language-vision AI models trained on web scrapes learn biases of sexual objectification, which propagate to downstream applications.

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American == White in Multimodal Language-and-Image AI

Three state-of-the-art language-and-image AI models, CLIP, SLIP, and BLIP, are evaluated for evidence of a bias previously observed in social and experimental psychology: equating American identity with being White. Embedding association tests (EATs) using standardized images of self-identified Asian, Black, Latina/o, and White individuals from the Chicago Face Database (CFD) reveal that White individuals are more associated with collective in-group words than are Asian, Black, or Latina/o individuals. In assessments of three core aspects of American identity reported by social psychologists, single-category EATs reveal that images of White individuals are more associated with patriotism and with being born in America, but that, consistent with prior findings in psychology, White individuals are associated with being less likely to treat people of all races and backgrounds equally. Three downstream machine learning tasks demonstrate biases associating American with White. In a visual question answering task using BLIP, 97% of White individuals are identified as American, compared to only 3% of Asian individuals. When asked in what state the individual depicted lives in, the model responds China 53% of the time for Asian individuals, but always with an American state for White individuals. In an image captioning task, BLIP remarks upon the race of Asian individuals as much as 36% of the time, but never remarks upon race for White individuals. Finally, provided with an initialization image from the CFD and the text "an American person," a synthetic image generator (VQGAN) using the text-based guidance of CLIP lightens the skin tone of individuals of all races (by 35% for Black individuals, based on pixel brightness). The results indicate that biases equating American identity with being White are learned by language-and-image AI, and propagate to downstream applications of such models.

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Gender Bias in Word Embeddings: A Comprehensive Analysis of Frequency, Syntax, and Semantics

The statistical regularities in language corpora encode well-known social biases into word embeddings. Here, we focus on gender to provide a comprehensive analysis of group-based biases in widely-used static English word embeddings trained on internet corpora (GloVe 2014, fastText 2017). Using the Single-Category Word Embedding Association Test, we demonstrate the widespread prevalence of gender biases that also show differences in: (1) frequencies of words associated with men versus women; (b) part-of-speech tags in gender-associated words; (c) semantic categories in gender-associated words; and (d) valence, arousal, and dominance in gender-associated words. First, in terms of word frequency: we find that, of the 1,000 most frequent words in the vocabulary, 77% are more associated with men than women, providing direct evidence of a masculine default in the everyday language of the English-speaking world. Second, turning to parts-of-speech: the top male-associated words are typically verbs (e.g., fight, overpower) while the top female-associated words are typically adjectives and adverbs (e.g., giving, emotionally). Gender biases in embeddings also permeate parts-of-speech. Third, for semantic categories: bottom-up, cluster analyses of the top 1,000 words associated with each gender. The top male-associated concepts include roles and domains of big tech, engineering, religion, sports, and violence; in contrast, the top female-associated concepts are less focused on roles, including, instead, female-specific slurs and sexual content, as well as appearance and kitchen terms. Fourth, using human ratings of word valence, arousal, and dominance from a ~20,000 word lexicon, we find that male-associated words are higher on arousal and dominance, while female-associated words are higher on valence.

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Markedness in Visual Semantic AI

We evaluate the state-of-the-art multimodal "visual semantic" model CLIP ("Contrastive Language Image Pretraining") for biases related to the marking of age, gender, and race or ethnicity. Given the option to label an image as "a photo of a person" or to select a label denoting race or ethnicity, CLIP chooses the "person" label 47.9% of the time for White individuals, compared with 5.0% or less for individuals who are Black, East Asian, Southeast Asian, Indian, or Latino or Hispanic. The model is more likely to rank the unmarked "person" label higher than labels denoting gender for Male individuals (26.7% of the time) vs. Female individuals (15.2% of the time). Age affects whether an individual is marked by the model: Female individuals under the age of 20 are more likely than Male individuals to be marked with a gender label, but less likely to be marked with an age label, while Female individuals over the age of 40 are more likely to be marked based on age than Male individuals. We also examine the self-similarity (mean pairwise cosine similarity) for each social group, where higher self-similarity denotes greater attention directed by CLIP to the shared characteristics (age, race, or gender) of the social group. As age increases, the self-similarity of representations of Female individuals increases at a higher rate than for Male individuals, with the disparity most pronounced at the "more than 70" age range. All ten of the most self-similar social groups are individuals under the age of 10 or over the age of 70, and six of the ten are Female individuals. Existing biases of self-similarity and markedness between Male and Female gender groups are further exacerbated when the groups compared are individuals who are White and Male and individuals who are Black and Female. Results indicate that CLIP reflects the biases of the language and society which produced its training data.

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Evidence for Hypodescent in Visual Semantic AI

We examine the state-of-the-art multimodal "visual semantic" model CLIP ("Contrastive Language Image Pretraining") for the rule of hypodescent, or one-drop rule, whereby multiracial people are more likely to be assigned a racial or ethnic label corresponding to a minority or disadvantaged racial or ethnic group than to the equivalent majority or advantaged group. A face morphing experiment grounded in psychological research demonstrating hypodescent indicates that, at the midway point of 1,000 series of morphed images, CLIP associates 69.7% of Black-White female images with a Black text label over a White text label, and similarly prefers Latina (75.8%) and Asian (89.1%) text labels at the midway point for Latina-White female and Asian-White female morphs, reflecting hypodescent. Additionally, assessment of the underlying cosine similarities in the model reveals that association with White is correlated with association with "person," with Pearson's rho as high as 0.82 over a 21,000-image morph series, indicating that a White person corresponds to the default representation of a person in CLIP. Finally, we show that the stereotype-congruent pleasantness association of an image correlates with association with the Black text label in CLIP, with Pearson's rho = 0.48 for 21,000 Black-White multiracial male images, and rho = 0.41 for Black-White multiracial female images. CLIP is trained on English-language text gathered using data collected from an American website (Wikipedia), and our findings demonstrate that CLIP embeds the values of American racial hierarchy, reflecting the implicit and explicit beliefs that are present in human minds. We contextualize these findings within the history and psychology of hypodescent. Overall, the data suggests that AI supervised using natural language will, unless checked, learn biases that reflect racial hierarchies.

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VAST: The Valence-Assessing Semantics Test for Contextualizing Language Models

VAST, the Valence-Assessing Semantics Test, is a novel intrinsic evaluation task for contextualized word embeddings (CWEs). VAST uses valence, the association of a word with pleasantness, to measure the correspondence of word-level LM semantics with widely used human judgments, and examines the effects of contextualization, tokenization, and LM-specific geometry. Because prior research has found that CWEs from GPT-2 perform poorly on other intrinsic evaluations, we select GPT-2 as our primary subject, and include results showing that VAST is useful for 7 other LMs, and can be used in 7 languages. GPT-2 results show that the semantics of a word incorporate the semantics of context in layers closer to model output, such that VAST scores diverge between our contextual settings, ranging from Pearson's rho of .55 to .77 in layer 11. We also show that multiply tokenized words are not semantically encoded until layer 8, where they achieve Pearson's rho of .46, indicating the presence of an encoding process for multiply tokenized words which differs from that of singly tokenized words, for which rho is highest in layer 0. We find that a few neurons with values having greater magnitude than the rest mask word-level semantics in GPT-2's top layer, but that word-level semantics can be recovered by nullifying non-semantic principal components: Pearson's rho in the top layer improves from .32 to .76. After isolating semantics, we show the utility of VAST for understanding LM semantics via improvements over related work on four word similarity tasks, with a score of .50 on SimLex-999, better than the previous best of .45 for GPT-2. Finally, we show that 8 of 10 WEAT bias tests, which compare differences in word embedding associations between groups of words, exhibit more stereotype-congruent biases after isolating semantics, indicating that non-semantic structures in LMs also mask biases.

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Contrastive Visual Semantic Pretraining Magnifies the Semantics of Natural Language Representations

We examine the effects of contrastive visual semantic pretraining by comparing the geometry and semantic properties of contextualized English language representations formed by GPT-2 and CLIP, a zero-shot multimodal image classifier which adapts the GPT-2 architecture to encode image captions. We find that contrastive visual semantic pretraining significantly mitigates the anisotropy found in contextualized word embeddings from GPT-2, such that the intra-layer self-similarity (mean pairwise cosine similarity) of CLIP word embeddings is under .25 in all layers, compared to greater than .95 in the top layer of GPT-2. CLIP word embeddings outperform GPT-2 on word-level semantic intrinsic evaluation tasks, and achieve a new corpus-based state of the art for the RG65 evaluation, at .88. CLIP also forms fine-grained semantic representations of sentences, and obtains Spearman's rho = .73 on the SemEval-2017 Semantic Textual Similarity Benchmark with no fine-tuning, compared to no greater than rho = .45 in any layer of GPT-2. Finally, intra-layer self-similarity of CLIP sentence embeddings decreases as the layer index increases, finishing at .25 in the top layer, while the self-similarity of GPT-2 sentence embeddings formed using the EOS token increases layer-over-layer and never falls below .97. Our results indicate that high anisotropy is not an inevitable consequence of contextualization, and that visual semantic pretraining is beneficial not only for ordering visual representations, but also for encoding useful semantic representations of language, both on the word level and the sentence level.

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Low Frequency Names Exhibit Bias and Overfitting in Contextualizing Language Models

We use a dataset of U.S. first names with labels based on predominant gender and racial group to examine the effect of training corpus frequency on tokenization, contextualization, similarity to initial representation, and bias in BERT, GPT-2, T5, and XLNet. We show that predominantly female and non-white names are less frequent in the training corpora of these four language models. We find that infrequent names are more self-similar across contexts, with Spearman's r between frequency and self-similarity as low as -.763. Infrequent names are also less similar to initial representation, with Spearman's r between frequency and linear centered kernel alignment (CKA) similarity to initial representation as high as .702. Moreover, we find Spearman's r between racial bias and name frequency in BERT of .492, indicating that lower-frequency minority group names are more associated with unpleasantness. Representations of infrequent names undergo more processing, but are more self-similar, indicating that models rely on less context-informed representations of uncommon and minority names which are overfit to a lower number of observed contexts.

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