arXiv subjects

Ruihuan Du

Publications and source records attributed to Ruihuan Du.

3 recordsLinked to original sources

arXiv2026

GeoStore: Finding Small Storefronts in Large Scenes -- A Fine-Grained POI Localization Benchmark with Global-to-Local Asymmetric Matching

Point-of-interest (POI) localization -- matching a user's close-up storefront photograph against large-scale geo-tagged street-view imagery -- underpins map construction, POI verification, and location-based services. Its closest existing paradigm, visual place recognition (VPR), assumes symmetric, whole-image matching of the same scene at a comparable scale; POI localization instead must match a close-up query, in which the target fills the frame, against wide references in which the same POI occupies only a small, off-center region among visually similar shops, under a substantial capture-domain gap. We introduce GeoStore, to our knowledge the first benchmark dedicated to this asymmetric, fine-grained, open-set formulation, and show that global-descriptor methods tuned for symmetric VPR are systematically limited on it, since a single global vector dilutes the small target. We further propose GLAM (Global-to-Local Asymmetric Matching), which couples a retrieval-anchoring global descriptor with an asymmetric local pathway: each reference is kept as a compact set of pooled region tokens and matched against a single query probe through a learnable soft late interaction; at inference, the same tokens enable a lightweight mutual-nearest-neighbor re-ranking. GLAM surpasses strong global and two-stage baselines on Recall@1/5/10 and mAP, with ~5x smaller re-ranking features and ~two orders of magnitude lower per-pair matching cost than prior local re-ranking. The benchmark and code will be publicly released.

cs.CV↗

arXiv2025

The Estimation of Continual Causal Effect for Dataset Shifting Streams

Causal effect estimation has been widely used in marketing optimization. The framework of an uplift model followed by a constrained optimization algorithm is popular in practice. To enhance performance in the online environment, the framework needs to be improved to address the complexities caused by temporal dataset shift. This paper focuses on capturing the dataset shift from user behavior and domain distribution changing over time. We propose an Incremental Causal Effect with Proxy Knowledge Distillation (ICE-PKD) framework to tackle this challenge. The ICE-PKD framework includes two components: (i) a multi-treatment uplift network that eliminates confounding bias using counterfactual regression; (ii) an incremental training strategy that adapts to the temporal dataset shift by updating with the latest data and protects generalization via replay-based knowledge distillation. We also revisit the uplift modeling metrics and introduce a novel metric for more precise online evaluation in multiple treatment scenarios. Extensive experiments on both simulated and online datasets show that the proposed framework achieves better performance. The ICE-PKD framework has been deployed in the marketing system of Huaxiaozhu, a ride-hailing platform in China.

cs.LG↗

arXiv2019

Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network

This paper describes a practical system for Multi Touch Attribution (MTA) for use by a publisher of digital ads. We developed this system for JD.com, an eCommerce company, which is also a publisher of digital ads in China. The approach has two steps. The first step ('response modeling') fits a user-level model for purchase of a product as a function of the user's exposure to ads. The second ('credit allocation') uses the fitted model to allocate the incremental part of the observed purchase due to advertising, to the ads the user is exposed to over the previous T days. To implement step one, we train a Recurrent Neural Network (RNN) on user-level conversion and exposure data. The RNN has the advantage of flexibly handling the sequential dependence in the data in a semi-parametric way. The specific RNN formulation we implement captures the impact of advertising intensity, timing, competition, and user-heterogeneity, which are known to be relevant to ad-response. To implement step two, we compute Shapley Values, which have the advantage of having axiomatic foundations and satisfying fairness considerations. The specific formulation of the Shapley Value we implement respects incrementality by allocating the overall incremental improvement in conversion to the exposed ads, while handling the sequence-dependence of exposures on the observed outcomes. The system is under production at JD.com, and scales to handle the high dimensionality of the problem on the platform (attribution of the orders of about 300M users, for roughly 160K brands, across 200+ ad-types, served about 80B ad-impressions over a typical 15-day period).

cs.LG↗