arXiv subjects

Shabnam Hakimi

Publications and source records attributed to Shabnam Hakimi.

12 recordsLinked to original sources

arXiv2026

Designing Rewards for Rewarding Designs: Demonstrating the Impact of Rewards on the Creative Design Process

The creative design process involves transforming abstract goals into concrete outcomes through a series of decisions made under constraints. While such processes are commonly shaped by feedback like rewards, their impact on design decision making remains unclear. To better understand the role of rewards in the design process, we modeled a 3D parametric, goal-based chair design task as a Markov Decision Process. We tracked participants' decisions as they iteratively developed designs for an abstract design goal, and presented either a goal-aligned or goal-agnostic reward at every step. We tested the effect of these rewards on task behaviour and self-reported experience. With rewards, participants more thoroughly explored the design space, and maximised goal-aligned over goal-agnostic rewards while preserving diversity across designs. The nature of the goal also mattered, influencing participants' perception of the reward's usefulness. Building on these insights, we propose guidelines for designing effective feedback for design decision making.

cs.HC↗

arXiv2026

Personagram: Bridging Personas and Product Design for Creative Ideation with Multimodal LLMs

Product designers often begin their design process with handcrafted personas. While personas are intended to ground design decisions in consumer preferences, they often fall short in practice by remaining abstract, expensive to produce, and difficult to translate into actionable design features. As a result, personas risk serving as static reference points rather than tools that actively shape design outcomes. To address these challenges, we built Personagram, an interactive system powered by multimodal large language models (MLLMs) that helps designers explore detailed census-based personas, extract product features inferred from persona attributes, and recombine them for specific customer segments. In a study with 12 professional designers, we show that Personagram facilitates more actionable ideation workflows by structuring multimodal thinking from persona attributes to product design features, achieving higher engagement with personas, perceived transparency, and satisfaction compared to a chat-based baseline. We discuss implications of integrating AI-generated personas into product design workflows.

cs.HC↗

arXiv2026

Deconstructing Taste: Toward a Human-Centered AI Framework for Modeling Consumer Aesthetic Perceptions

Understanding and modeling consumers' stylistic taste such as "sporty" is crucial for creating designs that truly connect with target audiences. However, capturing taste during the design process remains challenging because taste is abstract and subjective, and preference data alone provides limited guidance for concrete design decisions. This paper proposes an integrated human-centered computational framework that links subjective evaluations (e.g., perceived luxury of car wheels) with domain-specific features (e.g., spoke configuration) and computer vision-based measures (e.g., texture). By jointly modeling human-derived (consumer and designer) and machine-extracted features, our framework advances aesthetic assessment by explicitly linking model outcomes to interpretable design features. In particular, it demonstrates how perceptual features, domain-specific design patterns, and consumers' own interpretations of style contribute to aesthetic evaluations. This framework will enable product teams to better understand, communicate, and critique aesthetic decisions, supporting improved anticipation of consumer taste and more informed exploration of design alternatives at design time.

cs.HC↗

arXiv2025

Learning to Represent Individual Differences for Choice Decision Making

Human decision making can be challenging to predict because decisions are affected by a number of complex factors. Adding to this complexity, decision-making processes can differ considerably between individuals, and methods aimed at predicting human decisions need to take individual differences into account. Behavioral science offers methods by which to measure individual differences (e.g., questionnaires, behavioral models), but these are often narrowed down to low dimensions and not tailored to specific prediction tasks. This paper investigates the use of representation learning to measure individual differences from behavioral experiment data. Representation learning offers a flexible approach to create individual embeddings from data that are both structured (e.g., demographic information) and unstructured (e.g., free text), where the flexibility provides more options for individual difference measures for personalization, e.g., free text responses may allow for open-ended questions that are less privacy-sensitive. In the current paper we use representation learning to characterize individual differences in human performance on an economic decision-making task. We demonstrate that models using representation learning to capture individual differences consistently improve decision predictions over models without representation learning, and even outperform well-known theory-based behavioral models used in these environments. Our results propose that representation learning offers a useful and flexible tool to capture individual differences.

cs.LG↗

arXiv2025

ConjointNet: Enhancing Conjoint Analysis for Preference Prediction with Representation Learning

Understanding consumer preferences is essential to product design and predicting market response to these new products. Choice-based conjoint analysis is widely used to model user preferences using their choices in surveys. However, traditional conjoint estimation techniques assume simple linear models. This assumption may lead to limited predictability and inaccurate estimation of product attribute contributions, especially on data that has underlying non-linear relationships. In this work, we employ representation learning to efficiently alleviate this issue. We propose ConjointNet, which is composed of two novel neural architectures, to predict user preferences. We demonstrate that the proposed ConjointNet models outperform traditional conjoint estimate techniques on two preference datasets by over 5%, and offer insights into non-linear feature interactions.

cs.LG↗

arXiv2024

Understanding the Cognitive Complexity in Language Elicited by Product Images

Product images (e.g., a phone) can be used to elicit a diverse set of consumer-reported features expressed through language, including surface-level perceptual attributes (e.g., "white") and more complex ones, like perceived utility (e.g., "battery"). The cognitive complexity of elicited language reveals the nature of cognitive processes and the context required to understand them; cognitive complexity also predicts consumers' subsequent choices. This work offers an approach for measuring and validating the cognitive complexity of human language elicited by product images, providing a tool for understanding the cognitive processes of human as well as virtual respondents simulated by Large Language Models (LLMs). We also introduce a large dataset that includes diverse descriptive labels for product images, including human-rated complexity. We demonstrate that human-rated cognitive complexity can be approximated using a set of natural language models that, combined, roughly capture the complexity construct. Moreover, this approach is minimally supervised and scalable, even in use cases with limited human assessment of complexity.

cs.CL↗

arXiv2024

Personalizing Driver Safety Interfaces via Driver Cognitive Factors Inference

Recent advances in AI and intelligent vehicle technology hold promise to revolutionize mobility and transportation, in the form of advanced driving assistance (ADAS) interfaces. Although it is widely recognized that certain cognitive factors, such as impulsivity and inhibitory control, are related to risky driving behavior, play a significant role in on-road risk-taking, existing systems fail to leverage such factors. Varying levels of these cognitive factors could influence the effectiveness and acceptance of driver safety interfaces. We demonstrate an approach for personalizing driver interaction via driver safety interfaces that are triggered based on a learned recurrent neural network. The network is trained from a population of human drivers to infer impulsivity and inhibitory control from recent driving behavior. Using a high-fidelity vehicle motion simulator, we demonstrate the ability to deduce these factors from driver behavior. We then use these inferred factors to make instantaneous determinations on whether or not to engage a driver safety interface. This interface aims to decrease a driver's speed during yellow lights and reduce their inclination to run through them.

cs.HC↗

arXiv2023

Visual Elements and Cognitive Biases Influence Interpretations of Trends in Scatter Plots

Visualizations are common methods to convey information but also increasingly used to spread misinformation. It is therefore important to understand the factors people use to interpret visualizations. In this paper, we focus on factors that influence interpretations of scatter plots, investigating the extent to which common visual aspects of scatter plots (outliers and trend lines) and cognitive biases (people's beliefs) influence perception of correlation trends. We highlight three main findings: outliers skew trend perception but exert less influence than other points; trend lines make trends seem stronger but also mitigate the influence of some outliers; and people's beliefs have a small influence on perceptions of weak, but not strong correlations. From these results we derive guidelines for adjusting visual elements to mitigate the influence of factors that distort interpretations of scatter plots. We explore how these guidelines may generalize to other visualization types and make recommendations for future studies.

cs.HC↗

arXiv2023

Generative AI for Product Design: Getting the Right Design and the Design Right

Generative AI (GenAI) models excel in their ability to recognize patterns in existing data and generate new and unexpected content. Recent advances have motivated applications of GenAI tools (e.g., Stable Diffusion, ChatGPT) to professional practice across industries, including product design. While these generative capabilities may seem enticing on the surface, certain barriers limit their practical application for real-world use in industry settings. In this position paper, we articulate and situate these barriers within two phases of the product design process, namely "getting the right design" and "getting the design right," and propose a research agenda to stimulate discussions around opportunities for realizing the full potential of GenAI tools in product design.

cs.HC↗

arXiv2022

Learning Latent Traits for Simulated Cooperative Driving Tasks

To construct effective teaming strategies between humans and AI systems in complex, risky situations requires an understanding of individual preferences and behaviors of humans. Previously this problem has been treated in case-specific or data-agnostic ways. In this paper, we build a framework capable of capturing a compact latent representation of the human in terms of their behavior and preferences based on data from a simulated population of drivers. Our framework leverages, to the extent available, knowledge of individual preferences and types from samples within the population to deploy interaction policies appropriate for specific drivers. We then build a lightweight simulation environment, HMIway-env, for modelling one form of distracted driving behavior, and use it to generate data for different driver types and train intervention policies. We finally use this environment to quantify both the ability to discriminate drivers and the effectiveness of intervention policies.

cs.HC↗

arXiv2022

Overcoming Temptation: Incentive Design For Intertemporal Choice

Individuals are often faced with temptations that can lead them astray from long-term goals. We're interested in developing interventions that steer individuals toward making good initial decisions and then maintaining those decisions over time. In the realm of financial decision making, a particularly successful approach is the prize-linked savings account: individuals are incentivized to make deposits by tying deposits to a periodic lottery that awards bonuses to the savers. Although these lotteries have been very effective in motivating savers across the globe, they are a one-size-fits-all solution. We investigate whether customized bonuses can be more effective. We formalize a delayed-gratification task as a Markov decision problem and characterize individuals as rational agents subject to temporal discounting, a cost associated with effort, and fluctuations in willpower. Our theory is able to explain key behavioral findings in intertemporal choice. We created an online delayed-gratification game in which the player scores points by selecting a queue to wait in and then performing a series of actions to advance to the front. Data collected from the game is fit to the model, and the instantiated model is then used to optimize predicted player performance over a space of incentives. We demonstrate that customized incentive structures can improve an individual's goal-directed decision making.

cs.LG↗

arXiv2021

Machine learning reveals how personalized climate communication can both succeed and backfire

Different advertising messages work for different people. Machine learning can be an effective way to personalise climate communications. In this paper we use machine learning to reanalyse findings from a recent study, showing that online advertisements increased some people's belief in climate change while resulting in decreased belief in others. In particular, we show that the effect of the advertisements could change depending on people's age and ethnicity.

cs.LG↗