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Sandy Pentland

Publications and source records attributed to Sandy Pentland.

9 recordsLinked to original sources

Analyzing sequential activity and travel decisions with interpretable deep inverse reinforcement learning

Travel demand modeling has shifted from aggregated trip-based models to behavior-oriented activity-based models because daily trips are essentially driven by human activities. To analyze the sequential activity-travel decisions, deep inverse reinforcement learning (DIRL) has proven effective in learning the decision mechanisms by approximating a reward function to represent preferences and a policy function to replicate observed behavior using deep neural networks (DNNs). However, most existing research has focused on using DIRL to enhance only prediction accuracy, with limited exploration into interpreting the underlying decision mechanisms guiding sequential decision-making. To address this gap, we introduce an interpretable DIRL framework for analyzing activity-travel decision processes, bridging the gap between data-driven machine learning and theory-driven behavioral models. Our proposed framework adapts an adversarial IRL approach to infer the reward and policy functions of activity-travel behavior. The policy function is interpreted through a surrogate interpretable model based on choice probabilities from the policy function, while the reward function is interpreted by deriving both short-term rewards and long-term returns for various activity-travel patterns. Our analysis of real-world travel survey data reveals promising results in two key areas: (i) behavioral pattern insights from the policy function, highlighting critical factors in decision-making and variations among socio-demographic groups, and (ii) behavioral preference insights from the reward function, indicating the utility individuals gain from specific activity sequences.

cs.AI

Measuring risks inherent to our digital economies using Amazon purchase histories from US consumers

What do pickles and trampolines have in common? In this paper we show that while purchases for these products may seem innocuous, they risk revealing clues about customers' personal attributes - in this case, their race. As online retail and digital purchases become increasingly common, consumer data has become increasingly valuable, raising the risks of privacy violations and online discrimination. This work provides the first open analysis measuring these risks, using purchase histories crowdsourced from (N=4248) US Amazon.com customers and survey data on their personal attributes. With this limited sample and simple models, we demonstrate how easily consumers' personal attributes, such as health and lifestyle information, gender, age, and race, can be inferred from purchases. For example, our models achieve AUC values over 0.9 for predicting gender and over 0.8 for predicting diabetes status. To better understand the risks that highly resourced firms like Amazon, data brokers, and advertisers present to consumers, we measure how our models' predictive power scales with more data. Finally, we measure and highlight how different product categories contribute to inference risk in order to make our findings more interpretable and actionable for future researchers and privacy advocates.

cs.CY

Consent in Crisis: The Rapid Decline of the AI Data Commons

General-purpose artificial intelligence (AI) systems are built on massive swathes of public web data, assembled into corpora such as C4, RefinedWeb, and Dolma. To our knowledge, we conduct the first, large-scale, longitudinal audit of the consent protocols for the web domains underlying AI training corpora. Our audit of 14,000 web domains provides an expansive view of crawlable web data and how codified data use preferences are changing over time. We observe a proliferation of AI-specific clauses to limit use, acute differences in restrictions on AI developers, as well as general inconsistencies between websites' expressed intentions in their Terms of Service and their robots.txt. We diagnose these as symptoms of ineffective web protocols, not designed to cope with the widespread re-purposing of the internet for AI. Our longitudinal analyses show that in a single year (2023-2024) there has been a rapid crescendo of data restrictions from web sources, rendering ~5%+ of all tokens in C4, or 28%+ of the most actively maintained, critical sources in C4, fully restricted from use. For Terms of Service crawling restrictions, a full 45% of C4 is now restricted. If respected or enforced, these restrictions are rapidly biasing the diversity, freshness, and scaling laws for general-purpose AI systems. We hope to illustrate the emerging crises in data consent, for both developers and creators. The foreclosure of much of the open web will impact not only commercial AI, but also non-commercial AI and academic research.

cs.CL

Data Authenticity, Consent, & Provenance for AI are all broken: what will it take to fix them?

New capabilities in foundation models are owed in large part to massive, widely-sourced, and under-documented training data collections. Existing practices in data collection have led to challenges in tracing authenticity, verifying consent, preserving privacy, addressing representation and bias, respecting copyright, and overall developing ethical and trustworthy foundation models. In response, regulation is emphasizing the need for training data transparency to understand foundation models' limitations. Based on a large-scale analysis of the foundation model training data landscape and existing solutions, we identify the missing infrastructure to facilitate responsible foundation model development practices. We examine the current shortcomings of common tools for tracing data authenticity, consent, and documentation, and outline how policymakers, developers, and data creators can facilitate responsible foundation model development by adopting universal data provenance standards.

cs.AI

Insights from an experiment crowdsourcing data from thousands of US Amazon users: The importance of transparency, money, and data use

Data generated by users on digital platforms are a crucial resource for advocates and researchers interested in uncovering digital inequities, auditing algorithms, and understanding human behavior. Yet data access is often restricted. How can researchers both effectively and ethically collect user data? This paper shares an innovative approach to crowdsourcing user data to collect otherwise inaccessible Amazon purchase histories, spanning 5 years, from more than 5000 US users. We developed a data collection tool that prioritizes participant consent and includes an experimental study design. The design allows us to study multiple aspects of privacy perception and data sharing behavior. Experiment results (N=6325) reveal both monetary incentives and transparency can significantly increase data sharing. Age, race, education, and gender also played a role, where female and less-educated participants were more likely to share. Our study design enables a unique empirical evaluation of the "privacy paradox", where users claim to value their privacy more than they do in practice. We set up both real and hypothetical data sharing scenarios and find measurable similarities and differences in share rates across these contexts. For example, increasing monetary incentives had a 6 times higher impact on share rates in real scenarios. In addition, we study participants' opinions on how data should be used by various third parties, again finding demographics have a significant impact. Notably, the majority of participants disapproved of government agencies using purchase data yet the majority approved of use by researchers. Overall, our findings highlight the critical role that transparency, incentive design, and user demographics play in ethical data collection practices, and provide guidance for future researchers seeking to crowdsource user generated data.

cs.CY

A Safe Harbor for AI Evaluation and Red Teaming

Independent evaluation and red teaming are critical for identifying the risks posed by generative AI systems. However, the terms of service and enforcement strategies used by prominent AI companies to deter model misuse have disincentives on good faith safety evaluations. This causes some researchers to fear that conducting such research or releasing their findings will result in account suspensions or legal reprisal. Although some companies offer researcher access programs, they are an inadequate substitute for independent research access, as they have limited community representation, receive inadequate funding, and lack independence from corporate incentives. We propose that major AI developers commit to providing a legal and technical safe harbor, indemnifying public interest safety research and protecting it from the threat of account suspensions or legal reprisal. These proposals emerged from our collective experience conducting safety, privacy, and trustworthiness research on generative AI systems, where norms and incentives could be better aligned with public interests, without exacerbating model misuse. We believe these commitments are a necessary step towards more inclusive and unimpeded community efforts to tackle the risks of generative AI.

cs.AI

The Data Provenance Initiative: A Large Scale Audit of Dataset Licensing & Attribution in AI

The race to train language models on vast, diverse, and inconsistently documented datasets has raised pressing concerns about the legal and ethical risks for practitioners. To remedy these practices threatening data transparency and understanding, we convene a multi-disciplinary effort between legal and machine learning experts to systematically audit and trace 1800+ text datasets. We develop tools and standards to trace the lineage of these datasets, from their source, creators, series of license conditions, properties, and subsequent use. Our landscape analysis highlights the sharp divides in composition and focus of commercially open vs closed datasets, with closed datasets monopolizing important categories: lower resource languages, more creative tasks, richer topic variety, newer and more synthetic training data. This points to a deepening divide in the types of data that are made available under different license conditions, and heightened implications for jurisdictional legal interpretations of copyright and fair use. We also observe frequent miscategorization of licenses on widely used dataset hosting sites, with license omission of 70%+ and error rates of 50%+. This points to a crisis in misattribution and informed use of the most popular datasets driving many recent breakthroughs. As a contribution to ongoing improvements in dataset transparency and responsible use, we release our entire audit, with an interactive UI, the Data Provenance Explorer, which allows practitioners to trace and filter on data provenance for the most popular open source finetuning data collections: www.dataprovenance.org.

cs.CL

Open Algorithms for Identity Federation

The identity problem today is a data-sharing problem. Today the fixed attributes approach adopted by the consumer identity management industry provides only limited information about an individual, and therefore is of limited value to the service providers and other participants in the identity ecosystem. This paper proposes the use of the Open Algorithms (OPAL) paradigm to address the increasing need for individuals and organizations to share data in a privacy-preserving manner. Instead of exchanging static or fixed attributes about users, participants in the ecosystem will be able to obtain better insight through a collective sharing of algorithms, governed through a trust network. Algorithms for specific data-sets must be vetted to be privacy-preserving, fair and free from bias.

cs.CY

Popularity and Performance: A Large-Scale Study

Social scientists have long sought to understand why certain people, items, or options become more popular than others. One seemingly intuitive theory is that inherent value drives popularity. An alternative theory claims that popularity is driven by the rich-get-richer effect of cumulative advantage---certain options become more popular, not because they are higher quality, but because they are already relatively popular. Realistically, it seems likely that popularity is driven by neither one of these forces alone but rather both together. Recently, researchers have begun using large-scale online experiments to study the effect of cumulative advantage in realistic scenarios, but there have been no large-scale studies of the combination of these two effects. We are interested in studying a case where decision-makers observe explicit signals of both the popularity and the quality of various options. We derive a model for change in popularity as a function of past popularity and past perceived quality. Our model implies that we should expect an interaction between these two forces---popularity should amplify the effect of quality, so that the more popular an option is, the faster we expect it to increase in popularity with better perceived quality. We use a data set from eToro.com, an online social investment platform, to support this hypothesis.

cs.SI