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Shuchang Liu

Publications and source records attributed to Shuchang Liu.

51 records · Page 3Linked to original sources
arXiv2023

Fairness in Recommendation: Foundations, Methods and Applications

As one of the most pervasive applications of machine learning, recommender systems are playing an important role on assisting human decision making. The satisfaction of users and the interests of platforms are closely related to the quality of the generated recommendation results. However, as a highly data-driven system, recommender system could be affected by data or algorithmic bias and thus generate unfair results, which could weaken the reliance of the systems. As a result, it is crucial to address the potential unfairness problems in recommendation settings. Recently, there has been growing attention on fairness considerations in recommender systems with more and more literature on approaches to promote fairness in recommendation. However, the studies are rather fragmented and lack a systematic organization, thus making it difficult to penetrate for new researchers to the domain. This motivates us to provide a systematic survey of existing works on fairness in recommendation. This survey focuses on the foundations for fairness in recommendation literature. It first presents a brief introduction about fairness in basic machine learning tasks such as classification and ranking in order to provide a general overview of fairness research, as well as introduce the more complex situations and challenges that need to be considered when studying fairness in recommender systems. After that, the survey will introduce fairness in recommendation with a focus on the taxonomies of current fairness definitions, the typical techniques for improving fairness, as well as the datasets for fairness studies in recommendation. The survey also talks about the challenges and opportunities in fairness research with the hope of promoting the fair recommendation research area and beyond.

cs.IR↗
arXiv2023

Generative Flow Network for Listwise Recommendation

Personalized recommender systems fulfill the daily demands of customers and boost online businesses. The goal is to learn a policy that can generate a list of items that matches the user's demand or interest. While most existing methods learn a pointwise scoring model that predicts the ranking score of each individual item, recent research shows that the listwise approach can further improve the recommendation quality by modeling the intra-list correlations of items that are exposed together. This has motivated the recent list reranking and generative recommendation approaches that optimize the overall utility of the entire list. However, it is challenging to explore the combinatorial space of list actions and existing methods that use cross-entropy loss may suffer from low diversity issues. In this work, we aim to learn a policy that can generate sufficiently diverse item lists for users while maintaining high recommendation quality. The proposed solution, GFN4Rec, is a generative method that takes the insight of the flow network to ensure the alignment between list generation probability and its reward. The key advantages of our solution are the log scale reward matching loss that intrinsically improves the generation diversity and the autoregressive item selection model that captures the item mutual influences while capturing future reward of the list. As validation of our method's effectiveness and its superior diversity during active exploration, we conduct experiments on simulated online environments as well as an offline evaluation framework for two real-world datasets.

cs.IR↗
arXiv2023

PrefRec: Recommender Systems with Human Preferences for Reinforcing Long-term User Engagement

Current advances in recommender systems have been remarkably successful in optimizing immediate engagement. However, long-term user engagement, a more desirable performance metric, remains difficult to improve. Meanwhile, recent reinforcement learning (RL) algorithms have shown their effectiveness in a variety of long-term goal optimization tasks. For this reason, RL is widely considered as a promising framework for optimizing long-term user engagement in recommendation. Though promising, the application of RL heavily relies on well-designed rewards, but designing rewards related to long-term user engagement is quite difficult. To mitigate the problem, we propose a novel paradigm, recommender systems with human preferences (or Preference-based Recommender systems), which allows RL recommender systems to learn from preferences about users historical behaviors rather than explicitly defined rewards. Such preferences are easily accessible through techniques such as crowdsourcing, as they do not require any expert knowledge. With PrefRec, we can fully exploit the advantages of RL in optimizing long-term goals, while avoiding complex reward engineering. PrefRec uses the preferences to automatically train a reward function in an end-to-end manner. The reward function is then used to generate learning signals to train the recommendation policy. Furthermore, we design an effective optimization method for PrefRec, which uses an additional value function, expectile regression and reward model pre-training to improve the performance. We conduct experiments on a variety of long-term user engagement optimization tasks. The results show that PrefRec significantly outperforms previous state-of-the-art methods in all the tasks.

cs.IR↗
arXiv2023

Multi-Task Recommendations with Reinforcement Learning

In recent years, Multi-task Learning (MTL) has yielded immense success in Recommender System (RS) applications. However, current MTL-based recommendation models tend to disregard the session-wise patterns of user-item interactions because they are predominantly constructed based on item-wise datasets. Moreover, balancing multiple objectives has always been a challenge in this field, which is typically avoided via linear estimations in existing works. To address these issues, in this paper, we propose a Reinforcement Learning (RL) enhanced MTL framework, namely RMTL, to combine the losses of different recommendation tasks using dynamic weights. To be specific, the RMTL structure can address the two aforementioned issues by (i) constructing an MTL environment from session-wise interactions and (ii) training multi-task actor-critic network structure, which is compatible with most existing MTL-based recommendation models, and (iii) optimizing and fine-tuning the MTL loss function using the weights generated by critic networks. Experiments on two real-world public datasets demonstrate the effectiveness of RMTL with a higher AUC against state-of-the-art MTL-based recommendation models. Additionally, we evaluate and validate RMTL's compatibility and transferability across various MTL models.

cs.IR↗
arXiv2023

Reinforcing User Retention in a Billion Scale Short Video Recommender System

Recently, short video platforms have achieved rapid user growth by recommending interesting content to users. The objective of the recommendation is to optimize user retention, thereby driving the growth of DAU (Daily Active Users). Retention is a long-term feedback after multiple interactions of users and the system, and it is hard to decompose retention reward to each item or a list of items. Thus traditional point-wise and list-wise models are not able to optimize retention. In this paper, we choose reinforcement learning methods to optimize the retention as they are designed to maximize the long-term performance. We formulate the problem as an infinite-horizon request-based Markov Decision Process, and our objective is to minimize the accumulated time interval of multiple sessions, which is equal to improving the app open frequency and user retention. However, current reinforcement learning algorithms can not be directly applied in this setting due to uncertainty, bias, and long delay time incurred by the properties of user retention. We propose a novel method, dubbed RLUR, to address the aforementioned challenges. Both offline and live experiments show that RLUR can significantly improve user retention. RLUR has been fully launched in Kuaishou app for a long time, and achieves consistent performance improvement on user retention and DAU.

cs.LG↗
arXiv2023

Exploration and Regularization of the Latent Action Space in Recommendation

In recommender systems, reinforcement learning solutions have effectively boosted recommendation performance because of their ability to capture long-term user-system interaction. However, the action space of the recommendation policy is a list of items, which could be extremely large with a dynamic candidate item pool. To overcome this challenge, we propose a hyper-actor and critic learning framework where the policy decomposes the item list generation process into a hyper-action inference step and an effect-action selection step. The first step maps the given state space into a vectorized hyper-action space, and the second step selects the item list based on the hyper-action. In order to regulate the discrepancy between the two action spaces, we design an alignment module along with a kernel mapping function for items to ensure inference accuracy and include a supervision module to stabilize the learning process. We build simulated environments on public datasets and empirically show that our framework is superior in recommendation compared to standard RL baselines.

cs.IR↗
arXiv2023

Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)

For a long time, different recommendation tasks typically require designing task-specific architectures and training objectives. As a result, it is hard to transfer the learned knowledge and representations from one task to another, thus restricting the generalization ability of existing recommendation approaches, e.g., a sequential recommendation model can hardly be applied or transferred to a review generation method. To deal with such issues, considering that language can describe almost anything and language grounding is a powerful medium to represent various problems or tasks, we present a flexible and unified text-to-text paradigm called "Pretrain, Personalized Prompt, and Predict Paradigm" (P5) for recommendation, which unifies various recommendation tasks in a shared framework. In P5, all data such as user-item interactions, user descriptions, item metadata, and user reviews are converted to a common format -- natural language sequences. The rich information from natural language assists P5 to capture deeper semantics for personalization and recommendation. Specifically, P5 learns different tasks with the same language modeling objective during pretraining. Thus, it serves as the foundation model for various downstream recommendation tasks, allows easy integration with other modalities, and enables instruction-based recommendation based on prompts. P5 advances recommender systems from shallow model to deep model to big model, and will revolutionize the technical form of recommender systems towards universal recommendation engine. With adaptive personalized prompt for different users, P5 is able to make predictions in a zero-shot or few-shot manner and largely reduces the necessity for extensive fine-tuning. On several recommendation benchmarks, we conduct experiments to show the effectiveness of P5. We release the source code at https://github.com/jeykigung/P5.

cs.IR↗
arXiv2022

Explainable Fairness in Recommendation

Existing research on fairness-aware recommendation has mainly focused on the quantification of fairness and the development of fair recommendation models, neither of which studies a more substantial problem--identifying the underlying reason of model disparity in recommendation. This information is critical for recommender system designers to understand the intrinsic recommendation mechanism and provides insights on how to improve model fairness to decision makers. Fortunately, with the rapid development of Explainable AI, we can use model explainability to gain insights into model (un)fairness. In this paper, we study the problem of explainable fairness, which helps to gain insights about why a system is fair or unfair, and guides the design of fair recommender systems with a more informed and unified methodology. Particularly, we focus on a common setting with feature-aware recommendation and exposure unfairness, but the proposed explainable fairness framework is general and can be applied to other recommendation settings and fairness definitions. We propose a Counterfactual Explainable Fairness framework, called CEF, which generates explanations about model fairness that can improve the fairness without significantly hurting the performance.The CEF framework formulates an optimization problem to learn the "minimal" change of the input features that changes the recommendation results to a certain level of fairness. Based on the counterfactual recommendation result of each feature, we calculate an explainability score in terms of the fairness-utility trade-off to rank all the feature-based explanations, and select the top ones as fairness explanations.

cs.IR↗
arXiv2021

Graph Collaborative Reasoning

Graphs can represent relational information among entities and graph structures are widely used in many intelligent tasks such as search, recommendation, and question answering. However, most of the graph-structured data in practice suffers from incompleteness, and thus link prediction becomes an important research problem. Though many models are proposed for link prediction, the following two problems are still less explored: (1) Most methods model each link independently without making use of the rich information from relevant links, and (2) existing models are mostly designed based on associative learning and do not take reasoning into consideration. With these concerns, in this paper, we propose Graph Collaborative Reasoning (GCR), which can use the neighbor link information for relational reasoning on graphs from logical reasoning perspectives. We provide a simple approach to translate a graph structure into logical expressions, so that the link prediction task can be converted into a neural logic reasoning problem. We apply logical constrained neural modules to build the network architecture according to the logical expression and use back propagation to efficiently learn the model parameters, which bridges differentiable learning and symbolic reasoning in a unified architecture. To show the effectiveness of our work, we conduct experiments on graph-related tasks such as link prediction and recommendation based on commonly used benchmark datasets, and our graph collaborative reasoning approach achieves state-of-the-art performance.

cs.IR↗
arXiv2021

Counterfactual Evaluation for Explainable AI

While recent years have witnessed the emergence of various explainable methods in machine learning, to what degree the explanations really represent the reasoning process behind the model prediction -- namely, the faithfulness of explanation -- is still an open problem. One commonly used way to measure faithfulness is \textit{erasure-based} criteria. Though conceptually simple, erasure-based criterion could inevitably introduce biases and artifacts. We propose a new methodology to evaluate the faithfulness of explanations from the \textit{counterfactual reasoning} perspective: the model should produce substantially different outputs for the original input and its corresponding counterfactual edited on a faithful feature. Specially, we introduce two algorithms to find the proper counterfactuals in both discrete and continuous scenarios and then use the acquired counterfactuals to measure faithfulness. Empirical results on several datasets show that compared with existing metrics, our proposed counterfactual evaluation method can achieve top correlation with the ground truth under diffe

cs.CL↗
arXiv2021

Variation Control and Evaluation for Generative SlateRecommendations

Slate recommendation generates a list of items as a whole instead of ranking each item individually, so as to better model the intra-list positional biases and item relations. In order to deal with the enormous combinatorial space of slates, recent work considers a generative solution so that a slate distribution can be directly modeled. However, we observe that such approaches -- despite their proved effectiveness in computer vision -- suffer from a trade-off dilemma in recommender systems: when focusing on reconstruction, they easily over-fit the data and hardly generate satisfactory recommendations; on the other hand, when focusing on satisfying the user interests, they get trapped in a few items and fail to cover the item variation in slates. In this paper, we propose to enhance the accuracy-based evaluation with slate variation metrics to estimate the stochastic behavior of generative models. We illustrate that instead of reaching to one of the two undesirable extreme cases in the dilemma, a valid generative solution resides in a narrow "elbow" region in between. And we show that item perturbation can enforce slate variation and mitigate the over-concentration of generated slates, which expand the "elbow" performance to an easy-to-find region. We further propose to separate a pivot selection phase from the generation process so that the model can apply perturbation before generation. Empirical results show that this simple modification can provide even better variance with the same level of accuracy compared to post-generation perturbation methods.

cs.IR↗
arXiv2021

Learning Post-Hoc Causal Explanations for Recommendation

State-of-the-art recommender systems have the ability to generate high-quality recommendations, but usually cannot provide intuitive explanations to humans due to the usage of black-box prediction models. The lack of transparency has highlighted the critical importance of improving the explainability of recommender systems. In this paper, we propose to extract causal rules from the user interaction history as post-hoc explanations for the black-box sequential recommendation mechanisms, whilst maintain the predictive accuracy of the recommendation model. Our approach firstly achieves counterfactual examples with the aid of a perturbation model, and then extracts personalized causal relationships for the recommendation model through a causal rule mining algorithm. Experiments are conducted on several state-of-the-art sequential recommendation models and real-world datasets to verify the performance of our model on generating causal explanations. Meanwhile, We evaluate the discovered causal explanations in terms of quality and fidelity, which show that compared with conventional association rules, causal rules can provide personalized and more effective explanations for the behavior of black-box recommendation models.

cs.IR↗
arXiv2021

Discrete Knowledge Graph Embedding based on Discrete Optimization

This paper proposes a discrete knowledge graph (KG) embedding (DKGE) method, which projects KG entities and relations into the Hamming space based on a computationally tractable discrete optimization algorithm, to solve the formidable storage and computation cost challenges in traditional continuous graph embedding methods. The convergence of DKGE can be guaranteed theoretically. Extensive experiments demonstrate that DKGE achieves superior accuracy than classical hashing functions that map the effective continuous embeddings into discrete codes. Besides, DKGE reaches comparable accuracy with much lower computational complexity and storage compared to many continuous graph embedding methods.

cs.IR↗
arXiv2021

Towards Long-term Fairness in Recommendation

As Recommender Systems (RS) influence more and more people in their daily life, the issue of fairness in recommendation is becoming more and more important. Most of the prior approaches to fairness-aware recommendation have been situated in a static or one-shot setting, where the protected groups of items are fixed, and the model provides a one-time fairness solution based on fairness-constrained optimization. This fails to consider the dynamic nature of the recommender systems, where attributes such as item popularity may change over time due to the recommendation policy and user engagement. For example, products that were once popular may become no longer popular, and vice versa. As a result, the system that aims to maintain long-term fairness on the item exposure in different popularity groups must accommodate this change in a timely fashion. Novel to this work, we explore the problem of long-term fairness in recommendation and accomplish the problem through dynamic fairness learning. We focus on the fairness of exposure of items in different groups, while the division of the groups is based on item popularity, which dynamically changes over time in the recommendation process. We tackle this problem by proposing a fairness-constrained reinforcement learning algorithm for recommendation, which models the recommendation problem as a Constrained Markov Decision Process (CMDP), so that the model can dynamically adjust its recommendation policy to make sure the fairness requirement is always satisfied when the environment changes. Experiments on several real-world datasets verify our framework's superiority in terms of recommendation performance, short-term fairness, and long-term fairness.

cs.IR↗
arXiv2020

Learning Personalized Risk Preferences for Recommendation

The rapid growth of e-commerce has made people accustomed to shopping online. Before making purchases on e-commerce websites, most consumers tend to rely on rating scores and review information to make purchase decisions. With this information, they can infer the quality of products to reduce the risk of purchase. Specifically, items with high rating scores and good reviews tend to be less risky, while items with low rating scores and bad reviews might be risky to purchase. On the other hand, the purchase behaviors will also be influenced by consumers' tolerance of risks, known as the risk attitudes. Economists have studied risk attitudes for decades. These studies reveal that people are not always rational enough when making decisions, and their risk attitudes may vary in different circumstances. Most existing works over recommendation systems do not consider users' risk attitudes in modeling, which may lead to inappropriate recommendations to users. For example, suggesting a risky item to a risk-averse person or a conservative item to a risk-seeking person may result in the reduction of user experience. In this paper, we propose a novel risk-aware recommendation framework that integrates machine learning and behavioral economics to uncover the risk mechanism behind users' purchasing behaviors. Concretely, we first develop statistical methods to estimate the risk distribution of each item and then draw the Nobel-award winning Prospect Theory into our model to learn how users choose from probabilistic alternatives that involve risks, where the probabilities of the outcomes are uncertain. Experiments on several e-commerce datasets demonstrate that our approach can achieve better performance than many classical recommendation approaches, and further analyses also verify the advantages of risk-aware recommendation beyond accuracy.

cs.IR↗