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Shike Mei

Publications and source records attributed to Shike Mei.

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An LLM-powered Agentic Recommendation System for Connected TV Content Discovery

Recommendation systems, from traditional multi-stage to recent unified generative architectures, face challenges in incorporating diverse contextual signals, such as trending topics, breaking news, cultural events, and cross-surface user activities, into their ranking pipelines. These systems are designed to consume structured behavioral signals with consistent schemas, and lack the reasoning capability to naturally process unstructured or heterogeneously formatted contextual information. Incorporating such signals typically requires feature engineering, bespoke data pipelines, and carefully tuned heuristics. In this paper, we present an LLM-powered agentic recommendation system designed for Connected TV (CTV) content discovery that addresses these limitations. Our system leverages the reasoning capabilities of large language models to naturally process and synthesize diverse signals across varying schemas and structures, eliminating much of the manual integration inherent in traditional ranking and retrieval systems. Recognizing that current LLM-based solutions still fall short of traditional machine learning models in several recommendation tasks, including retrieval efficiency, personalization precision, and scalability, we adopt an agentic architecture that orchestrates specialized components, allowing each sub-task to be handled by the most suitable method, whether LLM-based or traditional ML. The main contribution of this work is our engineering approach to successfully overcoming the practical limitations of enabling LLM for recommendation, particularly inference latency. We share insights from our work and discuss the trade-offs and lessons learned in building a hybrid system that combines the flexibility of LLMs with the performance of established recommendation techniques.

cs.IR

GR2 Technical Report

Industrial recommendation systems serve billions of users through a multi-stage funnel -- retrieval, early-stage ranking, and re-ranking -- where the final re-ranking step disproportionately shapes user engagement and downstream performance, particularly for carousel and grid display formats. Despite growing enthusiasm for Large Language Models (LLMs) in recommendation, three gaps hinder industrial adoption: (1) most efforts target retrieval and ranking, leaving re-ranking -- the stage closest to the final user experience -- largely underexplored; (2) LLMs are typically deployed zero-shot or via supervised fine-tuning, underutilizing the reasoning capabilities unlocked by reinforcement learning (RL) on verifiable rewards; (3) deployed catalogs index billions of items with non-semantic identifiers that lie outside any base-LLM vocabulary. We present GR2 (Generative Reasoning Re-Ranker), an end-to-end framework that combines (i) mid-training on semantic IDs produced by a tokenizer with >=99% uniqueness, (ii) reasoning-trace distilled from a stronger teacher via targeted prompting and rejection sampling, and (iii) RL with verifiable rewards purpose-built for re-ranking. To make GR2 resource-viable, we further (iv) introduce a context compressor that amortizes training cost, On-Policy Distillation (OPD) as a scalable alternative to SFT -- which we find collapses at industrial scale -- and reasoning distillation for low-latency serving. GR2 delivers +18.7% R@1, +7.1% R@3, and +9.6% N@3 over legacy baselines on industrial-scale traffic. We further find that reward design is critical in re-ranking: LLMs often hack rewards by preserving the incoming order or exploiting position bias, motivating conditional verifiable rewards as essential industrial components.

cs.IR

GR2: Generative Reasoning Re-ranker

Recent studies increasingly explore Large Language Models (LLMs) as a new paradigm for recommendation systems due to their scalability and world knowledge. However, existing work has three key limitations: (1) most efforts focus on retrieval and ranking, while the reranking phase, critical for refining final recommendations, is largely overlooked; (2) LLMs are typically used in zero-shot or supervised fine-tuning settings, leaving their reasoning abilities, especially those enhanced through reinforcement learning (RL) and high-quality reasoning data, underexploited; (3) items are commonly represented by non-semantic IDs, creating major scalability challenges in industrial systems with billions of identifiers. To address these gaps, we propose the Generative Reasoning Reranker (GR2), an end-to-end framework with a three-stage training pipeline tailored for reranking. First, a pretrained LLM is mid-trained on semantic IDs encoded from non-semantic IDs via a tokenizer achieving $\ge$99% uniqueness. Next, a stronger larger-scale LLM generates high-quality reasoning traces through carefully designed prompting and rejection sampling, which are used for supervised fine-tuning to impart foundational reasoning skills. Finally, we apply Decoupled Clip and Dynamic sAmpling Policy Optimization (DAPO), enabling scalable RL supervision with verifiable rewards designed specifically for reranking. Experiments on two real-world datasets demonstrate GR2's effectiveness: it surpasses the state-of-the-art OneRec-Think by 2.4% in Recall@5 and 1.3% in NDCG@5. Ablations confirm that advanced reasoning traces yield substantial gains across metrics. We further find that RL reward design is crucial in reranking: LLMs tend to exploit reward hacking by preserving item order, motivating conditional verifiable rewards to mitigate this behavior and optimize reranking performance.

cs.IR

Scaling Reinforcement Learning for Content Moderation with Large Language Models

Content moderation at scale remains one of the most pressing challenges in today's digital ecosystem, where billions of user- and AI-generated artifacts must be continuously evaluated for policy violations. Although recent advances in large language models (LLMs) have demonstrated strong potential for policy-grounded moderation, the practical challenges of training these systems to achieve expert-level accuracy in real-world settings remain largely unexplored, particularly in regimes characterized by label sparsity, evolving policy definitions, and the need for nuanced reasoning beyond shallow pattern matching. In this work, we present a comprehensive empirical investigation of scaling reinforcement learning (RL) for content classification, systematically evaluating multiple RL training recipes and reward-shaping strategies-including verifiable rewards and LLM-as-judge frameworks-to transform general-purpose language models into specialized, policy-aligned classifiers across three real-world content moderation tasks. Our findings provide actionable insights for industrial-scale moderation systems, demonstrating that RL exhibits sigmoid-like scaling behavior in which performance improves smoothly with increased training data, rollouts, and optimization steps before gradually saturating. Moreover, we show that RL substantially improves performance on tasks requiring complex policy-grounded reasoning while achieving up to 100x higher data efficiency than supervised fine-tuning, making it particularly effective in domains where expert annotations are scarce or costly.

cs.AI