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Scott A. Hale

Publications and source records attributed to Scott A. Hale.

At least 19 recordsLinked to original sources

The Enforcement and Feasibility of Hate Speech Moderation

Online hate speech is associated with harms ranging from deteriorating mental health to violence, yet how consistently platforms moderate hate, and whether enforcement is feasible at scale, remain poorly understood. We audit hate speech moderation on Twitter (now X) using 540,000 tweets annotated by trained native speakers, representative of a full day on the platform. Five months after posting, 80% of hateful tweets, including violent ones, remained online. Removal was only marginally more likely than for non-hateful tweets, far below scams or adult content, and insensitive to severity and reach. Automated detection could not reliably classify hate but ranked it highly, enabling human triage. Simulating this workflow, current staffing curbed little exposure, yet substantial reductions proved financially feasible, far below applicable regulatory fines. Persistent hate reflects resource allocation, not technical limits.

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Evaluating AI-based Scientific Knowledge Synthesis with Epidemiological Systematic Reviews

Systematic literature reviews (SLRs) are a demanding and high-stakes form of scientific knowledge synthesis that remains underspecified as an evaluation setting for large language models (LLMs). We introduce AgentSLR, a large-scale evaluation harness comprising an SLR automation workflow and an expert annotated dataset covering 16,248 articles, designed to test LLM capabilities across the stages of SLRs in epidemiology. Reference annotations were derived from peer-reviewed studies on WHO priority pathogens and produced by domain experts. The harness evaluates each review stage as a separate unit with dedicated metrics enabling targeted failure analysis. We evaluated five frontier reasoning models and found that no single model dominated across all tasks, showing sub-task specialisation often hidden by aggregate benchmarks. Structured data extraction is a major bottleneck, with no model exceeding an average field-level F1 of 0.67. Estimated costs vary substantially, by up to 96 times across evaluated models. Documented failure modes suggest that the evaluated models are not yet reliable enough for unsupervised deployment in epidemiology, where findings can inform public policy.

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What Do People Actually Want From AI? Mapping Preference Plurality

Large Language Models (LLMs) are often fine-tuned through Reinforcement Learning from Human Feedback (RLHF) to align with people's preferences and values. However, this method has known limitations: it aggregates conflicting preferences, often relies on unrepresentative samples, and uses only binary comparisons. Analysing 1,500 open-ended responses from the PRISM dataset across 75 countries, we examine what people actually want from AI systems and reveal concrete failures of current methods. We find that different people want different things: most values are requested by fewer than a quarter of respondents, with truthfulness the sole exception at 49%. Furthermore, the same words hide divergent meanings: when people describe what they mean by "truthfulness", they reveal distinct, potentially incompatible, epistemological bases, as some ask for sourced claims, some for expert opinions, and some even ask for unpopular views. Certain capabilities, namely how human-like a model behaves, and some features, like AI guardrails, are outright controversial, with some desiring them and others rejecting them. We additionally find that people often use contextual distinctions (what AI should do "by default" versus "if requested") that binary comparisons cannot capture. These findings expose fundamental problems in current alignment practices. When 49% request truthfulness but define it differently, this is unlikely to be captured by a single reward model. The persistence of high hallucination rates in well-funded models, despite users' clear demands for accuracy, suggests that current methods fail to identify actual preferences. This paper sheds light on the situated, contested, imperfect signals that are currently being flattened into universal preference models, a practice others have characterised as epistemic violence.

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Language Mutations Sustain the Persistences of Conspiracy Theories on Social Media

This study investigates how language mutations affect the persistent diffusion of conspiracy theories on social media. Drawing on a three-year dataset of conspiracy-related posts from X, and applying computational linguistic analysis alongside survival modelling, we find that conspiracy claims with greater semantic mutations have substantially longer lifespans. Mutations in psycholinguistic properties, including pronouns, social reference words, cognitive process terms, risk- and health- related vocabularies, are associated with extended lifespans. Mutations in actor, action and target (AAT) categories are associated with longer lifespans as well. Qualitative analysis identifies two predominant mutation patterns: simplification and assimilation, at both linguistic and AAT structural levels. Taken together, the results advance our understanding of how language mutations contribute to conspiracy persistence online and shed lights on longitudinal content moderation strategies. We argue that content moderation should consider the mutability of conspiracy claims and focus on the core claims that can address their potential variations.

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PRISM-X: Experiments on Personalised Fine-Tuning with Human and Simulated Users

Personalisation is a standard feature of conversational AI systems used by millions; yet, the efficacy of personalisation methods is often evaluated in academic research using simulated users rather than real people. This raises questions about how users and their simulated counterparts differ in interaction patterns and judgements, as well as whether personalisation is best achieved through context-based prompting or weight-based fine-tuning. Here, in a large-scale within-subject experiment, we re-recruit 530 participants from 52 countries two years after they gave their preferences in the PRISM dataset (Kirk et al., 2024) to evaluate personalised and non-personalised language models in blinded multi-turn conversations. We find preference fine-tuning (P-DPO, Li et al., 2024) significantly outperforms both a generic model and personalised prompting but adapting to individual preference data yields marginal gains over training on pooled preferences from a diverse population. Beyond length biases, fine-tuning amplifies sycophancy and relationship-seeking behaviours that people reward in short-term evaluations but which may introduce deleterious long-term consequences. Replicating this within-subject experiment with simulated users recovers aggregate model hierarchies but simulators perform far below human self-consistency baselines for individual judgements, discuss different topics, exhibit amplified position biases, and produce feedback dynamics that diverge from humans.

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Neural steering vectors reveal dose and exposure-dependent impacts of human-AI relationships

Humans are increasingly forming parasocial relationships with AI systems, and modern AI shows an increasing tendency to display social and relationship-seeking behaviour. However, the psychological consequences of this trend are unknown. Here, we combined longitudinal randomised controlled trials (N=3,534) with a neural steering vector approach to precisely manipulate human exposure to relationship-seeking AI models over time. Dependence on a stimulus or activity can emerge under repeated exposure when "liking" (how engaging or pleasurable an experience may be) decouples from "wanting" (a desire to seek or continue it). We found evidence that this decoupling emerged over four weeks of exposure. Relationship-seeking AI had immediate but declining hedonic appeal, yet triggered growing markers of attachment and increased intentions to seek future AI companionship. The psychological impacts of AI followed non-linear dose-response curves, with moderately relationship-seeking AI maximising hedonic appeal and attachment. Despite signs of persistent "wanting", extensive AI use over a month conferred no discernible benefit to psychosocial health. These behavioural changes were accompanied by shifts in how users relate to and understand artificial intelligence: users viewed relationship-seeking AI relatively more like a friend than a tool and their beliefs on AI consciousness in general were shifted after a month of exposure. These findings offer early signals that AI optimised for immediate appeal may create self-reinforcing cycles of demand, mimicking human relationships but failing to confer the nourishment that they normally offer.

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Lost in translation: using global fact-checks to measure multilingual misinformation prevalence, spread, and evolution

Misinformation and disinformation are growing threats in the digital age, affecting people across languages and borders. However, no research has investigated the prevalence of multilingual misinformation and quantified the extent to which misinformation diffuses across languages. This paper investigates the prevalence and dynamics of multilingual misinformation through an analysis of 264,487 fact-checks spanning 95 languages. To study the evolution of claims over time and mutations across languages, we represent fact-checks with multilingual sentence embeddings and build a graph where semantically similar claims are linked. We provide quantitative evidence of repeated fact-checking efforts and establish that claims diffuse across languages. Specifically, we find that while the majority of misinformation claims are only fact-checked once, 10.26%, corresponding to more than 27,000 claims, are checked multiple times. Using fact-checks as a proxy for the spread of misinformation, we find 32.26% of repeated claims cross linguistic boundaries, suggesting that some misinformation permeates language barriers. However, spreading patterns exhibit strong assortativity, with misinformation more likely to spread within the same language or language family. Next we show that fact-checkers take more time to fact-check claims that have crossed language barriers and model the temporal and cross-lingual evolution of claims. We analyze connected components and shortest paths connecting different versions of a claim finding that claims gradually drift over time and undergo greater alteration when traversing languages. Misinformation changes over time, reducing the effectiveness of static claim matching algorithms. The findings advocate for expanded information sharing between fact-checkers globally while underscoring the importance of localized verification.

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Measuring what Matters: Construct Validity in Large Language Model Benchmarks

Evaluating large language models (LLMs) is crucial for both assessing their capabilities and identifying safety or robustness issues prior to deployment. Reliably measuring abstract and complex phenomena such as 'safety' and 'robustness' requires strong construct validity, that is, having measures that represent what matters to the phenomenon. With a team of 29 expert reviewers, we conduct a systematic review of 445 LLM benchmarks from leading conferences in natural language processing and machine learning. Across the reviewed articles, we find patterns related to the measured phenomena, tasks, and scoring metrics which undermine the validity of the resulting claims. To address these shortcomings, we provide eight key recommendations and detailed actionable guidance to researchers and practitioners in developing LLM benchmarks.

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Semantic Journeys: Quantifying Change in Emoji Meaning from 2012-2018

The semantics of emoji has, to date, been considered from a static perspective. We offer the first longitudinal study of how emoji semantics changes over time, applying techniques from computational linguistics to six years of Twitter data. We identify five patterns in emoji semantic development and find evidence that the less abstract an emoji is, the more likely it is to undergo semantic change. In addition, we analyse select emoji in more detail, examining the effect of seasonality and world events on emoji semantics. To aid future work on emoji and semantics, we make our data publicly available along with a web-based interface that anyone can use to explore semantic change in emoji.

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Framing Migration: A Computational Analysis of UK Parliamentary Discourse

We present a large-scale computational analysis of migration-related discourse in UK parliamentary debates spanning over 75 years and compare it with US congressional discourse. Using open-weight LLMs, we annotate each statement with high-level stances toward migrants and track the net tone toward migrants across time and political parties. For the UK, we extend this with a semi-automated framework for extracting fine-grained narrative frames to capture nuances of migration discourse. Our findings show that, while US discourse has grown increasingly polarised, UK parliamentary attitudes remain relatively aligned across parties, with a persistent ideological gap between Labour and the Conservatives, reaching its most negative level in 2025. The analysis of narrative frames in the UK parliamentary statements reveals a shift toward securitised narratives such as border control and illegal immigration, while longer-term integration-oriented frames such as social integration have declined. Moreover, discussions of national law about immigration have been replaced over time by international law and human rights, revealing nuances in discourse trends. Taken together broadly, our findings demonstrate how LLMs can support scalable, fine-grained discourse analysis in political and historical contexts.

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Into the crossfire: evaluating the use of a language model to crowdsource gun violence reports

Gun violence is a pressing human rights issue that affects nearly every dimension of the social fabric, from healthcare and education to psychology and the economy. Reliable data on firearm events is paramount to developing more effective public policy and emergency responses. However, the lack of comprehensive databases and the risks of in-person surveys prevent human rights organizations from collecting needed data in most countries. Here, we partner with a Brazilian human rights organization to conduct a systematic evaluation of language models to assist with monitoring real-world firearm events from social media data. We propose a fine-tuned BERT-based model trained on Twitter (now X) texts to distinguish gun violence reports from ordinary Portuguese texts. We then incorporate our model into a web application and test it in a live intervention. We study and interview Brazilian analysts who continuously check social media texts to identify new gun violence events. Qualitative assessments show that our solution helped all analysts use their time more efficiently and expanded their search capacities. Quantitative assessments show that the use of our model was associated with analysts having further interactions with online users reporting gun violence. Our findings suggest that human-centered interventions using language models can help support the work of human rights organizations.

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AI-Powered Detection of Inappropriate Language in Medical School Curricula

The use of inappropriate language -- such as outdated, exclusionary, or non-patient-centered terms -- medical instructional materials can significantly influence clinical training, patient interactions, and health outcomes. Despite their reputability, many materials developed over past decades contain examples now considered inappropriate by current medical standards. Given the volume of curricular content, manually identifying instances of inappropriate use of language (IUL) and its subcategories for systematic review is prohibitively costly and impractical. To address this challenge, we conduct a first-in-class evaluation of small language models (SLMs) fine-tuned on labeled data and pre-trained LLMs with in-context learning on a dataset containing approximately 500 documents and over 12,000 pages. For SLMs, we consider: (1) a general IUL classifier, (2) subcategory-specific binary classifiers, (3) a multilabel classifier, and (4) a two-stage hierarchical pipeline for general IUL detection followed by multilabel classification. For LLMs, we consider variations of prompts that include subcategory definitions and/or shots. We found that both LLama-3 8B and 70B, even with carefully curated shots, are largely outperformed by SLMs. While the multilabel classifier performs best on annotated data, supplementing training with unflagged excerpts as negative examples boosts the specific classifiers' AUC by up to 25%, making them most effective models for mitigating harmful language in medical curricula.

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Reducing Biases towards Minoritized Populations in Medical Curricular Content via Artificial Intelligence for Fairer Health Outcomes

Biased information (recently termed bisinformation) continues to be taught in medical curricula, often long after having been debunked. In this paper, we introduce BRICC, a firstin-class initiative that seeks to mitigate medical bisinformation using machine learning to systematically identify and flag text with potential biases, for subsequent review in an expert-in-the-loop fashion, thus greatly accelerating an otherwise labor-intensive process. A gold-standard BRICC dataset was developed throughout several years, and contains over 12K pages of instructional materials. Medical experts meticulously annotated these documents for bias according to comprehensive coding guidelines, emphasizing gender, sex, age, geography, ethnicity, and race. Using this labeled dataset, we trained, validated, and tested medical bias classifiers. We test three classifier approaches: a binary type-specific classifier, a general bias classifier; an ensemble combining bias type-specific classifiers independently-trained; and a multitask learning (MTL) model tasked with predicting both general and type-specific biases. While MTL led to some improvement on race bias detection in terms of F1-score, it did not outperform binary classifiers trained specifically on each task. On general bias detection, the binary classifier achieves up to 0.923 of AUC, a 27.8% improvement over the baseline. This work lays the foundations for debiasing medical curricula by exploring a novel dataset and evaluating different training model strategies. Hence, it offers new pathways for more nuanced and effective mitigation of bisinformation.

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HateDay: Insights from a Global Hate Speech Dataset Representative of a Day on Twitter

To address the global challenge of online hate speech, prior research has developed detection models to flag such content on social media. However, due to systematic biases in evaluation datasets, the real-world effectiveness of these models remains unclear, particularly across geographies. We introduce HateDay, the first global hate speech dataset representative of social media settings, constructed from a random sample of all tweets posted on September 21, 2022 and covering eight languages and four English-speaking countries. Using HateDay, we uncover substantial variation in the prevalence and composition of hate speech across languages and regions. We show that evaluations on academic datasets greatly overestimate real-world detection performance, which we find is very low, especially for non-European languages. Our analysis identifies key drivers of this gap, including models' difficulty to distinguish hate from offensive speech and a mismatch between the target groups emphasized in academic datasets and those most frequently targeted in real-world settings. We argue that poor model performance makes public models ill-suited for automatic hate speech moderation and find that high moderation rates are only achievable with substantial human oversight. Our results underscore the need to evaluate detection systems on data that reflects the complexity and diversity of real-world social media.

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From Languages to Geographies: Towards Evaluating Cultural Bias in Hate Speech Datasets

Perceptions of hate can vary greatly across cultural contexts. Hate speech (HS) datasets, however, have traditionally been developed by language. This hides potential cultural biases, as one language may be spoken in different countries home to different cultures. In this work, we evaluate cultural bias in HS datasets by leveraging two interrelated cultural proxies: language and geography. We conduct a systematic survey of HS datasets in eight languages and confirm past findings on their English-language bias, but also show that this bias has been steadily decreasing in the past few years. For three geographically-widespread languages -- English, Arabic and Spanish -- we then leverage geographical metadata from tweets to approximate geo-cultural contexts by pairing language and country information. We find that HS datasets for these languages exhibit a strong geo-cultural bias, largely overrepresenting a handful of countries (e.g., US and UK for English) relative to their prominence in both the broader social media population and the general population speaking these languages. Based on these findings, we formulate recommendations for the creation of future HS datasets.

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Why human-AI relationships need socioaffective alignment

Humans strive to design safe AI systems that align with our goals and remain under our control. However, as AI capabilities advance, we face a new challenge: the emergence of deeper, more persistent relationships between humans and AI systems. We explore how increasingly capable AI agents may generate the perception of deeper relationships with users, especially as AI becomes more personalised and agentic. This shift, from transactional interaction to ongoing sustained social engagement with AI, necessitates a new focus on socioaffective alignment-how an AI system behaves within the social and psychological ecosystem co-created with its user, where preferences and perceptions evolve through mutual influence. Addressing these dynamics involves resolving key intrapersonal dilemmas, including balancing immediate versus long-term well-being, protecting autonomy, and managing AI companionship alongside the desire to preserve human social bonds. By framing these challenges through a notion of basic psychological needs, we seek AI systems that support, rather than exploit, our fundamental nature as social and emotional beings.

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The PRISM Alignment Dataset: What Participatory, Representative and Individualised Human Feedback Reveals About the Subjective and Multicultural Alignment of Large Language Models

Human feedback is central to the alignment of Large Language Models (LLMs). However, open questions remain about methods (how), domains (where), people (who) and objectives (to what end) of feedback processes. To navigate these questions, we introduce PRISM, a dataset that maps the sociodemographics and stated preferences of 1,500 diverse participants from 75 countries, to their contextual preferences and fine-grained feedback in 8,011 live conversations with 21 LLMs. With PRISM, we contribute (i) wider geographic and demographic participation in feedback; (ii) census-representative samples for two countries (UK, US); and (iii) individualised ratings that link to detailed participant profiles, permitting personalisation and attribution of sample artefacts. We target subjective and multicultural perspectives on value-laden and controversial issues, where we expect interpersonal and cross-cultural disagreement. We use PRISM in three case studies to demonstrate the need for careful consideration of which humans provide what alignment data.

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LINGOLY: A Benchmark of Olympiad-Level Linguistic Reasoning Puzzles in Low-Resource and Extinct Languages

In this paper, we present the LingOly benchmark, a novel benchmark for advanced reasoning abilities in large language models. Using challenging Linguistic Olympiad puzzles, we evaluate (i) capabilities for in-context identification and generalisation of linguistic patterns in very low-resource or extinct languages, and (ii) abilities to follow complex task instructions. The LingOly benchmark covers more than 90 mostly low-resource languages, minimising issues of data contamination, and contains 1,133 problems across 6 formats and 5 levels of human difficulty. We assess performance with both direct accuracy and comparison to a no-context baseline to penalise memorisation. Scores from 11 state-of-the-art LLMs demonstrate the benchmark to be challenging, and models perform poorly on the higher difficulty problems. On harder problems, even the top model only achieved 38.7% accuracy, a 24.7% improvement over the no-context baseline. Large closed models typically outperform open models, and in general, the higher resource the language, the better the scores. These results indicate, in absence of memorisation, true multi-step out-of-domain reasoning remains a challenge for current language models.

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