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Ryan McNellis

Publications and source records attributed to Ryan McNellis.

3 recordsLinked to original sources

Market Segmentation Trees

We seek to provide an interpretable framework for segmenting users in a population for personalized decision-making. We propose a general methodology, Market Segmentation Trees (MSTs), for learning market segmentations explicitly driven by identifying differences in user response patterns. To demonstrate the versatility of our methodology, we design two new, specialized MST algorithms: (i) Choice Model Trees (CMTs), which can be used to predict a user's choice amongst multiple options and (ii) Isotonic Regression Trees (IRTs), which can be used to solve the bid landscape forecasting problem. We provide a theoretical analysis of the asymptotic running times of our algorithmic methods, which validates their computational tractability on large datasets. We also provide a customizable, open-source code base for training MSTs in Python which employs several strategies for scalability, including parallel processing and warm starts. Finally, we assess the practical performance of MSTs on several synthetic and real world datasets, showing that our method reliably finds market segmentations which accurately model response behavior.

stat.AP

Decision Trees for Decision-Making under the Predict-then-Optimize Framework

We consider the use of decision trees for decision-making problems under the predict-then-optimize framework. That is, we would like to first use a decision tree to predict unknown input parameters of an optimization problem, and then make decisions by solving the optimization problem using the predicted parameters. A natural loss function in this framework is to measure the suboptimality of the decisions induced by the predicted input parameters, as opposed to measuring loss using input parameter prediction error. This natural loss function is known in the literature as the Smart Predict-then-Optimize (SPO) loss, and we propose a tractable methodology called SPO Trees (SPOTs) for training decision trees under this loss. SPOTs benefit from the interpretability of decision trees, providing an interpretable segmentation of contextual features into groups with distinct optimal solutions to the optimization problem of interest. We conduct several numerical experiments on synthetic and real data including the prediction of travel times for shortest path problems and predicting click probabilities for news article recommendation. We demonstrate on these datasets that SPOTs simultaneously provide higher quality decisions and significantly lower model complexity than other machine learning approaches (e.g., CART) trained to minimize prediction error.

cs.LG

A Practical Method for Solving Contextual Bandit Problems Using Decision Trees

Many efficient algorithms with strong theoretical guarantees have been proposed for the contextual multi-armed bandit problem. However, applying these algorithms in practice can be difficult because they require domain expertise to build appropriate features and to tune their parameters. We propose a new method for the contextual bandit problem that is simple, practical, and can be applied with little or no domain expertise. Our algorithm relies on decision trees to model the context-reward relationship. Decision trees are non-parametric, interpretable, and work well without hand-crafted features. To guide the exploration-exploitation trade-off, we use a bootstrapping approach which abstracts Thompson sampling to non-Bayesian settings. We also discuss several computational heuristics and demonstrate the performance of our method on several datasets.

cs.LG