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Scott A Hale

Publications and source records attributed to Scott A Hale.

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Beyond English: Evaluating Automated Measurement of Moral Foundations in Non-English Discourse with a Chinese Case Study

This study explores computational approaches for measuring moral foundations (MFs) in non-English corpora. Since most resources are developed primarily for English, cross-linguistic applications of moral foundation theory remain limited. Using Chinese as a case study, this paper evaluates the effectiveness of applying English resources to machine translated text, local language lexicons, multilingual language models, and large language models (LLMs) in measuring MFs in non-English texts. The results indicate that machine translation and local lexicon approaches are insufficient for complex moral assessments, frequently resulting in a substantial loss of cultural information. In contrast, multilingual models and LLMs demonstrate reliable cross-language performance with transfer learning, with LLMs excelling in terms of data efficiency. Importantly, this study also underscores the need for human-in-the-loop validation of automated MF assessment, as the most advanced models may overlook cultural nuances in cross-language measurements. The findings highlight the potential of LLMs for cross-language MF measurements and other complex multilingual deductive coding tasks.

cs.CL

Does Campaigning on Social Media Make a Difference? Evidence from candidate use of Twitter during the 2015 and 2017 UK Elections

Social media are now a routine part of political campaigns all over the world. However, studies of the impact of campaigning on social platform have thus far been limited to cross-sectional datasets from one election period which are vulnerable to unobserved variable bias. Hence empirical evidence on the effectiveness of political social media activity is thin. We address this deficit by analysing a novel panel dataset of political Twitter activity in the 2015 and 2017 elections in the United Kingdom. We find that Twitter based campaigning does seem to help win votes, a finding which is consistent across a variety of different model specifications including a first difference regression. The impact of Twitter use is small in absolute terms, though comparable with that of campaign spending. Our data also support the idea that effects are mediated through other communication channels, hence challenging the relevance of engaging in an interactive fashion.

cs.SI