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Shantanu Aggarwal

Publications and source records attributed to Shantanu Aggarwal.

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SetMIR: Multi-Interest Retrieval as Set Prediction

Embedding-based retrieval is at the core of industrial recommender systems, but a single user embedding is often too limited to capture a user's diverse interests. Multi-interest retrieval addresses this by using multiple user embeddings, yet existing methods still suffer from two issues: interest collapse, where different embeddings learn the same interest, and static dispatch, where serving uses a fixed retrieval budget even when some embeddings are unnecessary. We propose SetMIR, which treats multi-interest retrieval as a set prediction problem. SetMIR encodes a user's behavior history with a transformer and uses K learnable queries to decode a set of user interests, each producing a retrieval embedding and a presence score. During training, Hungarian matching assigns targets to queries one-to-one, so matched queries learn distinct interests and the presence head learns which queries are active. At serving time, SetMIR uses presence scores and query-level Non-Maximum Suppression (NMS) to issue only active, non-redundant ANN queries. On Snap's Dynamic Product Ads (DPA) data, SetMIR outperforms four learned multi-interest retrievers on every metric while issuing 33% fewer ANN queries per request. Deployed as a new retrieval source in the DPA production stack, SetMIR lifts overall CVR by 3.1%, while lifting CTR by 44% and CVR by 51% over the item-to-item retrieval source with the same item embeddings, ANN index, and retrieval quota.

cs.IR

SMART: LLM-Augmented Hybrid Retrieval for Dynamic Product Ads

Dynamic Product Ads (DPA) require retrieving relevant items from multi-million product catalogs, balancing two competing objectives: retargeting (re-surfacing known interests) and prospecting (discovering new categories). While Large Language Models (LLMs) capture semantic intent better than traditional embedding models, deploying them at scale introduces prohibitive inference costs and lexical mismatch issues. Through controlled experiments on millions of users, we demonstrate a critical retrieval decomposition: rule-generated queries excel at retargeting on a lexical BM25 index, while LLM-generated queries excel at prospecting on a dense ANN index. Building on this, we propose SMART (SeMantic-aware Adaptive ReTrieval). To manage costs, a lightweight quality gate identifies coverage gaps in initial keyword results, adaptively routing only the ~10% of users who benefit from semantic prospecting to the LLM path. Offline evaluation demonstrates that this gated approach captures the bulk of semantic prospecting gains in Relevance Score while maintaining competitive re-targeting performance at a 90% reduction in LLM costs. Finally, in a 2-week online A/B test at Snap, SMART improved the ad conversion rate by +27.6% over a strong embedding-based baseline.

cs.IR