arXiv subjects

Shamik Sural

Publications and source records attributed to Shamik Sural.

21 records · Page 2Linked to original sources

arXiv2021

An Integrated Approach for Improving Brand Consistency of Web Content: Modeling, Analysis and Recommendation

A consumer-dependent (business-to-consumer) organization tends to present itself as possessing a set of human qualities, which is termed as the brand personality of the company. The perception is impressed upon the consumer through the content, be it in the form of advertisement, blogs or magazines, produced by the organization. A consistent brand will generate trust and retain customers over time as they develop an affinity towards regularity and common patterns. However, maintaining a consistent messaging tone for a brand has become more challenging with the virtual explosion in the amount of content which needs to be authored and pushed to the Internet to maintain an edge in the era of digital marketing. To understand the depth of the problem, we collect around 300K web page content from around 650 companies. We develop trait-specific classification models by considering the linguistic features of the content. The classifier automatically identifies the web articles which are not consistent with the mission and vision of a company and further helps us to discover the conditions under which the consistency cannot be maintained. To address the brand inconsistency issue, we then develop a sentence ranking system that outputs the top three sentences that need to be changed for making a web article more consistent with the company's brand personality.

cs.CL↗

arXiv2020

Tabular Structure Detection from Document Images for Resource Constrained Devices Using A Row Based Similarity Measure

Tabular structures are used to present crucial information in a structured and crisp manner. Detection of such regions is of great importance for proper understanding of a document. Tabular structures can be of various layouts and types. Therefore, detection of these regions is a hard problem. Most of the existing techniques detect tables from a document image by using prior knowledge of the structures of the tables. However, these methods are not applicable for generalized tabular structures. In this work, we propose a similarity measure to find similarities between pairs of rows in a tabular structure. This similarity measure is utilized to identify a tabular region. Since the tabular regions are detected exploiting the similarities among all rows, the method is inherently independent of layouts of the tabular regions present in the training data. Moreover, the proposed similarity measure can be used to identify tabular regions without using large sets of parameters associated with recent deep learning based methods. Thus, the proposed method can easily be used with resource constrained devices such as mobile devices without much of an overhead.

cs.CV↗

arXiv2017

Anveshak - A Groundtruth Generation Tool for Foreground Regions of Document Images

We propose a graphical user interface based groundtruth generation tool in this paper. Here, annotation of an input document image is done based on the foreground pixels. Foreground pixels are grouped together with user interaction to form labeling units. These units are then labeled by the user with the user defined labels. The output produced by the tool is an image with an XML file containing its metadata information. This annotated data can be further used in different applications of document image analysis.

cs.CV↗