arXiv subjects

Sarah Masud

Publications and source records attributed to Sarah Masud.

At least 19 recordsLinked to original sources

arXiv2026

Scenario-based Probing and Steering Cultural Values in Large Language Models--Extended Version

Large Language Models (LLMs) are deployed across cultural contexts but often reflect homogenized values inherited from training data. Evaluations of cultural alignment typically rely on direct prompting with survey-style questions, which frequently elicit neutral or safety-aligned responses and fail to capture underlying model preferences. We propose a framework for probing and steering latent cultural representations in LLMs along the two Inglehart--Welzel axes of the World Values Survey (WVS). By translating social value questions into scenario-based behavioral dilemmas, we extract token-level probabilities to measure implicit values and apply activation steering, optionally combined with country-conditioned prompting, to shift model behavior without retraining. Across three open-source LLMs and four target cultures, we find substantial variation in steerability and identify latent entanglement, where interventions along one cultural dimension induce shifts along another. This coupling mirrors correlations in human WVS data and persists across activation, prompt, and hybrid steering. It constrains axis-independent alignment, though general task performance is largely preserved.

cs.CL↗

arXiv2026

Not What, But How: A Framework for Auditing LLM Responses across Positioning, Generalization, Anthropomorphism, and Maxims

Large language models (LLMs) are being increasingly used to answer subjective, information-seeking questions, where users are sensitive to how responses are communicated, not just whether the answers are correct. Existing LLM evaluations for subjective cultural queries largely focus on factual correctness, ignoring how the response is framed. To this end, we introduce FRANZ, an automated FRAmework for respoNse characteriZation to conduct communicative audit of LLM responses along four dimensions: cultural positioning, use of generalizing language, anthropomorphic cues, and adherence to conversational maxims. To enable this evaluation, we contribute SQUARE - a corpus of 376k subjective questions sourced from 57 subreddits, and mapped to 7 countries and 19 question categories. We demonstrate FRANZ's applicability by scoring responses from three open-weight LLMs. We observe that LLMs show statistically significant differences in the frequency with which they employ each response characteristic. Unlike single-dimensional audits, FRANZ reveals that insider positioning and anthropomorphism are positively coupled, with the degree of coupling varying by country, providing a diagnostic lens for identifying framing divergences.

cs.CL↗

arXiv2026

Cultural Value Alignment Via Latent Activation Steering in Large Language Models

Large Language Models (LLMs) often exhibit homogenized cultural perspectives. While the World Values Survey (WVS) provides a gold standard for mapping human values, traditional direct prompting of LLMs on WVS often fails to access the model's latent cultural depth, leading to safety-aligned refusals or neutral responses. Here, we propose a generalizable framework for cultural evaluation and intervention that transitions from abstract queries to scenario-based behavioral probing. By extracting implicit token probabilities across 300 situational dilemmas, we bypass surface-level alignment to map the latent coordinates of LLMs cultural value. We further introduce activation steering to shift these internal alignments during the forward pass without retraining. Across multiple LLMs, we find substantial variation in adaptability and uncover a consistent phenomenon of latent entanglement, where interventions along one cultural dimension induce shifts along another. These results suggest that cultural values are encoded as coupled structures, limiting precise alignment. This work establishes a computationally efficient framework for cultural steering, highlighting the structural complexities when navigating global value with LLMs.

cs.CL↗

arXiv2025

Listening Between the Lines: Decoding Podcast Narratives with Language Modeling

Podcasts have become a central arena for shaping public opinion, making them a vital source for understanding contemporary discourse. Their typically unscripted, multi-themed, and conversational style offers a rich but complex form of data. To analyze how podcasts persuade and inform, we must examine their narrative structures -- specifically, the narrative frames they employ. The fluid and conversational nature of podcasts presents a significant challenge for automated analysis. We show that existing large language models, typically trained on more structured text such as news articles, struggle to capture the subtle cues that human listeners rely on to identify narrative frames. As a result, current approaches fall short of accurately analyzing podcast narratives at scale. To solve this, we develop and evaluate a fine-tuned BERT model that explicitly links narrative frames to specific entities mentioned in the conversation, effectively grounding the abstract frame in concrete details. Our approach then uses these granular frame labels and correlates them with high-level topics to reveal broader discourse trends. The primary contributions of this paper are: (i) a novel frame-labeling methodology that more closely aligns with human judgment for messy, conversational data, and (ii) a new analysis that uncovers the systematic relationship between what is being discussed (the topic) and how it is being presented (the frame), offering a more robust framework for studying influence in digital media.

cs.CL↗

arXiv2025

Camellia: Benchmarking Cultural Biases in LLMs for Asian Languages

As Large Language Models (LLMs) develop stronger multilingual capabilities, their sensitivity to culturally diverse entities becomes increasingly important. Prior work by Naous et al. (2024) has shown that LLMs often favor Western-associated entities in Arabic. Due to the lack of entity-centric multilingual benchmarks, it remains unclear if such biases also manifest in various non-Western languages. In this paper, we introduce Camellia, a benchmark for evaluating entity-centric cultural biases in nine Asian languages, spanning six Asian cultures. Camellia includes 19,530 manually annotated entities associated with the covered Asian or Western cultures, as well as 2,173 masked contexts for these entities derived from social media posts. Using Camellia, we evaluate cultural biases in four recent multilingual LLMs across three tasks: cultural context adaptation, sentiment association, and entity extractive QA. Our analyses show that LLMs struggle with cultural adaptation across these languages, with performance differing across models developed in different regions. We further observe that different LLM families can hold distinct biases, reflected in the ways they link cultures to particular sentiments. Lastly, we find that LLMs can struggle with context understanding in some Asian languages, creating performance gaps between cultures in entity extraction.

cs.CL↗

arXiv2025

What and Whose Knowledge? Measuring Epistemic Diversity in Large Language Models

Large language models (LLMs) are increasingly used as primary knowledge sources, yet their epistemic diversity - defined as the diversity of real-world claims in their outputs - has never been measured. Low epistemic diversity would pose a risk of knowledge collapse as homogeneous LLMs mediate a shrinking in the range of accessible information over time. The dominant paradigm is that overall LLM diversity is low, but this is always with respect to a single point in time, with no reference baseline or consideration for variation across countries. We address this gap in knowledge by performing the first systematic study of epistemic diversity in LLMs across time and cultural context, testing 27 LLMs on 155 topics covering 12 countries, resulting in 1.7M responses and 70M individual claims. We find that epistemic diversity has increased substantially over the past three years, a positive counter to recent diversity pessimism. However, despite progress, we find that every system is less diverse than a search baseline. This gap is not uniform: RAG can improve diversity, while large models are counterintuitively less diverse than smaller ones. Moreover, LLM parametric knowledge systematically reflects English over local-language knowledge for country specific topics. Together, these results demonstrate that while progress on epistemic diversity is tangible, it is insufficient and unevenly distributed.

cs.CL↗

arXiv2024

QUENCH: Measuring the gap between Indic and Non-Indic Contextual General Reasoning in LLMs

The rise of large language models (LLMs) has created a need for advanced benchmarking systems beyond traditional setups. To this end, we introduce QUENCH, a novel text-based English Quizzing Benchmark manually curated and transcribed from YouTube quiz videos. QUENCH possesses masked entities and rationales for the LLMs to predict via generation. At the intersection of geographical context and common sense reasoning, QUENCH helps assess world knowledge and deduction capabilities of LLMs via a zero-shot, open-domain quizzing setup. We perform an extensive evaluation on 7 LLMs and 4 metrics, investigating the influence of model size, prompting style, geographical context, and gold-labeled rationale generation. The benchmarking concludes with an error analysis to which the LLMs are prone.

cs.CL↗

arXiv2024

Information Anxiety in Large Language Models

Large Language Models (LLMs) have demonstrated strong performance as knowledge repositories, enabling models to understand user queries and generate accurate and context-aware responses. Extensive evaluation setups have corroborated the positive correlation between the retrieval capability of LLMs and the frequency of entities in their pretraining corpus. We take the investigation further by conducting a comprehensive analysis of the internal reasoning and retrieval mechanisms of LLMs. Our work focuses on three critical dimensions - the impact of entity popularity, the models' sensitivity to lexical variations in query formulation, and the progression of hidden state representations across LLM layers. Our preliminary findings reveal that popular questions facilitate early convergence of internal states toward the correct answer. However, as the popularity of a query increases, retrieved attributes across lexical variations become increasingly dissimilar and less accurate. Interestingly, we find that LLMs struggle to disentangle facts, grounded in distinct relations, from their parametric memory when dealing with highly popular subjects. Through a case study, we explore these latent strains within LLMs when processing highly popular queries, a phenomenon we term information anxiety. The emergence of information anxiety in LLMs underscores the adversarial injection in the form of linguistic variations and calls for a more holistic evaluation of frequently occurring entities.

cs.CL↗

arXiv2024

Hate Personified: Investigating the role of LLMs in content moderation

For subjective tasks such as hate detection, where people perceive hate differently, the Large Language Model's (LLM) ability to represent diverse groups is unclear. By including additional context in prompts, we comprehensively analyze LLM's sensitivity to geographical priming, persona attributes, and numerical information to assess how well the needs of various groups are reflected. Our findings on two LLMs, five languages, and six datasets reveal that mimicking persona-based attributes leads to annotation variability. Meanwhile, incorporating geographical signals leads to better regional alignment. We also find that the LLMs are sensitive to numerical anchors, indicating the ability to leverage community-based flagging efforts and exposure to adversaries. Our work provides preliminary guidelines and highlights the nuances of applying LLMs in culturally sensitive cases.

cs.CL↗

arXiv2024

Motion Design Principles for Accessible Video-based Learning: Addressing Cognitive Challenges for Deaf and Hard of Hearing Learners

Deaf and Hard-of-Hearing (DHH) learners face unique challenges in video-based learning due to the complex interplay between visual and auditory information in videos. Traditional approaches to making video content accessible primarily focus on captioning, but these solutions often neglect the cognitive demands of processing both visual and textual information simultaneously. This paper introduces a set of \textit{Motion} design guidelines, aimed at mitigating these cognitive challenges and improving video learning experiences for DHH learners. Through a two-phase research, we identified five key challenges, including misaligned content and visual overload. We proposed five design principles accordingly. User study with 16 DHH participants showed that improving visual-audio relevance and guiding visual attention significantly enhances the learning experience by reducing physical demand, alleviating temporal pressure, and improving learning satisfaction. Our findings highlight the potential of Motion design to transform educational content for DHH learners, and we discuss implications for inclusive video learning tools.

cs.HC↗

arXiv2024

Independent fact-checking organizations exhibit a departure from political neutrality

Independent fact-checking organizations have emerged as the crusaders to debunk fake news. However, they may not always remain neutral, as they can be selective in the false news they choose to expose and in how they present the information. They can deviate from neutrality by being selective in what false news they debunk and how the information is presented. Prompting the now popular large language model, GPT-3.5, with journalistic frameworks, we establish a longitudinal measure (2018-2023) for political neutrality that looks beyond the left-right spectrum. Specified on a range of -1 to 1 (with zero being absolute neutrality), we establish the extent of negative portrayal of political entities that makes a difference in the readers' perception in the USA and India. Here, we observe an average score of -0.17 and -0.24 in the USA and India, respectively. The findings indicate how seemingly objective fact-checking can still carry distorted political views, indirectly and subtly impacting the perception of consumers of the news.

cs.SI↗

arXiv2024

Tox-BART: Leveraging Toxicity Attributes for Explanation Generation of Implicit Hate Speech

Employing language models to generate explanations for an incoming implicit hate post is an active area of research. The explanation is intended to make explicit the underlying stereotype and aid content moderators. The training often combines top-k relevant knowledge graph (KG) tuples to provide world knowledge and improve performance on standard metrics. Interestingly, our study presents conflicting evidence for the role of the quality of KG tuples in generating implicit explanations. Consequently, simpler models incorporating external toxicity signals outperform KG-infused models. Compared to the KG-based setup, we observe a comparable performance for SBIC (LatentHatred) datasets with a performance variation of +0.44 (+0.49), +1.83 (-1.56), and -4.59 (+0.77) in BLEU, ROUGE-L, and BERTScore. Further human evaluation and error analysis reveal that our proposed setup produces more precise explanations than zero-shot GPT-3.5, highlighting the intricate nature of the task.

cs.CL↗

arXiv2024

Probing Critical Learning Dynamics of PLMs for Hate Speech Detection

Despite the widespread adoption, there is a lack of research into how various critical aspects of pretrained language models (PLMs) affect their performance in hate speech detection. Through five research questions, our findings and recommendations lay the groundwork for empirically investigating different aspects of PLMs' use in hate speech detection. We deep dive into comparing different pretrained models, evaluating their seed robustness, finetuning settings, and the impact of pretraining data collection time. Our analysis reveals early peaks for downstream tasks during pretraining, the limited benefit of employing a more recent pretraining corpus, and the significance of specific layers during finetuning. We further call into question the use of domain-specific models and highlight the need for dynamic datasets for benchmarking hate speech detection.

cs.CL↗

arXiv2023

Overview of the HASOC Subtrack at FIRE 2023: Identification of Tokens Contributing to Explicit Hate in English by Span Detection

As hate speech continues to proliferate on the web, it is becoming increasingly important to develop computational methods to mitigate it. Reactively, using black-box models to identify hateful content can perplex users as to why their posts were automatically flagged as hateful. On the other hand, proactive mitigation can be achieved by suggesting rephrasing before a post is made public. However, both mitigation techniques require information about which part of a post contains the hateful aspect, i.e., what spans within a text are responsible for conveying hate. Better detection of such spans can significantly reduce explicitly hateful content on the web. To further contribute to this research area, we organized HateNorm at HASOC-FIRE 2023, focusing on explicit span detection in English Tweets. A total of 12 teams participated in the competition, with the highest macro-F1 observed at 0.58.

cs.CL↗

arXiv2023

Focal Inferential Infusion Coupled with Tractable Density Discrimination for Implicit Hate Detection

Although pretrained large language models (PLMs) have achieved state-of-the-art on many natural language processing (NLP) tasks, they lack an understanding of subtle expressions of implicit hate speech. Various attempts have been made to enhance the detection of implicit hate by augmenting external context or enforcing label separation via distance-based metrics. Combining these two approaches, we introduce FiADD, a novel Focused Inferential Adaptive Density Discrimination framework. FiADD enhances the PLM finetuning pipeline by bringing the surface form/meaning of an implicit hate speech closer to its implied form while increasing the inter-cluster distance among various labels. We test FiADD on three implicit hate datasets and observe significant improvement in the two-way and three-way hate classification tasks. We further experiment on the generalizability of FiADD on three other tasks, detecting sarcasm, irony, and stance, in which surface and implied forms differ, and observe similar performance improvements. Consequently, we analyze the generated latent space to understand its evolution under FiADD, which corroborates the advantage of employing FiADD for implicit hate speech detection.

cs.CL↗

arXiv2023

Revisiting Hate Speech Benchmarks: From Data Curation to System Deployment

Social media is awash with hateful content, much of which is often veiled with linguistic and topical diversity. The benchmark datasets used for hate speech detection do not account for such divagation as they are predominantly compiled using hate lexicons. However, capturing hate signals becomes challenging in neutrally-seeded malicious content. Thus, designing models and datasets that mimic the real-world variability of hate warrants further investigation. To this end, we present GOTHate, a large-scale code-mixed crowdsourced dataset of around 51k posts for hate speech detection from Twitter. GOTHate is neutrally seeded, encompassing different languages and topics. We conduct detailed comparisons of GOTHate with the existing hate speech datasets, highlighting its novelty. We benchmark it with 10 recent baselines. Our extensive empirical and benchmarking experiments suggest that GOTHate is hard to classify in a text-only setup. Thus, we investigate how adding endogenous signals enhances the hate speech detection task. We augment GOTHate with the user's timeline information and ego network, bringing the overall data source closer to the real-world setup for understanding hateful content. Our proposed solution HEN-mBERT is a modular, multilingual, mixture-of-experts model that enriches the linguistic subspace with latent endogenous signals from history, topology, and exemplars. HEN-mBERT transcends the best baseline by 2.5% and 5% in overall macro-F1 and hate class F1, respectively. Inspired by our experiments, in partnership with Wipro AI, we are developing a semi-automated pipeline to detect hateful content as a part of their mission to tackle online harm.

cs.CL↗

arXiv2023

Handling Bias in Toxic Speech Detection: A Survey

Detecting online toxicity has always been a challenge due to its inherent subjectivity. Factors such as the context, geography, socio-political climate, and background of the producers and consumers of the posts play a crucial role in determining if the content can be flagged as toxic. Adoption of automated toxicity detection models in production can thus lead to a sidelining of the various groups they aim to help in the first place. It has piqued researchers' interest in examining unintended biases and their mitigation. Due to the nascent and multi-faceted nature of the work, complete literature is chaotic in its terminologies, techniques, and findings. In this paper, we put together a systematic study of the limitations and challenges of existing methods for mitigating bias in toxicity detection. We look closely at proposed methods for evaluating and mitigating bias in toxic speech detection. To examine the limitations of existing methods, we also conduct a case study to introduce the concept of bias shift due to knowledge-based bias mitigation. The survey concludes with an overview of the critical challenges, research gaps, and future directions. While reducing toxicity on online platforms continues to be an active area of research, a systematic study of various biases and their mitigation strategies will help the research community produce robust and fair models.

cs.SI↗

arXiv2022

DiVA: A Scalable, Interactive and Customizable Visual Analytics Platform for Information Diffusion on Large Networks

With an increasing outreach of digital platforms in our lives, researchers have taken a keen interest to study different facets of social interactions that seem to be evolving rapidly. Analysing the spread of information (aka diffusion) has brought forth multiple research areas such as modelling user engagement, determining emerging topics, forecasting virality of online posts and predicting information cascades. Despite such ever-increasing interest, there remains a vacuum among easy-to-use interfaces for large-scale visualisation of diffusion models. In this paper, we introduce DiVA -- Diffusion Visualisation and Analysis, a tool that provides a scalable web interface and extendable APIs to analyse various diffusion trends on networks. DiVA uniquely offers support for simultaneous comparison of two competing diffusion models and even the comparison with the ground-truth results, both of which help develop a coherent understanding of real-world scenarios. Along with performing an exhaustive feature comparison and system evaluation of DiVA against publicly-available web interfaces for information diffusion, we conducted a user study to understand the strengths and limitations of DiVA. We noticed that evaluators had a seamless user experience, especially when analysing diffusion on large networks.

cs.SI↗