arXiv subjects

Ruofeng Rao

Publications and source records attributed to Ruofeng Rao.

3 recordsLinked to original sources

arXiv2026

Applications of structural equation modeling and mathematical statistics to the triggering mechanism of a class of liquors consumer behaviors in Sichuan province

Structural Equation Modeling (SEM) systematically validated hierarchical pathways among multiple factors by constructing a dual framework integrating latent variable measurement and path analysis, utilizing covariance matrices derived from online questionnaires of Wuliangye consumers in Sichuan Province. Statistical analysis quantified path coefficient significance through maximum likelihood estimation, revealing via factor loadings and goodness-of-fit tests that consumer ethnocentrism directly promotes purchase intention, while simultaneously refuting the null hypothesis regarding perceived behavioral control-thus deconstructing the "trigger-transmission" causal chain among variables. Crucially, SEM findings revealed environmental stimuli as the predominant factor, indirectly influencing purchasing behavior through perceived value, contrary to existing literature asserting equal impacts from consumer ethnocentrism, environmental stimuli, and perceived behavioral control. Statistical evidence further demonstrated higher online purchase frequency for premium Wuliangye liquor, aligning with Generation Z's e-commerce preferences. By implementing stricter website-based participant screening than prior studies, this research optimized the analytical model, yielding data-driven strategic recommendations: strengthening e-commerce platforms, enhancing promotional expertise, leveraging cultural localization, and prioritizing premium product development. These actionable insights significantly advance sales optimization strategies for Wuliangye products in Sichuan's dynamic market.

econ.GN↗

arXiv2026

Influence Mechanism Of Environmental Stimulus And Consumer Ethnocentrism On Purchasing Wuliangye: Applications Of Extended Theory Of Planned Behavior (ETPB) And Stimulus-Organism-Response (SOR) Theory

Environmental stimuli play a pivotal role in triggering impulsive purchases among consumers,while consumers from Sichuan Province, China, exhibit strong ethnocentric tendencies, impacting their decision-making process, particularly regarding Wuliangye liquor, a local product. Through an online survey of 453 Wuliangye consumers from Sichuan, an analysis was conducted using structural equation modeling rooted in the ETPB and SOR theory. This analysis revealed the favorable impact of environmental stimuli and consumer ethnocentrism on purchasing behavior. This influence was found to be partially mediated through perceived value, attitudes, and purchase intention, forming a chain-mediated effect. Notably, purchase intention doesn't always translate to actual buying behavior, with environmental stimuli, consumer ethnocentrism, perceived behavioral control and purchase intention all being robust predictors of purchase behavior. Finally, several management strategies were proposed, aimed at bolstering Wuliangye sales, with a focus on platform development, mid-to-low range product creation, and appealing to Generation Z consumers.

physics.soc-ph↗

arXiv2026

Stability analysis of nontrivial stationary solution and constant equilibrium point of reaction-diffusion neural networks with time delays under Dirichlet zero boundary value

In this paper, Lyapunov-Razumikhin technique, design of state-dependent switching laws, a fixed point theorem and variational methods are employed to derive the existence and the unique existence results of globally exponentially stable (positive) stationary solution of delayed reaction-diffusion cell neural networks under Dirichlet zero boundary value, including the global stability criteria in the classical meaning. Next, sufficient conditions are proposed to guarantee the global stability invariance of ordinary differential systems under the influence of diffusions. New theorems show that the diffusion is a double-edged sword in judging the stability of diffusion systems. Besides, an example is constructed to illuminate that any non-zero constant equilibrium point must be not in the phase plane of dynamic system under Dirichlet zero boundary value, or it must lead to a contradiction. Next, under Lipschitz assumptions on active function, another example is designed to prove that the small diffusion effect will cause the essential change of the phase plane structure of the dynamic behavior of the delayed neural networks via a Saddle point theorem. Finally, a numerical example illustrates the feasibility of the proposed methods. It is worth mentioning that some interesting mathematical problems are originally put forward in the last chapter.

math.DS↗