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Shaoguo Liu

Publications and source records attributed to Shaoguo Liu.

At least 19 recordsLinked to original sources

DIVA-GRPO: Enhancing Multimodal Reasoning through Difficulty-Adaptive Variant Advantage

Reinforcement learning (RL) with group relative policy optimization (GRPO) has become a widely adopted approach for enhancing the reasoning capabilities of multimodal large language models (MLLMs). While GRPO enables long-chain reasoning without a critic, it often suffers from sparse rewards on difficult problems and advantage vanishing when group-level rewards are too consistent for overly easy or hard problems. Existing solutions (sample expansion, selective utilization, and indirect reward design) often fail to maintain enough variance in within-group reward distributions to yield clear optimization signals. To address this, we propose DIVA-GRPO, a difficulty-adaptive variant advantage method that adjusts variant difficulty distributions from a global perspective. DIVA-GRPO dynamically assesses problem difficulty, samples variants with appropriate difficulty levels, and calculates advantages across local and global groups using difficulty-weighted and normalized scaling. This alleviates reward sparsity and advantage vanishing while improving training stability. Extensive experiments on six reasoning benchmarks demonstrate that DIVA-GRPO outperforms existing approaches in training efficiency and reasoning performance. Code: https://github.com/Siaaaaaa1/DIVA-GRPO

cs.AI

QARM V2: Quantitative Alignment Multi-Modal Recommendation for Reasoning User Sequence Modeling

With the evolution of large language models (LLMs), there is growing interest in leveraging their rich semantic understanding to enhance industrial recommendation systems (RecSys). Traditional RecSys relies on ID-based embeddings for user sequence modeling in the General Search Unit (GSU) and Exact Search Unit (ESU) paradigm, which suffers from low information density, knowledge isolation, and weak generalization ability. While LLMs offer complementary strengths with dense semantic representations and strong generalization, directly applying LLM embeddings to RecSys faces critical challenges: representation unmatch with business objectives and representation unlearning end-to-end with downstream tasks. In this paper, we present QARM V2, a unified framework that bridges LLM semantic understanding with RecSys business requirements for user sequence modeling.

cs.IR

OneMall: One Architecture, More Scenarios -- End-to-End Generative Recommender Family at Kuaishou E-Commerce

In the wave of generative recommendation, we present OneMall, an end-to-end generative recommendation framework tailored for e-commerce services at Kuaishou. Our OneMall systematically unifies the e-commerce's multiple item distribution scenarios, such as Product-card, short-video and live-streaming. Specifically, it comprises three key components, aligning the entire model training pipeline to the LLM's pre-training/post-training: (1) E-commerce Semantic Tokenizer: we provide a tokenizer solution that captures both real-world semantics and business-specific item relations across different scenarios; (2) Transformer-based Architecture: we largely utilize Transformer as our model backbone, e.g., employing Query-Former for long sequence compression, Cross-Attention for multi-behavior sequence fusion, and Sparse MoE for scalable auto-regressive generation; (3) Reinforcement Learning Pipeline: we further connect retrieval and ranking models via RL, enabling the ranking model to serve as a reward signal for end-to-end policy retrieval model optimization. Extensive experiments demonstrate that OneMall achieves consistent improvements across all e-commerce scenarios: +13.01\% GMV in product-card, +15.32\% Orders in Short-Video, and +2.78\% Orders in Live-Streaming. OneMall has been deployed, serving over 400 million daily active users at Kuaishou.

cs.IR

Mix-Ecom: Towards Mixed-Type E-Commerce Dialogues with Complex Domain Rules

E-commerce agents contribute greatly to helping users complete their e-commerce needs. To promote further research and application of e-commerce agents, benchmarking frameworks are introduced for evaluating LLM agents in the e-commerce domain. Despite the progress, current benchmarks lack evaluating agents' capability to handle mixed-type e-commerce dialogue and complex domain rules. To address the issue, this work first introduces a novel corpus, termed Mix-ECom, which is constructed based on real-world customer-service dialogues with post-processing to remove user privacy and add CoT process. Specifically, Mix-ECom contains 4,799 samples with multiply dialogue types in each e-commerce dialogue, covering four dialogue types (QA, recommendation, task-oriented dialogue, and chit-chat), three e-commerce task types (pre-sales, logistics, after-sales), and 82 e-commerce rules. Furthermore, this work build baselines on Mix-Ecom and propose a dynamic framework to further improve the performance. Results show that current e-commerce agents lack sufficient capabilities to handle e-commerce dialogues, due to the hallucination cased by complex domain rules. The dataset will be publicly available.

cs.AI

Enhancing Supervised Composed Image Retrieval via Reasoning-Augmented Representation Engineering

Composed Image Retrieval (CIR) presents a significant challenge as it requires jointly understanding a reference image and a modified textual instruction to find relevant target images. Some existing methods attempt to use a two-stage approach to further refine retrieval results. However, this often requires additional training of a ranking model. Despite the success of Chain-of-Thought (CoT) techniques in reducing training costs for language models, their application in CIR tasks remains limited -- compressing visual information into text or relying on elaborate prompt designs. Besides, existing works only utilize it for zero-shot CIR, as it is challenging to achieve satisfactory results in supervised CIR with a well-trained model. In this work, we proposed a framework that includes the Pyramid Matching Model with Training-Free Refinement (PMTFR) to address these challenges. Through a simple but effective module called Pyramid Patcher, we enhanced the Pyramid Matching Model's understanding of visual information at different granularities. Inspired by representation engineering, we extracted representations from COT data and injected them into the LVLMs. This approach allowed us to obtain refined retrieval scores in the Training-Free Refinement paradigm without relying on explicit textual reasoning, further enhancing performance. Extensive experiments on CIR benchmarks demonstrate that PMTFR surpasses state-of-the-art methods in supervised CIR tasks. The code will be made public.

cs.CV

ContextQFormer: A New Context Modeling Method for Multi-Turn Multi-Modal Conversations

Multi-modal large language models have demonstrated remarkable zero-shot abilities and powerful image-understanding capabilities. However, the existing open-source multi-modal models suffer from the weak capability of multi-turn interaction, especially for long contexts. To address the issue, we first introduce a context modeling module, termed ContextQFormer, which utilizes a memory block to enhance the presentation of contextual information. Furthermore, to facilitate further research, we carefully build a new multi-turn multi-modal dialogue dataset (TMDialog) for pre-training, instruction-tuning, and evaluation, which will be open-sourced lately. Compared with other multi-modal dialogue datasets, TMDialog contains longer conversations, which supports the research of multi-turn multi-modal dialogue. In addition, ContextQFormer is compared with three baselines on TMDialog and experimental results illustrate that ContextQFormer achieves an improvement of 2%-4% in available rate over baselines.

cs.CL

GODBench: A Benchmark for Multimodal Large Language Models in Video Comment Art

Video Comment Art enhances user engagement by providing creative content that conveys humor, satire, or emotional resonance, requiring a nuanced and comprehensive grasp of cultural and contextual subtleties. Although Multimodal Large Language Models (MLLMs) and Chain-of-Thought (CoT) have demonstrated strong reasoning abilities in STEM tasks (e.g. mathematics and coding), they still struggle to generate creative expressions such as resonant jokes and insightful satire. Moreover, existing benchmarks are constrained by their limited modalities and insufficient categories, hindering the exploration of comprehensive creativity in video-based Comment Art creation. To address these limitations, we introduce GODBench, a novel benchmark that integrates video and text modalities to systematically evaluate MLLMs' abilities to compose Comment Art. Furthermore, inspired by the propagation patterns of waves in physics, we propose Ripple of Thought (RoT), a multi-step reasoning framework designed to enhance the creativity of MLLMs. Extensive experiments reveal that existing MLLMs and CoT methods still face significant challenges in understanding and generating creative video comments. In contrast, RoT provides an effective approach to improve creative composing, highlighting its potential to drive meaningful advancements in MLLM-based creativity. GODBench is publicly available at https://github.com/stan-lei/GODBench-ACL2025.

cs.CL

SeriesBench: A Benchmark for Narrative-Driven Drama Series Understanding

With the rapid development of Multi-modal Large Language Models (MLLMs), an increasing number of benchmarks have been established to evaluate the video understanding capabilities of these models. However, these benchmarks focus on standalone videos and mainly assess "visual elements" like human actions and object states. In reality, contemporary videos often encompass complex and continuous narratives, typically presented as a series. To address this challenge, we propose SeriesBench, a benchmark consisting of 105 carefully curated narrative-driven series, covering 28 specialized tasks that require deep narrative understanding. Specifically, we first select a diverse set of drama series spanning various genres. Then, we introduce a novel long-span narrative annotation method, combined with a full-information transformation approach to convert manual annotations into diverse task formats. To further enhance model capacity for detailed analysis of plot structures and character relationships within series, we propose a novel narrative reasoning framework, PC-DCoT. Extensive results on SeriesBench indicate that existing MLLMs still face significant challenges in understanding narrative-driven series, while PC-DCoT enables these MLLMs to achieve performance improvements. Overall, our SeriesBench and PC-DCoT highlight the critical necessity of advancing model capabilities to understand narrative-driven series, guiding the future development of MLLMs. SeriesBench is publicly available at https://github.com/zackhxn/SeriesBench-CVPR2025.

cs.CV

KwaiChat: A Large-Scale Video-Driven Multilingual Mixed-Type Dialogue Corpus

Video-based dialogue systems, such as education assistants, have compelling application value, thereby garnering growing interest. However, the current video-based dialogue systems are limited by their reliance on a single dialogue type, which hinders their versatility in practical applications across a range of scenarios, including question-answering, emotional dialog, etc. In this paper, we identify this challenge as how to generate video-driven multilingual mixed-type dialogues. To mitigate this challenge, we propose a novel task and create a human-to-human video-driven multilingual mixed-type dialogue corpus, termed KwaiChat, containing a total of 93,209 videos and 246,080 dialogues, across 4 dialogue types, 30 domains, 4 languages, and 13 topics. Additionally, we establish baseline models on KwaiChat. An extensive analysis of 7 distinct LLMs on KwaiChat reveals that GPT-4o achieves the best performance but still cannot perform well in this situation even with the help of in-context learning and fine-tuning, which indicates that the task is not trivial and needs further research.

cs.CL

Reliable Imputed-Sample Assisted Vertical Federated Learning

Vertical Federated Learning (VFL) is a well-known FL variant that enables multiple parties to collaboratively train a model without sharing their raw data. Existing VFL approaches focus on overlapping samples among different parties, while their performance is constrained by the limited number of these samples, leaving numerous non-overlapping samples unexplored. Some previous work has explored techniques for imputing missing values in samples, but often without adequate attention to the quality of the imputed samples. To address this issue, we propose a Reliable Imputed-Sample Assisted (RISA) VFL framework to effectively exploit non-overlapping samples by selecting reliable imputed samples for training VFL models. Specifically, after imputing non-overlapping samples, we introduce evidence theory to estimate the uncertainty of imputed samples, and only samples with low uncertainty are selected. In this way, high-quality non-overlapping samples are utilized to improve VFL model. Experiments on two widely used datasets demonstrate the significant performance gains achieved by the RISA, especially with the limited overlapping samples, e.g., a 48% accuracy gain on CIFAR-10 with only 1% overlapping samples.

cs.LG

Posterior Probability Matters: Doubly-Adaptive Calibration for Neural Predictions in Online Advertising

Predicting user response probabilities is vital for ad ranking and bidding. We hope that predictive models can produce accurate probabilistic predictions that reflect true likelihoods. Calibration techniques aim to post-process model predictions to posterior probabilities. Field-level calibration -- which performs calibration w.r.t. to a specific field value -- is fine-grained and more practical. In this paper we propose a doubly-adaptive approach AdaCalib. It learns an isotonic function family to calibrate model predictions with the guidance of posterior statistics, and field-adaptive mechanisms are designed to ensure that the posterior is appropriate for the field value to be calibrated. Experiments verify that AdaCalib achieves significant improvement on calibration performance. It has been deployed online and beats previous approach.

cs.LG

AnchorGT: Efficient and Flexible Attention Architecture for Scalable Graph Transformers

Graph Transformers (GTs) have significantly advanced the field of graph representation learning by overcoming the limitations of message-passing graph neural networks (GNNs) and demonstrating promising performance and expressive power. However, the quadratic complexity of self-attention mechanism in GTs has limited their scalability, and previous approaches to address this issue often suffer from expressiveness degradation or lack of versatility. To address this issue, we propose AnchorGT, a novel attention architecture for GTs with global receptive field and almost linear complexity, which serves as a flexible building block to improve the scalability of a wide range of GT models. Inspired by anchor-based GNNs, we employ structurally important $k$-dominating node set as anchors and design an attention mechanism that focuses on the relationship between individual nodes and anchors, while retaining the global receptive field for all nodes. With its intuitive design, AnchorGT can easily replace the attention module in various GT models with different network architectures and structural encodings, resulting in reduced computational overhead without sacrificing performance. In addition, we theoretically prove that AnchorGT attention can be strictly more expressive than Weisfeiler-Lehman test, showing its superiority in representing graph structures. Our experiments on three state-of-the-art GT models demonstrate that their AnchorGT variants can achieve better results while being faster and significantly more memory efficient.

cs.LG

FedAds: A Benchmark for Privacy-Preserving CVR Estimation with Vertical Federated Learning

Conversion rate (CVR) estimation aims to predict the probability of conversion event after a user has clicked an ad. Typically, online publisher has user browsing interests and click feedbacks, while demand-side advertising platform collects users' post-click behaviors such as dwell time and conversion decisions. To estimate CVR accurately and protect data privacy better, vertical federated learning (vFL) is a natural solution to combine two sides' advantages for training models, without exchanging raw data. Both CVR estimation and applied vFL algorithms have attracted increasing research attentions. However, standardized and systematical evaluations are missing: due to the lack of standardized datasets, existing studies adopt public datasets to simulate a vFL setting via hand-crafted feature partition, which brings challenges to fair comparison. We introduce FedAds, the first benchmark for CVR estimation with vFL, to facilitate standardized and systematical evaluations for vFL algorithms. It contains a large-scale real world dataset collected from Alibaba's advertising platform, as well as systematical evaluations for both effectiveness and privacy aspects of various vFL algorithms. Besides, we also explore to incorporate unaligned data in vFL to improve effectiveness, and develop perturbation operations to protect privacy well. We hope that future research work in vFL and CVR estimation benefits from the FedAds benchmark.

cs.IR

Correlative Preference Transfer with Hierarchical Hypergraph Network for Multi-Domain Recommendation

Advanced recommender systems usually involve multiple domains (such as scenarios or categories) for various marketing strategies, and users interact with them to satisfy diverse demands. The goal of multi-domain recommendation (MDR) is to improve the recommendation performance of all domains simultaneously. Conventional graph neural network based methods usually deal with each domain separately, or train a shared model to serve all domains. The former fails to leverage users' cross-domain behaviors, making the behavior sparseness issue a great obstacle. The latter learns shared user representation with respect to all domains, which neglects users' domain-specific preferences. In this paper we propose $\mathsf{H^3Trans}$, a hierarchical hypergraph network based correlative preference transfer framework for MDR, which represents multi-domain user-item interactions into a unified graph to help preference transfer. $\mathsf{H^3Trans}$ incorporates two hyperedge-based modules, namely dynamic item transfer (Hyper-I) and adaptive user aggregation (Hyper-U). Hyper-I extracts correlative information from multi-domain user-item feedbacks for eliminating domain discrepancy of item representations. Hyper-U aggregates users' scattered preferences in multiple domains and further exploits the high-order (not only pair-wise) connections to improve user representations. Experiments on both public and production datasets verify the superiority of $\mathsf{H^3Trans}$ for MDR.

cs.IR

Gradient Coordination for Quantifying and Maximizing Knowledge Transference in Multi-Task Learning

Multi-task learning (MTL) has been widely applied in online advertising and recommender systems. To address the negative transfer issue, recent studies have proposed optimization methods that thoroughly focus on the gradient alignment of directions or magnitudes. However, since prior study has proven that both general and specific knowledge exist in the limited shared capacity, overemphasizing on gradient alignment may crowd out task-specific knowledge, and vice versa. In this paper, we propose a transference-driven approach CoGrad that adaptively maximizes knowledge transference via Coordinated Gradient modification. We explicitly quantify the transference as loss reduction from one task to another, and then derive an auxiliary gradient from optimizing it. We perform the optimization by incorporating this gradient into original task gradients, making the model automatically maximize inter-task transfer and minimize individual losses. Thus, CoGrad can harmonize between general and specific knowledge to boost overall performance. Besides, we introduce an efficient approximation of the Hessian matrix, making CoGrad computationally efficient and simple to implement. Both offline and online experiments verify that CoGrad significantly outperforms previous methods.

cs.IR

RLTP: Reinforcement Learning to Pace for Delayed Impression Modeling in Preloaded Ads

To increase brand awareness, many advertisers conclude contracts with advertising platforms to purchase traffic and then deliver advertisements to target audiences. In a whole delivery period, advertisers usually desire a certain impression count for the ads, and they also expect that the delivery performance is as good as possible (e.g., obtaining high click-through rate). Advertising platforms employ pacing algorithms to satisfy the demands via adjusting the selection probabilities to traffic requests in real-time. However, the delivery procedure is also affected by the strategies from publishers, which cannot be controlled by advertising platforms. Preloading is a widely used strategy for many types of ads (e.g., video ads) to make sure that the response time for displaying after a traffic request is legitimate, which results in delayed impression phenomenon. Traditional pacing algorithms cannot handle the preloading nature well because they rely on immediate feedback signals, and may fail to guarantee the demands from advertisers. In this paper, we focus on a new research problem of impression pacing for preloaded ads, and propose a Reinforcement Learning To Pace framework RLTP. It learns a pacing agent that sequentially produces selection probabilities in the whole delivery period. To jointly optimize the two objectives of impression count and delivery performance, RLTP employs tailored reward estimator to satisfy the guaranteed impression count, penalize the over-delivery and maximize the traffic value. Experiments on large-scale industrial datasets verify that RLTP outperforms baseline pacing algorithms by a large margin. We have deployed the RLTP framework online to our advertising platform, and results show that it achieves significant uplift to core metrics including delivery completion rate and click-through rate.

cs.IR

Hybrid Contrastive Constraints for Multi-Scenario Ad Ranking

Multi-scenario ad ranking aims at leveraging the data from multiple domains or channels for training a unified ranking model to improve the performance at each individual scenario. Although the research on this task has made important progress, it still lacks the consideration of cross-scenario relations, thus leading to limitation in learning capability and difficulty in interrelation modeling. In this paper, we propose a Hybrid Contrastive Constrained approach (HC^2) for multi-scenario ad ranking. To enhance the modeling of data interrelation, we elaborately design a hybrid contrastive learning approach to capture commonalities and differences among multiple scenarios. The core of our approach consists of two elaborated contrastive losses, namely generalized and individual contrastive loss, which aim at capturing common knowledge and scenario-specific knowledge, respectively. To adapt contrastive learning to the complex multi-scenario setting, we propose a series of important improvements. For generalized contrastive loss, we enhance contrastive learning by extending the contrastive samples (label-aware and diffusion noise enhanced contrastive samples) and reweighting the contrastive samples (reciprocal similarity weighting). For individual contrastive loss, we use the strategies of dropout-based augmentation and {cross-scenario encoding} for generating meaningful positive and negative contrastive samples, respectively. Extensive experiments on both offline evaluation and online test have demonstrated the effectiveness of the proposed HC$^2$ by comparing it with a number of competitive baselines.

cs.IR

Modeling Adaptive Fine-grained Task Relatedness for Joint CTR-CVR Estimation

In modern advertising and recommender systems, multi-task learning (MTL) paradigm has been widely employed to jointly predict diverse user feedbacks (e.g. click and purchase). While, existing MTL approaches are either rigid to adapt to different scenarios, or only capture coarse-grained task relatedness, thus making it difficult to effectively transfer knowledge across tasks. To address these issues, in this paper, we propose an Adaptive Fine-grained Task Relatedness modeling approach, AdaFTR, for joint CTR-CVR estimation. Our approach is developed based on a parameter-sharing MTL architecture, and introduces a novel adaptive inter-task representation alignment method based on contrastive learning.Given an instance, the inter-task representations of the same instance are considered as positive, while the representations of another random instance are considered as negative. Furthermore, we explicitly model fine-grained task relatedness as the contrast strength (i.e. the temperature coefficient in InfoNCE loss) at the instance level. For this purpose, we build a relatedness prediction network, so that it can predict the contrast strength for inter-task representations of an instance. In this way, we can adaptively set the temperature for contrastive learning in a fine-grained way (i.e. instance level), so as to better capture task relatedness. Both offline evaluation with public e-commerce datasets and online test in a real advertising system at Alibaba have demonstrated the effectiveness of our approach.

cs.IR