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Ruiming Tang

Publications and source records attributed to Ruiming Tang.

At least 217 records · Page 12Linked to original sources

AIM: Automatic Interaction Machine for Click-Through Rate Prediction

Feature embedding learning and feature interaction modeling are two crucial components of deep models for Click-Through Rate (CTR) prediction. Most existing deep CTR models suffer from the following three problems. First, feature interactions are either manually designed or simply enumerated. Second, all the feature interactions are modeled with an identical interaction function. Third, in most existing models, different features share the same embedding size which leads to memory inefficiency. To address these three issues mentioned above, we propose Automatic Interaction Machine (AIM) with three core components, namely, Feature Interaction Search (FIS), Interaction Function Search (IFS) and Embedding Dimension Search (EDS), to select significant feature interactions, appropriate interaction functions and necessary embedding dimensions automatically in a unified framework. Specifically, FIS component automatically identifies different orders of essential feature interactions with useless ones pruned; IFS component selects appropriate interaction functions for each individual feature interaction in a learnable way; EDS component automatically searches proper embedding size for each feature. Offline experiments on three large-scale datasets validate the superior performance of AIM. A three-week online A/B test in the recommendation service of a mainstream app market shows that AIM improves DeepFM model by 4.4% in terms of CTR.

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Towards Low-loss 1-bit Quantization of User-item Representations for Top-K Recommendation

Due to the promising advantages in space compression and inference acceleration, quantized representation learning for recommender systems has become an emerging research direction recently. As the target is to embed latent features in the discrete embedding space, developing quantization for user-item representations with a few low-precision integers confronts the challenge of high information loss, thus leading to unsatisfactory performance in Top-K recommendation. In this work, we study the problem of representation learning for recommendation with 1-bit quantization. We propose a model named Low-loss Quantized Graph Convolutional Network (L^2Q-GCN). Different from previous work that plugs quantization as the final encoder of user-item embeddings, L^2Q-GCN learns the quantized representations whilst capturing the structural information of user-item interaction graphs at different semantic levels. This achieves the substantial retention of intermediate interactive information, alleviating the feature smoothing issue for ranking caused by numerical quantization. To further improve the model performance, we also present an advanced solution named L^2Q-GCN-anl with quantization approximation and annealing training strategy. We conduct extensive experiments on four benchmarks over Top-K recommendation task. The experimental results show that, with nearly 9x representation storage compression, L^2Q-GCN-anl attains about 90~99% performance recovery compared to the state-of-the-art model.

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Memorize, Factorize, or be Naïve: Learning Optimal Feature Interaction Methods for CTR Prediction

Click-through rate prediction is one of the core tasks in commercial recommender systems. It aims to predict the probability of a user clicking a particular item given user and item features. As feature interactions bring in non-linearity, they are widely adopted to improve the performance of CTR prediction models. Therefore, effectively modelling feature interactions has attracted much attention in both the research and industry field. The current approaches can generally be categorized into three classes: (1) naïve methods, which do not model feature interactions and only use original features; (2) memorized methods, which memorize feature interactions by explicitly viewing them as new features and assigning trainable embeddings; (3) factorized methods, which learn latent vectors for original features and implicitly model feature interactions through factorization functions. Studies have shown that modelling feature interactions by one of these methods alone are suboptimal due to the unique characteristics of different feature interactions. To address this issue, we first propose a general framework called OptInter which finds the most suitable modelling method for each feature interaction. Different state-of-the-art deep CTR models can be viewed as instances of OptInter. To realize the functionality of OptInter, we also introduce a learning algorithm that automatically searches for the optimal modelling method. We conduct extensive experiments on four large datasets. Our experiments show that OptInter improves the best performed state-of-the-art baseline deep CTR models by up to 2.21%. Compared to the memorized method, which also outperforms baselines, we reduce up to 91% parameters. In addition, we conduct several ablation studies to investigate the influence of different components of OptInter. Finally, we provide interpretable discussions on the results of OptInter.

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QA4PRF: A Question Answering based Framework for Pseudo Relevance Feedback

Pseudo relevance feedback (PRF) automatically performs query expansion based on top-retrieved documents to better represent the user's information need so as to improve the search results. Previous PRF methods mainly select expansion terms with high occurrence frequency in top-retrieved documents or with high semantic similarity with the original query. However, existing PRF methods hardly try to understand the content of documents, which is very important in performing effective query expansion to reveal the user's information need. In this paper, we propose a QA-based framework for PRF called QA4PRF to utilize contextual information in documents. In such a framework, we formulate PRF as a QA task, where the query and each top-retrieved document play the roles of question and context in the corresponding QA system, while the objective is to find some proper terms to expand the original query by utilizing contextual information, which are similar answers in QA task. Besides, an attention-based pointer network is built on understanding the content of top-retrieved documents and selecting the terms to represent the original query better. We also show that incorporating the traditional supervised learning methods, such as LambdaRank, to integrate PRF information will further improve the performance of QA4PRF. Extensive experiments on three real-world datasets demonstrate that QA4PRF significantly outperforms the state-of-the-art methods.

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Content Filtering Enriched GNN Framework for News Recommendation

Learning accurate users and news representations is critical for news recommendation. Despite great progress, existing methods seem to have a strong bias towards content representation or just capture collaborative filtering relationship. However, these approaches may suffer from the data sparsity problem (user-news interactive behavior sparsity problem) or maybe affected more by news (or user) with high popularity. In this paper, to address such limitations, we propose content filtering enriched GNN framework for news recommendation, ConFRec in short. It is compatible with existing GNN-based approaches for news recommendation and can capture both collaborative and content filtering information simultaneously. Comprehensive experiments are conducted to demonstrate the effectiveness of ConFRec over the state-of-the-art baseline models for news recommendation on real-world datasets for news recommendation.

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Extracting Attentive Social Temporal Excitation for Sequential Recommendation

In collaborative filtering, it is an important way to make full use of social information to improve the recommendation quality, which has been proved to be effective because user behavior will be affected by her friends. However, existing works leverage the social relationship to aggregate user features from friends' historical behavior sequences in a user-level indirect paradigm. A significant defect of the indirect paradigm is that it ignores the temporal relationships between behavior events across users. In this paper, we propose a novel time-aware sequential recommendation framework called Social Temporal Excitation Networks (STEN), which introduces temporal point processes to model the fine-grained impact of friends' behaviors on the user s dynamic interests in an event-level direct paradigm. Moreover, we propose to decompose the temporal effect in sequential recommendation into social mutual temporal effect and ego temporal effect. Specifically, we employ a social heterogeneous graph embedding layer to refine user representation via structural information. To enhance temporal information propagation, STEN directly extracts the fine-grained temporal mutual influence of friends' behaviors through the mutually exciting temporal network. Besides, the user s dynamic interests are captured through the self-exciting temporal network. Extensive experiments on three real-world datasets show that STEN outperforms state-of-the-art baseline methods. Moreover, STEN provides event-level recommendation explainability, which is also illustrated experimentally.

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Retrieval & Interaction Machine for Tabular Data Prediction

Prediction over tabular data is an essential task in many data science applications such as recommender systems, online advertising, medical treatment, etc. Tabular data is structured into rows and columns, with each row as a data sample and each column as a feature attribute. Both the columns and rows of the tabular data carry useful patterns that could improve the model prediction performance. However, most existing models focus on the cross-column patterns yet overlook the cross-row patterns as they deal with single samples independently. In this work, we propose a general learning framework named Retrieval & Interaction Machine (RIM) that fully exploits both cross-row and cross-column patterns among tabular data. Specifically, RIM first leverages search engine techniques to efficiently retrieve useful rows of the table to assist the label prediction of the target row, then uses feature interaction networks to capture the cross-column patterns among the target row and the retrieved rows so as to make the final label prediction. We conduct extensive experiments on 11 datasets of three important tasks, i.e., CTR prediction (classification), top-n recommendation (ranking) and rating prediction (regression). Experimental results show that RIM achieves significant improvements over the state-of-the-art and various baselines, demonstrating the superiority and efficacy of RIM.

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Balancing Accuracy and Fairness for Interactive Recommendation with Reinforcement Learning

Fairness in recommendation has attracted increasing attention due to bias and discrimination possibly caused by traditional recommenders. In Interactive Recommender Systems (IRS), user preferences and the system's fairness status are constantly changing over time. Existing fairness-aware recommenders mainly consider fairness in static settings. Directly applying existing methods to IRS will result in poor recommendation. To resolve this problem, we propose a reinforcement learning based framework, FairRec, to dynamically maintain a long-term balance between accuracy and fairness in IRS. User preferences and the system's fairness status are jointly compressed into the state representation to generate recommendations. FairRec aims at maximizing our designed cumulative reward that combines accuracy and fairness. Extensive experiments validate that FairRec can improve fairness, while preserving good recommendation quality.

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AutoFT: Automatic Fine-Tune for Parameters Transfer Learning in Click-Through Rate Prediction

Recommender systems are often asked to serve multiple recommendation scenarios or domains. Fine-tuning a pre-trained CTR model from source domains and adapting it to a target domain allows knowledge transferring. However, optimizing all the parameters of the pre-trained network may result in over-fitting if the target dataset is small and the number of parameters is large. This leads us to think of directly reusing parameters in the pre-trained model which represent more general features learned from multiple domains. However, the design of freezing or fine-tuning layers of parameters requires much manual effort since the decision highly depends on the pre-trained model and target instances. In this work, we propose an end-to-end transfer learning framework, called Automatic Fine-Tuning (AutoFT), for CTR prediction. AutoFT consists of a field-wise transfer policy and a layer-wise transfer policy. The field-wise transfer policy decides how the pre-trained embedding representations are frozen or fine-tuned based on the given instance from the target domain. The layer-wise transfer policy decides how the high?order feature representations are transferred layer by layer. Extensive experiments on two public benchmark datasets and one private industrial dataset demonstrate that AutoFT can significantly improve the performance of CTR prediction compared with state-of-the-art transferring approaches.

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Dual Graph enhanced Embedding Neural Network for CTR Prediction

CTR prediction, which aims to estimate the probability that a user will click an item, plays a crucial role in online advertising and recommender system. Feature interaction modeling based and user interest mining based methods are the two kinds of most popular techniques that have been extensively explored for many years and have made great progress for CTR prediction. However, (1) feature interaction based methods which rely heavily on the co-occurrence of different features, may suffer from the feature sparsity problem (i.e., many features appear few times); (2) user interest mining based methods which need rich user behaviors to obtain user's diverse interests, are easy to encounter the behavior sparsity problem (i.e., many users have very short behavior sequences). To solve these problems, we propose a novel module named Dual Graph enhanced Embedding, which is compatible with various CTR prediction models to alleviate these two problems. We further propose a Dual Graph enhanced Embedding Neural Network (DG-ENN) for CTR prediction. Dual Graph enhanced Embedding exploits the strengths of graph representation with two carefully designed learning strategies (divide-and-conquer, curriculum-learning-inspired organized learning) to refine the embedding. We conduct comprehensive experiments on three real-world industrial datasets. The experimental results show that our proposed DG-ENN significantly outperforms state-of-the-art CTR prediction models. Moreover, when applying to state-of-the-art CTR prediction models, Dual graph enhanced embedding always obtains better performance. Further case studies prove that our proposed dual graph enhanced embedding could alleviate the feature sparsity and behavior sparsity problems. Our framework will be open-source based on MindSpore in the near future.

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An Embedding Learning Framework for Numerical Features in CTR Prediction

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding \& Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to better capture feature interactions while the feature embedding, especially for numerical features, has been overlooked. Existing approaches for numerical features are difficult to capture informative knowledge because of the low capacity or hard discretization based on the offline expertise feature engineering. In this paper, we propose a novel embedding learning framework for numerical features in CTR prediction (AutoDis) with high model capacity, end-to-end training and unique representation properties preserved. AutoDis consists of three core components: meta-embeddings, automatic discretization and aggregation. Specifically, we propose meta-embeddings for each numerical field to learn global knowledge from the perspective of field with a manageable number of parameters. Then the differentiable automatic discretization performs soft discretization and captures the correlations between the numerical features and meta-embeddings. Finally, distinctive and informative embeddings are learned via an aggregation function. Comprehensive experiments on two public and one industrial datasets are conducted to validate the effectiveness of AutoDis. Moreover, AutoDis has been deployed onto a mainstream advertising platform, where online A/B test demonstrates the improvement over the base model by 2.1% and 2.7% in terms of CTR and eCPM, respectively. In addition, the code of our framework is publicly available in MindSpore(https://gitee.com/mindspore/mindspore/tree/master/model_zoo/research/recommend/autodis).

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ScaleFreeCTR: MixCache-based Distributed Training System for CTR Models with Huge Embedding Table

Because of the superior feature representation ability of deep learning, various deep Click-Through Rate (CTR) models are deployed in the commercial systems by industrial companies. To achieve better performance, it is necessary to train the deep CTR models on huge volume of training data efficiently, which makes speeding up the training process an essential problem. Different from the models with dense training data, the training data for CTR models is usually high-dimensional and sparse. To transform the high-dimensional sparse input into low-dimensional dense real-value vectors, almost all deep CTR models adopt the embedding layer, which easily reaches hundreds of GB or even TB. Since a single GPU cannot afford to accommodate all the embedding parameters, when performing distributed training, it is not reasonable to conduct the data-parallelism only. Therefore, existing distributed training platforms for recommendation adopt model-parallelism. Specifically, they use CPU (Host) memory of servers to maintain and update the embedding parameters and utilize GPU worker to conduct forward and backward computations. Unfortunately, these platforms suffer from two bottlenecks: (1) the latency of pull \& push operations between Host and GPU; (2) parameters update and synchronization in the CPU servers. To address such bottlenecks, in this paper, we propose the ScaleFreeCTR: a MixCache-based distributed training system for CTR models. Specifically, in SFCTR, we also store huge embedding table in CPU but utilize GPU instead of CPU to conduct embedding synchronization efficiently. To reduce the latency of data transfer between both GPU-Host and GPU-GPU, the MixCache mechanism and Virtual Sparse Id operation are proposed. Comprehensive experiments and ablation studies are conducted to demonstrate the effectiveness and efficiency of SFCTR.

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Deep Learning for Click-Through Rate Estimation

Click-through rate (CTR) estimation plays as a core function module in various personalized online services, including online advertising, recommender systems, and web search etc. From 2015, the success of deep learning started to benefit CTR estimation performance and now deep CTR models have been widely applied in many industrial platforms. In this survey, we provide a comprehensive review of deep learning models for CTR estimation tasks. First, we take a review of the transfer from shallow to deep CTR models and explain why going deep is a necessary trend of development. Second, we concentrate on explicit feature interaction learning modules of deep CTR models. Then, as an important perspective on large platforms with abundant user histories, deep behavior models are discussed. Moreover, the recently emerged automated methods for deep CTR architecture design are presented. Finally, we summarize the survey and discuss the future prospects of this field.

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An Adversarial Imitation Click Model for Information Retrieval

Modern information retrieval systems, including web search, ads placement, and recommender systems, typically rely on learning from user feedback. Click models, which study how users interact with a ranked list of items, provide a useful understanding of user feedback for learning ranking models. Constructing "right" dependencies is the key of any successful click model. However, probabilistic graphical models (PGMs) have to rely on manually assigned dependencies, and oversimplify user behaviors. Existing neural network based methods promote PGMs by enhancing the expressive ability and allowing flexible dependencies, but still suffer from exposure bias and inferior estimation. In this paper, we propose a novel framework, Adversarial Imitation Click Model (AICM), based on imitation learning. Firstly, we explicitly learn the reward function that recovers users' intrinsic utility and underlying intentions. Secondly, we model user interactions with a ranked list as a dynamic system instead of one-step click prediction, alleviating the exposure bias problem. Finally, we minimize the JS divergence through adversarial training and learn a stable distribution of click sequences, which makes AICM generalize well across different distributions of ranked lists. A theoretical analysis has indicated that AICM reduces the exposure bias from $O(T^2)$ to $O(T)$. Our studies on a public web search dataset show that AICM not only outperforms state-of-the-art models in traditional click metrics but also achieves superior performance in addressing the exposure bias and recovering the underlying patterns of click sequences.

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Probabilistic Metric Learning with Adaptive Margin for Top-K Recommendation

Personalized recommender systems are playing an increasingly important role as more content and services become available and users struggle to identify what might interest them. Although matrix factorization and deep learning based methods have proved effective in user preference modeling, they violate the triangle inequality and fail to capture fine-grained preference information. To tackle this, we develop a distance-based recommendation model with several novel aspects: (i) each user and item are parameterized by Gaussian distributions to capture the learning uncertainties; (ii) an adaptive margin generation scheme is proposed to generate the margins regarding different training triplets; (iii) explicit user-user/item-item similarity modeling is incorporated in the objective function. The Wasserstein distance is employed to determine preferences because it obeys the triangle inequality and can measure the distance between probabilistic distributions. Via a comparison using five real-world datasets with state-of-the-art methods, the proposed model outperforms the best existing models by 4-22% in terms of recall@K on Top-K recommendation.

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U-rank: Utility-oriented Learning to Rank with Implicit Feedback

Learning to rank with implicit feedback is one of the most important tasks in many real-world information systems where the objective is some specific utility, e.g., clicks and revenue. However, we point out that existing methods based on probabilistic ranking principle do not necessarily achieve the highest utility. To this end, we propose a novel ranking framework called U-rank that directly optimizes the expected utility of the ranking list. With a position-aware deep click-through rate prediction model, we address the attention bias considering both query-level and item-level features. Due to the item-specific attention bias modeling, the optimization for expected utility corresponds to a maximum weight matching on the item-position bipartite graph. We base the optimization of this objective in an efficient Lambdaloss framework, which is supported by both theoretical and empirical analysis. We conduct extensive experiments for both web search and recommender systems over three benchmark datasets and two proprietary datasets, where the performance gain of U-rank over state-of-the-arts is demonstrated. Moreover, our proposed U-rank has been deployed on a large-scale commercial recommender and a large improvement over the production baseline has been observed in an online A/B testing.

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A Practical Incremental Method to Train Deep CTR Models

Deep learning models in recommender systems are usually trained in the batch mode, namely iteratively trained on a fixed-size window of training data. Such batch mode training of deep learning models suffers from low training efficiency, which may lead to performance degradation when the model is not produced on time. To tackle this issue, incremental learning is proposed and has received much attention recently. Incremental learning has great potential in recommender systems, as two consecutive window of training data overlap most of the volume. It aims to update the model incrementally with only the newly incoming samples from the timestamp when the model is updated last time, which is much more efficient than the batch mode training. However, most of the incremental learning methods focus on the research area of image recognition where new tasks or classes are learned over time. In this work, we introduce a practical incremental method to train deep CTR models, which consists of three decoupled modules (namely, data, feature and model module). Our method can achieve comparable performance to the conventional batch mode training with much better training efficiency. We conduct extensive experiments on a public benchmark and a private dataset to demonstrate the effectiveness of our proposed method.

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GraphSAIL: Graph Structure Aware Incremental Learning for Recommender Systems

Given the convenience of collecting information through online services, recommender systems now consume large scale data and play a more important role in improving user experience. With the recent emergence of Graph Neural Networks (GNNs), GNN-based recommender models have shown the advantage of modeling the recommender system as a user-item bipartite graph to learn representations of users and items. However, such models are expensive to train and difficult to perform frequent updates to provide the most up-to-date recommendations. In this work, we propose to update GNN-based recommender models incrementally so that the computation time can be greatly reduced and models can be updated more frequently. We develop a Graph Structure Aware Incremental Learning framework, GraphSAIL, to address the commonly experienced catastrophic forgetting problem that occurs when training a model in an incremental fashion. Our approach preserves a user's long-term preference (or an item's long-term property) during incremental model updating. GraphSAIL implements a graph structure preservation strategy which explicitly preserves each node's local structure, global structure, and self-information, respectively. We argue that our incremental training framework is the first attempt tailored for GNN based recommender systems and demonstrate its improvement compared to other incremental learning techniques on two public datasets. We further verify the effectiveness of our framework on a large-scale industrial dataset.

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